CASE STUDY
Using new insights on credit card usage, InComm created a custom loyalty solution for a national Credit Union.
Effective loyalty solutions through research: InComm has worked in partnership with this Credit Union since 2014. In the last two years, we have analyzed additional data about credit card usage among their members, proving the ROI of the loyalty program we designed.
Engaged redeemers* spend six times more than unengaged redeemers annually
$ 22,117 for engaged redeemers
VS
$ 3,903
for unengaged redeemers
*Engaged redeemers are members who consistently redeem their points within the loyalty program. Additionally, engaged redeemers accounted for less than 10% of all accounts closed in 2019.
Large Credit Union Overview: One of the strongest and most stable financial institutions available to members worldwide, via the web, 24/7. 1.75 million members worldwide $25 billion in assets Federally insured and an Equal Housing Lender