THE SHRINE. LOS ANGELES M AY 4 + 5
We l c o m e .
—Beauty Store Business
Indie brands are among the fastest growing product categories. They are capturing consumer attention, influencing trends, and becoming a coveted part of retailer collections. The Indie Beauty Expo (iBE) was founded to support the growth and success of independent beauty brands and the entrepreneurs behind them. Anthology serves as a visual summary of each iBE. Here you will find a collection of today’s best beauty brands and a celebration of the passion and independent spirit that drives our community. We would like to thank everyone who joined us in Los Angeles to make the launch of iBE LA an incredible success. We are honored to represent our community and contribute to its success.
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
“ T h e r e ’s n o b r i g h t b e a u t y r e t a i l future without indie beauty brands, and no one ser ves this ever-growing c o m m u n i t y, n u r t u r i n g a s w e l l a s challenging it, better than iBE.”
“ I n d i e b ea uty b ra nd s a re getting more recognition than e ve r, and for good r e aso n... they ’ re c ha nging the ma k eup gam e for the be tte r.” —Bustl e
“ i B E ’s i n n o v a t o r s , d o c t o r s , a n d e s t h e t i c i a n s u n v e i l e d p r o d u c t s w i t h m u c h more sophisticated and brand-savvy than we’ve ever seen before.” —Mode
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“Imagine a massive, echoing, high-ceilinged room packed to the walls with booths upon booths of under-the-radar beauty brands, all with their coolest wares on display and ready for sampling.”—Byrdie After a successful launch in New York, we brought iBE to Los Angeles. Los Angeles is the second-largest retail market in the US, with its own distinct culture, trends and community of brands, buyers and consumers. We selected the Shrine Auditorium as our venue because of its rich history and architectural beauty, which reflects the indie spirit of creativity, individuality and respect for heritage. Over a hundred brands participated at iBE LA and over five times the number of attendees, buyers, press, trade and consumers were present than in New York. Speakers, panels and workshops featured industry leaders and beauty experts across all categories. In short, it was a beauty lover’s utopia of discovery and inspiration.
—Theresa Harris, VP of Merchandising (Beauty), EVINE Live
“The show provides the perfect platform for professional beauty distributors, stores, salons and spas that are looking to differentiate themselves in the market with products that are unique and on trend.” —The Beauty Industry Report
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“iBE LA exceeded our expectations on every front. T h e v a r i e t y, d i v e r s i t y, a n d q u a l i t y o f b r a n d s w e discovered at iBE LA were amazing.”
“ F r o m p r o d u c ts d iv in g in to u n ta p p ed c a tego r ies to b r a n d s b r ea k in g in to th e U. S. fr o m a b r o a d o r th e ma r k et a lto geth er, th a t c h o ic e w a s c er ta in l y o n d is p l a y a t iBE. ” — WWD
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S E T T I N G T H E S TA G E
P R E S E N TAT I O N S
Common Pitfalls Facing Indie Brands (And How to Avoid Them)
Amp Up the Authenticity: Know Your Audience, Know Your Story!
Moderator: Pam Busiek,
President & CEO of ICMAD
Presenter: Sophie Uliano, New York Times Best-Selling Author
Panelists: Melinda Wochner, Chief Marketing Officer of CoValence Lab;
(4 Books), Resident Healthy Living Expert on Hallmark’s Home & Family
John Maly, President of Mirabella Beauty; Leilah Mundt, Founder/CEO of
Show, and Natural Lifestyle Influencer
Créme Collective
The Beautiful Journey to Cleaning Up Our Oceans
How to Ethically Use Ingredient Claims and Certifications to Effectively Market Your Indie Brand
Presenter: 5 Gyres,
Moderator: Jeannie Jarnot Panelists: Mia Bell, CEO of Mia Bell Brands; Therese Clark, Executive
Beauty Secrets from Across the Pond–Antonia’s Secret Recipe for Flawless, Glowing Skin
Partner of Créme Collective; Hilary Peterson, Founder of True Nature
Presenter: Antonia Burrell,
Botanicals; Gay Timmons, Founder of Oh Oh Organic, Inc.; Greg Starkman, Owner of Innersense Organic Beauty;
How to Prepare Your Brand for Retail Distribution Moderator: Claudia Lucas Panelists: Teresa Harris, EVINE Live; Romain Gaillard, Detox Market;
Life With Style Moderator: Marci Zaroff Panelists: Kiran Stordalen, Intelligent Nutrients; Shalini Vadhera, Passport to Beauty; Renee Loux, Author, Chef & Restaurateur
Pitching to the Press: What Does The Press Look For When Writing a Story? How You Should Position Your Brand to Stand Out. Moderator: Jessica Richards, Owner of Shen Beauty Panelists: Natalie Alcala, Senior Editor at Racked LA; Kathryn Romeyn, Freelance Writer including the LA Times; Melissa Magsaysay, Lifestyle Expert; Suzanne Hall, ChalkboardMag.com
Environmental Warriors
