Anthology of independent be aut y
NEW YORK, NEW YORK, AUGUST 20-23, 2018 V O L U M E I V, I S S U E 3
back to transform beauty in the city where it all started:
New York Aug. 20–21 | Capital Summit The program built a bridge between investors and innovators Leading beauty investors and 140 entrepreneurs joined together to seize opportunity and decode crowdfunding, venture capital, pitch decks, today’s capital markets and more.
2
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Aug. 22-23 | IBE NY 2018 A homecoming for the ages: more brands, more buyers, more buzz For the fourth year running, emerging brands rocked the beauty capital of the world with a glamorous display of passion and ingenuity as buyers, press, investors and consumers thrilled to new breakthroughs, designs and applications.
3
investing in
Opportunity CAPITAL SUMMIT AUGUST 20-21 | NEW YORK
27
INFLUENTIAL INVESTORS AND 11 BRAND FOUNDERS were among the 44 speakers who powered BeautyX’s curated curriculum—an array of foundational courses, panel discussions, case studies, expert workshops, live learning instruction and networking sessions. The last, and largest, gathering of the 2018 summit series, BeautyX Capital was an unprecedented assembly of emerging brands and investors who track independent beauty. The 360-degree education covered such subjects as today’s capital landscape, initiating investor outreach, and the impact of strategic investors on the market.
4
Click here to learn more about the 2019 BeautyX Summit series.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Structured Curriculum
Foundational Courses
Panel Discussions
Expert Workshops
Live Learning
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Networking
5
BEAUTYX RETAIL SUMMIT SCHEDULE
DAY 1
9:00am
Opening Remarks by Jillian Wright, Indie Beauty Media Group (IBMG) Welcome, House Rules, Review of Agenda.
9:15am
The Capital Landscape by Nader Naeymi-Rad, IBMG From crowdfunding campaigns to corporate acquisition, get an overview of the capital and funding landscape in the US.
10:15am
Crowdfunding: Beauty’s New Capital Source Get an overview of this increasingly popular capital source from successfully crowdfunded brand founders as well as subject matter experts.
MODERATOR: Elena DiGiovanni PANELISTS: Brianne West, Camille Bell, Kendall Almerico. Roy Morejon
11:15am
Angel & Individual Investor Panel
Experienced angel and individual investors active in the beauty space tell us what they look for and how they work with potential brand partners.
MODERATOR: Claire McCormack PARTICIPANTS: Tina Bou-Saba, Julia French, Margo Layton Cole
11:15am
Satellite Seminar: Creating Your Crowdfunding Campaign What are the key elements of a successful crowdfunding campaign?
12:00pm
Networking Lunch Break
1:30pm
6
Case Study: Early Stage Investment
Hear from brand founder Sheena Yaitanes and investor Alison Ryu about choosing to partner with each other and their plans for Kosås’ future
MODERATOR: Chris Napolitano PANELISTS: Alison Ryu, Sheena Yaitanes
1:30pm
Satellite Seminar: A Founder’s Journey Raising Capital
lük beautifood founder Cindy Luken will discuss how to make your business attractive when sub $500,000 EBITDA – from appointing an advisor to manage the capital raising process to attracting the funds from family, friends, angels and other sources.
2:30pm
Venture Capital Panel Venture firms active in the beauty space discuss their targets and how they differentiate from each other.
MODERATOR: Elena DiGiovanni PANELISTS: Larry Khan, Sutian Dong, Andrea Hippeau, Kelly Dill
3:30pm
Case Study: Funding Further Growth Through Venture Capital Vital Proteins was already in 8k retail doors when CAVU came knocking. Hear from both brand and investor about how they worked together to take Vital Proteins to the next level.
MODERATOR: Rachel Brown PANELISTS: Kurt Seidensticker, Bader Alam
4:30pm Private Equity Panel What do private equity firms look for in potential investment targets? How do they differ from other types of investors?
MODERATOR: Nader Naeymi-Rad PANELISTS: Erin Edwards, Tehmina Haider, Richard Gersten, Julian Steinberg
5:15pm
IBMG Special Announcement
5:30pm
Networking Cocktail Reception
T H E I N D I E B E A U T Y E X P O A N T H O L O G Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
What we look for in beauty is finding disruption within growing categories. Driven by founder experience, differentiation of idea or execution. — Larry Khan
Partner and Managing Director, Beechwood Capital
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
7
BEAUTYX RETAIL SUMMIT SCHEDULE
DAY 2
9:00am
Opening Remarks by Jillian Wright, Indie Beauty Media Group [IBMG]
12:00pm
Networking Lunch Break
9:15am
Presentation: State of Deals 2018 by Nini Zhang, Credit Suisse 2018 has been another record-breaking year of beauty deals. What’s driving this surge of investment activity and what does it mean for indie brands?
1:30pm
Fundraising as a Woman of Color A frank discussion on the challenges women of color face when trying to raise capital in the beauty industry — and how they’re overcoming them.
