A guide on how to run your store efficiently online
YASMINE JACOBS yasmine.jacobs@inl.co.za
THE idea of starting your own business, not to mention an e-commerce store, is daunting but could pay off in the long run. With the Covid-19 lockdown, the internet has transformed the way we do business. According to the third annual South African Digital Customer Experience Report, South Africa’s e-commerce market had the potential to double by a further 100% to 5.6% of the total retail market if e-tailers beefed up their trustworthiness, ease-of-use, security, delivery and after-sales support. Today, the most successful businesses are completely online. However, as more turn to online to make money, it becomes harder to stand out. These are a few ways to run a successful e-commerce business: ◆ Build your community and connect your shop to your brand As with most websites, it is important to grow a community of people who will want to buy your products. Make good use of newsletters, social media and any technology tools that will grow your online community. Find your target audience and create a connection with them. Once you have done that, connect your shop to your brand.
