THE INDEPENDENT 1993
Traveler Watchman 1826
Media Kit 2017
Please call for Seasonal Specials
Visit our website www.indyeastend.com Member
Photo / Ed Gifford
631-324-2500 • FAX 631-324-2544 • 74 Montauk Highway, Suite 16, East Hampton, NY 11937 E-Mail: ads@indyeastend.com • www.indyeastend.com
2017
Advertising Schedule
THE INDEPENDENT 1993
Traveler Watchman 1826
SUMMER CAMP
Published Every Wednesday - Special Sections Below
S&
E
2017
Recr eatio
Run dates anall dast getEnd
20% OFF!
n Gu id
e
2014
PUBLISH DATES March 19 April 9 April 23 May 14 May 28 June 11 June 25 July 16
Guide
DEADLIN ES March 14 April 4 April 18 May 9 May 23 June 6 June20 July 11
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1/16
page....... ...$170 10 & 11 See Page e Map 1/8 page............$ 265 activ 1/4 page For An Inter ............$
2011
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2010 631-32
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Featuring:
THE INDEPEN
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Traveler
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Vera Wang Reem Aera Pnina Tornai, Lela Rose Tuleh and more . ..
Watchman
The Independe
THE INDEPE
REAL ESTATE
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• Traveler
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25, 2009
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November
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& ENTERTAIN ARTS ome NEWS ns IN THEampto
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Upcoming Bridal Expos Designers
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May 21, 2014
Watchm
Hamptons
Home & Ga
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s 2016
THE INDEP
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Watchm
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November
23, 2016
2016
4 .........Spa, Health & Fitness Guide #1 11 .......Real Estate 18 .......Spa, Health & Fitness Guide #2 25 .......Travel
IN THEGNEWS InsIders uIde To T ARTS he hampTons & ENTERTAIN InTernaTIon MENT al
JULY
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INSIDERS GUIDE TO
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Independent/M
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October 8, 2014
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Estate Photography
THE
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AUGUST By The Independent Newspaper
MARCH
1 ..........Spa, Health & Fitness Guide #4 8 ..........St. Patrick’s Day Issue Springtime / Camps & Recreation #1 15 ........Springtime 22 ........Garden Prep 29 ........Eye On Hamlets
APRIL
5 ..........Camps & Recreation #2 12 ........Home & Garden 19 ........Camps & Recreation #3 / Earth Day 26 ........Spring Specials
MAY
3 ..........Mother’s Day Issue 10 ........Camps & Recreation #4 / On The Water Begins 17 ........Camps #5 / Boating & Fishing 24 ........Memorial Day Issue / Hampton’s Home & Garden Guide
JUNE
B-1
5 ..........Family Fun 12 ........Camps & Recreation #8 19 ........Pet Issue 26 ........Sports & Recreation
FEBRUARY
1 .........Winter Dining/Super Bowl Issue 8 ..........Valentine’s Day & Bridal Issue 15 ........NY Fashion Week Special 22 ........Spa, Health & Fitness Guide #3
rden
7 ..........Sports & Recreation 14 ........Camps & Recreaton #6 21 ........East End Dining & Take-Out Guide / Graduation / Father’s Day 28 ........Camps & Recreation #7 / Summer Jobs / July 4th Edition
2 ..........Boating & Fishing 9 ..........Back To School 16 ........Boating & Fishing 23 ........Dining Out 30 ........Labor Day Issue
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6 ..........Auto Section 13 ........NY Fashion Week Special 20 ........Special Sale Days 27 ........Special Sale Days
OCTOBER
4 ..........Columbus Day Issue / Hamptons Film Festival Guide 11 ........Fall Dining Special 18 ........Fall Dining Special 25 ........BOO! Short & Scary Story Contest / Halloween Issue
NOVEMBER
1 ..........Veterans Day Issue 8 ..........Holiday Gift Guide 15 ........Specials Galore 22 ........Thanksgiving Issue / Holidays On The East End 29 ........Shopping Begins
DECEMBER
6 ..........Winter Travel / Spa 13 ........Holiday Gift Guide 20&27. The Best of 2014 / New Year’s Issue
74 Montauk Highway Suite #16, East Hampton, NY 11937 • (Ph) 631.324.2500 • www.indyeastend.com
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THE INDEPENDENT 1993
Traveler Watchman 1826
2017 Display Advertising Rates AD SIZES:
1X RATE:
12X Contract:
26X Contract:
52X Contract:
Full Page
$2495
$1659
$1489
$1160
3/4 Page Junior Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page 1/16 Page
$1895 $1667 $1552 $1095 $881 $499 $282
$1375 $1091 $1002 $875 $610 $328 $183
$1125 $951 $863 $675 $539 $284 $159
$920 $762 $673 $495 $373 $246 $112
Business Card
$145
$99
$69
$39
$190
$177
$128
*See actual size chart for options and variations.
