Lookboxliving preview Magazine issue 40

S$12.00 annual 2013

GET INSPIRED! FABULOUS INTERIORS FOR HDB FLATS, CONDOS AND LANDED PROPERTY

Leading Interior Design Firms

ADVER TORIAL

BETTER IN BLACK

BESGLAS SINGAPORE HAS UNDERGONE A CORPORATE REBRANDING TO CELEBRATE ITS REPOSITIONING AS A HOME SOLUTIONS PROVIDER For years, Besglas Singapore has been a trusted name for quality doors and modular wardrobe and organisation systems. The company’s range of products includes the popular MOVI door and the foldable EZI door. Not only are the doors made from high quality materials and hardware, Besglas also transforms the conventional fixtures into glamorous works of art.

As part of its strategy to improve itself and its services to customers, Besglas Singapore has undergone a corporate rebranding exercise to propel them into the future.

The complete makeover aims to take the company further, with a brand new slogan, product ranges, and even a creative collaboration with a design consultancy.

The official unveiling of the rebranded Besglas Singapore took place during the prestigious Saturday In Design event at Park Mall. The makeover also coincided with the launch of Besglas Ximula Nero series.

The modular wardrobe and organising system comes in black components, exuding classiness and stylish designs.

The Ximula system gives off a timeless and elegant look, comprising of panels, shelves and rods swathed in a deep black that immediately infuses the home with an instant sense of chic classiness. Over

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the years, Besglas Singapore has transformed conventional fixtures and fittings around the home into eye-catching masterpieces, and the Ximula system continues to impress with its all-black façade.

This Besglas event also marks the first collaboration between the Besglas Singapore and design firm MOMO + Partners. As the official design consultant, MOMO + Partners created a show-stopping installation constructed from black plywood. This setup showcases the versatility and functionality of the outstanding Ximula system by mimicking a mock

house. From the living room to the bedroom to the kitchen, the designers recreated an entire home using black plywood with white “chalk” outlines.

The mock house showcases the hybrid nature of the Ximula system, and how it can be easily integrated into any room of the house.

Whether it’s a console shelf in the living room, a display cabinet in the kitchen or the wardrobe in the bedroom, the Besglas Singapore and MOMO + Partners collaboration managed to fully present the versatility and functionality of the Ximula modular system.

BESGLAS SINGAPORE PTE LTD 2 JURONG EAST ST 21 #03-45 IMM BUILDING SINGAPORE 609601 T 6252 3533 F 6899 3533 9 PENANG ROAD PARK MALL #02-13 SINGAPORE 238459 T 6336 5255 F 6339 5255 BLK 2 TOA PAYOH INDUSTRIAL PARK #01-1401/3 SINGAPORE 319054 T 6353 3533 F 6353 3833

sales@besglas.com www.besglas.com

CISEERN Ciseern is one of the bigger players in the mass home interiors market, with a whopping 80-strong team driving it forward. The company constantly makes its presence felt, regularly participating in exhibitions and trade shows. Ciseern proudly displays showflats that are built to scale, allowing clients to have the actual feel of a real home instead of something unattainable. In 2008, the company was the only interior design firm to be awarded the honourable Singapore Prestige Brand Award (SPBA) for Promising Brand, and then followed it up with the equally impressive SPBA Established Brand in 2012. These accolades and achievements are partly thanks to Ciseern’s dedication to upholding its motto of exemplifying “A Trusted Expression”. As an established design company, Ciseern continues to build on its reputable success by expanding its team of designers and placing importance on intangibles like integrity and reliability.

DESIGN AND QUALITY ARE SUBJECTIVE, SO WE WORK TOWARDS BEING A TRUSTWORTHY COMPANY. WE ALWAYS DELIVER ANYTHING AND EVERYTHING THAT WE PROMISE.

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FROM LEFT:

GARY GOH BRANCH DIRECTOR NORMAN TAN BRANCH DIRECTOR WILFRED CHEAH DESIGN DIRECTOR COLIN CHEW GENERAL MANAGER CREDITS: Bianco Marble Uassiq (DXO4316G) laminate, from Lamitak; Lime (SCX5138D) laminate, from Lamitak.

