IBE New York 2017 Anthology

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NEW YORK, NEW YORK | AUGUST 23–25, 2017


Our sincere thank you to all who attended IBE NEW YORK 2017. We would especially like to thank the amazing brands whose passion, creativity and vision have made independent beauty possible. #WEAREINDIEBEAUTY | #IBENY2017

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WE ARE INDIE BE AUT Y Indie brands are among the fastest growing product categories. They are capturing consumer attention, influencing trends, and becoming a coveted part of retailer collections. The Indie Beauty Expo (IBE) was founded to support the growth and success of independent beauty, lifestyle and wellness brands, and the entrepreneurs behind them. Anthology serves as a visual summary of each IBE. It highlights a collection of today’s best beauty brands and is a celebration of the passion and independent spirit that drives our community. We would like to thank everyone who joined us in New York. We are honored to represent our community and contribute to its success.

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RECORD BRE AKING

IBE NEW YORK 2017 The Indie Beauty Expo (IBE) returned to New York City, August 23 - 25. This year’s event was held at Skylight Clarkson Square in West SoHo where IBE was proud to showcase a record-breaking 227 indie brands from around the world to over 2,000 attendees (another record) representing a wide variety of retail buyers, investors, press, media, digital influencers, beauty professionals and consumers. Day 1 kicked-off with CONNECT INDIE, a full day dedicated to learning, knowledge-sharing and networking. Day 2, began with a 2-hour VIP press, media and influencer reception which was then followed by SHOP INDIE where over 1,200 consumers came to directly discover and shop from exhibitors while enjoying a variety of activations and tunes by DJ Quiana. Day 3, known as TRADE INDIE, was focused on trade professionals where hundreds of buyers came to find the best indie beauty brands across the globe for their retail collections.

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THE COMPANIES THEMSELVES MAY BE SMALL, BUT INDIE BEAUTY AS A WHOLE IS BIG BUSINESS —AND IS ONLY GETTING BIGGER. — AMERICAN SPA

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geogr aphic grow th

A LOOK BACK NEW YORK

2015

2016

2017

2018*

LOS ANGELES DALLAS LONDON new

 *future plan

constituent grow th

80

= 2015

BRANDS

400 56

PRESS

587 81

BUYERS

1050 234

CONSUMERS

6

= 2017

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A GLIMP SE FORWARD INTERNATIONAL EXPANSION

LAUNCH OF BEAUTY INDEPENDENT

IBE will head to London October 2018, providing indie brands an opportunity to expand their international footprint while offering European consumers, buyers and investors a taste of all things indie beauty.

IBE announced the launch of its new content platform, Beauty Independent, a digital publication dedicated to beauty entrepreneurship.

NEIMAN MARCUS PARTNERSHIP IBE is proud to announce a first-in-class collaboration with Neiman Marcus: ShopTheExpo. The event kicks-off with a limited-time event at Neiman Marcus’ NorthPark location in Dallas, Texas, and continue online bringing indie brands to Neiman Marcus customers nationwide.

LONDON CALLING OCTOBER 2018

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EXHIBITOR SAMPLE PRESS ALLURE

BEAUTY PACKAGING

19 Green Beauty Brands We Fell In Love With at the Indie Beauty Expo

Top Packaging Picks from the Indie Beauty Expo 2017

Osmia Organics, OY-L, Max and Me, Beauty Heroes, Laguna Herbals, Ojai Wild, Antonym Cosmetics, Kosmatology, Bottega Organica, Au Naturale Cosmetics, Hynt Beauty, Board and Batten, Beneath Your Mask, Girl Undiscovered, Lauren B. Beauty, Nu Evolution Cosmetics, Akar Skin, The Seaweed Bath Co., Sappho New Paradigm

Fizz & Bubble, ELLIS FAAS, Smoothie Beauty, Pour Moi, Map of the Heart, Seaweed Bath Co., WELL WITHIN | PLANTED IN BEAUTY, Magic Mud, LUA Skincare, Flora•py, B'LIVINN Collection, That's Some Good Shea!

Click to read

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BRIT + CO.

AMERICAN SPA Live from the Indie Beauty Expo: Jillian Wright Gavée Gold, Au Naturale Cosmetics, Ojai Wild, Max and Me, Purlisse, Flora 1761, Purlisse, AYPA, Laguna Herbals Click to read

10 Indie Beauty Brands to Put on Your Radar Now Girl Undiscovered, Smoothie Beauty, SAINT Cosmetics, A Complete, Dope Naturally, Pinch of Colour, Petite Amie, Aussie Bronze, Mother Dirt, Red Earth Click to read

AROUND THE WORLD BEAUTY

Ancient Beauty Finds At Indie Beauty Expo

BRONZE MAGAZINE

Shankara, Joon, Olio di Alessandro, SAHARA ROSE, Akar Skin, AYPA

#IBENYC2017

BEAUTYMATTER

Beneath Your Mask, Shankara, LE BEURRE SHOP, Patchology, Fizz & Bubble, Blind Barber, Bouclème, Noyah, Chalet, Clove + Hallow, 18.21 Man Made, Acqua dell’Elba Fragrances

Beautymatter Checks Out Indie Beauty Expo 2017

Click to read

Feather & Bone, The Seaweed Bath Co., Province Apothecary, Tilk!, Take My Face Off, Osmia Organics, Schique Skincare, ELEMENT, LAMIK Beauty, Joon

IBE NYC 2017: Trends and Highlights

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BEAUTY NEWS NYC The Indie Beauty Expo: Skincare Roundup Norabloom Botanicals, Erin's Faces, Aquareveal, Chalet Cosmetics, Kosmatology, florapothecarie, EnerGold, The Seaweed Bath Co.