Renowned London-Based Aesthetician
Eco-renaissance: Co-Creating a Stylish, Sexy and Sustainable World Presenter: Marci Zaroff,
Internationally Recognized ECOlifestyle
Entrepreneur, Educator
Efficacious Naturals and Why They are More Than a Trend Presenter: Valerie Grandury,
Founder of Odacite
How K-Beauty is Influencing the Global Natural Beauty Explosion Presenter: Paige Padgett,
Celebrity Makeup Artist and Author of
The Green Beauty Rules: The Essential Guide to Toxic-Free Beauty, Green Glamour, and Glowing Skin
Secrets for Switching to a Healthy Beauty Routine Presenter: Kristen Arnett,
Celeb Makeup Artist
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
PA N E L S
5 Gyres Airelle Skincare Antonia Burrell Holistic Skincare Au Naturale Cosmetics Authentic Noise Be Biotin Beauty Heroes Blended Skin BrushPearl Butter Babes Circ-Cell Clean Pits Coco Bee Naturals Cosmedicine COSRX Cote Shop Crème Collective Daily Concepts DEFINEME FRAGRANCE Dr. Brite EcoBrow Emmaus Beauty Everbelle Evine LIVE Far Botanicals Fiera Arouser for Her by Nuelle Flora•py
Gavée Gold Georgie Beauty GliSODin Skin Nutrients Hale & Hush HAN Skin Care Cosmetics Hannes Dottír Helan Beauty Honua Hawaiian Skincare Hynt Beauty ICD GREEN INUF Responsible Skincare Joanna Vargas Skincare Kaelen Harwell Organic Skincare Kesh Kopari Beauty Lalun Naturals Landing International LLC LIFTLAB LINNÉ LOLI BEAUTY LVX M. Greengrass MAHALO Skin Care Marie Veronique Max and Me Meder Beauty Science USA MSteves
Native Atlas Nelson j Beverly Hills Nicole Granato NKD SKN O.R.G Skincare Odacite Osmosis Skincare Our Happy Box Pacifica Patyka Paris Pinch of Colour Potty Mints Pour le Monde Parfums pretty places Pristine Beauty Province Apothecary Pure Anada Cosmetics Purequosa Pursoma Raw Spirit Fragrances Refresh Skin Therapy Revival Body Care Rituel de Fille Root Saint Cosmetics SCENTERED SHAMANUTI
Simple Sugars SkinOwl SKINRx LAB Spongelle Beyond Cleansing Spruce & Co Sweet Emotions Soaptions & Potions TEADORA tenoverten Thank You Farmer The Better Skin Co. The Brow Gal The London Brush Company True Moringa Truly Yours Parfums TwistNClean UnWash Ursa Major Vapour Organic Beauty Violets are Blue Vita Coco Vita Liberata Viva Organic Skincare VOLANTÉ SKINCARE Whamisa Worker B YUNI ZSS Skincare
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IBE LA 2016 BRANDS
THE SHRINE. LOS ANGELES M AY 4 + 5
F E AT U R E D C O L L E C T I O N
Our philosophy at Emmaus is to provide our customers with a safe and healthy alternative to expensive synthetic skincare. We do this by using natural ingredients that are scientifically formulated to produce the results you expect from quality skincare. We want you to be able to experience beautiful skin that derives vitality from the use of natural ingredients, without exposing your body to toxic ingredients.
emmausbeauty.com
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EMMAUS
Our mission at GavĂŠe Gold is simple; to be innovators. Those who bring the world new elements of therapeutic value for the health of the skin. We do this by introducing high-performing, extremely safe, non-toxic skincare products that feature a proprietary blend of extracted elements that are organic, and that have been purified like fine wine. We follow the guidelines of the Environmental Working Group and European Union for safe cosmetics.
gaveegold.com
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G AV É E G O L D
Honua Hawaiian Skincare - Experience ALOHA daily with Honua’s 100% Vegan skincare lineup, featuring traditional Hawaiian healing super botanicals, infused with the ALOHA spirit.
honuaskincare.com
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H O N U A H AWA I I A N S K I N C A R E
INUF believes everyone deserves to be treated with responsible and effective skincare without using anything tricky. Our products are all natural and absolutely free from harmful chemicals like Silicone / Mineral Oil / Alcohol / Parabens / Artificial fragrance and colorings / Cruelty. We make sure every product delivered to your hand is made safely in our GMP certified skin laboratory in California USA. “Be the BEST version of You!�
inufskincare.com
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INUF
LIFTLAB Skin Regeneration with Cell Protection Protein® merges natural ingredients with cutting edge technology, delivering the benefits of this miraculous protein to enhance the health and vitality of skin. Each LIFTLAB ingredient has a known and clinically tested benefit for skin, incorporated at a concentration clinically proven to be effective. Every formula is built around Cell Protection Protein®, and then enhanced with anti-oxidants, botanicals and peptides to maximize the product’s ability to address specific areas of skin protection and regeneration. LIFTLAB products are free from artificial fragrance and colors, are sulfate-free, and use a paraben-free preservative system. LIFTLAB Skin Rejuvenation: for healthy, younger looking skin at any age.