10:15am Strategic Panel Two of the top three beauty companies in the world discuss their perspectiveon the funding and M&A landscape.
8
MODERATOR: Nader Naeymi-Rad PANELISTS: Nicole Fourgoux, Shana Randhava
10:15am
Satellite Seminar: Preparing A Pitch Deck How to create a concise and compelling pitch deck that will grab investors’ attention.
11:15am
Case Study: Indie to Investment To Strategic Acquisition Jamie Schmidt will share the lessons she’s learned as she took her eponymous personal care brand from her kitchen stove to acquisition by Unilever.
11:15am
Satellite Seminar: Fundamentals Of Valuation How to assign a monetary value to your brand or company.
MODERATOR: Alisa Williams PANELISTS: Bridgette Howard, KJ Miller, Rebecca Story, Deepti Chauhan
1:30pm
Satellite Seminar: Understanding Deal Structures Learn the different ways in which an investment deal can be structured.
2:30pm
Expert Dialogue with Carol Hamilton
Group President, L’Oreal Luxe USA
Revered industry veteran Carol Hamilton will give her singular insight on the industry today and discuss her new role as acquisition lead at L’Oreal.
PARTICIPANTS: Claire McCormack, Carol Hamilton
3:30pm Deal Appeal Live Learning exercise featuring three real-life indie brands, supported by advisory experts, pitching to veteran investors.
ADVISORS: Ashleigh Barker, Nicole Massimi, Luc-Henry Rousselle INVESTMENT COMMITTEE: Richard Gersten, Carol Hamilton, Gall Zauder BRANDS: Cannabliss Organic, O’o Hawaii, Joséphine Cosmetics
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Each BeautyX culminates in a live learning session. The Capital Summit’s Deal Appeal represented in real time how brands should (and should not) present funding opportunities to interested investors. O’o Hawaii founder Holly Harding , advised by Luc-Henry Rousselle of LSH Partners, swept the competition with her presentation, and received the award of one-on-one mentorship from each member of the expert judging panel: Rich Gersten, a partner at Tengram Capital Partners, Carol Hamilton, group president of acquisitions at L’Oréal, and Gail Zauder, managing partner at Elixir Advisors.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
9
Uplink: connect to grow Beauty Independent launched Uplink, an easy way for brands to find and contact valid service providers, as part of its new publishing platform. Uplink, a new digital marketplace to help brands connect with the right vendors, was unveiled at Indie Beauty Expo New York 2018. Uplink fills the #1 need of founders, as identified in a variety of surveys: efficiently finding qualified outsourced help for their business. It addresses the primary concerns brands have when
10
commissioning projects. Choice: more than 600 vendors across six directories. Trust: vendors vetted by BI. Confidence: guides for building work orders. Speed: Uplink Requests, standardized electronic work orders that are quickly issued to Verified Vendors.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
by Beauty Independent
A new marketplace to source solutions. Designed for beauty entrepreneurs. Choice.
Trust.
ConďŹ dence.
Speed.
Discover solution providers
Connect with vendors
Learn how to buy
Issue work requests with
across different categories.
you can rely on.
solutions like a pro.
a quick 3-step process.
Register at beautyindependent.com/uplink
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
11
#IBENY2018 IBE New York surged with energy thanks to the rebel allure of today’s beauty entrepreneur. Beauty press heavyweights (editors from Allure, Business of Fashion, The New York
12
Times, WWD and Harper’s Bazaar, among others) scoured the show. Executives from L’Oreal and Johnson & Johnson and teams of buyers from Target, Ulta Beauty, Whole Foods, Lord & Taylor and Douglas prowled in search of the next big thing at Pier 36. The numbers confirmed what was obvious to the eye: New York 2018
surpassed its predecessors. 250 brands welcomed close to 500 buyers and more than 300 press and influencers, confirming IBE’s status as the city’s buzziest indie beauty event of the year.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
13
Shen Beauty and Indie Beauty Media Group team up for expo and e-commerce brand curation Shen Beauty presented a collection of 20 brands selected by founder Jessica Richards to consumers at IBE New York. She took meetings with brands and fellow retail buyers at the expo and after the show, the brands chosen for the collection went on sale on Shen’s website. Click here to learn more about the retail partnership. Visit shen-beauty.com to shop the collection.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
15
Exhibitor Lineup *2017 Best In Show Winner BioBoutique Beauty Lab
Ellie Bianca
ABLE Cosmetics
Black Chicken Remedies
ENFUSIA
IMMUNOCOLOGIE
Ethique
Indie Goat Soap Co.
aavrani
Ænon's
Alder New York Alka Glam
Alka-White Mouthwash LLC.