COSMETICS DESIGN Erin's Faces, Joséphine Cosmetics, Norabloom Botanicals, Ranavat Botanics, Elements of Aliel, Jade Lilly, Solinote, SCENTERPRISES INC. and SUE PHILLIPS HOUSE OF FRAGRANCE, Osmia Organics, BioClarity, nügg Beauty Click to read

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EXHIBITOR SAMPLE PRESS DOMINO

HYPE HAIR

13 Incredible Indie Skincare Brands You’ve Never Heard Of

11 Indie Hair & Beauty Brands You Should Know About

Olio Di Alessandro, Bottega Organica, Olverum, Smoothie Beauty, OY-L, Petite Amie Skincare, Red Earth, Beneath Your Mask, Le Prunier, Province Apothecary, Ranavat Botanics, Mahalo, Luxe Botanics

Beneath Your Mask, Joséphine Cosmetics, CUE, Gloss Naturals, Hue Noir, Elements Of Aliel, Lamik Cosmetics, WEBA, London’s Pedisoaks, Sahara Rose, Gavée Gold Click to read

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NYLON

FASHIONISTA

20 Indie Beauty Brands You Should Get To Know

The 8 Best Indie Beauty Brands You Haven't Heard Of Yet Smoothie Beauty, Winner's Beard Oil, Red Earth, Dope Naturally, Ranavat Botanics, Girl Undiscovered, Cuvee Beauty, Beneath Your Mask Click to read

Petite Amie, B’Livinn, Bouclème, Cleo&Coco, Clove + Hallow, DOPE Naturally, Electric Ink, Ellis Faas, For Two, Gloss Naturals, Hello Aglow, A Beautiful Life Brands, Lua Skincare, Red Earth, Sabe Masson, Sappho, Solinotes, Terra Luna, Vendome Beauté, Virtue Click to read

HAPPI

SWAAY

Independence Days Ellie Bianca, A Complete Beauty, 2nd Ground, Beneath Your Mask, BIOMILK™ Skincare, CUE BEAUTY, Cuvée Beauty, lük beautifood, nügg Beauty, Nuvesse Skin Therapies, SAHARA ROSE, SENTEURS D'ORIENT, WELL WITHIN | PLANTED IN BEAUTY Click to read

10 Innovative Beauty Founders We Loved At IBE Thorn & Bloom, OY-L, LUA Beauty, Antonym Cosmetics, Joséphine Cosmetics, Gloss Naturals, Vow Beauty, Pour Moi, Haleys Beauty, Bare Alchemy Click to read

WELL + GOOD

HELLO GIGGLES

Spotted: The Biggest Indie Beauty Trends Coming In 2018

11 Beauty Brands From The Indie Beauty Expo That Should Totally Be On Your Radar Reshma Beauty, Petite Amie Skincare, Le Prunier, My Magic Mud, Lük Beautifood, Source Vital, B’LIVINN, Skin Forum, A Beautiful Life, Moondani Naturals, Osmia Organics Click to read

Girl Undiscoverd, 18:21 Man Made, Virtue Labs, Ranavat Botanics, Elements Truffles, BrushOpolis, Cue Beauty, Luk Beautifood, Josephine Cosmetics, Au Naturale Cosmetics, Nu Evolution, All Caps, Glamboard, Province Apothecary, The Brush Bar, The Makeup Eraser, Big Boy, For Two, Moonlit Skincare, Terra Luna Beauty, Little Moon Essentials Click to read

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CONNECT INDIE

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AUG 22 |

SKYLIGHT MODERN — NYC

INDIE ESSENTIALS 9:00am–9:15am

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Opening Remarks foundation

advanced

ma ster

9:15am–10:00am

Capital and Funding Landscape Overview of the capital and funding landscape in the US

Fundamentals of Valuation How to assign a monetary value to your brand or company

Understanding Deal Structures Learn the different ways in which an investment could be structured

10:15am–11:00am

Buyer and Retail Landscape Overview of the buyer and retail landscape in the US

Home Shopping Channels What are home shopping channels and are they right for your brand?

Anatomy of A Wholesale Contract How to assess and negotiate wholesale agreements

11:15am–12:00pm

Press, Media and Digital Influencer Landscape Overview of the press and media landscape in the US

Deskside Domination How to set up and execute effective desksides with editors and writers

Digital Influencer Marketing How influencers can help drive brand awareness and product uptake and options for engaging them

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CONNECT INDIE

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SKYLIGHT MODERN — NYC

EXPERT DIALOGUES 1:00pm–1:45pm

Founders’ Circle

4:00pm–4:45pm

Press Panel

Brand and Founder success stories

How to get the attention of beauty editors

Moderator: Jillian Wright, Co-Founder, IBE Panelists: Tiffany Andersen, Founder, Tiffany Andersen Brands | Nick Arrojo, Founder, ARROJO NYC | Julie Clark, Co-Founder, Province Apothecary | Kristen O’Connell, Founder, Flora•py

Moderator: Ilisa Wirgin, Senior Vice President & Group Director, Beauty, Health and Wellness, 5W PR Panelists: Jessica Chia, Senior Beauty Editor, Allure | Allison Collins, Beauty Financial Editor, WWD | Rachel Lapidos, Beauty Editor, Well + Good | Cheryl Wischhover, Senior Beauty Reporter, Racked

2:00pm–2:45pm

Investor Panel

When, where and how should you seek a capital partner

5:00pm–5:15pm

Exciting Announcements

Moderator: Nader Naeymi-Rad, Co-Founder, IBE Panelists: Sutian Dong, Partner, Female Founders Fund | Erin Edwards, Principal, North Castle Partners | Rich Gersten, Partner, Tengram Capital Partners | Shana Randhava, VP of New Business Development, Estée Lauder Companies

What’s next for IBE in 2018

Presenter: Nader Naeymi-Rad, Co-Founder, IBE

5:15pm–6:00pm

Special Guest: Jamie O’Banion

Beauty Bioscience Co-Founder & CEO Jamie O’Banion shares her journey from failure all the way to Forbes List of Richest Self-Made Women

Interviewer: Rachel Brown, Editor in Chief, Beauty Independent

3:00pm–3:45pm Buyer Panel

How to get in the door and succeed with buyers

Moderator: Rachel Brown, Editor in Chief, Beauty Independent Panelists: Tara Foley, CEO & Founder, Follain | Julie Johnston, SVP of Merchandising & Chief Merchant, Thrive Market | Catherine Moellering, General Merchandise Manager, Anthropologie | Ricki Rubin, Senior Merchant, PopSugar | Jeanne Tamayo, Beauty Category Manager, Whole Foods Market

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SHOP INDIE

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SKYLIGHT CLARKSON SQ — NYC

5:30pm–6:15pm

Digital Influencer Panel

Posts With the Most: Top beauty influencers on working with brands, engaging with followers, and creating posts that get all the hearts

Moderator: Mae Karwowski, CEO & Founder, Obviously Panelists: Kamie Crawford, @therealkamie | Lisa L. Opie, @lisa_opie | Julia Salvia, @beautybyjulia