liftlabskincare.com
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LIFT LAB
MAHALO Skin Care is a line of artisanal, high-performance skin products crafted by hand on Kauai, Hawaii. Using highly-researched, integrity ingredients, the products are packaged in MAHALO’s signature bamboo containers to encompass brand’s passion for beauty, luxurious self-care rituals and mindful living.
mahalo.care
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MAHALO SKIN CARE
Our candles are hand poured locally in California, of all-natural, biodegradable, & clean-burning soy wax. Our wicks are made of natural cotton, and are metal -, lead- & soot-free. We use recyclable glass containers & premium fragrances that are infused with essential oils. Our love of candles started at very young age. We love the way a scent can bring you right back to a favorite place. Scent can cue a memory or create a new one. We’ve chosen some of our favorite places in California and created scents that remind us of each of these pretty places.
shopprettyplaces.com
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PRETTY PLACES
pureqousa started as a discussion on how to clean-up after a long bike ride and before heading out to a work meeting. The thought of not “stinking” and how nice it would be to have a product that would “freshen-up” and be an on-the-go product was consantly on the mind of Joe, the companies principle. The term of “shower-less” was discussed and long talks on how a product could be made that would not only “freshen-up” a person with a busy lifestyle, how we could do our part to conserve water, and the important topic of skin balance and health. The next logical step was to take it to the action of building a pure, healthy product. purequosa is that unusual and inspiring product. With the abilities to “neutralize odor causing bacteria”, and promote healthy skin. Pure cleansing that requires no additional water.
purequosa.com
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PUREQUOSA
Based in Waverly, Iowa, all of our products are natural & safe for all skin types as well as Vegan & Gluten Free. We do not use any harsh toxins or artificial dyes in our products. Root products are made especially for sensitive skin. We use only the best natural ingredients & none of the commonly used fillers by other mineral makeup companies. Bismuth Oxychloride is one of the most common fillers used by our competitors. If you’ve ever had a bad reaction to a mineral makeup it most likely contained Bismuth Oxychloride. By removing this harsh filler we leave you with JUST the minerals you want on your face in the first place, it also makes for a superior product!
rootpretty.com
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ROOT
In Portuguese, “Teadora� means adores you. At Teadora, we show our love for the world with natural and organic products made with novel rainforest ingredients. Our products let you experience the bounty and magic of the Amazon – while helping to improve the lives of the communities where we live and do business. Using decadent fragrances and textures, our products are designed to transport you to magical rainforest moments through a total immersion of your senses. 100% vegan and no animal testing. We use no parabens, synthetic fragrances, silicone, gluten, phthalate, sulfates or other harsh chemicals to make you feel good inside and out. Our ingredients are fair trade sourced, sustainably harvested, carbon reduction focused, recyclable and biodegradable.
teadorabeauty.com
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TEADORA
Violets Are Blue was created from a personal need for skincare that is natural and safe for the body as well as the environment. In 2011 Violets’ founder, Cynthia Besteman, received a devastating diagnosis of breast cancer. She believed she had led a healthful life, so she sought the truth about toxins in our environment. After learning about the way our bodies can manifest problems as a result of our lifestyles and the products we use, Cynthia cleared her household of any possible pollutants and switched to a purely organic lifestyle. She was shocked by the mislabeling of skincare and beauty products that were classified as “organic” or “natural,” as they typically contained parabens, sulfates, and other chemicals known to work as endocrine disruptors linked to cancer and reproductive concerns. After undergoing treatment, Cynthia drew upon her newfound love of crafting skincare products for herself, her family, and friends to establish Violets Are Blue in 2013. She used her knowledge and passion for naturally-derived skincare ingredients to formulate a consciously-produced line of products, each one a labor of love. Violets Are Blue operates under the philosophy that skincare does not have to be complicated; in fact, keeping it simple is best.
violetsareblueskincare.com
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VIOLETS ARE BLUE
YUNI: Mindful Beauty for an Active Life. Natural, sensorial, versatile and eco-conscious beauty products made especially for Active modern lifestyles. Our high-performing products prepare the body and mind, deliver treatment benefits while you workout, aid express clean-up and recovery, and help to recall the powerful benefits of your session, at will.
yunibeauty.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
YUNI
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
“Indie Beauty has forged a new generation of natural, alternative beauty and makeup products.” — Vo g u e F r a n c e
THE SHRINE. LOS ANGELES M AY 4 + 5 To e x h i bi t at i B E , ple a s e c o n t a c t : apply@ in d ie b e a u t y e x p o . c o m To sp o n so r A n t h o lo g y or t o s e c u r e a v i s u a l l i s t i n g for your br an d, pl ease c on tac t: s pons or s @i n d ie b e a u t y e x p o . c o m