WEEK 1 : PRODUCT IS KING
Shantanu Kwatra Head Of Product & Experience Design Inc42
1. Our "why" for D2CX.
2. Program structure & activities.
3. How to make the most of the program.
4. Core values required during the program.
5. Expectation setting for the program. What You'll Learn
1. What's a product moat and why it's crucial for D2C brands in today's competitive landscape.
2. The different types of product moats and how each applies to D2C brands.
3. The strategies and tactics for D2C brands to build and strengthen their product moats (product differentiation, customer experience enhancement, and continuous innovation).
Gaurav Khatri Cofounder
Pallav Kaushish Head Of Innovation
11:00-12:15
4. Examples of D2C brands that have successfully built and leveraged product moats to achieve sustainable competitive advantages
5. Key considerations for D2C brands in maintaining and evolving their product moats amidst changing consumer preferences, market dynamics, and tech changes
Product Development 101 For D2C Brands
Rinka Banerjee Founder & Chairperson Thinking Forks Consulting
1. Gain insights into established NPD frameworks and learn how to tailor them to fit the unique needs and challenges of D2C brands
2. Understand the step-by-step process of bringing a product from concept to market, including idea generation, market research, prototyping, testing, and commercialisation
3. How to utilise customer feedback, market data, and iterative testing to refine product, optimise user experience, and drive continuous improvement throughout the product development cycle
4. Understand the importance of aligning product expansion strategies with omnichannel distribution channels, and explore tactics for effectively scaling product lines to maximise reach and profitability in diverse market environments What You'll Learn
12:30-13:30 IST 18th Aug
How Brands Go About Product Launches
Adarsh Sharma
What You'll Learn
1. Strategies for comprehensively assessing market dynamics, competitor landscapes, and consumer trends to take informed product development and market positioning decisions
2. Utilising first principles thinking to identify and address core consumer pain points, ensuring that product solutions resonate effectively with target audiences
3. The best practices for conducting thorough product research, development, and refinement to meet consumer needs and preferences
4. Strategies for successfully introducing initial product offerings to the market, including channel selection, messaging frameworks, and promotional activities
5. Metrics and methodologies for determining whether a product has achieved PMF, including analysing customer feedback, adoption rates, and retention metrics to gauge market acceptance and satisfaction levels
Shantanu Kwatra
WEEK 2 : THE ART OF BRANDING AND STORYTELLING A-to-Z Of Elevating Brand Building For D2C Brands
Umang Maheshwari Head - Consulting & Research Schbang
1. The core elements of branding, including product design and communication strategies, and their impact on shaping consumer
perceptions
2. Understanding the significance of brand guidelines in maintaining brand consistency, ensuring cohesive visual and verbal branding, and fostering brand recognition
3. Delving into the basics of visual branding, such as logo design, colour schemes, typography, and imagery, and their role in creating a distinctive brand identity
4. Exploring verbal branding techniques, including brand messaging, tone of voice, taglines, and brand storytelling, to effectively communicate brand values and resonate with target audiences
5. Strategies for maintaining brand consistency across all touchpoints, channels, and customer interactions to build trust, credibility, and loyalty among consumers
6. Practical exercises and activities that can help D2C brands brainstorm, define, and refine their brand identity, values, and positioning in the market
7. Analysing case studies of top-performing D2C brands that excel in product branding
11:00-12:00
Crafting Your Brand's DNA
Raul
Rai
Shantanu Kwatra Head Of Product & Experience Design
11:00-12:00
1. The ABCs of brand marketing and building a solid foundation for effective brand communication for D2C brands
2. Understanding how to measure the effectiveness and impact of brand marketing initiatives to optimise strategies and investments
3. Strategies for evaluating the performance of brand marketing campaigns using key performance indicators and industry benchmarks to drive continuous improvement
4. The different types of brand marketing approaches which can help D2C brands amplify brand visibility and resonate with target audiences effectively
5. Identifying the most suitable channels for brand marketing to reach and engage with the right audience segments efficiently
6. Developing an authentic brand marketing approach that draws consumers in organically, fostering genuine connections and long-term brand loyalty What You'll Learn
Secrets To Creating A Cult Brand
What You'll Learn FIRESIDE
Jatan Bawa Founder Perfora
1. The clandestine methods for establishing trust with your audience and fostering deep connections that transcend transactions
Shantanu
2. Mastering the art of effectively articulating your brand's promise to resonate with your target market and build emotional connections
3. Strategies to position your core value proposition to convey your brand's unique positioning in the market and stand out from competitors
4. Learning the ropes of developing enduring brand campaigns that leave a lasting impact and evaluating their success to refine future strategies
5. How to achieve holistic brand positioning by implementing comprehensive strategies that cover packaging, pricing, communications, and design, all customised to resonate with your product offerings and target audience
20:00-22:30
WEEK 3 : DELIVERING A WORLD CLASS PRODUCT & CUSTOMER EXPERIENCE
Building A World Class Website Experience
Ashutosh Kesharvani Founder FarziEngineer
1. The different website creation platforms available and the checklist to consider while choosing the one that best suits your needs.
