issue TWO July 2011
The next twist design challenge
Submit your work Be in to win see page 6
Our first winning entry revealed see page 3
New product
released from Cavalier Bremworth see page 5
Twist launch party pics see page 7
www.cavbrem.com.au
Thanks for the inspiration… We asked you to inspire us, and you did. Thanks to all those who submitted entries for the first round of the Twist Design Challenge – it was great to see so many quality projects. Congratulations to Mark McConnell of Mima Design in Sydney - the first round winner with his stunning food emporium development for Justin and Georgia North. With a myriad of design challenges to overcome, Mark has created magic with the very memorable Becasse fine dining and private dining room and Quarter Twenty One bistro restaurant. You can read all about the project on page 3 of this issue. Photos from the series of Twist launch events feature on page 7. Other projects that deserve a mention (and which feature on page 9) are the Mon Komo apartments in Redcliffe, QLD with their inspiration taken from a relaxed Caribbean aesthetic, the very smart Servcorp serviced offices in Melbourne, a lovely residence in Perth and Main Kew Drive in Melbourne which is a multi-dwelling development. All very different projects and all using our broadloom wool carpet to achieve different design objectives.
If you didn’t get your project submission in on time for the first Twist Design Challenge, there’s plenty of
time to submit your
entry for Round 2. Submissions close on 4pm Friday 12 August. Upload pics and a brief project summary to www.cavbrem.com.au. See page 6 for more details of what you can win and how to enter.
In this issue we are delighted to introduce a new range from Cavalier Bremworth. You can find out more on page 5. And on page 10 we begin our three-part series on how carpet is made. A useful backgrounder for you we hope. Thanks again for your interest and support. We hope you’ll find some more inspiration in Issue Two. Better still, we look forward to receiving your entries in to the Twist Design Challenge.
Becasse restaurant - twist design competition winner 1
100% made in New Zealand 2
Becasse
Becasse
Becasse and Quarter Twenty One Mark McConnell - Mima Design
twist design competition
PROJECT DESIGNER
Mark McConnell of Mima Design in Sydney has created an exciting new
along the 23m corridor with the use of an arbor of foliage climbing
food emporium for culinary duo Justin and Georgia North in Westfield
along the walls and across the ceiling, gradually changing colours to
The Quarter Twenty One restaurant has a dark ambience, with a rustic
I also feel that you slow down a little more when you walk onto carpet,
Sydney. The 600 sqm site includes a new location for award-winning
echo the seasons from Spring to Winter. It sets the mood for the unique
wine display and a pressed metal ceiling. Custom designed pendant
which is exactly what the dining experience needs to provide, allowing
restaurant Bécasse, and a new 70-seater restaurant named Quarter
dining experience created by Bécasse.
lights are scattered across the ceiling, creating tonal shades of copper
you to escape and relax from the daily grind.
Twenty One, with an associated cooking school, and retail shop. What were the key materials used and why? What were the challenges with this project?
The heritage facade of sandstone walls and arched windows were
We had to successfully accommodate four distinct food offerings and
restored to their original beauty, creating a distinctive feature within
services into one space, and to integrate three separate kitchens with
the intimate Bécasse dining room. Oval dining tables covered in ostrich
shared services. Creatively, we wanted to develop a unique venue that
leather are hugged by curved banquettes in plush velvet. A unique
offered a fine dining and high calibre food providore experience, never
artwork by Studio Ham celebrating taste buds, with peep holes looking
before seen within a shopping centre in Australia. It was important to
into the chef’s table, adds whimsy and surprise. Chandeliers subtly
capture the values and aspirations of entrepreneurs Justin and Georgia
illuminate the boudoir dining room.
North, and design an inspiring environment that would exemplify quality, knowledge and expertise, traditions and reinvention.
