www.indiafutureofchange.com
An Update 2010-11
COMPETE. COLLABORATE. CO-CREATE THE FUTURE WITH INDIA. managing partner
knowledge partner Business Plan Contest
knowledge partner Design Contests
Design in India
knowledge partner Essay Writing Contest
supported by
Compete. Collaborate. Co-Create the Future. INDIA Future of Change is a new Brand India initiative, which is fast evolving into a unique, broad based public-private partnership in nation branding and public diplomacy. Designed to bring multiple stakeholders under one umbrella, in its first year, the programme reached out to students across top campuses in India and overseas with a series of business plan, product design, essay writing, poster design and photography contests. The objective is to create a dynamic platform for students and professionals across geographies to engage with the emergent reality in India and discover opportunities in India’s successes as well as challenges. Over the next five years, we intend putting together a body of knowledge that can be showcased at international forums, as the achievement of a collaborative effort of people from across the world. Indian Institute of Management, Ahmedabad; Industrial Design Centre, IIT Bombay, Design in India and Financial Times are on board as Knowledge Partners. INDIA Future of Change is supported by the Public Diplomacy Division, Ministry of External Affairs, Government of India. INDIA Future of Change has been conceptualised and developed, and will be managed by theIdeaWorks – a communication design and strategy firm specialising in place-branding and public diplomacy projects.
INDIA Future of Change LAUNCH
Reaching out to the change agents of tomorrow INDIA Future of Change launched its contests at the 62nd AIESEC International Congress at Hyderabad amidst young leaders from diverse nationalities, businesses and organizations. AIESEC is the world’s largest student-run organisation present in over 107 countries and territories and with over 50,000 members, focusing on providing a platform for youth leadership development. INDIA Future of Change engaged the youth leaders with interviews, conversations, photo sessions and also enrolled for the Friends of India Future of Change ambassador programme. Photographs used in this booklet are from the photoshoot conducted by Ritam Banerjee, organised and commissioned by INDIA Future of Change during Global Village at the 62nd AIESEC International Congress in Hyderabad, August 2010.
760+ youth leaders from 106 countries attended the launch
INDIA Future of Change Business Plan Contest
CIIE at the Indian Institute of Management Ahmedabad (IIMA) is supported by the Government of Gujarat and the Department of Science and Technology, Government of India to promote innovation and entrepreneurship in India.
Make India Your Business Open to students in India and all over the world. Contest Themes Theme 1. H ealthcare: Making healthcare accessible and affordable for every Indian Theme 2. E nergy: Efficient energy generation and conservation to meet India’s demand-supply gap Theme 3. Water: Ensure the availability of potable drinking water to every Indian with minimal impact on the water table Theme 4. Education: Improving general literacy levels, school enrolments and functional and occupational literacy in India in a commercially viable manner Theme 5. Food: Overcoming the impending food crisis through efficient storage, processing and preventing wastage of farm produce Contest Categories Category 1. International Segment Open to Foreign citizens only Category 2. National Segment Open to Indian citizens only
Prizes
BusinesS Plan Jury
wo winners in each Contest T Theme in each Contest Category: (A total of ten winners in each Contest Category. Twenty winners in all.)
Anil Menon President, Globalisation and Smart+Connected Communities Cisco Systems
One Grand Prize winner to be declared under each Contest Category.
Clas Neumann Sr VP & Global Head, SAP Labs
A fifteen day all-expenses-paid vacation to select destinations in India for all winners.
Jerry Rao Member, Indian Angel Network Trustee, NASSCOM Foundation
4-week internship for the Grand Prize winners in leading Indian and transnational companies for 10 winners.
Bo Fishback Vice President, Entrepreneurship, Ewing Marion Kauffman Foundation
Presentations to venture capitalists, angel investors, mentors/incubators for all 20 winners. Top 20 entries to be exhibited at the INDIA Future of Change Showcase, concurrently with leading business events across the world.