BIOMILK Probiotic Skincare BLÜH ALCHEMY Botany
Brayden
Brothers Artisan Oil
allyoos
Caley Cosmetics
American Wave
Cannabliss Organic
Amaranthum
AMOUR New York ANDMETICS
ANJALI MD Skincare APTO Skincare
Arielle Morimoto Cosmetics Aromatherapy Associates Arôms Natur Skincare ÁTOI SKINCARE
Camille Rose
CARDEA AUSET CARTER + JANE CBD + nature Ceramiracle
Chella Brow Bar CIRCCELL
Cleo&Coco Natural Body Care CLOVE + HALLOW
Au Naturale Cosmetics
Coco Ensoleille
AVESEENA
Copperhed Hair Care System
AVARELLE COSMETICS Ayuna - Less is Beauty
Ayurveda Apothecary Made by Yoke Babo Botanicals basd body care
Cocoon Apothecary COTARDE CÔTE
Crave Skincare
Dermelect Cosmeceuticals
ELLIS FAAS Ere Perez Natural Cosmetics Everyday Personal Care EVOLVE BEAUTY FATCO Skincare Fillerina
First Salt After The Rain
Innersense Organic Beauty Intelligent Elixirs Skincare Iris & Orchid
jane iredale
JOSÉPHINE COSMETICS
Formen, Makeup & Skincare for Men FREEDOM Naturals
FROWNIES Facial Patch's to Smooth and Soften Wrinkles Full Brow Cosmetics
Gabriel
GLAMCOR LLC
GLOBAL BEAUTY CARE Groh
HAIELLE
HAIR DETOX
HALEYS Beauty
DUCALM Skincare
Herin Beauty
EIGHTH DAY® Skincare
Hickey Lipstick
Elate Cosmetics
Honey Belle
BIG BOY
INIKA Organic
Florapy Beauty
FLICKABLE™
Beauty Steep
Belleci Cosmetics - Anti-aging Custom Foundation
INDAÏA
JENETIQA SKIN CARE
DR. MACRENE 37 ACTIVES SKIN RESULTS
BEIHAO BIO INC
ikoo
FITGLOW BEAUTY
BAWDY BUTT GALAXY
Beauty by Africa Miranda
16
*hype nail
18.21 Man Made
Herbal Dynamics Beauty
Dr. Wang Herbal Skincare
Hercules Man
ECRU New York
Hero Cosmetics
Elaine Sterling Skincare
Honestly pHresh
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
JET Cosmetics Julie Mollo! KAIBAE KANAI
Kanya Luxury Oils
Karma Organic Spa KELIA Skincare
Kiss Your Cravings Goodbye KITSCH Knours
KOKIE COSMETICS, INC. KREYOL ESSENCE
Krisana Vigus Skincare
KRYOLAN PROFESSIONAL MAKEUP L.O.V Cosmetics
La Sirène, Marine Collagen LaFlore Probiotic Skincare LaNaturale MILANO Lau Botanicals
LAVIGNE NATURAL SKINCARE
First of all, when I first walked in I thought, ‘Oh! This feels exactly the way it did in the beginning.’ Putting up our own booth, watching other people, brands I didn’t know, the excitement in the air, the young entrepreneurs…It felt really, really good and felt as if we had come back to our roots. A lot of big people came, I mean Neiman’s is here, Macy’s is here, and HSN is here, and they’re all educating themselves, too. They see that the real innovations coming in this industry are coming from young entrepreneurs pushing the industry forward. And we like being part of that. —Jane Iredale, Founder, jane iredale
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
17
As a direct result of having a booth at IBE, my company ManiGlovz received a ton of press. In addition to that we were approached by a video producer at AOL / Yahoo who produced and published an incredible video that was aired to all of their major outlets resulting in a million and a half views and a huge increase in new sales. We are thrilled with our experience at IBE and of course the amazing people we met from IBE. —Kim Motola, Founder, ManiGlovz 18
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Exhibitor Lineup
(continued)
*2017 Best In Show Winner
Olive + M
Seaweed Beauty by Planet Botanicals
TōN Cosmetics
Ora Organic
Shea Brand
ORGANICUP
Shea Terra Organics
Triumph & Disaster Modern Apothecary
Parodi
SKIN AUTHORITY
True Native Beauty
PERSIKA
Skin Juice Organics
TRUHAIR by Chelsea Scott
Petite Amie Skincare
SkinForum
Tulip
Piggy Paint
SkinKick
Twig + Petal
Pili Ani
SkinTē
type: A Deodorant
Pinkie Swear Cosmetics
Smarty Pits
SOCIAL PAINT
Vegan Skin by Paul Joseph
Sphatika International LLC
Velvette Organics
Makeup America!