The elegant private dining room is perfect for special events. A playful light installation by lighting designer Tim Barry frames the head of the
What inspired the entranceway to Becasse?
large dining table. The heritage facade continues in the private dining
We wanted to provide a magical experience for clients entering and
room, with plush seating and luxurious carpeting.
leaving the restaurant. An ‘Alice in Wonderland’ effect was created
which add warmth and accentuate the bronze hand printed wallpaper and spotted gum timber walls. The wool carpet melts beneath your
Why the choice of a plush pile for Becasse, its private dining room and
feet, adding to the opulent feel of the restaurant.
the entrance corridor? We just wanted a simple velvety look to the carpet. Softness underfoot,
Why did you opt for carpet instead of a hard floor for the restaurants?
and it had to look smart without being too residential. The dark colours
Acoustics was our primary reason. The shopping mall is very shiny with
were chosen to add depth to the space and we didn’t feel the need
lots of hard surfaces, and you are bombarded with noise. We needed
to draw too much attention to the floor as we had the arbor concept
to create an ambience that allowed the mall to drift away, taking the
that people needed to be distracted by as they walk down the 23m
customers into another dimension, far away from the typical Westfield
corridor. We loved the deep brown richness to the carpets – also a
buzz. The second reason was touch and feel.
practical choice given the environment.
“Transitioning from hard marble to soft carpet creates a sub-conscious reaction, your body recognising comfort and warmth, and that you have arrived somewhere special.”
Why wool? Justin is a big promoter of using local produce and all natural ingredients, so a natural fibre was preferred. Justin is from New Zealand, so it’s a nice little connection. Photos by Anson Smart.
“Cavalier Bremworth broadloom carpets were used exclusively throughout this project, because they complimented the mood and ambience that was desired for the restaurant interiors, were durable, affordable, and readily available within the short project lead time.”
Luxurious and elegant, Velluto is a sumptuous plush pile carpet. Velluto (the Italian word for velvet) is noted for the dark and light shading effects on the floor that are typical with natural textiles such as velvet and suede. It is often sought for this characteristic.
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quarter twenty one
quarter twenty one
Becasse
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WIN the twist design challenge Now accepting entries for round two
Win bragging rights, an Apple iPad and the chance of a cocktail party for 50 guests + more cool stuff
new product Legato The combination of a stippled, two-colour, thick and thin yarn with a loop and cut pile construction has been used to create some real textural interest in this carpet. The lower loops and higher cut pile work to create a striated pattern, emphasised further by the contrasting yarn colours. There is a choice of six colours, ranging from charcoal through to a light beige. This will also be a very hard wearing and functional choice for a wide variety of uses, both domestic and light commercial. 90% New Zealand wool, 10% synthetic.
We’d love you to brag. No seriously. We really want you to show off and what’s more we’ll reward you with the chance to win the Grand Prize of a cocktail party for 50 colleagues/friends/family. Plus, each bi-monthly winner will be profiled in Twist which is delivered to Design Quarterly subscribers, receive a very cool leather and wool carpet bag designed by Roanne Jacobsen of Saben and an 64GB iPad with 3G and Wi-Fi.
Only three chances left to win – ENTER NOW! Be in to win this fantastic design challenge. Each bi-monthly winner will get: • Your project showcased in the next edition of Twist which comes out with Design Quarterly magazine. You’ll be interviewed and a professional photographer will take shots of the project. • The very handy 64GB Apple iPad with 3G and Wi-Fi for your practice (or yourself) . • A great looking Saben satchel made of leather and the new Galet chunky loop pile carpet from the Bremworth Collection • A one-in-four chance to win the Grand Prize of a fully catered cocktail party for 50 – this will go to the overall winner of the Twist design challenge.