6:30pm–7:15pm

Be Your Own Beauty Hero: A Conversation with Jeannie Jarnot

Beauty Heroes Founder Jeannie Jarnot helps simplify the vast sea of ingredient information so you can discover healthy beauty that works for you

Presenter: Jeannie Jarnot, Founder + Curator, Beauty Heroes®

7:30pm–8:15pm

Trend Talk with Alexis Krauss & Melisse Gelula

Sleigh Bells Lead Singer and Beauty Lies Truth Co-Founder Alexis Krauss and Well + Good Chief Content Officer and Co-Founder Melisse Gelula discuss emerging beauty & wellness trends you need to know about

Speakers: Melisse Gelula, Chief Content Officer & Co-Founder, Well + Good | Alexis Krauss, Co-Founder, Beauty Lies Truth & Singer/Songwriter, Sleigh Bells

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TRADE INDIE

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AUG 24 |

SKYLIGHT CLARKSON SQ — NYC

11:00am–11:45am

Safer Beauty Roundtable

Join ingredient experts Tara Foley, Amy Galper and Gay Timmons in a workshop designed to collectively define “safer beauty”

Moderator: Gay Timmons, Founder, Oh, Oh Organic Panelists: Tara Foley, CEO & Founder, Follain | Amy Galper, Executive Director, New York Institute of Aromatherapy

12:00pm–12:45pm

Take Advantage of All Sales Opportunities

Hear how to build a recognizable brand, get buyers’ attention and vet opportunities for profitability

Presenter: Patty Schmucker, President, American Made Beauty

1:00pm–1:45pm

Taking Your Brand to the Next Level

During this interactive and entertaining panel discussion, three founders who have taken their vision to the next level will tell us what it takes to get there

Moderator: Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency & Where Brains Meet Beauty™ Podcast Host Panelists: Ashley Prange, Founder, Au Naturale | Greg Starkman, Founder, Innersense Organic Beauty | Sarah Villafranco, MD, Founder & CEO, Osmia Organics

2:00pm–2:45pm

American Spa Beauty & Wellness Trends Report

From power brows to pop-up spas, hear about the latest beauty and wellness trends from American Spa Magazine Editor in Chief, Julie Keller Callahan

Presenter: Julie Keller Callahan, Editor in Chief, American Spa

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IBE NY 2017 BRANDS 18.21 Man Made

Board and Batten

dpHUE

Good Clean Love

2nd Ground

Bodhi Botanic Farm

East Coast Glow, Wild Island Apothecary

Haleys Beauty

A Beautiful Life Brands AComplete Beauty

Bottega Organica

Acqua dell’Elba Fragrances

Bouclème Ltd

Akar Skin

Boyface by Crystal Water Skincare for Men

All Caps Shower, Sleep, Spa American Made Beauty Anima Mundi Herbals Antonym Cosmetics Aquareveal ARROJO ÁTOI Skincare Au Naturale Cosmetics AYPA Ayuna Less is Beauty B. You Essentials B’LIVINN Collection

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Electric Ink Skincare LTD ELEMENT Elements Truffles

Breakups to Makeup

Ellie Bianca

Browtopia®

ELLIS FAAS

Brushopolis

Elyse Marie Botanicals

C & Co.® Handcrafted Skincare

ELYSIAN COSMETICS

CAILYN COSMETICS

EnerGold, LLC

CBD For Life

Erin’s Faces

Chalet Cosmetics

Esther & Mila

Christine Chanter Botanicals

ETRO Profumi

Baré Alchemy

Cleo & Coco Natural Body Care

Baublerella

Clionadh Cosmetics

Beau Brummell

CLOVE + HALLOW

Beneath Your Mask

Consonant Skincare

Best Bronze USA Inc

Cotz Skincare

Biainili Brands

CUE BEAUTY, LLC

Big Boy

Cult51

BioClarity

Cuvée Beauty

BIOMILK™ Skincare

Dirty Lamb

BioRepublic SkinCare

dome BEAUTY

bkr

DOPE NATURALLY

BLÜH ALCHEMY

Double Dare

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Hue Noir Hum Nutrition Hynt Beauty IDC Skincare Instant Effects

Feather & Bone, LLC Fizz & Bubble

Intelligent Nutrients Jade Lilly Joon Joséphine Cosmetics Kaelen Harwell Organic Skincare

Flora 1761

Kalumi

Flora•py

Karin Herzog Distribution US, LLC

florapothecarie

Kindred Skincare

For Two

Kitao Homei

FRË Cosmetics FreeBird Organics Freedom

Kosmatology LLC Kusco-Murphy L and L Hair Products Inc.

Giovanni Girl Undiscovered GLAMboxes

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L’ESTHETIC l’ODAÏTÈS La Cristallerie des Parfums

Gloss Naturals

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Honestly pHresh

I AM Organic

Fath’s Essentials

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Honest Hazel Honey Belle

Everyday Personal Care

ClarityRx Clinical Skin Care

Hello Aglow Skincare Henry Charles

Elements of Aliel

Circ-Cell Skincare

Halo Goods

Laguna Herbals

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I DON’T THINK THERE’S ANYTHING QUITE LIKE AN ARENA OF ENTREPRENEURS, BANDING TOGETHER UNDER THE NAME OF INDIE, AND SHOWCASING THEIR IMMENSE TALENTS FOR AN ENTIRE CITY TO SEE. — SWAAY THE INDIE BE AUT Y EXPO ANTH OLO GY

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MANY BEAUTY AND PERSONAL CARE BRANDS ARE NOW TURNING TO SIMPLE, OF-THE-EARTH INGREDIENTS TO POWER THEIR PRODUCTS. ON TOP OF THIS, THEY ARE BRANDING, PACKAGING AND PAIRING THEM WITH ELEMENTS THAT TAP INTO ASPECTS OF THE METAPHYSICAL WORLD. — TRENDHUNTER.COM

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IBE NY 2017 BRANDS CONTINUED LAMIK Beauty

noyah

Rūtz Naturals

Tiffany Andersen

Lauren B. Beauty

NU EVOLUTION Cosmetics

SABÉ MASSON

Tilk!

