PUB16 Get Involved Exhibitor Brochure

09 – 10 February 2016 Olympia, London THE ONLY DEDICATED SHOW FOR THE UK PUB INDUSTRY thepubshow.co.uk

THE INGREDIENTS FOR SUCCESS

Reviews from the Regulars

“Pub15 provided us with the perfect platform to immerse the trade in our brand and products, connecting more closely to those wishing to explore our world of modern craft beer. We’re looking forward to being involved with Pub16.”

Pub 16 – delivering the UK Pub industry directly to your business

Richard Myers Marketing Director, Meantime Brewing Company

“Fantastic show which had everything from crisps to cellar equipment and coffee machines as well as wine, beer and spirits.

Something for everyone!”

Maria Reynolds Tenant, The Warwick Arms

industry. In fact, 62% of our visitors do not attend other UK hospitality shows.

Having worked extensively with the key industry trade associations and business leaders, PUB16 is a show created by the industry, for the industry, mirroring the rapidly evolving nature and needs of the UK pub market.

Our database of the UK’s leading pub owners, operators and pub companies is hand-built and frequently updated.

We target key decision makers with direct purchasing authority, enabling our exhibitors to talk directly to those with spending power.

Publicans are, as ever, time-poor but eager to keep up with the latest trends and suppliers. PUB16 offers a platform to engage with, build relationships and gain orders from this hard-to-reach sector of the hospitality

“PUB16 is premium in look and feel, attracting a broad spectrum of visitors from the industry and providing an ideal platform for exhibitors looking to get their brands in front of key decision makers.”

Steve Carter Sales & Marketing Director, Frobishers

Over two days in February, PUB16 returns following a buoyant launch in 2015.

We look forward to welcoming you to the show.

The PUB16 team

“An eclectic range of stands with a heartening focus on training and quality products made for a well-rounded show.

The panels were relevant and insightful.”

Joe Holdsworth Director of Operations, The Aspirational Pub Comp

any

“A brilliant show! Interesting suppliers, a great layout, and really engaging panel discussions. Next year’s in the diary.”

Dom Collingwood Cofounder, MatchPint

“PUB16 is where the industry’s leaders and tastemakers gather to exchange ideas face-to-face, learn from each other, strive to improve their businesses and strengthen their hold on the market.”

Tim Foster Director, Yummy Pub Co.

“As a former publican, I genuinely understand that this is an industry with fresh challenges arriving every week, which is exactly why I created this show.”

Tim Etchells SME London Managing Director and former owner of The Angel pub in Wiltshire

66%

Superior Suppliers PUB15 featured a host of exhibitors from across the market, showcasing innovative products and ingenious services to transform a premises’ offering. PUB16 aims to build on this, providing an unrivalled platform to engage with publicans and generate profit.

Cost to Exhibit Shell Scheme £385 + VAT per sqm

of space sold already

Space Only £370 + VAT per sqm Contact to Exhibit Luke Perry – Sponsorship 020 7886 3065 luke@smelondon.co.uk

VIP & PRESS

Relax, meet and network with other key industry players at the VIP & Press Terrace. A haven of calm at the heart of the show.

Curated by one of the UK’s favourite beer sommeliers, Sophie Atherton, Sophie’s Bar offers expert insight and an opportunity to meet brewers in person from regional breweries from across the UK.

David Fisher – Sales Manager 020 7886 3010 david@smelondon.co.uk This 20m 2 space

£7,400

THE TASTE TABLE

SOPHIE’S BAR

RESTAURANT

BUSINESS THEATRE

THE BAR

CAREERS LOUNGE

Hear from the experts as they discuss hot topics such as investment, online marketing, recruitment, forecasting trends and more. Hosted by industry heavyweights, speakers last year included Tom Kerridge (2 Michelin-starred chef and publican), Nick Miller (CEO, Meantime Brewery) and Kate Nicholls (CEO, ALMR).

Featuring the UK’s top PubCo’s, including Enterprise Inns and Punch Taverns, the Careers Lounge offers straight-talking ideas on what it takes to manage pubs and staff, how to recruit, finding new tenancy sites and training.

ENTRANCE

Pick up some tips and tastings aimed at those looking for advice, training and inspiration around food and drink.

Companies participating in 2015 included Mr Trotter’s, Sipsmith, Pig & Hay and more.

As the central networking point, @TheBar is an inspiring environment which provides a unique opportunity to meet industry peers, establish new relationships and share ideas.

This 6m 2 space

£2,310 Floorplan correct as of August 2015.

Contact the team for the most up to date version.

