InComm InCentives Case Study: Regional Bank

CASE STUDY

InComm redesigned the rewards website for a Large Regional Bank, resulting in significant increases in orders, spend and redemptions.

A powerful, points-based rewards system: InComm created a complete redesign of the rewards site, which brought a fresh, updated aesthetic to the redemption experience. After members redeemed on the new experience, they increased their usage and spend on their card, earning more points and continuing to return to make additional redemptions.

18.6% 16.7 %

increase in average daily spend

increase in average daily points earned

11.4 % 11.6 %

increase in multiple redemptions

Regional Bank Overview: Operating in commercial banking, branch banking, consumer lending and wealth & asset management.

20,000+ employees 1,100+ locations

increase in orders

50,000+ ATMs nationwide $413 Billion in assets under care ($49 Billion managed for individuals, corporations and non-profit organizations).