2. How to select and customise website themes and utilise key plugins to enhance functionality and user experience
3. How to make the best use of platforms such as Shopify, WooCommerce, or Magento for backend infrastructure and analytics setup.
4. How to go about setting up automation tools for email, WhatsApp, and SMS marketing to streamline customer communication and engagement.
5. Setting up seamless payment processes on your website and how to optimise checkout processes, including one-page checkout options, for improved conversion rates
6. How to utilise WhatsApp plugins and social media tools to facilitate communication and interaction with customers directly on your website.
14:00-15:00
How India's Leading D2C Brands Built Product & Customer Experience
Pritesh Asher
Sidhant Keshwani
Kwatra
How Brands Went About:
1. Cultivating organic growth
2. Crafting seamless user experiences
3. Leveraging data for personalisation
4. Building customer loyalty
5. Conversion rate maximisation
Decoding Conversion Rate Optimisation For D2C Brands
Bhuvanesh Shastri Cofounder Beyond Ads
1. Strategies to improve conversion on your website, how to go from. 0.5% Conversion rate to 1.5%
2 Benchmarking CRO for your D2C website with case studies from top brands
3. Learn the top levers for CRO on your website
4. Tracking CRO efforts, understand how the D2C funnel works and identify gaps for optimisation What You'll Learn
11:00-12:00
MEDIA & INFLUENCERS
Tapping Into Community Power For D2C Success
Naiyya Saggi
The Good Glamm Group & CEO, The Good Community
1. Strategies for cultivating and mobilising product enthusiasts into effective brand ambassadors
2. How to leverage user communities to drive awareness, engagement, and loyalty
3. Designing products and services that resonate with community members' needs, values, and aspirations
4. Identifying and utilising the most effective platforms, such as blogs, social media, and messaging apps, to foster community engagement and connection
5. Examples of D2C brands that have successfully scaled by harnessing the power of community
Unlocking Organic Surge: SEO Strategies For D2C Brands
1. Understanding SEO fundamentals — on-page and off-page techniques, meta tags, titles, and content optimisation
2 Strategies for optimising website content, structure, and meta information to improve search engine visibility and ranking
Shantanu Kwatra Head Of Product & Experience Design Inc42
3. The techniques to enhance website authority, backlink profile, and online presence through off-site optimisation strategies
4. Content optimisation strategies for creating high-quality, relevant, and engaging content that appeals to both users and search engines
5. Examples of D2C brands that have achieved SEO success through effective strategies and implementation
D2C Brands Guide To Cracking Social Media Marketing
Ahmed Aftab Naqvi
Global CEO & Cofounder
Gozoop Group
1. D2C brands’ strategies to develop a compelling story that resonates with the audience and reflects the brand's values
2. Decoding the various techniques to identify and understand the target audience, allowing for tailored content and more effective engagement
3. The best practices for creating high-quality, engaging content across various social media platforms, and strategies for maximising reach and engagement
4. Strategies to fostering a loyal community of followers and customers through active engagement, conversation, and user-generated content
5. How to utilise social media analytics tools to measure the effectiveness of campaigns, track key performance indicators, and optimise strategies for better results
Ashwarya Garg Founder HYPD
1. Role of brand metrics and stage of growth in determining the suitability for influencer marketing
2. How to find and choose the right influencers that resonate with your brand values and target audience
3. How to go about establishing fair pricing structures for influencer partnerships and content creation
4. Evaluating story engagement, post analytics, and deciphering metrics to shape marketing strategy and budgets to maximise impact
5. How to go about multi-channel campaigns and build playbooks for successful influencer marketing across various platforms
1. Role of Instagram, and how it fits into the broader marketing funnel and how to strategise conversions and ROI through Instagram content