Submit your entry for the next Twist magazine by 4pm Friday 12 August to www.cavbrem.com.au How to enter: Upload images together with a brief summary of your project to www.cavbrem.com.au. We recommend you cover off your client brief, the inspiration for your design solution and why you chose the style and colour of Cavalier Bremworth carpet used in the project. Note: Competition open to all registered Australian architects and interior designers. See terms and conditions on www.cavbrem.com.au 5
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Twist Launch Parties
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Cavalier Bremworth hosted a series of parties in late April to launch its new Twist magazine in partnership with Design Quarterly magazine, and also announce the new Twist Design Competition. Events were held in four cities, attended by interior designers and architects from a range of practices. Cavalier Bremworth Marketing Manager Desiree Keown previewed the magazine and the competition at all events, with Editorial Director for Indesign, Paul McGillick, speaking on behalf of DQ in Sydney and Brisbane, and DQ editor Alice Blackwood speaking in Melbourne and Adelaide.
Sydney - The Polo Lounge
Brisbane - Siana Valley
Melbourne - Trunk
Adelaide - Mesa Lunga
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from fleece to floor
TWIST entries highly commended
How did it get there?
It takes quality wool to make a quality carpet. It’s one of the key reasons that Cavalier Bremworth’s parent company owns the biggest wool buying operation in New Zealand, and has a 50% stake in the largest, most efficient wool scour operation in the world.
Main Drive Kew, Melbourne Designer: David Nicholson, DKO Client: Walker Corporation Carpet: Tussore felted loop pile - Bremworth Collection
Claremont House, Perth Architect: Tim Wright, Wrightfeldhusen Architects Carpet: Tussore felted loop pile - Bremworth Collection
The Mon Komo Apartments in Redcliffe, Queensland. Designer: Becci Finn from Altis Architecture Client: Kyko Group. Carpet: Crackle patterned loop pile
Servcorp offices, Riverside Quay, Southbank, Melbourne Designer: Keith Craig, Servcorp Carpet: Trojan Twist – hardtwist cut pile
Stalking the wool sheds of New Zealand… The best type of wool for carpet making is a coarse wool, around 36-40 microns and between 75-100mm long. Lengthy fibres are needed to bind the fibres together and provide strength, while the whiteness of New Zealand wool makes it among the best in the world for dyeing lighter and pastel shades. Elco Direct is a Cambridge-based business that buys the wool used for Cavalier Bremworth carpets. Their expert team deals directly with growers and has an in-depth knowledge of both the New Zealand farms and farmers, often being in the shed at shearing time and advising on correct preparation standards. Much of the wool comes from Romney-cross sheep, prevalent in the North Island. Buying wool low in vegetable matter is critical when it comes to producing carpet that is clean and clear. Thistle poking through is never a good look (or feel) so when and where the wool is bought is a key factor.
Washing the woollens… The next step is the wool scour and Cavalier Corporation has a 50% stake in Cavalier Wool Scourers which operates two very modern and large capacity wool scours in Napier and Timaru. Last year, Napier set a new world record scouring more than 280,000 bales – which equates to more than 10 million fleeces! At the scour, the first step is to assemble the greasy wool into scourments which are usually 20 ton clean. Then a critical sorting phase ensures that the wool is up to the quality required for carpet making. The wool is blended and opened to ensure a homogenous blend. It then passes through the scour lines, being washed in readily biodegradable detergent to remove the dirt and other deposits.
We could only choose one winner in the first round of our Twist Design Competition. But there were a few other notable mentions that we didn’t want to ignore. Here are four entries that we loved for their freshness, their very smart execution and for creating environments that were absolutely appropriate for their intended use.
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The wool is dried to exacting standards and then pressed. From there the wool is tested bale by bale to ensure that it meets the required standard before being sent to one of the two spinning and dyeing plants that Cavalier’s carpet making operation has in Napier and Wanganui. But more on that in part 2 – see the next issue of twist.
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Look at you, all grown up.
BEL2802BK
This rare machine is a 1951 Matchless G80 CS with competition suspension on an equally special designer carpet from the Bremworth Collection by Cavalier Bremworth. Champs Elysees is a particularly soft, plush pile with a velvety texture and look. The perfect shock absorber really.
View the full range at www.cavbrem.com.au . Phone 1800 251 172.
Luxury New Zealand wool carpet