PLANTED IN BEAUTY by Well Within
Spoolies® Hair Care Products
VENN Skincare
VERBODEN BEAUTYFOOD+SEX
ManiGlovz
Prana SpaCeuticals Dirty Lash
Sumbody
Sunia K. cosmétiques authentiques
VERIPHY SKINCARE VERTERE Skin Care
Max and Me
PROVEN Beauty
SVATI Organics Swissco, LLC
VictoriaLand Beauty
Villa of the Mysteries Perfume
MINERAL AIR
Pursonic
Symphony Beauty taïla
VIP Smiles Dentistry
Moon Bath
Raw Spirit Fragances
TERRA ORIGIN, INC
Vital Proteins
Musee
LBK Nails
OLIKA
Lifetherapy, LLC
OLVERUM
Shaffali
LENAJAPON USA LiLu Lip Care
Little Moon Essentials LOBA MANE
Love Sun Body
LOVECRAFT BEAUTY Lucky Chick
Lük Beautifood Lumene
MADEMOISELLE PROVENCE Magic and Manifest
PLANT Apothecary
Makeup Eraser
Plum & York
Marinella
Primal Derma
MILA D'OPIZ
Province Apothecary
TRACIE MARTYN BEAUTY & WELLNESS
Undefined Beauty
MMXV INFINITUDE
RadRitual
TERRA BEAUTY BARS
Visha Skincare
moss skincare/AMBAR Beauty
RawChemistry
WANNABE
REALHER
The Cottage Greenhouse by Margot Elena
Rival Glam Cosmetics
The Good Patch
Wild Beaute LLC.
Sahajan
The Organic Hemp Line
Yubi Beauty
Sapelo Skin Care
The Seaweed Bath Co.
Zatik Naturals
SEA BUCK SWITZERLAND SKINCARE
THE TONIK
Restorsea
THE FLEX BRUSH
nailmatic
S.OIL HAIR
THE LYFESTYLE CO.
Nessa Brush Spa
SAINT Cosmetics
The Sage Lifestyle
noyah
ScienceSerum™
The Shady Sun Tanning Co
Muskaan Makeup My Magic Mud
Naturally by Stevi Christine NONIKO
O'o Hawaii
Way of Will
When® BEAUTY WOODLOT
Yuyo Botanics Zodica Perfumery
TokyoMilk by Margot Elena
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
19
Congratulations After IBE New York, attendees were surveyed about their favorite finds. Here are the brands that were voted as favorites by buyers and consumers.
Elate Cosmetics
18.21 Man Made
Honey Belle
Au Naturale Cosmetics
Innersense Organic Beauty
Babo Botanicals
ikoo
Ayuna - Less is Beauty
Moon Bath
Ere Perez Natural Cosmetics
ORGANICUP
Innersense Organic Beauty
SAINT Cosmetics
Undefined Beauty
noyah
Honey Belle
REALHER
LĂźk Beautifood
TERRA BEAUTY BARS
WOODLOT
Image courtesey of Cass O’Neil
20
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Image courtesey of Cass O’Neil T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
21
Anthology of independent be aut y
FEATURED COLLECTION NEW YORK 2018
22
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
DUCALM SKINCARE Ducalm Skincare is launching a brand-new unisex line of skincare products designed with a very basic goal in mind: give active people a luxury skincare lineup made from the best non-reactive, nontoxic, multi-functional ingredients, and deliver it in an easy to use, on-the-go package. The brand was developed by founder Danielle Pitts and her stepfather Dr. Michael O. Stone, PhD, MD who want to educate the customer about the science of sweat and its important role in protecting and forming the skin’s moisture barrier. Ducalm Skincare wants to be synonymous with recovery for your skin, with their trademarked Actives recovery starter kit, full-kits, and throughout the product line. They will continue to blend the best of nature and science to bring you gentle, moisture-barrier guarding, thoughtful products that move with you! Ducalm’s products have a stringent vetting process that includes detailed review from Dr. Stone and “in-scene” use! ducalm.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
23
EL AINE STERLING SKINCARE Award-winning skincare visionary and trained esthetician Elaine Sterling founded her brand of skincare in 2008 after many years of working in the Spa & Esthetics industry in both South Africa and the US. It all grew from her passion for understanding how skin works and how to treat skin issues. Elaine developed her own line so that anyone could achieve more beautiful skin. Elaine works directly with her lab to formulate innovative and effective skincare products that combine cuttingedge ingredients with spa-based treatments. Elaine Sterling Skincare can be used by all ages, all skin types and can address a multitude of skincare concerns. The brand credo is to “first do no harm” — aiming to create positive change in the skin without additional damage or irritation, so all you see is results. elainesterlingskincare.com
24
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
EL ATE COSMETICS Elate Cosmetics wants to empower everyone to make healthy choices and use the best possible products for their daily ritual—products that don’t compromise the health of any person, animal or the planet. With integrity and kindness, they strive for balance and aim to redefine the future of the beauty industry and help save the planet. Putting on mascara isn’t going to change the world. But it may change your perception of yourself, just a little, so you can. Go forth, and feel beautiful. elatebeauty.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
25