2. Exploring advanced analytics tools and metrics to measure the effectiveness of Instagram content, track audience engagement, and optimise content performance
3. How to go about scaling content production while maintaining quality and consistency, including outsourcing, collaboration, and automation tools
4. Strategies for fostering engagement, building relationships, and cultivating a loyal community of followers on Instagram
5. Insights into emerging trends, tools, and innovations shaping the future of Insta content creation and engagement
6. Exploring foundational principles and strategies for crafting a successful Instagram content strategy (for scale), including audience targeting, content formats, storytelling, resource allocation, budget, and production process optimisation to create high-quality content
WEEK 5 : D2C MARKETING — PERFORMANCE MARKETING, CONVERSION
Mastering The Marketing Funnel: A D2C Brand's Guide To Building, Utilising, And Scaling
Manasvi Neyol Senior Manager AdYogi
What You'll Learn
1. How to optimise the different stages of the marketing funnel for maximum conversions
2. Decoding the core metrics that drive success in performance marketing channels, such as CTR, conversion rates, and ROAS
3. Strategies for benchmarking your performance against industry standards and competitors to identify areas for improvement.
4. How to utilise tools and resources available for conducting competitive analysis and staying ahead of the curve
5. An overview of various content formats that resonate with D2C audiences and how to choose the right content formats based on audience preferences, brand identity, and marketing objectives
6. Exploring engagement trends across digital platforms (social media, websites, email) and implementing best practices to enhance marketing campaigns for capturing and retaining audience attention
7. Case studies of successful D2C brands’s approaches to maximising ROI from performance ads
A Guide To Meta Ecosystem For D2C Brands
Chandra Bhanu Cofounder
1. Mastering the basics of the Meta ecosystem: Setting up Business Manager, ad accounts, pixels, and creating campaigns and ad sets on Facebook
2. Exploring advanced features, hacks, and current trends to optimise performance on Meta platforms
3. Understanding the nuances of different ad set types and their specific purposes within the Meta ecosystem
4. Implementing best practices for creating high-performing marketing creatives tailored to Meta platforms
5. Developing strategies to effectively monitor performance marketing campaigns and make data-driven decisions for optimization and scaling
Google 101 For D2C Brands: Mastering Search Console, Ads, And Analytics
Krishna Gupta Cofounder Beyond
1. Understanding the role of the Google ecosystem in enhancing visibility, drive traffic, and maximising conversions for your D2C brand
2 Nailing Google: Setting up Search Console, Google Ads Manager, and utilising SEM Rush for comprehensive data analysis
3. Insights into Google Shopping, Search, and Performance Max, and building advanced strategies and tactics for maximising results
4. Gaining insights into the various types of ad sets available on Google platforms and their specific roles in driving campaign success
5. Implementing best practices for creating high-performing marketing strategies tailored to Google platforms, including ad copy, imagery, and landing page optimisation
6. Developing strategies to effectively monitor and analyse performance marketing campaigns using Google Analytics, enabling data-driven decision-making and optimisation
WEEK 6 : BUILDING A LOYAL CUSTOMER BASE (RETENTION, CRM & SUPPORT)
D2C Brands' Guide To Customer Loyalty: Strategies For Enhancing Customer LTV & Retention
Ankit Dikshit Founder Meduit
1. Understanding the various methods for effectively collecting customer data at various touchpoints and scaling these efforts
2 Different approaches to calculating customer lifetime value, including cohort analysis & the available tools for calculation
3. How to segment users into different categories such as Power, Core, and Casual Users based on their lifetime value
4. Strategies for transitioning Casual Users to Core Users and Core Users to Power Users to maximise returns per customer
5. How to utilise WhatsApp tools and commerce for implementing repurchase campaigns and driving repeat purchases
