IOL Food - July - August 2022

Page 14

Mzansi food creators share how TikTok is changing the way we eat

Larnelle Lewies aka @larnelle.

The video-sharing app has been disrupting the food industry to the point of changing the way people eat, writes Lutho Pasiya

THE digital age has brought on the popularity of cooking videos. TikTok, in particular, with its unparalleled ability to create content that goes viral. The video-sharing app has been disrupting the food industry to the point of changing the way people eat. What are the causes of this success? It is short and simple videos made by ordinary people. We had a chat with some of South Africa’s food creators on how the platform has taken over the

food industry and changed the way we eat and below is what they said.

Larnelle Lewies aka @larnelle The video service has switched up the food industry tremendously. Lewies said whether it be recipe videos, mukbangs or taste-testing, they find so much enjoyment and fulfilment in engaging in these types of content. Has it changed the way we


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.