PROJECT
DA 5004 Design, Art and Animation for Media Architecture
10 JANUARY
2022–2023
ILLU S IO N S I N U R B A N J U N G L E S I T E - S P E CI F I C U RBAN MED IA ART EXPERIEN CE
PROJECT INTRO •
Recently urban LED billboard screens are depicting forced 3d Illusion content, where cntent appears as“popping-out.” 3D Anamorphic video or Naked-Eye 3d works well on curved screens- such as the case of 3d sided Ten Square billboard. An anamorphosis is a distorted image that can only be seen in its correct proportions from a certain angle, or when using a special mirror. The artist uses forced perspective to create an illusion. The project is following traidtions of old classical traditional murals - and anamorphic street art where artist were able to create optical illusion with 3D renderingmostly known for his trompe l’oeil.
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Create time-based media for a large scale outdoor LED billboard at Ten Square Singapore. The project’s goal is to turn this static building facade into a living, moving digital mural The theme revolves around concept of illusions in urban jungle.
DELIVERABLES •
Research: Mood Board (Concept +Techniques)
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Assets (elements) and Visual Devlopment / or Storyboard
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Prototype (Evidence of technique exploration)
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Final video: The duration of the piece is of one minute (60 sec) to maximum one minute and ½ (90 sec). The time-based media can be one piece - one emotion experience or you can divide 90 seconds into short chapters, each representing a different experiences. Output: H264 mp4 at a30 sec /frame
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The resolution at W2,120 x H1,440 Pixels
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Exhibition task : catalogue spread containing image and info about the artist and work
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Final upload to G-drive and OSS Final Gallery
PROJECT REQUIREMNTS •
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• The latest creative shows soft bodies falling and bumping into each other in an anamorphic 3D illusion at the 1,620 sqm display at the SMTown COEX building in Seoul- the largest anamorphic display in the world The 3D Illusions are becoming future of advertising, NIke: https://youtu.be/N6v7HQiCNiQ
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KEYWORDS Abstraction, Generative, 3D Illusions, Optical Art, 3D Anamorphic video or Naked-Eye 3d, Street-Art Anamoprhic Mural, Pattern, Movement, Metaphor, Symbols, Typography
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AIM •
To produce original time-based media (motion graphic, animation, film, time-lapse) that would evoke chosen emotion(s), and “interact” and change viewers perspective of the site-specific location.
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To experiment and familiarize with digital techniques for largescale time-based media LED wall displays in public for future.
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To explore ways to express your theme using any of the following approaches: abstraction, metaphor or symbol, even typography.
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The commuters do not spend extended time in space- so think of the work as a large-scale moving painting. Not as a cinema viewing piece. The emphasis is on changing the mood and experience of a location. The Ten Square screen’s tall and wide screen and wraps around the building’s sides, with the middle area of the screen serving as the action’s focal point. If doing Anamorphic forced 3D illusion- focus on side views. As anamorphosis is a distorted image that can only be seen in its correct proportions from a certain angle. Infinity Effect can be achieved of illusion of the “room” or space where objects are placed– the artwork can evoke a feeling of being trapped inside the screen, “in the room”. https://youtu. be/2BS7WhK6Kmg The use of perspective and the overlay of 2D/3D elements would give the composition more depth and the feeling of 3D and/or of space expanding. The illusion of interaction can be achieved with art elements following, mirroring, watching the passers-by from the inside of the screen. Style: Abstraction, Optical Illusions, Generative, Stylized realism Techniques: Experiment with any of the various methods and media: phone apps/HD (photo and video time-lapse, data mosh/Glitch, motion graphics, typography, After Effects, VFX/green screen (Cinema 4D, Houdini, After Effects), liquid art with high-speed macro photography, Fractals Glitch, analogue mark-making, AI. No flickering, wavering, twirling animation, flashes No fast and sudden contrasts in movement and speed. Consider smooth slow movement and transition edits.
DA 5004 Design, Art and Animation for Media Architecture
PROJECT
10 JANUARY
ILLU S IO N S I N U R B A N J U N G L E S I T E - S P E CI F I C URBAN MED IA ART EXPERIEN CE TIMELINE & MILESTONES WEEK 1-4 RESEARCH 10-Jan31-Feb
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TASK 1: Decide on one concept Research theme TASK 2: Research methods and techniques. Case studies on techniques methods as evidenced by examples from other artists and other related projects 1st sketch of storyboard.
WEEK 5 7-Feb
Week 5, 7-Feb, First Review-Positioning Research Presentation - Mood Board (Concept + Technique) + Visual Development Working on Tutorials, Assets + Storyboard, Planning/ Progress for Prototype
WEEK 7 21-Feb
Mid -Sem Reviews of Work in Progress Show Evidence of Refining Visual Explorations and Development of assets / storyboard planning /art style
RECESS 28-Feb
Visit 10Square Studio @1:00 PM 1 Short Street Testing Prototype- still JPEGs or 10-30 seconds 2120 by 1440 pixels (10square building)
WEEK 8 -10 7-21 March
Working on Prototype
WEEK 11 28-Mar
Work in Progress Check-In: Testing on Location at Ten Square
WEEK 11-14 28-Mar 18-Apr
Final Rendering+ Audio Working on a catalogue
WEEK 15 25-Apr
FINAL SUBMISSIONS by Tuesday Exhibition Screening on 10Square building Date to be confirmed (Friday 28 April 7-730pm)
Leon Keer from Utrecht, the world’s lead artists in anamorphic street art.