ENFUSIA Debra Myers, Enfusia founder, developed eczema and was frustrated with traditional bath and body products which used harsh chemicals and fragrances that worsened her condition. She blended sweet almond oil and a few drops of lavender and rose essential oils and the mixture soothed her dry skin and didn’t leave her scratching. From this base, she started mixing all kinds of essential oils and natural ingredients to make lotions, washes, bath bombs, and salts. Eventually, Debra named her company Enfusia (in-fyu-sha), a feminine play on the “infusions� she was developing. Before long, she outgrew her kitchen and partnered with an herbalist and a chemist, which gave the products stability and integrity. They have developed a full line of bath and body products created with the infusion of botanical extracts, vitamins, essential oils and natural ingredients. No harsh chemical ingredients are used, ever. enfusia.com
26
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
JANE IREDALE The better women feel about themselves, the better the world is. Iredale Mineral Cosmetics’ goal is to provide a comfortable and knowledgeable community where women can feel safe exploring their own beauty and having some fun. This skincare and mineral makeup company embraces the holistic approach to beauty developed by founder, Jane Iredale. The innovative, cutting-edge mineral powder foundation that launched her eponymous cosmetics line nearly 25 years ago was the first to offer healthy skincare benefits in addition to beautiful coverage. Today, the jane iredale brand has grown into a comprehensive collection of products that nourish the complexion inside and out while enhancing its natural beauty. They are headquartered in Massachusetts, where abundant natural beauty and a culture of healthy, mindful living inform and inspire all that they do. jane iredale is offered in 50+ countries through fine spas and salons, destination resorts, apothecaries, medical offices and luxury retail. janeiredale.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
27
LĂœK BE AUTIFOOD Lip Nourish is made with a potent mix of nutrient active ingredients. Our unique recipe feeds the lips with nutrients, protective antioxidants & anti-inflamatories while providing lasting hydration & protection. Our mission is to give every woman the opportunity to cultivate her natural beauty without compromising her health and wellbeing. Certified Toxin Free, Cruelty Free, & Australian Made. lukbeautifood.com
28
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
ORGANICUP OrganiCup, the menstrual cup, is a more sustainable, convenient and healthier period product. OrganiCup is made from 100% medical grade silicone. It’s free of any harmful chemicals and doesn’t absorb natural and necessary secretions - minimizing irritation and dryness. OrganiCup provides up to 12 hours of protection day and night. It’s secured in its position by a light suction seal. OrganiCup is available in two sizes: A and B. Besides being healthier, OrganiCup is also better for our planet. It’s reusable and lasts for years, not hours, which means you save the environment for a great amount of waste. OrganiWipes are organic, perfume free, disinfecting wipes for cleaning the OrganiCup on the go. OrganiWash is a 2-in-1 cleanser for menstrual cup users. It can be used to clean the cup and as a pH-neutral intimate wash. All products are certified hypoallergenic with AllergyCertified, and registered with The Vegan Society. organicup.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
29
SE A BUCK SWIT ZERL AND SKINCARE Human Afschari, Buddhist and founder SEA BUCK SWITZERLAND Skincare, began his journey to Buddhist traditions and the timehonoured wisdom of the region in the Himalayas. The sea buckthorn used—rich in antioxidants, flavones, minerals and vitamins, especially vitamin C and B12—grows in the Himalayan region of Ladakh. Known as the “holy fruit of the Himalayas“ and a “miracle fruit“, sea buckthorn has been prized for centuries for its nourishing, healing and rejuvenating effects. The all-embracing wisdom of natural sea buckthorn from the Himalayas is the soul of this valuable skin care line with infinite power of regeneration. The orange berries of the Himalayan sea buckthorn are, in addition to other natural ingredients such as Q10, snow algae, Bi-molecular hyaluronic acid and royal jade powder, the primary ingredients in this luxurious skin care line of SEA BUCK SWITZERLAND Skincare. seabuck.ch
30
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
SHE A TERR A ORGANICS Shea Terra was created in 1999 to share the indigenous beauty secrets of women in far off villages. They are proud to share their traditional rituals with the world. From kigelia Africana to genuine African black soap, Shea Terra produces concentrated formulas to solve modern day skin and hair conditions. sheaterra.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
31