Dining 1/8
$260
Please see Political Advertising Rates under separate cover.
Contact Your Sales Rep for Special Volume and Color Discounts. All Rates Are Per Insertion
631-324-2500 • FAX 631-324-2544 74 Montauk Highway, Suite 16 • East Hampton, NY 11937 E-Mail: ads@indyeastend.com
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2017
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Real Estate NEWS
SIZE
Full Page 4/Color Full Page B&W 1/2 Page 1/4 Page
OPEN
$845 $625 $425 $325
15X
$670 $535 $370 $290
26X
$570 $445 $305 $245
52X
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20% premium for preferred positions.
East Hampton 631-324-2500 • Fax 631-324-2544 74 Montauk Highway, Suite 16 • East Hampton, NY 11937 E-Mail: ads@indyeastend.com
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Ad Sizes
THE INDEPENDENT Ad Specs Ad Specs 1993
Traveler Watchman 1826
EFFECTIVE MARCH 24, 2011 EFFECTIVE MARCH 24, 2011
January 1, 2017
3/4 page fuLL vertical 8.75” x 6.531” x 11.25” 11.25”
1/2 page
rtical 313” x .25”
3/4 page vertical ertical 6.531” x 11.25” horizontal 8.75” x 8.406”
1/3 page vertical ertical 4.313” x 11.25”
horizontal 8.75” x 5.563”
JunioR page
6.531” x 8.406 8.406” horizontal 8.75” x 8.406”
1/3 page vertical 4.313” x 8.406”
horizontal orizontal 6.531” x 5.563” 8.75” x 5.563”
6.531” x 5.563”
dispLay 1/2 PAGE JunioR page ad speCs
Full Page 3/4 Page Vert 3/4x 8.406” Page Horiz 6.531” 6.531 x 7.5 Junior Page 1/2 Page Vert 1/2 Page Horiz 1/3 Page 1/3 Page Vert 1/4 Page 1/4 Page Vert 1/4 Page Horiz 1/8 Page Vert 1/8 Page Horiz 1/16 Page vertical v ertical Page 4.313”1/32 x 8.406” Double-Truck Cover Strip
widTh ad x depTh dispLay speCs
widTh x depTh
Full 8.75” Page x 11.25” 6.531” 11.25” 3/4 Page xVert xHoriz 8.406” 3/48.75” Page Junior Page 6.531” x 8.406” Junior Page 1/2 Page 4.313” 11.25” 1/2 Page xVert 5.563” 1/28.75” Page xHoriz 6.531” 1/3 Page x 5.563” 4.313” 8.406” 1/3 Page xVert 4.313” 1/4 Page x 5.563” 2.094” 11.25 1/4 Page xVert 2.719” 1/48.75” Page xHoriz 5.563” 1/82.094”x Page Vert 2.719” 1/84.313”x Page Horiz 2.094”x 1/16 Page 2.719” 2.094” 1/32 Pagex 1.297” 18.5” x 11.25” Double-Truck 8.75” Cover Stripx 1.297”
8.75” x 11.25” 6.531” x 11.25” 8.75” xx 8.406” 6.531” 8.406” 6.531” 6.531” x 8.406” 7.45” 4.313” x 11.25” 8.75” x 5.563” 6.531” x 5.563” 4.313” x 8.406” 4.313” x 5.563” 2.094” x 11.25 8.75” x 2.719” 2.094”x 5.563” 4.313”x 2.719” 2.094”x 2.719” 2.094” x 1.297” 18.5” x 11.25” 8.75” x 1.297”
Business Card
4.313” x 2”
Mechanical Mechanical Guidelines Guidelines 1/4 page
313” x 563”
vertical 4.313” x 2.094” x 5.563” 11.25”
19”
horizontal orizontal 8.75” x 2.719”
uCk
doubLe-TRuCk
1/8 page vertical ertical 2.094” x 11.25” vertical 2.094” x 5.563” horizontal 4.313” x 2.719”
1/16 & 1/32 page 1/8 page
1/16 v ertical vertical 2.094”x 2.719” 2.094” x 5.563” horizontal h orizontal 4.313” 1/32 x 2.719” 2.094” x 1.297”
CoveR sTRip
CoveR sTRip
1. High res PDF files only. No native application files 1. High res PDF files only. No nativefiapplication files 1. No native application les accepted accepted. accepted. PDF only: PDF/x-1a:2001. 2. All fonts and images must be2.embedded and images must be embedded 2. All Allfonts fonts and images must be embed3. The correct color space i.e. CMYK Grayscale. 3. Theorcorrect color space i.e. CMYK or Grayscale. 1/16PAGE & 1/32 page 1/16 ded. Never RGB or LAB or Indexed orNever embedded RGB or LAB or Indexed or embedded 3. color Theprofiles. correct color space i.e. CMYK. color profiles. 4. All spot colors MUST be converted tospot CMYK unless 4. All colors MUSTrunbe converted CMYK unlessto run4. Allspot colors MUST be toconverted ning 1, 2, or 3 color ads. ning 1, 2, or 3 color ads. CMYK. 1/165. Resolution: 300 DPI for all submitted images and 5. Resolution: 300 DPIfiles. for all submitted images and files. 5. Resolution: 300dpi for al submitted im2.094”x 2.719” 6. Must be the correct image size or have marks. 