6. Dive into the concept of retention marketing, by focusing on automated journeys for post-purchase, cart abandonment, product view, welcome, restock, and review
7. The various techniques for analysing churn and implementing win-back campaigns to incentivise repeat purchases
8. Different approaches to conducting retention cohort analysis to understand user behavior and create tailored user journeys for different user segments What You'll Learn
13:00-14:30
How To Go About Business Modelling
Garvit Sancheti Chartered Accountant &
Secretary
1. Understanding wha business modeling entails and why it is crucial for the success of a D2C brand
2. How to identify and articulate the critical elements that make up a business model, including value proposition, customer segments, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure
3. How to innovate and iterate on your business model to ensure it remains competitive and responsive to market changes and consumer needs
4. The strategies to diversify revenue streams and effectively manage costs to build a sustainable and profitable D2C brand
Unlocking Insights: Engagement And Retention Frameworks For Customer Loyalty
Umair Mohammed Cofounder & CEO
1. Understanding the tools and strategies to automate personalised user engagement and retention journeys, leveraging data insights to tailor interactions based on individual customer preferences and behaviors
2 The importance of cohort analysis in tracking and analysing customer behavior over time, and learn how to use this data to optimise retention strategies and drive enhanced repeat purchase metrics through targeted communications
3. The role of a multi-channel approach in customer retention, integrating platforms such as Email, WhatsApp, and SMS to ensure consistent and effective communication with customers across various touchpoints
4. How to craft tailored website experiences for repeat users by leveraging behavior analysis and optimisation techniques
5. How to nail LTV and repeat users for D2C brands
Building Comms Strategy For EnR For A D2C Brand
1. Understanding the tools and strategies to automate personalised user engagement and retention journeys, leveraging data insights to tailor interactions based on individual customer preferences and behaviors.
2. The importance of cohort analysis in tracking and analysing customer behavior over time, and learn how to use this data to optimise retention strategies and drive enhanced repeat purchase metrics through targeted communications
3. The role of a multi-channel approach in customer retention, integrating platforms such as Email, WhatsApp, and SMS to ensure consistent and effective communication with customers across various touchpoints
4. How to craft tailored website experiences for repeat users by leveraging behavior analysis and optimisation techniques
5. How to nail LTV and repeat users for D2C brands
WEEK 7 : NAILING OPERATIONS, SUPPLY CHAIN, DELIVERY
Mastering Efficient Operations: Streamlining Delivery & Identifying The Key Metrics
Hriday Agarwal Founder Ecom Express
1. How to enhance delivery speed and reliability through logistics optimisation, warehouse management systems/automation/LMD, and transportation improvements
2. Identifying and tracking essential KPIs like order fulfilment rate, on-time delivery rate, inventory turnover, and customer satisfaction to gauge operational efficiency
3. The role of transparent communication with customers on order status, delivery updates, and potential delays to foster satisfaction and loyalty
4. How to optimise operational processes, supplier negotiations, and inventory management to boost profit margins and efficiency throughout the supply chain
5. The role of adopting lean principles and automation to streamline warehouse workflows, reduce manual tasks, and accelerate order processing
6. How to set up a structured feedback process to gather and analyse customer input on orders and delivery experiences for continuous improvement
7. How to go about implementation of delivery and tracking systems with websites for seamless order processing and real-time updates for customers What You'll Learn
Decoding
Last-Mile Delivery For D2C
Brands:
Navigating Partners, Costs, and Effective Strategies
Understanding the intricacies of selecting shipping partners that can effectively manage seamless last-mile delivery experiences.
