Independent Hotel Show 2015 Sales Brochure

@INDHOTELSHOW

WELCOME TO THE 2015 INDEPENDENT HOTEL SHOW, THE DEFINITIVE BUSINESS EVENT FOR THE LUXURY, BOUTIQUE & INDEPENDENT HOTEL SECTOR As a supporter of the independent hotel industry, I am delighted to present you with our 2015 exhibitor prospectus. Detailing the range of opportunities and benefits available to you should you choose to be involved, this brochure should enable you to make a decision as to whether the Independent Hotel Show is the right platform for your business this year.

hotel sector. A testament to the success of the show for our wide-ranging exhibitors, is that a hugely positive 60% of stand space is already booked for this year, with a number of industry categories now full. The Independent Hotel Show is a proven platform for exhibitors to do business, sell & promote their brand, network and share ideas in a relaxed and thoughtfully designed environment.

Industry optimism is widespread “With an improving economy and overseas tourism forecast to keep growing… there remain opportunities for new build, renovation, rebranding and operational enhancement”1.

The Institute of Hospitality’s Hospitality Digest 2014, details continued expansion with “total investment topping £13bn in the past decade”2 and “with 9,300 more rooms planned for 2014 and 2015 in London and over 14,700 rooms elsewhere in the UK,”2 the business opportunities are huge.

Guests in attendance are the highest quality owners/operators – key decision makers with direct purchasing authority and hands on experience of what it takes to run successful and profitable establishments within the hospitality & accommodation industry including: hotels, serviced apartments, private members clubs, pubs & restaurants with rooms, B&Bs and guesthouses.

Quality brands from across the hotel supply chain will enjoy a two day business and networking event with numerous opportunities to engage with pro-active, forward thinking hoteliers responsible for the on-going operation and generation of this

Luke Perry Event Director INDEPENDENT HOTEL SHOW

We look forward to welcoming many of you to the 2015 Independent Hotel Show lineup.

1: PwC - Hotels forecast 2014 and 2015 Spotlight on London.

2: HotelIndustry.co.uk magazine - UK hotel investment tops £13bn with 24,000 more rooms planned to end-2015.

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2014: A DEFINING YEAR 2014 saw the third edition of the Independent Hotel Show attended by a record number of hoteliers. Driven by cutting edge exhibitors, educational business sessions and multiple opportunities to network with leading industry thinkers, the show engaged with, and delivered, an audience of independently minded hoteliers, connecting them with the best suppliers in the business.

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QUALITY EXHIBITORS

BUSINESS SESSIONS

Over 250 diverse and brilliant suppliers exhibited and sponsored, raising brand awareness and showcasing cutting edge products and services available to the modern day hotelier.

Free to-attend educational business sessions were a key attraction, with 20 thoughtfully curated seminars offering a wide range of knowledge, presented by inspiring hoteliers and industry thought leaders in varying formats – panel discussions, heated debates and quick fire Q&As.

THE HUB The Hub, designed by Nina&Co in collaboration with Anya Fennet, was designed with inspiration, networking and style in mind.

The result, based on that ‘light-bulb moment’, was an innovative bar and work space – the perfect place to meet, talk and share ideas with industry peers – and pick up that much needed cup of coffee!

VIP AND PRESS LOUNGE The Hansgrohe VIP & Press Lounge offered a private area at the heart of the show where VIP guests could talk business, relax and network with peers. The sponsor for the area had an unrivalled opportunity to entertain high quality guests and build that ‘little black book’ of contacts as all guests were scanned into the area.

BREAKFAST BRIEFING Over 100 4* and 5* hoteliers attended a controversial breakfast seminar on the second morning of the show for ‘An Audience with AA Gill’. Challenging the industry and exploring what luxury & service mean to the modern consumer, Gill started the day with a thoughtprovoking and contentious debate.

AWARDS The Independent Hotel Show Awards have celebrated the most pioneering, exciting hoteliers of our time for the last three years.

2014 did not disappoint, recognising Tim & Kit Kemp and The Pig on the Beach as the winners whilst bringing together the great and good of the industry for a well deserved glass of champagne.

Peter York and AA Gill in the Breakfast Briefing

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THE BUSINESS CLINIC Coordinated by the team at the Buell Group, leading advisors to businesses in the hospitality & leisure industries, the Business Clinic provided a free one-stop resource for hoteliers seeking business support and expertise.