6. Must be crop the correct image size or have crop marks. and fiorles. 7. Rules 4pts or less should beages one color only. 7. Rules 4pts less should be one color only. 8. Sans-serif type 7 points or less should be type one 7 points or less should be one 8. Sans-serif 1/16 color only. color only. 2.0949.xSerif 2.719 type 12 points or less should one12 color only. 9. Serifbe type points or less should be one color only. 1/3210. Type 12 points or less should be12 reversed moreshould not be reversed on more 10.not Type points on or less 2.094” than x 1.297” one color. than one color. 11. Expect 30% dot gain. Use SNAP Web Offset standards. 11. Expect 30% dot gain. Use SNAP Web Offset standards. 12. Ink density not to exceed 240%. 12. Ink density not to exceed 240%. 13. No rich black - especially text. 13. No rich black - especially text. 14. OPI must NEVER be included themust file. NEVER be included in the file. 14.inOPI 15. Transparancies must be flattened. 15. Transparancies must be flattened.
BUSINESS CARDshould be flat16.100% 16. QR Tags TIF or QRblack Tags should be flat 100% black TIF or JPG files atleast .75” wide.
.25”
JPG files atleast .75” wide.
Publication not responsible for Publication variance between digital filefor variance between digital file not responsible and printed product. and printed product.
18.5” x 11.25”
Deadlines Deadlines
8.75” x 1.297”
8.75” x 1.297”
inseRTion oRdeR 6pm Monday inseRTion oRdeR 6pm Monday SPACE RESERVATION & ARTWORK • Friday, 5PM Copyx and Monday Copy and aRTwoRk Noon Monday 4.313” 2” aRTwoRk Noon CameRa Ready ads Noon TuesdayReady ads Noon Tuesday CameRa
Display AdsDisplay Ads Should Be Sent To Be Sent To Should
re Information For More Information 631.324.2500
TRaffiC@LongisLandpRess.Com TRaffiC@LongisLandpRess.Com
ADS@INDYEASTEND.COM
Please include in the subject client name in the subject client name Please include CT Jon sasaLa aT ConTaCT 516.284.3333 oR emaiL JsasaLa@LongisLandpRess.Com and run date. pLease Jon sasaLa aT 516.284.3333 oR emaiL JsasaLa@LongisLandpRess.Com and run date.
THE INDEPENDENT • 74 MONTAUK HIGHWAY, SUITE 16, EAST HAMPTON, NY 11937 • WWW.INDYEASTEND.COM
THE INDEPENDENT • 74 MONTAUK HIGHWAY, SUITE 16 EAST HAMPTON, NY 11937 • WWW.INDYEASTEND.COM
Pre-Printed Insert Rates 2017 Rates Are Per Thousand CONTRACT RATES PAGES
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THE INDEPENDENT 1993
Traveler Watchman 1826
www.indyeastend.com • (631) 324-2500 74 Montauk Hwy, Suite 16• East Hampton, NY 11937
THE INDEPENDENT 1993
Traveler Watchman 1826
Mechanical Information:
Advertising Materials:
Our page size: 8.75” x 11.25” Based on a 4 column format to accommodate all Standard Advertising Units
Advertiser must supply clean logos, clear photos and legible material for typesetting. Camera ready ads must be created within our specs, especially if photos or artwork are included, otherwise, the quality of the art or photos could be compromised when sizing to our specs. *Submit
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Color All Ads Color Preferred Position - 20% Premium of basic ad cost Please Note: Costs Are in addition to ad price.
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The Independent reserves the right to cancel or reject any advertisement or preprint insert at any time. No advertising may be cancelled by an advertiser after deadline. All advertising created by The Independent is copyrighted. Rates and Deadlines subject to change. 1 - 1- 17 East Hampton 631-324-2500 • FAX 631-324-2544 • 74 Montauk Highway, Suite 16 East Hampton, NY 11937 E-Mail: ads@indyeastend.com. • Web Site: www.indyeastend.com
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631.324.2500 • www.indyeastend.com • 74 Montuak Highway, Suite 16, East Hampton, NY 11937
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