2. How to optimise packaging processes to minimise costs while safeguarding products during transit
3. The landscape of Last-Mile Delivery (LMD) partners and the cost structures, and delivery options
4. The strategies for transparent communication to customers throughout the delivery process and resolution of delivery-related issues to enhance customer satisfaction and build brand loyalty
Strategies For Raw Material Sourcing & Vendor Negotiation
1. Understanding the end-to-end manufacturing process for D2C brands, including key stages such as product ideation, prototyping, production, and quality control
2. Insights into sourcing raw materials, components, and finished goods, including selecting suppliers, evaluating quality, and managing supply chain risks, such as shortages, geopolitical factors, and market fluctuations
3. How to set up R&D capabilities, including allocating budgets, recruiting talent, and investing in technology and facilities
4. Practical tips and strategies for negotiating with suppliers and vendors to secure favorable terms, pricing, and agreements
5. Best practices for ensuring product quality and consistency throughout the manufacturing process, including quality control measures and compliance with industry standards
How D2C Brands Can Go About Last Mile Delivery Optimisation
1. Strategies to optimize LMD efficiency during peak seasons
2. How to evaluate S.R of LMD partners, whether to go with agregators(like shiprocket) or work with LMD partners directly
3. How to track RTO due to LMD, reporting at LMD level and tracking delays and optimizing for inefficient pincodes
4. Understanding the user flows at LMD front from partners and brands like Ekart, Ecomexpress, Delhivery
Akash Sharma Cofounder Farmley
Suyash Saraf Cofounder Dot & Key
Rahul Godha Sr Director- Operations Hopscotch
Trisha Rajani Vaidya Cofounder Dr Vaidya's
14:00-16:00 IST
29 Sept Sunday
How Brands Go About Product Launches
Ahmed Aftab Naqvi
CEO & Cofounder
Group
1. D2C brands’ strategies to develop a compelling story that resonates with the audience and reflects the brand's values
2. Decoding the various techniques to identify and understand the target audience, allowing for tailored content and more effective engagement
3. The best practices for creating high-quality, engaging content across various social media platforms, and strategies for maximising reach and engagement
4. Strategies to fostering a loyal community of followers and customers through active engagement, conversation, and user-generated content
5. How to utilise social media analytics tools to measure the effectiveness of campaigns, track key performance indicators, and optimise strategies for better results What You'll Learn
WEEK 8 : OMNICHANNEL GROWTH — TAPPING INTO ONLINE MARKETPLACES
11:00- 13:00 IST
Navigating Amazon Ecosystem: D2C Brands' Guide To Listing, Advertising, Warehousing & More
Gopal Kolli Ecommerce Expert
What You'll Learn
1. Demystifying Amazon — understanding the platform, listing procedures, and product categories and the tools available for effective product research and selection
2. How to build brand awareness and visibility on Amazon
3. Strategies to optimise product listings and sponsored ads to drive sales and conversions on the platform
4. How to go about advanced advertising capabilities with Amazon's Demand-Side Platform
5. Implementing efficient warehousing solutions to streamline operations and logistics and a peek into Warehouse (WH), Merchant Fulfilled Network (MFN), and Seller Flex options
6. Decoding various partnership and collaboration opportunities available for D2C brands on Amazon for enhancing brand visibility, sales, and customer reach
7. Understanding the opportunities and challenges of selling internationally on Amazon — from conduct thorough market research (product trends, pricing, competition, target audience, cultural differences) to importance of optimised product listings (descriptions, keywords) for driving visibility to international audiences and sales on Amazon
8. Strategies for optimising fulfillment methods, pricing strategies, and product offerings for maximum success in global markets