571+ registrations from 324 business schools from 33 countries
Bharat Goenka Co-founder & MD, Tally Solutions
Patrick Turner Affiliate Professor of Entrepreneurship INSEAD RAMA BIJAPURKAR Author and Management Consultant Samir Barua Director, IIM-Ahmedabad Sanjeev Bikhchandani Founder & Executive Vice Chairman Naukri.com Surendra Jain MD, Sequoia Capital Wilfried Aulbur Managing Partner, Roland Berger, India
INDIA Future of Change Design Contest
Have Designs for India? Open to students in India and all over the world. Contest Themes Theme 1. Healthcare/Special Needs Theme 2. Transportation/Mobility Theme 3. Digital Environment Theme 4. Home Environment Theme 5. Public Space Environment Contest Categories Category 1. International Segment Open to Foreign citizens only Category 2. National Segment Open to Indian citizens only
Design in India
Indian Institute of Technology, Industrial Design Centre, Mumbai is rated amongst the best design schools in the world by Bloomberg Businessweek.
Prizes
DESIGN Jury
Two winners in each Contest Theme in each Contest Category: (A total of ten winners in each Contest Category. Twenty winners in all.)
Abhimanyu Kulkarni Design Director Philips Design India
One Grand Prize winner to be declared under each Contest Category. A fifteen day all-expenses-paid vacation to select destinations in India for all winners. 4-week internship for the Grand Prize winners in leading Indian and transnational companies for 10 winners. Presentations to venture capitalists, angel investors, mentors/incubators for all 20 winners. Top 20 entries to be exhibited at the INDIA Future of Change Showcase, concurrently with leading business events across the world.
762+ registrations from 425 design schools from 50 countries
Anil Saini Director, Design Studio General Motors India Bill Moggridge Director, Smithsonian’s Cooper-Hewitt, National Design Museum, USA BANNY BANERJEE Director, Stanford Design Program Hasso Plattner Institute of Design at Stanford, USA Collin Cole Senior Vice President Frog Design, USA John Thackara Director, Doors of Perception The Netherlands Satish Gokhale Managing Director Design Directions, India Valerie Casey Founder The Designers Accord, USA
INDIA Future of Change Essay Writing Contest
Financial Times is one of the world’s leading business news and information organisations, recognised for its authority, integrity and accuracy. FT provides a broad range of essential services to the growing audience of internationally minded business people.
Essay India’s Future Open to students in India and all over the world. Contest Themes Theme 1. H ow can India achieve inclusive growth to prevent the gap between rich and poor from widening? Theme 2. I s nuclear power the answer to ending India’s energy deficit? Theme 3. How can the private sector best serve the unmet needs of India’s people in a sustainable way? Theme 4. What opportunities are there for the next wave of India’s entrepreneurs to help the country combat climate change? Theme 5. Will the greatest future security threats to India be from inside or outside the country? Contest Categories Category 1. International Segment Open to Foreign citizens only Category 2. National Segment Open to Indian citizens only
736+ registrations from 440 media, communication and journalism schools from 38 countries
Prizes
ESSAY WRITING Jury
Ten winners in each Contest Category: (A total of twenty winners in all.)
David Pilling Asia Editor Financial Times
One Grand Prize in each of the 5 themes.
Isher Ahluwalia Vice Chairperson Planning Board, Punjab
A fifteen day all-expenses-paid vacation to select destinations in India for ALL winners. 4-week internship for two selected winners with Financial Times. Shortlisted entries to be compiled into a book of Essays to be published by INDIA Future of Change and its publishing partner.
James Lamont New Delhi Bureau Chief Financial Times Lord Meghnad Desai Professor Emeritus of Economics London School of Economics Ramachandra Guha Author & Commentator Martin Wolf Associate Editor & Chief Economics Commentator Financial Times
INDIA Future of Change Photography Contest
theIdeaWorks is a communication design and strategy firm that works on place-branding and public diplomacy initiatives. It works with corporates, institutions and governments on projects that takes India to the world and brings the world to India.
