A customer loads his shopping cart during Black Friday sales. | Reuters
There’s more to e-commerce than meets the eye in South Africa
IOL
WHEN setting up a brick-andmortar retail store, a business will take into consideration the size of the space, the location, foot traffic, the design, interior fittings and displays. After months to years of careful consideration, they’ll sink major investment into creating the space that will best serve their customers’ needs. That investment is made with the understanding that it will take a few years to show a return. An e-commerce shop front deserves the same attention – careful consideration of the complexities involved in setting up a new kind of store front, the right investment at the