SUNIA K. COSMÉ TIQUES AUTHENTIQUES New York-based Sunia K. cosmétiques authentiques helps women be at ease with themselves by offering a luxurious potent ingredient from Tunisia. Unlike any other brand, Sabrah (or Prickly Pear oil) is produced in the eco-certified farm that invented the green process extraction machine (which is less than 40 miles from the founder’s childhood home). The production of Sabrah helps reduce unemployment and empowers men and women farmers in Tunisia, ultimately strengthening their community. Sunia K.’s experience with psoriasis allows her to attest to Sabrah’s purity and positive results. Sabrah is unique because it helps minimize skin issues, and intensely guard against signs of aging. It’s an effective user-friendly product that responds to many skin concerns and carries a premium price. Luckily you only need 2-3 drops to experience its full skin-saving benefits. sunia-k.ca
32
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
VIC TORIAL AND BE AUT Y VictoriaLand Beauty (VLB), founded by Victoria Watts, began when Victoria took her personal skin challenges— hyperpigmentation, oiliness, advanced aging—into her own hands. Always a health and wellness advocate who cares as much about what she puts on her body as she does about what she puts into her body, she deferred to the power of nature as she hand mixed and blended hundreds of naturally active, non-toxic ingredients in her kitchen. Out of Victoria’s kitchen comes a naturally simple, yet effective line of 3 multitasking, skin-loving treatments— VLB’s Skin-Loving Moisturizer, Eye/Lip Treatment and Face Oil. These natural wonders empower women with skin that looks and feels good enough to Go Naked! Whether you choose to go with or without makeup, you’ll feel great knowing that your skin is at its naked best. Dare to Go Naked with VictoriaLand Beauty—natural is sexy! victorialandbeauty.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
33
WHEN® BE AUT Y When® was created by Jin Han Lee, a healthcare specialist who wanted to bring the high-quality sensitive skin treatments from dermatologist clinics and spas to fit the lifestyles of busy modern women who may not have the time to afford such luxuries. To do so, he used the latest skincare innovations and best proven ingredients to provide an effective yet gentle skincare line that addresses the visible signs of aging, skin firmness, tone, texture, and radiance. Hence, When® was born to provide PREMIUM, INTELLIGENT SKIN CARE SOLUTIONS for every time, everywhere, WHENever your skin needs a ‘mini spa by skin intelligence’ experience. whenbeauty.com
34
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Exhibitor Press BEAUTYPACKAGING.COM Sneak Peek: Indie Beauty New York Black Chicken Remedies, Cardea Auset, Ethique, O’o’ Hawaii, Sea Buck Click to read
GLOBAL COSMETIC INDUSTRY
MAKEUP.COM
Small But Mighty: 2018 Indie Beauty Expo NYC
9 Beauty Products From IBE You’re Going to Want to Buy Immediatley
Babo Botanicals, Cannabliss, Chella, Jane Iredale, Tokyo Milk Click to listen
BUSINESS OF FASHION
HAPPI
How Indie Beauty Brands Punch Above Their Weight
In the Know
O’o Hawaii
Eighth Day, Real Her, Sea Buck
Click to read
Click to read
COSMETIC DESIGN
HELLO GIGGLES
Whole Body Beauty: Indie Brand Founders Talk About Feminine Hygiene And Intimate Skin Care
Indie Beauty Expo founder Jillian Wright Talks To Us About New Beauty Trends, Including Moon Cycle Skin Care
Aroms Natur, Knours, OrganiCup
Aavrani, Knours, O’o Hawaii, Lena Japon, Moon Bath, Provence Apothecary, Sahajan, True Native Beauty, Twig and Petal
Click to read
COSMETIC DESIGN 4 Novel Scrub Ingredients Seen at IBE NY 2018 Aavrani, First Salt After The Rain, La Naturale, Mademoiselle Provence, Skin Juice Organics Click to read
DUJOUR Why You Should Visit The Indie Beauty Expo 37 Actives, Eighth Day Skincare, OrganiCup, Sea Buck
HELLO GIGGLES 15 Emerging Beauty Brands We Discovered at the 2018 Indie Beauty Expo Cannabliss, Ellis Faas, Flickable, Florapy, Hype Nails, Loba Mane, Magic and Manifest, Ora Organics, Persika, Plum & York, Raw Spirit, Real Her Makeup, Sumbody, Velvette Organics Click to read
Click to read
HUFFPOST 9 Of The Best Indie Beauty Brands Of 2018
FAT MASCARA Poscast Report IBE NY 2018 Ambar, Aromatherapy Assosciates, Black Chicken Remedies, Ellie Bianca, Lük Beautifood Click to listen
Click to read
Brothers Artisan Oil, Camille Rose Naturals, Cote, Everyday, Josephine, Knours, Raw Spirit, The Seaweed Bath Co. Click to read
Able. Apto, Elate, Everyday, Flickable, Julie Mollo, Magic & Manifest, The Lifestyle Co. Click to read
NEW YORK FOR BEGINNERS A Green Gal’s Guide to the NY Indie Beauty Expo Au Naturale, Ayuna, Cote, Innersense, Little Moon Essentials, Luk Beautifood, Josephine, Shea Terra, Spoolies, The Seaweed Bath Co Click to read
NYLON 10 Indie Beauty Hair Brands We Love Alder NY, Camille Rose, Ecru, Ikoo, Innersense, Kitsch, Kreyol Essence, Rad Ritual, Truhair, The Seaweed Bath Co. Click to read