Capture India with a Click! Open to amateur and professional photographers in India and all over the world. Contest Themes Theme 1. Tradition and Modernity: Festivals of India Theme 2. Tradition and Modernity: Homes in India Theme 3. Tradition and Modernity: Architecture Theme 4. Tradition and Modernity: Spirituality Theme 5. Tradition and Modernity: Rural India Contest Categories Category 1. Amateur Photographers Category 2. Professional Photographers
Prizes
PHOTOGRAPHY Jury
Two winners in each Contest Theme in each Contest Category: (A total of ten winners in each Contest Category. Twenty winners in all.)
Adrian Fisk UK
One Grand Prize in each of the themes.
Dan Chung UK
A fifteen day all-expenses-paid vacation to select destinations in India for all winners.
Gary Knight UK
Top 20 entries to be exhibited at the INDIA Future of Change Showcase, concurrently with leading business events across the world.
Arko Datta India
Ian Teh UK Mary Mark ELLEN USA Olivia Arthur UK Pablo Bartholomew India Prashant Panjiar India
1401+ registrations from 40 countries
INDIA Future of Change Poster Design Contest
Your Impression of India Open to students in India and all over the world. Contest Categories Category 1. International Segment Open to Foreign citizens only Category 2. National Segment Open to Indian citizens only Contest Theme Your Impression of India
Design in India
Indian Institute of Technology, Industrial Design Centre, Mumbai is rated amongst the best design schools in the world by Bloomberg Businessweek.
Prizes
POSTER DESIGN Jury
Ten winners in each Contest Category: (A total of twenty winners in all.)
Achyut Palav Calligrapher, India
One Grand Prize in each of the two Contest Categories. A fifteen day all-expenses-paid vacation to select destinations in India for all winners. A 4-8 week internship in an Indian art/design studio for 5 winners. Top 20 entries to be exhibited at the INDIA Future of Change Showcase, concurrently with leading business events across the world.
Erik Spiekermann Creative Director & Managing Partner, Edenspiekermann Berlin Germany Felipe Taborda Graphic Designer Author and Curator Brazil Ivan Chermayeff Principal, Chermayeff & Geismar USA Jehangir Jani Contemporary Artist India Ken Cato Chairman, Cato Purnell Partners Australia Sagi Haviv Principal, Chermayeff & Geismar USA
623+ registrations from 266 visual art and design schools from 42 countries
Sudharshan Dheer Graphic Communication Concepts India SuJATA KESHAVAN Managing Director, Ray and Keshavan The Brand Union, India TOM GEISMAR Principal, Chermayeff & Geismar USA
INDIA Future of Change ONLINE QUIZ Contest
Derek O’Brien & Associates began its journey as Big Ideas, with Asia’s best-known knowledge game show host Derek O’Brien, has expanded multi-fold over the years. All its activities revolve around its motto ‘helping people and brands grow by making knowledge interesting’.
Enhancing the India Quotient Open to all in India and all over the world, conducted by Derek O’Brien, India’s leading quizmaster on Twitter. Contest Categories Category 1. International Segment Open to Foreign citizens only Category 2. National Segment Open to Indian citizens only
Derek O’Brien tweeted questions daily on Twitter, from Monday to Friday every week from 20th of September to 13th of December.
57
57
197
174
days
Every right answer to every question won the contestants a book by Penguin India.
questions
The contestants (one Indian national and one Foreign national) who scored the maximum FIRST right answers over a cycle of weekly questions earned a weekly bonus prize.
Indian daily prizes
The contestants (one Indian national and one Foreign national) who scored the maximum FIRST right answers over the entire cycle of questions earned a 15-day allexpenses-paid vacation for two in India as the GRAND PRIZE.