LE BEURRE SHOP

nügg Beauty

SAHARA ROSE

VENDOME BEAUTE

Le Prunier

Nuvesse Skin Therapies

SAINT

VERTERE® Skin Care

Leaf & Stem Naturals

Ogee

SANRE ORGANIC SKINFOOD

Vestige Verdant

Life Elements

Ojai Wild

SAPPHO New Paradigm

Villa of the Mysteries Perfume

Lifetherapy

Olio di Alessandro

Virtue

LIFTLAB SKIN REGENERATION

Olverum

Little Moon Essentials

Osmia

SCENTERPRISES INC. and SUE PHILLIPS HOUSE OF FRAGRANCE

London’s Pedisoaks

Otto Skin Goods

Lotus Rx

OY-L

LUA Skincare

Panier Des Sans

lük beautifood

PARODI Professional Care

LUX MAKEUP LIGHT

Patchology

SKINDEW ALL NATURAL LUXURY SKINCARE

Luxe Botanics

Perfect 10 Custom Nails

SkinKick, LLC

Madame La La

Petite Amie Skincare

Smoothie Beauty

Makeup America!

PLANT Apothecary

Solinote

Makeup Eraser

POTTYMINTS

Source Vitál Apothecary

MAP OF THE HEART

Pour Moi Beauty

swiss smile

Mare Luna

PRAI BEAUTY

Take My Face Off

Max and Me

PREP Cosmetics

TARA STYLE

milk + honey

PRODjin

TEADORA

Milky Dress

Province Apothecary

Terra Luna Beauty

Mirai

PUR attitude

That’s Some Good Shea!

Moondani Naturals

Pur~lisse

The Brush Bar

Moonlit Skincare

Ranavat Botanics

THE HANDMADE SOAP COMPANY

My Magic Mud

Raw Spirit Fragrances

The Hollywood Browzer

NATIVSK/N

Red Earth

The Seaweed Bath Co.

NIUCOCO Inc.

REINA REBELDE

THESIS BEAUTY

Norabloom Botanicals

Reshma Beauty

Thorn + Bloom Perfume

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Schique Skincare SENTEURS D’ORIENT Shankara Simple Organic Beauty

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VISHA SKINCARE Vital Proteins Voesh New York Vow Beauty WEBA Natural Products, Inc. Weekends & Chocolate WELL WITHIN PLANTED IN BEAUTY WHISH BEAUTY WINNERS BEARD CO. Yasminki YASOU Natural Skin Care YAYA Organics Zue Beauty Inc.

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FEATURED COLLECTION

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GREEN

CLEAN

Product that is packaged, branded, and distributed with minimal carbon footprint, and non–toxic materials. The product packaging is also as sustainably sound as possible.

Product ingredients that are made with a minimal to zero carbon footprint and are as naturally derived as possible. Additionally, this product shies away from or does not contain any of the “villain ingredients” per Beauty Heroes’ villain list.

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18 . 21 M A N M A D E The 18.21 Man Made barrel house is owned and operated by three hardworking gentlemen with a passion for making premium grooming goods that the society of Men will take pride in owning. Along their journey, the founders noticed that the landscape of men’s grooming goods had become somewhat mundane and all shared similar characteristics. They became inspired by the spirit of prohibition era bootlegging and began to bootleg their own meticulous grooming mixtures. The 18.21 Man Made namesake is in homage to the 18th Amendment, which started prohibition, and was later repealed by the 21st Amendment. Each uncommon mixture in their reserve is infused with good will and are guaranteed to elevate a gentleman’s grooming experience. It has been said that four common cents are worth more than one wooden nickel. Don’t take any wooden nickels. Choose 18.21 Man Made. 18.21 Man Made. 1821manmade.com

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BIOMILK ™ PROBIOTIC SK INCA RE As the daughter of two doctors, founder Valerie Casagrande built BIOMILK™ Probiotic Skincare on a passion for health: a healthy mind, a healthy body and healthy skin. And healthy skin starts with healthy skin nutrition. Every day our skin is under attack: pollution, chemicals, UVs, stress, hormones, lack of sleep… It’s time to help your skin fight back! We all know that when we eat right, we look and feel our best. Only BIOMILK™ unleashes the power of 100% natural milk probiotics and bionutrients for beautiful healthy-looking skin. BIOMILK™ proprietary probiotic complex helps shield your skin from environmental aggressions, and each product is formulated with its unique set of bionutrients meeting the exact nutritional needs of your skin. BIOMILK™ is partnering with Project Healthy Children, supporting with every product sold the food fortification needs of 1 child for 1 year. Feed your skin today with healthy BIOMILK™ Probiotic Skincare, because being healthy is a beautiful thing! biomilkskincare.com

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BR E A K U P S T O M A K E U P Breakups to Makeup launched in June 2013 to spread the message that makeup is more than just a product but also a form of art. Makeup serves as a creative outlet to those applying, and livens the spirits of those wearing it. From quirky products to empowering t-shirt slogans, Breakups to Makeup is more than just a brand, it is the possibility that no matter what happens you can chin-up and meet the horizon with direct gaze. Breakups to Makeup stays on the forefront of fashion, accessories, and beauty with fun collections and new quirky sayings that launch seasonally. The products are not only popular to those interested in makeup, but for the fashion and accessory lover as well. Breakups to Makeup serves as a staple for selfexpression. To the person whose heart was broken and buried themselves in the darkest of places, to the cancer patient who has lost all her hair yet finds comfort in that perfect shade of lipstick, to the person who has a genuine love for makeup; Breakups to Makeup is for you. breakupstomakeup.com

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E R IN ’S FA C E S Founded by Texas-born, New York City makeup artist, Erin Williams, the purpose of Erin’s Faces is to empower and educate women, which Erin does by traveling the country teaching Green Beauty Workshops to women of all ages. By using organic and botanical ingredients in her skincare and focusing on high performance mineral makeup she is able to have cleaner ingredient decks that hold up to the needs of women on the go. PETA Certified Cruelty-Free. erinsfaces.com

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G L O S S N AT U R A L S GLOSS Naturals is an all-natural and organic line of nail care and beauty products offering purity and wellness without compromise. The beauty line, created by Sandra Weir, includes nail lacquers with more than 100 colors in the collection, all housed in recyclable glass bottles (including the lid, wand and brush), and composed of 7-free chemicals. These eco-friendly polishes are safe for children and expectant moms, as well. Each season new shades are created to accompany the collection. The line also includes a Soy Nail Polish Remover that is 100 percent natural, biodegradable and non-toxic, Body Mist of 100-percent blended essential oils, Body lotions in Rosemary Mint and Vanilla Tangerine, Sugar Body Polish with essential oils, Foaming Bath Salts, and Soy Candles. Using the finest natural and sustainable botanical raw materials. GLOSS Naturals ingredients are pure and simple: natural, non-toxic, biodegradable and free of preservatives. glossnaturals.com