PATCH Indie Beauty Expo 2018: See This Year’s Most Innovative Products Avarelle, Cannabliss, Haley, Karma Naturals, Nessa Brush Spa, Luk Beautifood, Maniglovz, Piggy Paint, Skin Te, Tokyo Milk, Truhair Click to read
REFINERY 29 10 Innovative Indie Beauty Brands To Watch This Fall Ambar, Black Chicken Remedies, Cannabliss, Ellie Bianca, Indie Goat Soap, Kreyol Essence, Lük Beautifood, Mademoiselle Provence, Sahajan, Visha Click to read
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
35
The $375 billion global beauty market is dominated by giant conglomerates like Estée Lauder and L’Oreal, but the fastest growth belongs to independent brands like Everyday for Every Body. — Business of Fashion
STAR MAGAZINE
THE FASHION SPOT
Hidden Gems: Jillian Wright Dishes on the Hottest New Under-The-Radar Products
12 Nourishing Goat Milk Beauty Products That Deliver Super Soft Skin
18.21, Au Naturale, Dirty Lash, Herbal Dynamics, Holistic Hemp Company, Honua Skincare, Moonbath, O’o Hawaii, Saint Cosmetics
Honey Belle, Indie Goat Soap Co., First Salt After The Rain
August print issue
Click to read
TOTAL BEAUTY
THAT GIRL AT THE PARTY 10 Brands I Am Excited To Try At Indie Beauty Expo NY #IBENY18 Black Chicken Remedies, Camille Rose, Cannabliss Organics, Clove & Hallow, Ethique, Love Sun Body, Made by Yoke, Terra Beauty Bars, Shaffali Skincare, The Shady Sun Tanning Co
The 10 Best Indie Beauty Brands of 2018 Andmetics, Beauty Steep, First Salt After The Rain, Glamcor, Herbal Dynamics, Josephine, Kanai, Maniglovz, Organics, Planet Botanicals, Primal Derma Click to read
Click to read
36
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
37
Show Report
Exclusive Trend Report INDIE BEAUTY: THE INNOVATION GENERATION Our team at Beauty Independent matched the intensity and dedication of brand innovators to capture all that was eye-grabbing and groundbreaking. Editors and photographers engaged in months of pre-show prep and post-show production as they corralled the most significant trends at IBE’s biggest show. The result? An exclusive collection of 15 trends and 50 brands forging new growth in the market.
38
15
NOTEWORTHY TRENDS FROM IBE NEW YORK 2018
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Show Report
1.
2.
AMAZON PRIMED
3.
ARTISTIC OUTSIDES
Acne treatment patch specialist Avarelle launched last year exclusively on Amazon. Patches were a relatively novel concept at that point, but people scouring Amazon for pore strips landed on the brand. Those accidental purchasers soon piled up: Avarelle is racking up 200 to 300 sales per day on Amazon.
Whether harnessing internal or external talent, brands are enhancing their packaging with artistic designs to make their products covetable and collectible. Apto chose Barcelonabased Paula Ribo and Anna Falco to provide, respectively, a poem and design for its product.
Avarelle, Herbal Dynamics Beauty, Terra Origin
Apto, Nailmatic, Shea Brand, Lucky Chick,
PADS, PATCHES, STICKERS & STRIPS
From the company La Mend, The Good Patch presents hemp infused transdermal patches in Hangover, Be Calm, Nite Nite, B12 Awake, Pain and Period varieties. Coowner David Nicholson told our editors, “Transdermal patches are a discreet way to optimize the reception of hemp and other plants extracts into the body.” Ikoo, Hero Cosmetics, Sumbody, Andmetics, The Good Patch
4.
VOLCANIC INGREDIENT ERUPTIONS
Though the Kilauea volcano’s activity has been hot news throughout the summer, new brand O’o Hawaii uses other sources of volcanic rock for its Detoxifying Face Scrub, which resurfaces the skin and improves circulation. Ayuna, O'o Hawaii, Truhair
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
39
5. Boob Tubes, Bottles, Balms And Masks
Image courtesey of ArĂ´ms Natur
40
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Show Report
ARÔMS NATUR
Gildren Alejandro, co-founder of Rose Shell LLC, U.S. distributor of Arôms Natur, believes the Spanish brand’s Love Your Breasts product is the only prestige breast massage oil in the beauty segment. Its cold-pressed essential oils aim to nourish breast skin and fill a gap in the market. “When it comes to the breast, people only think of products for breastfeeding,” she says.
WHEN
...we hope to help more women to normalize their relationship with their breast. — Kerri Leslie
Noniko, Co-founder
NONIKO
The brand’s bio-cellulose breast mask Beauty And The Breast contains a patented ingredient called volufiline that managing director Jenny Jhung describes as promoting fat cells. She says the product is popular with women once they’re mothers.
“Many of us forget to do our self-checks regularly, but we never forget our anti-aging ritual. By incorporating Boob Balm into your daily beauty ritual, we hope to help more women to normalize their relationship with their breast,” says Noniko co-founder Kerri Leslie.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
41
Show Report
6.