347 8
Indian weekly winners
1
Indian Grand Prize winner
days
questions
317
overseas daily prizes
8
overseas weekly winners
1
overseas Grand Prize winner
INDIA Future of Change on the WEB
INDIA Future of Change
Across the World Wide Web
Outreach
The website
NING Discussion Platform
Youth Ambassador Programme
69,465
3144
660
90
2,961
62+
38
visits
cities
144
countries/ territories
members countries/ territories
members countries/ territories
Friends of INDIA Future of Change
45
countries
INDIA Future of Change Campus Interactions
How will India Partner the World to Shape the Future of Change
Kevin Brown Asia Regional Correspondent Financial Times
Lena Dietz Management Consultant Accenture
Moderator Prof Patrick Turner INSEAD
Dr Karl Pilny Author of “Das asiatische Jahrhundert”
Campus Interaction: HAMBURG
Dr Clemens Daeschle Vice President SAP Labs Network Management, SAP AG
University of Hamburg Dr Shazia Aziz Wülbers Lecturer and Researcher Political Science Department University of Hamburg Dr Clemens Daeschle Vice President SAP Labs Network Management, SAP AG
Anke Müller Founder, Steinbeis Transfer Institut Standortmarketing
Dipl.Kfm. Rajnish Tiwari Institute of Technology and Innovation-management Hamburg-Harburg University of Technology (TUHH)
Kulan Amin Programme Manager Poverty and Development Transparency International
Gero Winkler Hamburg Chamber of Commerce International Department Division of Foreign Trade Promotion
Campus Interaction: SINGAPORE
INSEAD Keynote Speaker H E Dr T C A Raghavan High Commissioner of India in Singapore Panelists Girija Pande Chairman Asia Pacific Tata Consultancy Services Chinta Bhagat Partner, McKinsey & Co
Ariane Derks Founder, Steinbeis Transfer Institut Standortmarketing
Moderator David Zeller Managing Director, Lingo Conusltancy Campus Interaction: BERLIN
Humboldt University Ashok Kumar First Secretary Economic Affairs Indian Embassy Prof. Dr. Michael Mann Professor of Culture and Societies of South Asia, South Asia Department Humbolt University of Berlin
Moderator David Zeller Managing Director Lingo Conusltancy
Campus Interaction: LONDON
Campus Interaction: LONDON
London Business School
London Business School
Panel Discussion
Panel Discussion
How Will India Partner the World to Shape the Future of Change: Creative & Cultural Industry
How Will India Partner the World to Shape the Future of Change: Management & Entrepreneurship
Moderator Jude Kelly Artistic Director Southbank Centre
Keynote Address Rajesh N Prasad Deputy High Commissioner of India to the United Kingdom
Panelists Babu Datta Managing Director Evolve Creative Ltd
Moderator Nirmalya Kumar Co-Director, Aditya Birla India Centre and Professor of Marketing London Business School
David Adam Founding Director Global Cities Sian Prime Course Director MA Creative & Cultural Entrepreneurship Goldsmiths Ajanta Sen International Director Industrial Design Center Indian Institute of Technology Mumbai
INDIA Future of Change in Davos 2011
Panelists Mukesh Rajani Partner, Leader of India Business Group PricewaterhouseCoopers LLP Stefan Wagstyl Emerging Markets Editor Financial Times Sudhir Chaturvedi Head, Manufacturing Business Unit Infosys Europe Sharath Chandra COO International Initiatives Absolute Radio
image courtesy: Kirchner Museum Davos
Luncheon Panel Discussion I 1145-1400 hrs Thursday January 27, 2011 Kirchner Museum Davos Platz
How will India grow faster than China? What can government and business do to make that happen? Moderator Martin Wolf Associate Editor and Chief Economics Commentator Financial Times Panelists Montek Singh Ahluwalia Deputy Chairman Planning Commission of India O P Bhatt Chairman State Bank of India ELIZABETH COMSTOCK Senior Vice President and Chief Marketing Officer GE
In its inaugural year at Davos, INDIA Future of Change positioned India firmly in the spotlight with a panel discussion on what is required for India to grow faster than China. On the sidelines of the World Economic Forum Annual Meeting, domain experts and business leaders gathered together at the Kirchner Museum in Davos to analyze and discuss India’s economic past, deliberate upon its financial present and debate its future fiscal course.