ASSESSMENT COMPONENTS Continuous Assessment 40% • Research: Mood board /Concept +Technique 25% • Assets (illustration, digital manipulation) 25 % • Visual Developemnt/ Storyboard 25% • Prototype (evidence of technique exploration) 25% Final Project 40% • Final time-based media video 70 % • Exhibition Tasks / Catalogue 30 % Class Participation 20% • Level of commitment to the course 50% (attendance, punctuality, produce work consistently, time management) • Participation in class activities 50% (testing the works presentations peer to peer assistance and support during class)
Virgil Abloh - a conceptual retail experience for Louis Vuitton men’s spring/summer 2019 collection.
2022–2023
PROJECT
10 JANUARY / LESSON 1
DA 5004 Design, Art and Animation for Media Architecture
2022-2023
ILLU S IO N S I N U R B A N J U N G L E S I T E - S P E CI F I C URBAN MED IA ART EXPERIEN CE
RESOURCE •
Create 3D Anamorphic Videos on Curved Screens! | Blender Tutorial https://youtu.be/IUiPDyT673o
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Create an Anamorphic Illusion with Blender! (VFX Tutorial) https://www.youtube.com/watch?v=OnOT33SeHio
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PAST WORKS •
ENTANGLED FUTURES https://entangled.mediaartnexus.com/
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ART ACTIVISM https://www.artactfestival.com/
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SUPERNATURAL CLIMATE CHANGE https://www.mediaartnexus. com/?p=3696
HOW TO CREATE NAKED EYE 3D SCREEN IN CINEMA 4D Anamorphic view https://youtu.be/7z-dl8L128Y
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ART SCI AND QUANTUM INSPIRATION https://oss.adm.ntu.edu.sg/19s2-da9012-tut-g01/gallery/
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Create Anamorphic ILLUSION Digital Sculpture Effect ! Adobe After Effects Tutorial https://youtu.be/Y0H-1VmaFFo
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QT TRAVELERS 2018-19 SEM 2 https://www.quantumtravelers.org/
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Make your own Anamorphic Images! (Tutorial) https://youtu.be/rc22qegpumk
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ELMAN PROJECT 2018-19 https://www.elman.online/
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Simple 3D Anamorphic Drawing Tutorial https://www. popupartschool.com/blog/tag/anamorphic+art+printable
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OSS GALLERY 2018/19 SEM 2 (ENTANGLEMENT) https://oss.adm.ntu.edu.sg/18s2-da9012-tut-g01/gallery/
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NEXEN UNIVERCITY “THE INFINITY WALL” Knock https://www.youtube.com/watch?v=iaogV-yBImU NEXEN
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ELMAN PROJECT 2018/19 SEM 1 https://oss.adm.ntu.edu.sg/18s1-da9012-tut-g01/OSS
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UNIVERCITY “THE INFINITY WALL” Climbing https://youtu.be/2BS7WhK6Kmg
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AMAZING! Forced Perspective 3D content using LED video wall https://youtu.be/qqLldBLY7-4
OSS GALLERY 2017/18 SEM 1 Final Works https://oss.adm.ntu.edu.sg/17s1-da9012-tut-g01/gallery/
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Larger-Than-Life Insects Lurk Around Abandoned Buildings in Anamorphic Street Art by Odeith https://www.thisiscolossal. com/2018/07/anamorphic-insects-by-odeith/
GALLERY 2016/17 SEM 2 DIGITAL MURALS https://oss.adm.ntu.edu.sg/2017-da9012/gallery/ PRESENTATIONS https://oss.adm.ntu.edu.sg/2017-da9012/presentations/
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The additional links to website to download extensions and plug in for Aftereffects to improve workflow – https://creativedojo.net
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The Loops VJ where you can get base files (royalties free) https://www.beeple-crap.com/
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After Effects TAO tutorials and open source work files https://vimeo.com/user2126374
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After Effects Expressions (codes that automate your visuals) http:// blog.motionisland.com/the-best-10-after-effects-expressions/
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Red Giant https://www.redgiant.com/products/
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TRAPCODE SUITE https://www.redgiant.com/products/trapcode-suite/
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TRAPCODE PARTICULAR https://www.redgiant.com/products/trapcode-particular/
NEXEN UNIVERCITY “THE INFINITY WALL” Climbing https://youtu.be/2BS7WhK6Kmg
Spider Mural von NYCHOS Gemalt zum Knotenpunkt 2014