9. Effective strategies for managing sales periods and building reviews in international markets.
11:00-13:00
Nailing Amazon Advertising for D2C Brands
Krishna Gupta Cofounder
BeyondAds
What You'll Learn
1. Running Paid Advertising Campaigns
2. Leveraging Paid Search and Display Advertising
3. Implementing Retargeting and Remarketing Strategies
4. Utilising Sponsored Product Listings
5. Advertising and Promotional Campaigns:
• Planning and Executing Marketplace-Specific Advertising Campaigns
• Leveraging Marketplace Promotions and Deals
• Utilising Featured Product Placements and Campaigns
• Strategies to optimise product listings and sponsored ads to drive sales and conversions on the platform
• How to go about advanced advertising capabilities with Amazon's Demand-Side Platform
• What KPIs to track- CAC, CTR, Clicks, CPC, CVR
Scaling Your Brand On Myntra & Nykaa: A Guide To Platform Listings, Advertising & Categories
Renu Bisht Founder & MD Commercify360
What You'll Learn
1. The Nykaa & Myntra universe — A deep dive into seller portal interface and navigation
2. Listing on Nykaa & Myntra — Tips for optimising product listings to enhance visibility and sales on Nykaa's platform
3. Utilising Nykaa & Myntra's marketing tools and services, including advertising campaigns, social media promotions, and influencer collaborations, to increase visibility and attract more customers
4. Best practices for creating promotional campaigns and engaging with audience effectively
5. Techniques for analysing sales data, pricing trends, and customer behaviour to optimise operations and marketing strategies to maximise sales and revenue on Nykaa & Myntra platform
D2C Brands Guide To Quick Commerce
Renu Bisht Founder & MD Commercify360
1. The role of quick commerce in the modern retail landscape and how D2C brands can increase sales by offering rapid delivery options
2. Instant gratification and its impact on consumer purchasing behaviour and its ability to enhance the overall shopping experience for consumers
3. Strategies for leveraging Q-commerce channels for marketing D2C brands effectively
4. The innovative marketing and advertising tactics that capitalise on the speed and convenience of Q-commerce to attract and retain customers
5. The role of demand forecasting and inventory planning in Q-commerce operations and the techniques for optimising inventory management and fulfilment processes to meet the demand What You'll Learn
6. Onboarding to advertising on Quick Commerce, how to go about it and effective ways to scale
7. Benchmarks, case studies of brands who have made 100cr+ businesses by scaling on quick commerce
D2C Brands Guide To Decoding Flipkart Marketplace
What You'll Learn
1. The unique advantages of Flipkart's marketplace and how to harness its vast customer base to drive revenue for your D2C brand - brand, product onboarding
2. A deep dive into Flipkart's platform dynamics — listing procedures, product categories, and advanced research strategies
3. How to leverage Flipkart marketplace features (including advertising) effectively and stand out in the competitive landscape
4. The role of building offers, including discounts, bundle deals, and limited-time promotions, to capture the attention of buyers
5. The role of Flipkart Assured badge in enhancing customer trust and satisfaction & how to meet the quality standards required to earn it
6. How to analyse customer reviews and ratings to identify areas for improvement and strengthen customer satisfaction
7. How to utilise logistics solutions to ensure seamless order fulfillment and customer satisfaction
11:00-12:00
WEEK 9 : OMNICHANNEL GROWTH — THE OFFLINE PLAY
Fast-Track To Sales: Leveraging Quick Commerce For D2C Brands
Vikas D Nahar
Sidhanth Madan Cofounder
What You'll Learn
Sifat Khurana Cofounder
Trisha Rajani Vaidya
Cofounder & Ex-COO
Dr Vaidya's
1. The role of quick commerce in the modern retail landscape and how D2C brands can increase sales by offering rapid delivery options
2. Instant gratification and its impact on consumer purchasing behaviour and its ability to enhance the overall shopping experience for consumers
3. Strategies for leveraging Q-commerce channels for marketing D2C brands effectively
4. The innovative marketing and advertising tactics that capitalise on the speed and convenience of Q-commerce to attract and retain customers
5. The role of demand forecasting and inventory planning in Q-commerce operations and the techniques for optimising inventory management and fulfilment processes to meet the demand
12:15-13:15
Cracking Offline Channels — Finding The Right Avenues & Success Parameters
Shashank Sinha Founder & CEO
What You'll Learn
1. The efficient strategies and tactics for scaling effectively through offline channels, including leveraging distribution networks, optimising logistics, and maximising brand visibility and reach
2. How to identify and tap into unconventional offline channels such as airlines, army canteens, and other niche markets to achieve both B2B and B2C scale