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L O ND O N ’S P E D I S O A K S London’s Pedisoaks is a holistic solution to daily feet frustrations. We know exactly how to take care of your feet. We believe foot care is more than peppermint and chemicalridden products. Our Callus Remover and Purifying Elixir are apart of our Waterless Pedicure collection. Hero ingredients like roseship and cucumber essence soothe the skin and nourish it. Our top seller is our Nourishing Foot Butter made with a three butter blend: cupuacu, avocado and shea. We emphasize the importance of healthy feet, which is why we use non-toxic, feet-focused ingredients in our truly natural products. London’s Pedisoaks is Veteran-owned producing Americanmade foot care with made-from-scratch recipes. Our line caters to daily feet frustrations such as aches & pains, dry skin, cracked heels, foot odor and calluses. Our mission is to provide premium foot care products that deliver results. We believe, "Happy feet. Happy life." londonspedisoaks.com

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L O T U S R X H A IR S O LU T I O N Where Science and Nature Come Together! Lotus Rx Hair Solution shampoo and conditioner was created with the idea of simplicity, purity, balance and harmony in mind. The name comes from the magical Lotus flower and it’s healing properties. Lotus Rx will effectively treat dandruff/dry scalp while gently washing and moisturizing both hair and scalp. Lotus Rx works at the root cause to fight flaky scalps and promote healing. The active ingredient, pyrithione zinc, is a proven antiseborrheic and works by slowing the production of skin cells, which helps to eliminate flakes. The gentle salon formulation cleanses and purifies the scalp without stripping color and/or keratin treated hair. The sulfate, salt and paraben free formulation delivers a hydrating and soothing result. Chamomile and nettle work together to reduce redness, itching and inflammation. Olive, coconut and macadamia oils moisturize the scalp and condition the hair without weighing it down. All production is eco-friendly and packaging sustainably manufactured. lotusrxhairsolution.com

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LU A S K IN C A R E LUA skincare was created with the philosophy that nature has the power to heal, protect, & rejuvenate skin. Founder Lori Fenn is an artist and nature lover who incorporates her artwork as the design inspiration behind the brand. After using oils on her own skin for over 15 years, she wanted to create something that would appeal to her teenage daughter that was clean, green, and aesthetic. In the summer of 2016, the first LUA skincare set was designed as a simple way to help start a daily skin care ritual that was plant-based, vegan, and cruelty-free with a desire to incorporate eco-conscious packaging whenever possible. Combined with the power of plant and flower oils, LUA truly embodies pure products created from the heart and soul. luaskincare.com

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LU K BE A U T IF O O D lük beautifood is an Australian boutique clean beauty brand founded by food scientist Cindy Luken making 100% natural, toxin free lipstick made from ingredients rich in food active nutrients. Cindy Luken has been changing the face of beauty since 2012 by educating women via the lük Beauty Kitchen Blog with her Recipe for Natural Beauty. By harnessing the beauty of food, simplifying beauty routines and reducing the use of chemical filled products she helps women grow confident in their choices to nourish their body inside and out for a healthy natural glow. lük’s Lip Nourish are a universally flattering collection of 12 sheer nudes, neutral and mouthwatering lipsticks that hydrate, nourish and protect lips with their signature AAA Superfood Complex rich in Antioxidants, Anti-inflammatories and essential fatty Acids. Each Lip Nourish is custom flavoured with cold pressed organic citrus and spice oils in delicious culinary combinations such as juniper berry, pink grapefruit and sweet orange rind. lukbeautifood.com

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NU VESSE Nuvesse™ is a collection of luxury serums that beautifully combine naturally derived ingredients with the power of scientific advancements. With Nuvesse’s innovation, patented Cellulation™ Technology, more key ingredients are delivered to the deeper layers of skin for visible results in as little as 20 minutes. Simple yet effective, Nuvesse products can be easily incorporated into any skincare regimen to give skin the boost it needs to look healthier and more rejuvenated. Plant-based serums, applied through a biocellulose mask or easy roller applicator, are free of parabens, sulfates, dyes, petrochemicals, synthetic fragrances, and gluten. All formulations are cruelty free, phthalate free, and made in Northern California, USA. Nuvesse is proud to offer real results that are simple to achieve, clean, natural and safe, supporting longterm skin health and well-being.” nuvessemd.com

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O Y-L OY-L is an independent line of 100% all-natural luxury skin care products whose formulas are plant-derived to fight toxins, protect families and empower women. Crafted in small batches, OY-L is chemical and preservativefree, using only naturally healing plants, minerals and essential oils that boast antioxidants, anti-inflammatory, anti-aging and healing properties while hydrating and improving the elasticity, tone and tightening of the skin. Andrea Pierce-Naymon, OY-L Founder and Formulator, was inspired to create OY-L to provide a high end, safe skincare alternative after her daughter was diagnosed with Postural Orthostatic Tachycardia Syndrome (POTS). oy-l.com

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PA R O D I PARODI Professional Care is a modern apothecary, founded by Linda Gillette Parodi, that helps you feel well and be well with products that soothe, smooth, comfort and nourish. PARODI Professional Care uses only the finest ingredients derived from herbs, nut oils, even sea minerals, and combines them with the most scientific skin care sources. The proprietary HypeauPro blend of powerful ingredients offers maximum product performance. PARODI intends to be the solution for the basic challenges a body that works hard and plays hard faces, especially for skin that needs replenishment. PARODI Professional Care ultra-concentrated, never heavy formulas help hands feel hydrated and healthy, help feet smoother and softer and help tired, sore and stiff muscles. parodicare.com

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POUR MOI Happy face, anyplace. In response to environmental aging, skincare just got smarter. Pour Moi is a unique, patent-pending skincare, made in France, that boosts remarkable nourishing, restoring, and anti-aging properties to harmonize with today’s rapidly changing, skin-challenging environments. Pour Moi is clinically validated to balance skin in almost a zen-like fashion to achieve near-perfect levels of hydration, comfort, radiance, and wellness. Active ingredients are always at work, but skin is always at rest, visibly beautiful and happy. Pour Moi is fully transparent, cruelty-free, non-toxic, and champions of a healthier climate, inside and out. pourmoibeauty.com

