As my prices are higher than my competitors’ this is due to the high quality of fabrics used within the shorts and the T-shirt has been hand screen printed meaning a lot of time has gone in to making our products to give our customer confidence that our products are an excellent standard, as we want our customers to feel good. As we say at the heart of the brands philosophy is Effortless style, individuality and easy- going living. We pay attention to fabric selection, fitting and perfect quality which makes the wearer feel good and have the confidence to wear our brand making our prices justified and work against our competitors.
As my competitors are Paul Smith, Liam Hodges, our legacy, Lazy oaf and Margaret Howell, these are all high end brands. As I have studied these companies I found that their pricings are relevant to the product and brand status. Paul Smith tailored trousers are at around the ÂŁ190 mark, this is because they are made out of 100% Oxford cotton cloth and have unfinished hems for custom tailoring and bespoke finish, which lets the customer have a personal experience when buying them and have them fitted. The T-shirts are around the ÂŁ120 mark made out 100% cotton jersey.
Similar brands to MOLTi UOMiNi are Paul Smith, Liam Hodges, Our Legacy, Lazy Oaf and Margaret Howell. These brands all reach out to the creative market and create collections that have a story behind them, using bright colours and graphical print elements in their design work. For example, Paul Smith explains his eclectic aesthetic as a leading and uniquely British brand. They mix up one-off antiques with high quality tailoring: “the chair you sit on when you buy a suit is for sale and we can wrap the suit and have the chair waiting for you when you get home.� They reach out to their customer by using comedy and individuality, that lets the customer have a personal experience when shopping with them, this attitude shows the personality of the customer to be funny, free spirited and creative, which is the target market I am aiming towards with my brand.
molti uomini www.moltiuomini.com escape uniformity