09 – 10 February 2016 Olympia, London THE ONLY DEDICATED SHOW FOR THE UK PUB INDUSTRY thepubshow.co.uk
THE INGREDIENTS FOR SUCCESS
Reviews from the Regulars
“Pub15 provided us with the perfect platform to immerse the trade in our brand and products, connecting more closely to those wishing to explore our world of modern craft beer. We’re looking forward to being involved with Pub16.”
Pub 16 – delivering the UK Pub industry directly to your business
Richard Myers Marketing Director, Meantime Brewing Company
“Fantastic show which had everything from crisps to cellar equipment and coffee machines as well as wine, beer and spirits. Something for everyone!” Maria Reynolds Tenant, The Warwick Arms
industry. In fact, 62% of our visitors do not attend other UK hospitality shows.
Having worked extensively with the key industry trade associations and business leaders, PUB16 is a show created by the industry, for the industry, mirroring the rapidly evolving nature and needs of the UK pub market.
Our database of the UK’s leading pub owners, operators and pub companies is hand-built and frequently updated. We target key decision makers with direct purchasing authority, enabling our exhibitors to talk directly to those with spending power.
Publicans are, as ever, time-poor but eager to keep up with the latest trends and suppliers. PUB16 offers a platform to engage with, build relationships and gain orders from this hard-to-reach sector of the hospitality
“PUB16 is premium in look and feel, attracting a broad spectrum of visitors from the industry and providing an ideal platform for exhibitors looking to get their brands in front of key decision makers.” Steve Carter Sales & Marketing Director, Frobishers
Over two days in February, PUB16 returns following a buoyant launch in 2015.
We look forward to welcoming you to the show. The PUB16 team
“An eclectic range of stands with a heartening focus on training and quality products made for a well-rounded show. The panels were relevant and insightful.” Joe Holdsworth Director of Operations, The Aspirational Pub Comp
any
“A brilliant show! Interesting suppliers, a great layout, and really engaging panel discussions. Next year’s in the diary.” Dom Collingwood Cofounder, MatchPint
“PUB16 is where the industry’s leaders and tastemakers gather to exchange ideas face-to-face, learn from each other, strive to improve their businesses and strengthen their hold on the market.” Tim Foster Director, Yummy Pub Co.
“As a former publican, I genuinely understand that this is an industry with fresh challenges arriving every week, which is exactly why I created this show.” Tim Etchells SME London Managing Director and former owner of The Angel pub in Wiltshire
66%
Superior Suppliers PUB15 featured a host of exhibitors from across the market, showcasing innovative products and ingenious services to transform a premises’ offering. PUB16 aims to build on this, providing an unrivalled platform to engage with publicans and generate profit.
Cost to Exhibit Shell Scheme £385 + VAT per sqm
of space sold already
Space Only £370 + VAT per sqm Contact to Exhibit Luke Perry – Sponsorship 020 7886 3065 luke@smelondon.co.uk
VIP & PRESS
Relax, meet and network with other key industry players at the VIP & Press Terrace. A haven of calm at the heart of the show.
Curated by one of the UK’s favourite beer sommeliers, Sophie Atherton, Sophie’s Bar offers expert insight and an opportunity to meet brewers in person from regional breweries from across the UK.
David Fisher – Sales Manager 020 7886 3010 david@smelondon.co.uk This 20m 2 space
£7,400
THE TASTE TABLE
SOPHIE’S BAR
RESTAURANT
BUSINESS THEATRE
THE BAR
CAREERS LOUNGE
Hear from the experts as they discuss hot topics such as investment, online marketing, recruitment, forecasting trends and more. Hosted by industry heavyweights, speakers last year included Tom Kerridge (2 Michelin-starred chef and publican), Nick Miller (CEO, Meantime Brewery) and Kate Nicholls (CEO, ALMR).
Featuring the UK’s top PubCo’s, including Enterprise Inns and Punch Taverns, the Careers Lounge offers straight-talking ideas on what it takes to manage pubs and staff, how to recruit, finding new tenancy sites and training.
ENTRANCE
Pick up some tips and tastings aimed at those looking for advice, training and inspiration around food and drink. Companies participating in 2015 included Mr Trotter’s, Sipsmith, Pig & Hay and more.
As the central networking point, @TheBar is an inspiring environment which provides a unique opportunity to meet industry peers, establish new relationships and share ideas.
This 6m 2 space
£2,310 Floorplan correct as of August 2015. Contact the team for the most up to date version. Central level 1, Olympia.
the pub patrons
Whose Round Is It? Visitors to PUB15 came from the following companies and establishments Admiral Taverns
Lizard Lounge
The Albany, Twickenham
All Our Bars
Marston’s
The Aspirational Pub Company
Anglian Country Inns
Mitchells & Butler
The Beckford Arms
Antic Group
Nicholsons Pubs
The Black Dog, Whitstable
Authentic Pub Co.