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SAHAR A ROSE SAHARA ROSE is a refined, opulent, natural line of beauty luxuries for face, body, bath and spa, inspired by beauty wisdom from the majestic Desert. The exotic brand uses precious, time-tested and powerful ingredients, traditionally used for generations by healers and autochthones in the Sahara, based on miracle plants like Cactus. Cactus, a powerhouse of antioxidants, is used in all its forms, from the rare prickly seed oil to the pad powder, alongside other fine ingredients like Saffron Pistils and Wild Rose to soothe, heal and nourish skin, while adding a boost of radiance and luster to tired, dull complexions. Proudly formulated and made in USA, SAHARA ROSE works with scientists to develop from scratch and validate all of its formulas. The brand believes in empowering, sustainable beauty. It ethically sources its raw materials directly form rural cooperatives of women, small scale agriculture and also dedicates a portion of its sales towards unprivileged young girls’ education. SAHARA ROSE™, a unique signature on the skin. sahararose.com

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S A IN T C O S ME T I C S SAINT Cosmetics is quickly becoming one of the most coveted luxury non-toxic beauty brands raved by users and industry professionals alike. Undertones like pink, yellow, olive, and neutral compliment a wide range of light, medium and dark complexions imparting impressive wear-ability. With years of product development and research under its wings, SAINT has introduced a collection of colors with buttery formulations that are effortlessly blend-able and buildable; a gluten, cruelty, and toxic-free luxury makeup brand that delivers product performance without compromise. Luminous matte finishes, long-wear color, hydrating formulations with unbelievable staying power are some of the reasons it’s gaining the attention of makeup admirers whom no longer wish to tolerate chemically enhanced products. SAINT Cosmetics truly is #colorforeveryone. Connect with @saintcosmetics to learn more. saintcosmetics.com

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TA K E M Y FA C E O F F Take My Face Off® is a Los Angeles-based company that creates reusable skin-cleansing products that are totally genius. It started as an attempt to bring coarse, ugly washcloths into the 21st century. But as founder Amanda McIntosh learned about the harm caused by single-use wipes and cotton balls, her project evolved into a mission. Starting with the revolutionary Mitty® line of cleansing tools, Take My Face Off’s® designs are so gentle, effective, and sophisticated that consumers are happy to leave disposables like facial wipes and cotton balls behind. Low carbon-footprint textiles and manufacturing methods are combined with serious style for products that delight environmentalists and makeup artists alike. takemyfaceoff.com

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T HE S I S BE A U T Y Since 2009, Thesis has been offering truly clean and ecofriendly skincare comprised of 100% vegan, organic, RAWfocused, food-grade ingredients and NO synthetics or preservatives whatsoever - also, affordable (which is such a huge factor when the company’s mission is to improve the world and people’s lives!). The uncompromising purity and captivating sensorial appeal of Thesis products helped win multiple awards in the natural space. Each product is a spa-in-a-bottle experience with unique aromas, delectable textures, and gorgeous colors - all surprisingly pure, no dirty chemistry involved. Thesis is known for innovative formulations that challenge conventional equivalents in efficacy. Instead of plastic beads, Thesis uses edible poppy seeds in its facial scrub. The unisex deodorant is 100% organic and keeps you fresh without aluminum or other toxins. Makeup Remover is 100% organic, removes waterproof makeup without burning eyes. thesisbeauty.com

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V E Í S E BE A U T Y

( F O R M E R LY F R E C O S M E T I C S )

Our mission statement is "We Are Clean Beauty. Inside and Out." And we mean it. Founder Angelica Caporuscio has an autoimmune disease and found that the mass majority of what you put on your body gets absorbed into your skin. While battling cystic acne, she figured if that was the case, why aren’t we using Vitamin Rich skincare? And that’s how Veíse was born. On a mission to make real skincare with ingredients that would rejuvenate your skin while infusing it with a massive dose of vitamins for maximum effectiveness. Always free of chemicals and additives and formulated to improve the look and feel of your skin from the outside to the inside. After all, glowing skin is always in! veisebeauty.com

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V E ND O ME Vendôme Beauté France is a cutting edge brand offering nourishing, luxuriant beauty products that are life changing. Vendôme uses state of the art technology married with pure, natural ingredients from France, Switzerland, and Italy to create products that bring joy and rejuvenation to women around the world. Alexandra has made it her personal quest to search the world over for local apothecary secrets and homeopathic recipes handed down for generations, infusing her knowledge of botanicals into each scientifically engineered cosmetic. Vendôme Beauté France offers cruelty-free beauty products infused with the finest and cleanest ingredients including fruit stem cells, plant extracts, vitamins, minerals, essential oils and other naturally extracted ingredients. Vendôme gives more than just the gift of beauty; Alexandra uses her talents to inspire and inform with a collection of causemotivated palates that donate proceeds to charities around the globe. In this way Vendôme beautifies the world and keeps the positive Karma loop going. Vendôme Beauté France delivers small batch, artisannally made skin care for todays discerning, socially conscious global woman. vendomebeautefrance.com

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YA S O U YASOU is a luxe wellness skin care line that is natural and contains certified organics. It is Greek-inspired, plant derived, vegan, gluten-free, unisex, female-owned, Leaping Bunny certified and made in Chicago/USA. YASOU (pronounced ya-su) natural skin care gets its name from a common Greek greeting meaning “to your health." YASOU’s mission is to embrace the beauty traditions, natural ingredients and rich culture of Greece with American technology, bringing you a luxurious natural skin care line that makes you look and feel good. yasouskincare.com

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YAYA O R G A NI C S YAYA Organics shines in the organic skincare category with a special commitment to purity, transparency and efficacy, thoughtfully sourcing only the most pristine, nutrient-packed, therapeutic-grade botanical oils and extracts from around the world. Each unique ingredient is potent and powerful and plays a key role in beautifying and nurturing the skin. Most exciting, perhaps, is the fact that all YAYA skincare products are multitasking powerhouses, offering an amazing array of benefits and helping the busy woman (or man!) of today find maximized results with a minimalist approach. For example, the Organic Raspberry Beauty Oil is a luxurious moisturizing face oil, drenching the skin in a symphony of nutrients and antioxidants, while protecting from harmful photo and environmental damage. The Triple-Berry Exfoliating Cleanser, featuring organic Honey and a unique Superfood Polishing Mesh, polishes the skin to velvety-smooth perfection while doubling as a deeply-hydrating facial mask. Developed to accommodate all skin types, YAYA skincare raises the standard of what it means to be a transparent and clean brand. yayaorganics.com