Doug McMillon President & CEO Walmart International Raghuram Rajan Eric J Gleacher Distinguished Service Professor of Finance Booth School of Business University of Chicago PRASHANT RUIA Group Chief Executive Essar Group
Martin Wolf, the esteemed Associate Editor of the Financial Times moderated the discussion. In his opening remarks, Wolf pointed out that when he had been the World Bank’s Senior Divisional Economist on India in the 1970s, he had been among those who argued that India’s present economic successes were perfectly possible— even when viewing the situation during a period that was marked by economic difficulties for India. “I was always a growth optimist about India,” he said, “and I am very glad to have been vindicated.” Wolf applauded India’s unique success story, and pointed out some of the peculiarities of its economic growth pattern. He went on to discuss some of the achievements and obstacles faced by the Indian economy. Montek Singh Ahluwalia, Deputy Chairman of the Planning Commission of India, sought to dispel the notion that India is in an economic race with China. Rather, he said, India is trying to do the best it can economically, irrespective of the course charted by China. Dr. Ahluwalia spoke candidly of the challenges faced by India in maintaining its rapid growth rate, and the changes that the Indian
The first INDIA Future of Change panel discussion. seen l to r. MARTIN WOLF, MONTEK SINGH AHLUWALIA, O P BHATT, RAGHURAM RAJAN, PRASHANT RUIA, ELIZABETH COMSTOCK, DOUG McMILLON
government needs to effect in macro and microeconomic policies to ensure that India reaches its maximum growth potential. He pointed to key factors that burnish the Indian economy such as its high savings rate, its dynamic private sector, its economic diversity and willingness to compete in the global economy, and improving educational and skill levels; but Ahluwalia also pointed out that there is still “unexploited potential” in levels of education and skill development.
issue for India is infrastructure development. He highlighted India’s well-defined programme for expanding investment in infrastructure that includes private sector participation. Over the next five years, India expects to draw up to fifty percent of its investment in infrastructure projects from the private sector.
In Ahluwalia’s broad overview of the state of the Indian economy, he addressed issues like India’s sound macroeconomic policies and awareness that its fiscal deficit remains a bit too high and will be reduced, as well as the politics of inflation in India. He also stated that the single most important
Bhatt pointed out that if India wants to maintain its high levels of growth, its banking system would need to expand. While India’s banking system is good, he said, its system needs banks of bigger size, skill and capital capacity to sustain levels of growth.
Next, O P Bhatt, Chairman of the State Bank of India, discussed whether India’s current levels of growth are sustainable given the resources it is consuming and the waste it is creating due to its immense size. The chairman of India’s largest bank also focused on India’s inclusiveness and the increasing gaps between rich and poor. He noted that there are certain steps India had to take to deal with the aforementioned issues, such as increasing the efficiency of food production. He echoed Alhuwalia’s sentiments that creating education systems that match the job market in India remains a challenge.
Subsequently, Professor Raghuram Rajan, of the University of Chicago’s Booth School of Business noted that while India’s macroeconomic policies have been good, there is the need for India to bring them into the 21st century.