2014 Awards winners Kit & Tim Kemp (Hamyard), Robin Hutson (The Pig on the Beach) with Tim Etchells of SME London

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“It’s a fantastic show and great for sourcing all kinds of things from toiletries and linens to room keys, to bathrooms, paired with inspirational talks by the market leaders and a great place to meet other hoteliers to share all the worries and joys of being in the business!”

Georgina Pearman, Owner The Lucky Onion Group

The Pig on the Beach

WHO CHECKED IN TOTAL VISITORS

5,422

265

OF VISITORS HAD DIRECT PURCHASING AUTHORITY

TRAVELLED FROM FAR & WIDE 21%14%

Own or run a hotel, guesthouse, B&B, pub or restaurant with rooms

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71%

OF VISITORS WILL BE RETURNING IN 2015

OF VISITORS PLACED NEW ORDERS

PROPERTY TYPE

Supplier to or supporter of the industry

86%

65%

TOTAL EXHIBITORS

11%

London South East

34%

7%

South West

14%

65%

Opening a new hotel

Midlands

11%

North Overseas

QUIRKY CHARACTERS TO THE BIG & BOLD

32%

HOTEL STATUS 10%

Less than 5 rooms 6 - 25 rooms

5%

Independent

30%

26 – 50 rooms

Group Owned Unit

50+ rooms

Group Head Office

41%

7%

8%

8%

Other

77%

19%

“The Independent Hotel Show was fantastic for TurnPost.

The organisers were so helpful, the environment fantastic and the customers visiting our stand were precisely the people we wanted to meet. Next year’s exhibition can’t arrive soon enough!”

Tom Rhodes TurnPost

THE DISCERNING GUEST

A SELECTION OF LAST YEARS ATTENDEES

CLIVEDEN HOUSE HOTEL

CORBIN & KING

HOTEL AT CHELSEA FC

GOODWOOD HOTEL

DE VERE HOTELS & VILLAGE

PENMAENUCHAF HALL HOTEL

THE CRAB & LOBSTER

THE PIG ON THE BEACH

HOUNDGATE TOWNHOUSE

MILLENNIUM & COPTHORNE

URBAN RESORTS

PENTLAND GOLF & LEISURE LTD ROOKERY MANOR HOTEL & SPA

AMPERSAND HOTEL

EDEN HOTEL COLLECTION

THE GREAT NORTHERN HOTEL

CAEMORGAN MANSION

THE ARTS CLUB

AMBERLEY CASTLE HOUSE HOTEL

FEATHERS HOTEL GROUP

CHELSEA GUEST HOUSE

BLAKES HOTEL

CAMPBELL GRAY HOTELS LTD

DRAKES HOTEL

THE GLENEAGLES HOTEL

FOX & HOUNDS COUNTRY

THE LIMES COUNTRY LODGE HOUNDGATE TOWNHOUSE

ACE HOTEL LONDON

THE CAPITAL

MALMAISON & HOTEL DU VIN

HOTELGRAND HOTEL BRIGHTON

NORTHCOTE

ARMATHWAITE HALL HOTEL LTD

ARMATHWAITE HALL HOTEL LTD

THE STAR & EAGLE HOTEL

BARNSLEY HOUSE

FIRMDALE HOTELS

ELLERMAN HOTELS

CALCOT MANOR

PENTLAND GOLF & LEISURE LTD

TREETOPS COTTAGES & SPA

CHEWTON GLEN HOTEL & SPA

MILLENNIUM & COPTHORNE

LUCKY ONION

GUEST LOYALTY 86% OF GUESTS WILL BE RETURNING IN 2015 2014 PARTNERS AND SPONSORS 2014 TITLE SPONSOR

2014 OFFICIAL MEDIA PARTNER

2014 VIP AND PRESS LOUNGE SPONSOR

2014 INDUSTRY PARTNERS

2014 BUSINESS SUPPORT CLINIC PARTNER

2014 INNOVATION STAGE SPONSOR

H

SPA

Hospitality Finance, Revenue and IT Professionals

2014 MEDIA PARTNERS

2014 OFFICIAL DIGITAL PARTNER

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“For me, this year’s show was the best yet, with a brilliant selection of brands in attendance, a scintillating line-up of speakers and, of course, independent hoteliers coming together under one roof to share ideas and insights. I’ll definitely be back in 2015.”