Central level 1, Olympia.

the pub patrons

Whose Round Is It? Visitors to PUB15 came from the following companies and establishments Admiral Taverns

Lizard Lounge

The Albany, Twickenham

All Our Bars

Marston’s

The Aspirational Pub Company

Anglian Country Inns

Mitchells & Butler

The Beckford Arms

Antic Group

Nicholsons Pubs

The Black Dog, Whitstable

Authentic Pub Co.

Notting Hill Arts Club

The Bull, Highgate

Brunning & Price

O’Reilly’s Irish Pubs

The Coach House, Bedfordshire

Cheshire Cat Pub Company

Octoberfest Pub

The Eagle, London

Coach & Horses, London

Peach Pub Company

The Lords Tavern, MCC

Crate Brewery

Pearmain Pubs

The Market Inn, Faversham

Crown Pubs

Pelican Inn, Salisbury

The Ship, Marlow

Dodo Pub Co.

Prides Of London

The Truscott Arms, London

The Draft House

Pub Aquisitions

Thwaites

Enterprise Inns

Punch Taverns

Uptown Inns UK

Fullers

Renaissance Pubs

Victoria Inns

Geronimo Inns

Sawday’s

Walrus Inns

Greene King

Shaker Bars

W H Brakspear & Sons

Harwood Arms, London

Shepherd Neame

Wells & Youngs Co.

Inn Places

Shepperton Pubs

White Horse, Parsons Green

JD Wetherspoon

Spirit Pub Company

Whiting And Hammond

The Malt House, London

Star Pubs

Youngs

Landsdowne Bars

Stonegate Pub Company

Yummy Pub Co.

Want to know more about attendees of the show? Have a look at an overview of the responses to our 2015 visitor survey.

74%

62% 81%

90%

do not attend other hospitality shows

plan to place orders with exhibitors in the next 12 months

66%

87% The stamp of approval

of visitors were from pubs, bars or restaurants

of attendees had purchasing authority

would recommend the show to industry colleagues

of attendees will be returning for PUB16

66%

We’re delighted to be welcoming back the ALMR, BBPA, BII, CAMRA and IBD – the industry’s foremost trade associations. The event is the first time at which these organisations have collaborated.

were Owners, Proprietors or Directors

£12.7 m worth of orders forecast as a direct result of PUB15

Pub15 visitor survey March 2015

Reaching the clientele The Pub16 marketing and PR campaign reaches all corners of the industry through a range of carefully targeted activities including…

Join the industry’s leading suppliers exhibiting under one roof.

Estimated reach of 221,000 industry contacts 25,000+ publicans subscribed to the newsletter

Featuring all the essentials you need to run a profitable pub, just some of our sectors include...

Over 25 key industry partners 20,000 leaflets and newspapers distributed to pubs and bars £150,000 advertising campaign 6-month specialist and consumer press campaign

Entertainment legal & finance

Technology

cellar equipment Premium Spirits & Wine Business Support

staff recruitment & training marketing & brand

bar & kitchen

Pub16 reaches visitors with influential control and direct purchasing power looking for opportunities, innovation and ideas. Our audience ranges from individuals looking to take their first step into the industry, to tenants looking to take on an additional property and businesses with a large portfolio of pubs.

Tenants

Entrepreneurs

Graduates

Pub Managers

Licensees

Buyers

Landlords

Owners

PubCos

Head Chefs

National Account Managers

awareness

beer Tableware

design & interiors

Content driven and engaging social media channels

Food

come and JOIN US

Pub16 presents an opportunity to meet this hard-to-reach industry.

Please contact David in our sales team to find out more about the show, exhibiting and sponsorship opportunities.

David Fisher – Sales Manager 020 7886 3010 david@smelondon.co.uk

Luke Perry – Sponsorship 020 7886 3065 luke@smelondon.co.uk

pub partners 16

We’re excited to be supported by some of the leading organisations within the industry. Here’s a list of who’s on board so far…

UK Pub Industry Snapshot UK pub industry is worth

£22 billion

industry Partners

Approximately

More than

pubs in the UK

of beer consumed in Britain is brewed here

82%

48,000 Over

1,400

breweries operating in Britain

4,000

beer brands available in the UK

900,000 jobs

supported by the industry

13 million tourists visit pubs every year

20 million pints

of beer are enjoyed every day in Britain

Media Partners

1 billion meals sold in pubs every year Over

£1.1 billion

will be invested in the industry in the next 12 months

Source: British Beer and Pub Association

09 – 10 February 2016 Olympia, London

THE ONLY DEDICATED SHOW FOR THE UK PUB INDUSTRY thepubshow.co.uk

Search ‘Pub Show UK’ to find us:

9 Manchester Square London W1U 3PL 020 7886 3065 PUB15 images provided by Written Light Photography Additional Pub images supplied by: Michael Pheasant & Jake Eastham Photography