MEDIA KIT 2011 – 2012 1
Indesign Media Kit 2011 – 2012
Covering 200+ pages every quarter of the best Australasian and international interior and architectural projects, products and people, Indesign is essential reading for design professionals, commercial interior specifiers and discerning consumers. INDESIGNLIVE.COM
MEDIA KIT 2011 – 2012 2
FROM THE EDITOR Indesign is now over ten years old – enough time to mature into the strongest magazine of its kind in the southern hemisphere. But then it’s pretty unique, a kind of one-stop shop covering architecture, interior design, product design and all the people who produce it. We have stuck to our core mission, though, which is to offer comprehensive coverage and analysis of commercial interiors and hospitality design. Indesign was the first magazine to do this and remains the only magazine to do it in depth. In fact, over the last two years we have ramped up our coverage to reveal both the end result and the process which leads to it. By doing this we have been able to make Indesign an even more invaluable resource to everyone in the business, from specifiers and designers to business people looking for new directions in the workplace. The secret of success for Indesign has been its ability to constantly renew itself – in its look and contents, but also in its scope, because we now dedicate space to New Zealand and South-East Asia, as well as regular examples of best practice from other parts of the world. Despite the gfc, the magazine has continued to register steady growth in sales, especially in New Zealand and Singapore. And I am proud to say it is now one of the most highly regarded magazines of its kind in the world. PAUL MCGILLICK Editorial Director, Indesign Publishing
INDESIGNLIVE.COM
MEDIA KIT 2011 – 2012 3
WELCOME TO INDESIGN MAGAZINE At once comprehensive and expansive, Indesign is a quarterly survey of the best commercial, hospitality, retail, residential and public architectural projects from Australasia and around the world. It also throws the spotlight on the leading and most innovative designers, new products, the latest trade fairs and the issues currently driving the design debate. Maintaining the highest production values and offering expert analysis, Indesign also provides comprehensive listings of products featured in the magazine, together with their suppliers and contact details.
OUR EDITORIAL STRUCTURE EVOLVE Products, news and projects in brief PORTFOLIO Interiors and architecture in review COMMENT Simone LeAmon stirs the design debate ART At the interface of art and design PULSE Designers in profile ZONE Debating issues and ideas INDESIGN LUMINARY Trailblazers of Australasian design SUSTAIN Topics, products, projects PS One last thing
INDESIGNLIVE.COM
WHO READS INDESIGN? Indesign’s readers are interior designers, architects, design professionals, interior specifiers and discerning consumers looking for a single, comprehensive quarterly survey to keep them up-to-date with the latest interiors, architecture and products in Australasia and from elsewhere in the world.
MEDIA KIT 2011 – 2012 4
WHO ADVERTISES IN INDESIGN?
A UNIQUE FOCUS FOR ADVERTISERS
Our advertisers are the leading suppliers of the finest commercial, hospitality, retail and residential products, from design classics to contemporary innovation. Their high quality products are designed by the world’s leading designers to meet the standard of the projects typically reviewed in the magazine.
Indesign Magazine is Australasia’s leading resource for the design community. Its in-depth, detailed analysis and dissection of the best in interior design and architecture projects makes it the ideal venue to position your brands and reach specifiers. Indesign provides the advertiser with custom designed product advertorial. This is presented in a wellresearched graphic formula that contains the correct balance of pictorial and text content to ensure maximum exposure to a targeted readership. Key display advertising positions are available. Advertisers in Indesign magazine are able to gain extensive support through DQ magazine as well as online support via indesignlive.com.
INDESIGNLIVE.COM
MEDIA KIT 2011 – 2012 5
DISTRIBUTION Indesign magazine and its subscribers can be found all over the world
BREAKDOWN BY REGION AUSTRALIA: 10,059 NEW ZEALAND:
760
SINGAPORE: 1123 MALAYSIA, INDONESIA, THAILAND, PHILIPPINES:
781
HK, CHINA, JAPAN, STH KOREA, TAIWAN:
419
UNITED STATES, CANADA, STH AMERICA:
1650
EUROPE, MIDDLE EAST, AFRICA, OTHER:
608
BREAKDOWN BY CHANNEL DIRECT MAIL, SUBSCRIPTIONS:
6935
TRADE SHOWS, SPONSORSHIPS, LAUNCHES: 900 QANTAS AIRLINE LOUNGES: NEWSSTANDS, BOOKSHOPS: INDESIGNLIVE.COM
361 7204
MEDIA KIT 2011 – 2012 6
PRODUCTION SCHEDULE 2011 – 2012 SUBMISSION DEADLINES
IDM 45
IDM 46
IDM 47
IDM 48
Booking Deadline
14 February 2011
28 April 2011
27 July 2011
04 November 2011 06 February 2012
Working Ad Material
23 February 2011
09 May 2011
08 August 2011
14 November 2011
13 February 2012
Finished Ad Material
04 March 2011
18 May 2011
15 August 2011
23 November 2011
24 February 2012
DIGITAL COLOUR CORRECT PROOF
IDM 49
ARTWORK UPDATE
Double page
250
Resize, adjustment, detail changes, etc.
80/hr
Single page
150
Incorrect material supplied after finished material deadline
60
Half page horizontal / vertical
100
Burn to CD
40
Colour Correct proof required for all supplied artwork as a visual guide for the colour and content required. Indesign Publishing cannot be held responsible if the printed result contains colour variations, if you choose not to supply a digital proof. All colours should be indicated as process colour percentages (CMYK). Do not indicate PMS colours.
PRODUCTION CHARGES Double page design
850
Single page design
650
Half page horizontal design
400
Half page vertical design
40
*All production charges exclude GST and are quoted in AUD$
INDESIGNLIVE.COM
SCANNING A3
100
A4
70
A5
50
MEDIA KIT 2011 – 2012 7
ADVERTISING RATES
crop marks
DOUBLE PAGE
RATE PER ISSUE
307mm
w474mm x h307mm* bleed
Horizontal w237mm x h153.5mm* Vertical w118.5mm x h307mm* crop marks
307mm
3 issues
4 issues
8910
8520
7930
7720
5730
5450
5180
4920
HALF PAGE
474mm
bleed
237mm
crop marks 153.5mm
2 issues
SINGLE PAGE w237mm x h307mm*
bleed
237mm
crop marks
bleed
307mm
1 issue
118.5mm
INDESIGNLIVE.COM
H V
3620 3982
H V
3450 3795
H V
3310 3641
H V
3140 3454
MEDIA KIT 2011 – 2012 8
CONTACT US MARIE JAKUBOWICZ 0431 226 077 (61 2) 9368 0150 marie@indesign.com.au Level 1, 50 Marshall St Surry Hills, NSW 2010 (61 2) 9368 0150, (61 2) 9368 0289 (fax)
“ The secret of succeses for Indesign has been its ability to constantly renew itself” PAUL MCGILLICK, EDITOR
INDESIGNLIVE.COM