James Lohan, Founder & CEO Mr & Mrs Smith

No 131

JOIN US We welcome representation from across the hotel supply chain.

Supplier categories include but are not limited to:

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DESIGN & DECOR

HOUSEKEEPING & HOTEL PRODUCTS

AUDIO & ENTERTAINMENT

BEDS & BEDDING

TECHNOLOGY

BUSINESS, LEGAL & FINANCE

SPA, HEALTH & WELLNESS

MARKETING & BRAND AWARENESS

HOTEL SUPPORT SERVICES

WHY EXHIBIT Exhibiting at the Independent Hotel Show provides the opportunity for face-to-face contact with thousands of hoteliers from across UK, all of whom are actively looking to develop new supplier relationships to

STAND COSTS Stand type

Inclusion

enhance their hotel offering. Join us to raise brand awareness and showcase your product portfolio and services at the UK’s only business event dedicated to this lucrative and fastdeveloping sector of the UK’s hotel industry.

MARKETING

Rate per sqm

Space Floor space only only

£395 +VAT

Shell scheme

£410 +VAT

Carpet & shell stand

To guarantee the highest quality audience, we deliver a multi-channelled marketing campaign working closely with the leading industry publications, trade groups and associations. This is supported by a direct marketing campaign to our database of 30,000+ UK hoteliers.

For more information contact a member of the team. Details can be found on page 18. @ indhotelshow facebook.com /independenthotelshow

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SPONSORSHIP A limited number of highly visible and cost effective sponsorship opportunities are available.

Opportunities include, but are not limited to:

THE HUB The central networking Hub - A transitional space; cafe to bar - the most physically exposed show feature open to all visiting hoteliers.

THE VIP LOUNGE

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VIP hoteliers are invited to use this area of the show. The VIP sponsor has exclusive opportunities to engage with the most high in-demand show visitors.

BREAKFAST BRIEFING: AN AUDIENCE WITH‌

The Business Theatre

Attended by 100 personally invited key hoteliers, the breakfast is an intimate opportunity to align your brand and network with the most dedicated, engaged hoteliers in the industry.

THE OFFICIAL CHAMPAGNE PARTNER A champagne house will become the Official Champagne Partner to the show with exclusive branding opportunities and tasting rights including the physical bar from which your champagne will be sold exclusively.

The Hub

THE INDEPENDENT HOTEL SHOW AWARDS An opportunity for brand alignment with the celebratory element of the event – attended by 500 VIP hotelier guests.

THE INNOVATION STAGE The area in which we host the other half of our business programme of seminars – a major visitor attraction.

THE BUSINESS THEATRE The area in which we host the major part of our business programme of seminars – available as part of the Title Sponsor package.

The Independent Hotel Show Awards

THE INDEPENDENT THINK TANK This Press Centre and Business Suite will play host to four intimate break-out sessions – business focussed and designed to answer those burning hotelier questions, providing take home advice and the opportunity for detailed discussion.

THE PLANNING BREAKFAST & THE WORKING LUNCH Two steering committee meetings attended by 10-15 high profile hoteliers and industry thought leaders provides a highly valuable opportunity to meet with influential industry players, and to be involved in the planning stages of the show.

Breakfast Briefing: An Audience With

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“Once again the Independent Hotel Show filled two days with content that’s right up to date for those who own or run hotel businesses, and the exhibitors represent the best in their fields.

There’s no other event quite like it.”

Peter Hancock, Chief Executive Pride of Britain Hotels

Barnsley House

THE TEAM Miranda Martin Event Manager 020 7886 3089 miranda@smelondon.co.uk

Anisha Patel Senior Sales Executive 020 7886 3097 anisha.patel@smelondon.co.uk

Luke Perry Event Director 020 7886 3065 luke@smelondon.co.uk

18 ABOUT THE ORGANISERS The Independent Hotel Show is organised by SME London Ltd in partnership with Fresh Montgomery Ltd.

www.smelondon.co.uk www.freshmontgomery.co.uk

Images provided by Jake Eastham, and James Bedford

@INDHOTELSHOW

INDEPENDENT HOTEL SHOW 9 Manchester Square | London | W1U 3PL +44 (0)207 886 3089 contact@independenthotelshow.co.uk