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IBE NEW YORK 2017 PRESS —10Times.com A_Collins AdviceSisters_Beauty_and_Style Afrockin alanna_martine AlisonBlackman AllEvents Allure Allure Online American Spa American Spa Online Anne_Raso AroundTheWorldBeauty.com ASCP’s Skin Deep Avenue Magazine Average Socialite Ayeshabibi Beauty Independent Beauty Matter Beauty News NYC Beauty Packaging Beauty Store Business Online BeautyByJulia BeautyGazette BeautyGoodies BeautyHealthandCurls BeautyLiesTruth.com BeautyMatterOfficial BeautyNewsNYC BeautyPackagingMagazine.com BeautyResurrection BeChicMag Belleza Pura

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Cosmetic Design CrashLovesDanger Daily Front Row Daleyq DanaOliver DaniChain DaySpa Association deenacampbell DivaGalsDaily Domino Online DonnaDaily Downtown Express East Monmouth Breaking News East Villager News Eleventary ElizabethandRaeBeauty ElizabethTrattner ErinStoyo Essence Eunichiban Evensi EventBrite Events Near Here Fairfield County Breaking News Fashionista FashionsDigest Forest Hills Times fuzionmag Gay City News GCI Magazine Online GetOnMyVeganLevel.com Glendale Register GorgeousInGrey

Billibeat Club BizBash BONNE New York BravoTV Breaking Atlantic City News Breaking Bergen News Breaking Greenwich News Breaking New Haven News Breaking Newark News Breaking NYC News Breaking Rockland News Breaking Summit NJ News Brit + Co. Bronwomb Bronze Magazine Online bronzemagazine Brooklyn Breaking News Brooklyn Downtown Star Bustle BuzzfeedStyle CBS Local New York Cestjennjenn Charlotte’s Book Chelsea Now Cherylanneny Chic Mi Choupettesocialgirl ChristianCraven CityChickStyle Clobuono Cool With It Corks94 Corynnec

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Greenpoint Star Gtomaine GuestofaGuest.com HAPPI.com Haute and Holistic Hello Giggles HelloLilli Hudson County Breaking News Hype Hair ilovegreenluxury.com InkedNYCBeauty InStyle Online jadextaylor JaneLarkworthy JasmineGarnsworthy Jeaninerecckiomirrormirror JustLuxe.com Karenresta KLine Group KMulvs Kristenvbateman Lady Code Blog Laura Peruchi Laura_Peruchi LaurenFinizio Leader Observer Leydahv Life Therapy LifeStyle 411 Lisa_Opie Living Maxwell LivingLaVidaIT Long Island City Journal


Long Island Pulse LucyJNorris MaeWow Makeup.com MariaAzua_ Marianacornejomohme Mariannyc Marie Claire MegStorm MelaninAss MelisseJoy MGandarinho Mimi Wallace YouTube Missjulee Mixed Ego MLovesGreen Modern Salon Online Monae Aristry’s Hair and Makeup YouTube Monmouth Ocean News MsHannahFrazier MSN Nadinealexand NBCNews New Jersey Mama New York City Mama New York Events New York for Beginners New York Social Agenda NewBeauty Online NewsLI.com Events NewYorkFamily NewYorkFamily

SpaWeek SpeakPatrice SpinGo SpinGo NYC SpokenBlackGirl SpokenBlackGirlMag Sporte Luxe Staten Island Breaking News Style-Crave Suffolk Breaking News SWAAY TaniaJen That’s Chelsea ThatGirlAtTheParty The Advice Sisters The Doneger Group The Fashion Spot The Manual The New York Times The New York Times Online The Villager the_queen_of_style theessenceof_ TheFineLineMag TheGreyLayers TheProductAgent TheRealKamie Theresa_Yee Time Out New York Time Out New York Online Tine_vogue Today’s New TodayStyle

NihaoNewYork noweyh NYC Go NYC Plugged NYLON NYLON Online omgbart PIX11 Online Premium Beauty News Pretty Connected PrettyConnected Queens Examiner Queens Ledger Rebeccabnorris Rebeccacasciano rebeccaravee rjacoby13 RLapidos Rodale’s Organic Life Online Rooted Thoughts Rye Breaking News Sbrougue Sbrougue Schuylkill Breaking News Sizzling Tea Skincare.com Social in Brooklyn Social in Manhattan Social in New York Social in Newark Social in Staten Island Social in the Bronx SOHO Breaking News

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Total Beauty Tracking Trendz TraeBodge Trend Hunter Underground Playlist Upper West Siders VitaminRetailerMagazine Well + Good WendyLuWrites Westchester Breaking News Wit & Whimsy Yahoo! YahooStyleBeauty

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INDIE BEAUTY IS CREATING A NEW GENERATION OF BRANDS WITH INTENSE EMOTIONAL CONNECTIONS TO THEIR CUSTOMERS, A PHENOMENON THAT HASN'T ESCAPED THE NOTICE OF MULTINATIONAL PLAYERS AND INVESTORS.

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— GCI MAGAZINE ONLINE

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IBE NEW YORK 2017 BUYERS 100% POSH ABC Home AccessoriesNG Adorn AHAlife AILLEA Aliceandwhite.com Alloy Brands Alrossa Amazon American Eagle Outfitters, Inc. Angels In Wonderland, LLC Annie’s Blue Ribbon General Store ANOZ SPA & Fitness ANTHEM style + gift Anthropologie Apotheca salon & boutique APT F LLC Aura M Aura Spa + Beauty Studio Avalon Medical Spa B+YND Baby Enroute Baiae Barneys Be Pure Beauty Beauteers, LLC Beautegrity Limited Beauty Avenue - Spa & Brow Bar Beauty by Anthea Beautyhabit Belk Belle De Provence Benevolent Beauty Box LLC Big Apple Buddy Birchbox Blades Salon

Blu Beauty Bar Bluestem Brands Inc. Blush Beauty/ The spa at The William Vale Blush Boutique & Spa Blush Skincare Bodicures Body + Sole Spa Therapies Botanique Skin Studio Bridges General Burlington Stores C. O. Bigelow Chemists Calm Beauty Brooklyn Cams Toolbox LLC CANADA ICYINN INFORMATION & TECHNOLOGY LIMITED(JJGlobal) CAP Beauty Carson Skin Rejuvenation Cedra Pharmacy Cell Premium GMBH Citrine Beauty Bar City Aesthetics CITY CHEMIST/WHITES APOTHECARY City Hill Company Ltd. CJ O SHOPPING Clean Routine Beauty Clover Grocery co bigelow COCOTIQUE Complete Skin MD Cosmetic World CosmeticMall.com COSMODIZ Costco Wholesale Cottage Pharmacy and Boutique Couler Nature Credo Beauty Crescala