STYLE FILE | CISEERN

STYLE FILE 1 DETAILS 5-bedroom Condominium FLOOR AREA 3,800 SQFT

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C I S E E R N | SHOWCASE

GOOD AS GOLD WARM AUTUMN COLOURS FLOW THROUGH THIS CONDOMINIUM APARTMENT STRENGTHENING ITS GENTLE, RELAXING VIBE.

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M

ost homeowners know exactly what they want when they engage an interior designer. The family staying in this condominium penthouse however, completely bucked the trend. Instead of collecting magazine cut-outs and Internet printouts, the couple and their two kids had no preferences for the design of their new home. Instead, they invited the Ciseern designers to visit them at their old residence so she could study their lifestyle.

“They’re really very nice people,” one of the designers says.

“They left the design of the new house completely up to me.

The husband had a few requests, but he never insisted and was always open to suggestions.”

COLOUR COORDINATE One of these suggestions was the colour palette to use in the house. The family visited a geomancer for guidance, and was

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DESIGN REBIRTH

AT DESIGN REBIRTH, MEDIOCRITY IS NOT AN OPTION. WE GO BEYOND SUPERFICIAL AESTHETICS TO IMPROVE LIFESTYLES AND CREATE EXPERIENCES. Interior architecture and design studio Design Rebirth have spent the last few years amassing a reputable portfolio of both commercial and residential projects. The young and dynamic team has made a name for itself as a group of designers who are adept at translating clients’ expectations into thoughtful, creative interiors. Now that the firm has established itself as a quality interior design company, the directors have plans to expand its design consultancy arm, ID Embassy. Over the next few years, Design Rebirth and ID Embassy will continue to work closely with developers and architects to develop interior concepts for landed property and condominium projects.

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FROM LEFT:

VINCENT LIM DESIGN CONSULTANT WILLIAM KWAN DESIGN CONSULTANT VICTOR LOH DESIGN CONSULTANT KHOON WAH DESIGN CONSULTANT CREDITS: Bianco Marble Uassiq (DXO4316G) laminate, from Lamitak; Blue Armagos (LE1824S) laminate, from Lam Chuan; Bend Ethel chair and Bunny lounge chair, from Pomelo Home.

STYLE FILE | DESIGN REBIRTH

STYLE FILE 1 DETAILS 2-bedroom Condominium FLOOR AREA 1,001 SQFT

STYLE FILE 3 DETAILS Landed Property FLOOR AREA 3,800 SQFT

STYLE FILE 2 DETAILS Cluster House Showflat FLOOR AREA 4,088 SQFT

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BURST OF ELEGANCE

THIS CLEAN AND STRAIGHTFORWARD HOME BELIES A CREATIVELY CHIC INTERIOR BY DESIGN REBIRTH.

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S H OW CA S E | D E S I G N R E B I R T H

T

he owners of this condominium apartment have previously cultivated a successful working relationship with the team from Design Rebirth.

So it was only natural that they returned to the design rm when they wanted to renovate their new home. Now that the homeowners have moved up in life, they felt that it was time to relook into their lifestyle and “upgrade” their home accordingly. Designers Khoon Wah and Victor Loh came up with a concept that would exemplify a higher, more elegant standard of living that would reect the young homeowners’ lifestyles and taste levels.

THE CHOICE OF FURNITURE REFLECTS A MORE SOPHISTICATED TASTE THAT’S BEFITTING OF THE HOMEOWNERS.

SUBTLE SOPHISTICATION The three-room apartment now boasts a sleek sophistication that is boldly chic and yet tastefully understated. High prole designer furniture make a strong, adding to the sense of rened opulence that emanates from this home. Designer Khoon Wah reveals that he went on shopping trips with the homeowner to help pick out the furniture pieces. “The owners have a really specic taste in furniture, so we went to stores that offer the likes of their expectations, such as Space and Dream.”

The complement of streamlined interiors and coveted furniture sets the tone for the home, resulting in a subtle glamour that permeates the rooms. In the living room, a monochromatic blend of black and white creates a strong and stylish ambience. The engineered wood oor – which runs throughout the entire home – lends a soft, grounded feel to this space. This is then offset by black veneer that covers the entire back wall, and a large part of the opposite wall. The choice of furniture and materials in this house – engineered wood and veneer instead of laminates

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