The distinguished economist spoke of key action areas like reducing India’s fiscal deficit, streamlining land acquisition at a state level and the creation of consensus with regard to environmental tradeoffs. Professor Rajan concluded with a clarion call to realistically address these issues as a means to sustain the robust economic growth rate. Prashant Ruia, the Group Chief Executive of Essar Group, highlighted the positive situation in India’s manufacturing sector, which is characterized by strong demand. But he also noted the challenges of ensuring the supply of raw materials to an ever-growing economy. He spoke of the fears of inflationary impact on food stocks and raw material resources, and inflation’s negative impact on economic demand. Elizabeth Comstock, the Chief Marketing Officer of GE, presented the company’s impressions of doing business in India. She noted the increasing need for GE India to develop products in India based on local needs. She also stressed the priority GE was placing in its business interactions with India, and spoke of the exciting future that the company saw for itself in India. Walmart International’s CEO Doug McMillon echoed Comstock’s enthusiasm. McMillon noted some of the obstacles faced by multinationals in the retail sector, based on India’s current policies on FDI in retail; he also mentioned Walmart’s venture with Bharti in the Indian market. He drew a comparison with his company’s entry into Mexico where FDI into organized retail led to stronger and more equitable growth and argued that India should consider encouraging instead of curbing the entry of large players into its domestic retail sector. India requires huge investments in cold chain infrastructure to bring down its food wastage levels and ensure food safety; these are areas where companies like his can help. Organised retail does not spell the end of the unorganized sector, but complements it with much needed infrastructure to ensure better productivity and prices to farmers and consumers. Beyond the audience at the Kirchner Museum, Bloomberg UTV made the event accessible through its telecast. The panel organized by INDIA Future of Change was a frank and candid assessment that discussed both India’s areas of strength, as well as areas that need to be improved in order to sustain high levels of growth.
Luncheon Panel Discussion I 1145-1400 hrs Friday January 28, 2011 Kirchner Museum Davos Platz
Design, Innovation and Entrepreneurship: Change Drivers for India’s Inclusive Growth Moderator Tim Brown CEO, IDEO LLC Panelists Paola Antonelli Senior Curator Department of Architecture & Design MoMA - New York WilfRIed Aulbur Managing Partner - India Roland Berger Strategy Consultants M P Ranjan Member, Governing Council Indian Institute of Crafts & Design BILL RUSITZKY Vice President Strategic Alliances Adobe
S D Shibulal COO, Infosys Technologies K R Sridhar Principal Co-Founder & CEO Bloom Energy
As India pushes forward with its rapid modernization, questions remain on how it can create growth that is both inclusive and sustainable. INDIA Future of Change hosted a panel discussion to address such questions. At the Kirchner Museum, INDIA Future of Change convened a panel on “Design, Innovation and Entrepreneurship: Change Drivers for India’s Inclusive Growth.” Tim Brown, CEO of IDEO, moderated this dynamic panel, and immediately indicated that he would mediate the session in an open fashion as befitting such creative endeavors. The first to offer her thoughts on how the creative class can help India spread its growth across the spectrum was Paolo Antonelli, the Senior Curator in the Department of Architecture and Design at the renowned Museum of Modern Art in New York. Antonelli spoke of how India, among others, offered an example to the design and technology communities for its demonstration of sustainability through common need and sense. Those nations who have a longer past augur well to craft and create a secure future, Antonelli said. India, she declared, has a vibrant sense of life, living and a culinary culture and is well placed to utilize its talents to reduce the ecological costs of growth. Wilfried Aulbur, the Managing Partner of Roland Berger Strategy Consulting India, spoke of India’s contributions to various industries. He highlighted Tata Motors contribution to the manufacturing industry as seen in the Nano. Aulbur also stressed upon the need for India to create a consistency in quality across the industrial and innovation ecosystem, rather than a top-laden level of quality that doesn’t always quite filter down to the small and medium level enterprises.