The A To Z Of Term Sheets
13:30-14:30
Suraj Malik Managing Partner Legacy Growth Partners
What You'll Learn
1. What are term sheets and why are they important?
2. Understanding the key components of term sheets from commercial & governance aspects.
3. Learning the investor lens on negotiating term sheets.
4. Common mistakes in term sheet negotiations.
5. Decoding the intricacies of cap tables and the best practices to follow.
6. Decoding the different type of funding options available for D2C brands
Short Video Content For D2C Brands
Vanshika Mehta Founder The Fingerprint Labs
What You'll Learn
1. Mindset for creating short video content for D2C brands
2. Different content strategies and case studies of brands who have scaled content online
3. Tools, frameworks and approach for short video content format- 30sec, 60 sec, 120 sec
4. How to go about editing content, different types of content for short video- brand, product, personal journey, user testimonial, influencer, etc!
5. Case studies on how diffeent brands in different segments use short video content to improve organic conversions
Seal The Deal: Perfecting Your Fundraising Strategy
What You'll Learn
1. Understanding the fundraising landscape: a primer on various stages of fundraising, from seed to series c and beyond
2. Discussing key indicators that signal your startup is ready for external funding and understanding the methodologies to gauge how much capital you need and how long it will last.
3. Understanding the investor universe, their focus, portfolio and investment preferences.
4. Crafting your investor target list: how to identify and research potential investors and venture capital firms that align with your business sector, growth stage, and vision.
5. Due diligence process: the types of questions asked, and how to prepare your startup for this scrutiny.
11:00-12:30
WEEK 10 : BUILDING YOUR 0 TO 1 TEAM
Essentials Of Team Building, Processes, And Documentation
Sanjana Jogani Kejriwal Director, Jobinsight
What You'll Learn
1. Understanding the stages of team growth & identifying key roles as you scale from 0 to 10 and beyond
2. How a D2C brand should design organisational structures & define roles/expectations
3. Budget allocation — how to determine budgetary needs for different roles and departments to optimise resource allocation and scalability
4. The role of documentation in ensuring clarity, consistency, and compliance in HR practices.
5. How to craft policies and procedures that align with organisational values and legal requirements
6. A guide into various available softwares to streamline HR processes and documentation management
How To Build Your Personal Brand
13:00-14:00 IST 19
Swati
Bhargava Cofounder CashKaro
What You'll Learn
1. Understanding the role of personal branding and its influence on business opportunities, investor relationships and public perception.
2. Discussing the first step to build personal brand – identifying the strengths, passion, and values of the founder.
3. Identifying the target audience, understanding their needs and preferences to build market positioning.
4. How to build online & offline presence and the role of authenticity, consistency and adaptability.
5. Tools & techniques to measure personal brand perception and discussing case studies of 3 founders with strong personal brand.
How To Make A Winning Pitch Deck
1. Purpose of a pitch deck and understanding various elements to include in a pitch deck.
2. How to craft a compelling narrative for investors that includes storytelling and connects the problem, solution and the journey of a startup.
3. The Dos & Don'ts of building a pitch deck and your investor pitch.
4. Discussing & dissecting the pitch deck and stories of 3 startups - what was good and what could be improved?
Chetan Bhatia
Mastering D2C Business Finance Fundamentals
1. Role of MIS for effective monitoring and decision-making, including P&L analysis and forecasting
2. Introduction to Tally software for basic financial management and accounting
3. Budgeting techniques and best practices for effective financial planning and resource allocation
4. Navigating GST and other taxes to ensure compliance and optimise financial operations
5. Strategies for cash flow management to maintain liquidity and support business growth What You'll Learn
6. Reconciliation of payments and net revenue calculations to ensure accuracy and transparency in financial reporting
7. Optimising product margins (CM1, CM2, CM3) and understand fixed & variable cost impact for D2C success
8. Mastering D2C EBITDA and category-level analysis to project growth and manage costs efficiently