Notting Hill Arts Club
The Bull, Highgate
Brunning & Price
O’Reilly’s Irish Pubs
The Coach House, Bedfordshire
Cheshire Cat Pub Company
Octoberfest Pub
The Eagle, London
Coach & Horses, London
Peach Pub Company
The Lords Tavern, MCC
Crate Brewery
Pearmain Pubs
The Market Inn, Faversham
Crown Pubs
Pelican Inn, Salisbury
The Ship, Marlow
Dodo Pub Co.
Prides Of London
The Truscott Arms, London
The Draft House
Pub Aquisitions
Thwaites
Enterprise Inns
Punch Taverns
Uptown Inns UK
Fullers
Renaissance Pubs
Victoria Inns
Geronimo Inns
Sawday’s
Walrus Inns
Greene King
Shaker Bars
W H Brakspear & Sons
Harwood Arms, London
Shepherd Neame
Wells & Youngs Co.
Inn Places
Shepperton Pubs
White Horse, Parsons Green
JD Wetherspoon
Spirit Pub Company
Whiting And Hammond
The Malt House, London
Star Pubs
Youngs
Landsdowne Bars
Stonegate Pub Company
Yummy Pub Co.
Want to know more about attendees of the show? Have a look at an overview of the responses to our 2015 visitor survey.
74%
62% 81%
90%
do not attend other hospitality shows
plan to place orders with exhibitors in the next 12 months
66%
87% The stamp of approval
of visitors were from pubs, bars or restaurants
of attendees had purchasing authority
would recommend the show to industry colleagues
of attendees will be returning for PUB16
66%
We’re delighted to be welcoming back the ALMR, BBPA, BII, CAMRA and IBD – the industry’s foremost trade associations. The event is the first time at which these organisations have collaborated.
were Owners, Proprietors or Directors
£12.7 m worth of orders forecast as a direct result of PUB15
Pub15 visitor survey March 2015
Reaching the clientele The Pub16 marketing and PR campaign reaches all corners of the industry through a range of carefully targeted activities including…
Join the industry’s leading suppliers exhibiting under one roof.
Estimated reach of 221,000 industry contacts 25,000+ publicans subscribed to the newsletter
Featuring all the essentials you need to run a profitable pub, just some of our sectors include...
Over 25 key industry partners 20,000 leaflets and newspapers distributed to pubs and bars £150,000 advertising campaign 6-month specialist and consumer press campaign
Entertainment legal & finance
Technology
cellar equipment Premium Spirits & Wine Business Support
staff recruitment & training marketing & brand
bar & kitchen
Pub16 reaches visitors with influential control and direct purchasing power looking for opportunities, innovation and ideas. Our audience ranges from individuals looking to take their first step into the industry, to tenants looking to take on an additional property and businesses with a large portfolio of pubs.
Tenants
Entrepreneurs
Graduates
Pub Managers
Licensees
Buyers
Landlords
Owners
PubCos
Head Chefs
National Account Managers
awareness
beer Tableware
design & interiors
Content driven and engaging social media channels
Food
come and JOIN US
Pub16 presents an opportunity to meet this hard-to-reach industry. Please contact David in our sales team to find out more about the show, exhibiting and sponsorship opportunities. David Fisher – Sales Manager 020 7886 3010 david@smelondon.co.uk
Luke Perry – Sponsorship 020 7886 3065 luke@smelondon.co.uk
pub partners 16
We’re excited to be supported by some of the leading organisations within the industry. Here’s a list of who’s on board so far…
UK Pub Industry Snapshot UK pub industry is worth
£22 billion
industry Partners
Approximately
More than
pubs in the UK
of beer consumed in Britain is brewed here
82%
48,000 Over
1,400
breweries operating in Britain
4,000
beer brands available in the UK
900,000 jobs
supported by the industry
13 million tourists visit pubs every year
20 million pints
of beer are enjoyed every day in Britain
Media Partners
1 billion meals sold in pubs every year Over
£1.1 billion
will be invested in the industry in the next 12 months
Source: British Beer and Pub Association
09 – 10 February 2016 Olympia, London
THE ONLY DEDICATED SHOW FOR THE UK PUB INDUSTRY thepubshow.co.uk
Search ‘Pub Show UK’ to find us:
9 Manchester Square London W1U 3PL 020 7886 3065 PUB15 images provided by Written Light Photography Additional Pub images supplied by: Michael Pheasant & Jake Eastham Photography