Panelists and organisers of the first INDIA Future of Change session on Design, Innovation and Entrepreneurship seen l to r SUDHIR JOHN HORO, TIM BROWN, PAOLA ANTONELLI, K R SRIDHAR, AMIT SHAHI, WILFRIED AULBUR, S D SHIBULAL, M P RANJAN, BILL RUSITZKY
Professor M P Ranjan, a former faculty member of the National Institute for Design (NID) Ahmedabad, noted that for the previous century, the world had been moving towards homogenization through industrialization; in the increasingly localized direction of the ever-evolving globalized ecosystem, community-based design and innovation becomes far more important and relevant as local services cater to local needs. The emphasis is now on localization, he noted, where local designers can introduce communitybased design solutions to address local challenges using local materials. He argued that this is a more sustainable way of addressing challenges. Prof. Ranjan spoke of an NID-led program in the northeastern states of India where
schools use locally available bamboo to make furniture. This project not only creates employment for the local community, he noted, but also lowers the cost of infrastructure for village schools. The design ecosystem has to be aligned with the local resources to create a win-win situation for both the craftsmen and their consumers leading to a sustainable solution that can then be replicated across the country. K R Sridhar, the CEO of Bloom Energy, discussed the differences between operating in India versus Silicon Valley, and the availability of capital in the latter. He underlined the need for a full ecosystem beyond just industries of innovation to exist in order to support India’s growth. He also stressed the necessity of India furthering innovation. Sridhar pointed out that, in an economic argument, sustainability did not inherently have to be more costly, and by its very nature should offer more value to the Indian ecosystem. India, he stated, is moving in a direction of more creative sustainability and innovation based on the requirements of its developing reality but still needed to create better connections for all involved within the innovation and sustainability ecosystem. Bill Rusitzky of Adobe Systems spoke of the dynamics of working in India. Rusitzky offered his sentiments of being impressed by the capability of Indians in the areas
JAMSHYD GODREJ of the Godrej Group talking about the successful “design to market experience” with their breakthrough ChotuKool refrigerator. Also seen on the right is NAVDEEP SURI, Joint Secretary of the Public Diplomacy Division, Ministry of External Affairs, Govt of India
of design and management. He noted that nearly twenty percent of Adobe’s workforce is in India, who are involved in working on projects from their genesis all the way through the full stages of development. Adobe, he noted, is excited to design products in India that serve both the local and global markets. However, he stressed the need for greater respect for intellectual property in India as being vital for strengthening the innovation ecosystem. S D Shibulal, the COO of Infosys, continued the discussion of the construction of India’s innovation ecosystem. Shibulal highlighted India’s education system, the foreign companies increasing involvement in India and India’s own local firms as all contributing to the further construction of this innovation ecosystem. India’s achievements thus far, he stated, have come through excellence of execution and implementation; the challenge now exists in the realm of innovative creation. Shibulal also discussed the necessity in India of “frugal innovation,” and that Indian consumers are looking for products that are “affordable, durable and leaner,” rather than the “faster, smarter and more expensive” model that often exists in other markets. This reality will lead to innovation for products in India, which will in turn service other global markets. The INDIA Future of Change panel discussion proved to be a dynamic engagement for the exchange of ideas regarding the future of innovation, design and entrepreneurship in India.
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www.indiafutureofchange.com India Future of Change www.india-futureofchange.ning.com @futureofchange India Future of Change
contactus@indiafutureofchange.com
INDIA Future of Change is open for • Corporate Partnerships • Institutional Partnerships • Internship Offers for Contest Winners • Academic Partnerships • Exchange Programme Offers for Contest Winners
For more details, contact AMIT SHAHI amit@theideaworks.in +91-9810001985 SUDHIR JOHN HORO horo@theideaworks.in +91-9811352154
managing partner
knowledge partner Business Plan Contest
knowledge partner Design Contests
Design in India
knowledge partner Essay Writing Contest
supported by
theIdeaWorks is a communication design and strategy firm that works on place-branding and public diplomacy initiatives. As India and the world leverage synergies to strike profitable partnerships and stronger socio-economic and cultural relationships, theIdeaWorks is working with corporates, institutions and governments to develop and design knowledgeled communication that fosters a better understanding of the emergent reality and catalyses change. www.theideaworks.in