Cutler Salon d’mai Urban Spa delias Depascal, LLC DePasquale The Spa Derma Glow Spa and Boutique Doft Plastic Surgery Dolphin Blue Dr. Garrick F. Wong dream spa Duke Albert Dunkin Kehn Elysium Aesthetics en concordia Esthetic Institute Eve Salon Every Woman Wellness ezcosmetic Face Haven Feeling Fab Box Fenwick Firefly Buys FITS CORPORATION K.K. Follain Forever 21 FORTY FIVE TEN Foundation Acupuncture Francesca’s Freckle Frisson Beauty FUSION APOTHECARY Gabe+Angel Gap Inc. Gentil Uomo Inc. Get Threaded Gifted & Present Gilt Groupe Glam Earth Glamvie Gloss Goods GLOSSYBOX Glow Day Couture Spa

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Grass Roots Juicery GREEN & GORGEOUS Green Life Market Green Tea Spa At 35th H.P.France Hatchet Supply Hautelook Haven Spa Health + Beauty Herbal Skin Solutions, LLC HiLovely Hopcraft & Co Hope & Glow Hortus Nailworks Hunting Ground ICHI international co., ltd India Rose Cosmeticary Indio INTERLOCKS, Inc. INUF ipsy Isol’©e Madrid SL Jeffre Scott Apothecary Jennie Fresa Beauty Bar Jessa Blades Jet.com Jet.com & Walmart.com JILL LINDSEY JOYCE BEAUTY HONG KONG LTD Justmylook Kaboom Kaight Kindred Black Koru Distirbution Koru Wellness Aesthetics Kuhl-Linscomb L Brands La Grande Orange Lake Langham Hospitality Lapis,the Spa at

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Fontainebleau Le Brow Bar LIFELAB Live Live & Organic LLAYERED London Beauty Lord & Taylor Lothantique Lou & Grey LuckyVitamin Corporation Lune Paris Luvi Beauty Lux & Eco Lux Skin Spa LYNNsteven Boutique Madewell Madonna & Co Maison 10 Maiyet Manhattan Wardrobe Supply Mapleblume Inc. Marche Rue Dix Marie Marie Salon Marjani Beauty Company marynn b honey waxing and beauty studio Masa Station maven BEAUTY BAR Meilingwest LLC/Brow Bar Merz Apothecary & Smallflower.com Milk Money Mills Pharmacy Mochi Beaute My Sweet 185 National Co+op Grocers Natural Code Neiman Marcus New London Pharmacy New Stand New York Ayurveda

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IBE NEW YORK 2017 BUYERS CONTINUED New York Dermatology Group News Stand Northside Pharmacy Nourish Kitchen + Table Nurture Massage and Wellness Studio NYCO Chemist Corp. Oasis Day Spa OC Global Services Olives & Graces Olivia Beauty Onda Beauty Opening Ceremony ORGANACHS FARM TO SKIN Oroboro Store OTG Management Oyl + Water Parallel Skin Spa Peachybox Perfume World Wide Plaza Style Poppy and Monroe POPSUGAR, INC Psyche’s Beau Pure Clinical Skin Care Center, Inc. Pure Eco Spa & Boutique Pure Glow Pureproducts Scandinavia AB QVC RadRitual Rescue Spa Revescent Inc. Rickys NYC Robert McCardle Associates, Inc Ross Stores Inc Rouge Boutique & Spa ruchki da nozhki nail lounge

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Rue La La rue21 Sacred Skincare Saks Fifth Avenue Saloncentric Salotto Salon Sam Brocato Salon Samsara Interiors & Fashion Sant’© Integrative Pharmacy Sassafras Inc Scentsational of Huntington Scrub Oak Soaps Sephora SEPHORA EU Sephora, China Serene Spa + Boutique Shag Shape House SHEN BEAUTY SHEN BEAUTY/Free People Shop LoveBrownSugar ShopEco Shops of Hawaii Silverleaf Spa Simply African Living Six:02 skinshape by Tamara Skyn Studio Smith & Brit Smooth Smooth Synergy Cosmedical Spa Smooth Wax Bar Spa at Four Seasons New York Downtown Space NK Spark Yoga Special Effects Salon & Spa

Standard Spa Miami Starboard Cruise Services StarShop, LLC Stray and Wander Studio Pilar Summer Moon Spa Sunpop Beauty Sweet Lily Natural Nail Spa & Boutique Switch2Pure Sylvester & Co. Take Care Target Terrain The Beauty Apothecary The Beauty Blazers The Beauty Mark Boutique The Brass Owl The Brow House The Choosy Chick The Detox Club The Detox Market The Grommet The MakeUp Bar and Spa The Modern Chemist The Natural Curator The Park The Sacred Space The Skin Spa The Spa at Mohonk Mountain House The Stell The TJX Companies Inc The Truth Beauty Company The Vitamin Shoppe The Waxing Room The Well Being Day Spa and Boutique The Westside Think Dirty Inc

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Thompson Chemists Inc Thrive Market Tiendas Carrion TJX Canada TLee Spas Tony Walker&Co Town and Country Apothecary tribeca spa of tranquility Tryst Studio Urban Nirvana Velvet Files VERT Beauty vestige Vivrant Beauty LLC W3LL PEOPLE Walgreens Walgreens Boots Alliance / Global Consumer Brands WE ARE ONYX Whole Foods Market Wiisol Beauty Inc Wild Ginger Beauty Wildcraft Wonderblush Wren and Wild Zalando SE Zanya Spa Salon Ziani beauty Zoes Beauty

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NYC’S INDIE BEAUTY EXPO CASUALLY CHANGED OUR LIVES. — MAKEUP.COM

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To exhibit at IBE, please email apply@indiebeautyexpo.com To sponsor Anthology or to secure a visual listing for your brand, please email sponsors@indiebeautyexpo.com JOIN THE COMMUNITY

@indiebeautyexpo #weareindiebeauty #theindiestandard indiebeautyexpo.com


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