CLEAN CLINICALS
The perennial knock on clean skincare is that it falls short on effectiveness. Brands are taking that charge head on with clinical testing, once an anomaly outside of the conventional beauty realm, to demonstrate synthetic chemicals aren’t the only potent ingredients on product labels. Veriphy Skincare, Venn, Restorsea
7.
MIGHTY MICELLARS
A few years ago, micellar water, already popular among Parisians, made its way Stateside with a big splash. With the product now well-established, brands are stepping up their micellar water game with natural ingredients and multifunctional formulas.
8.
OLD INGREDIENTS, NEW FORMATS
If there’s nothing wrong with a staple ingredient, why abandon it in favor of the flavor of the week? Brands are sticking with staples, but changing up the types of products they include them in to offer variety to customers. After a decade of swallowing apple cider vinegar, Pip Summerville, founder and creative director of Tonik, grew tired of its taste, and she was told by her dentist it was damaging her teeth. In partnership with her father Glenn, a pharmacist, she translated apple cider vinegar into pill form. Summerville says Tonik’s Organic Apple Cider Vinegar Capsules have no taste and smell, and are highly concentrated. She elaborates the capsule format “delivers and provides the same benefits as the raw ingredient without any of the side effects in easy to-take dosages.” Tonik, Ora Organic, Ducalm, Zatik
Ambar, Lovecraft Beauty, Ere Perez
42
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
I believe that every product needs to be backed by third-party clinical studies that have been published in peer-reviewed medical journals — Patti Pao
Restorsea, Founder
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
43
9. CBD Cocktails 44
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Show Report
CBD + NATURE
RAD RITUAL
Katherine Marinaro, founder and co-formulator of CBD+Nature, launched her brand in January with two medicinal products: a sublingual Tincture Oil and a Nourishing Pain Relief Cream. At IBE New York, Marinaro also introduced CBD+Nature’s facial care line with Repair Serum and Healing Créme.
Founder Chloe Nordlander amplifies the healing effects of CBD in her nine-product beauty and personal care line with specific oil blends. She details, “Our anti-acne formula is [made] with pumpkin seed oil, which gently exfoliates to give a really good base to the CBD to fully absorb. It also has tea tree and black cumin oils. Our menstrual and pain-targeting oils have a higher CBD content. Our Womb Boom menstrual oil has 250 mg. The pain balm stick has 500 mg. Those are all blended with gentle soothing ingredients so the CBD can penetrate and build up over time.”
TULIP
Tulip was launched as a vegan and cruelty-free fragrance collection in 2007 by Victoria England. Earlier this year, England expanded Tulip to include tinctures and topical creams infused with CBD from organically-grown hemp to address the root of inflammation and free radical damage.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
45
10. Teen And Tween Beauty Gains Steam Who can resist a sparkly, flavored lip balm that looks like a lollipop? Flickable CEO Alyce Cucurullo thinks most females from grade school and up cannot. She says, “I view this for teens, tweens and potentially younger girls. A first lip gloss, like Bonnie Bell.” An industry veteran, Cucurullo spent years working on products with formulations she had no power over. Knowing how important ingredients are to today’s consumer, Cucurullo took an active role in making sure Flickable was clean, yet affordable. Flickable, Pinkie Swear, Rival Glam
46
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Show Report
11.
BRANDS PUTTING THEIR MONEY WHERE YOUR MOUTH IS
No longer a drugstore afterthought, the oral care category—from high tech tools to charcoal-infused gum to alkalizing mouthwash—got a welldeserved glow-up at IBE NY 2018. Alka-White, BlackChicken Remedies, My Magic Mud, VIP Smiles, First Salt After The Rain
13.
PURPOSEFUL PRODUCTION
For brands striving for the cleanest formulations possible, it makes sense to green their entire production process. Many brands on the IBE floor shunned beauty product stalwarts like plastic packaging and waterbased formulations to forge more sustainable production paths. Alkaglam, Ethique, OrganiCup
12.
ALT SHAMPOO
Damage caused by harsh surfactants like sodium lauryl sulfate traditionally found in sudsy shampoos has helped make dry shampoo powders and sprays essential beauty products for millions of beauty consumers.
Shea Terra Organics, Loba Mane, Allyoos
14.
DOCTORS WITHOUT PARABENS
Medical professionals weren’t early adopters of natural skincare ingredients. However, a burgeoning field of clean beauty brands started by doctors is proof of a major shift in mindset. Dr. Macrene 37 Actives Skin Results, Dr. Wang Herbal Skincare, EIGHTH DAY® Skincare, Visha Skincare
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
47
15. Not Your Mama's Masks K AIBAE
Founded by naturopathic doctor and humanitarian Luc Maes, baobab specialist Kaibae creates clean, nutrient-rich products while working to revalue lost crops in regions where natural resources are abundant and poverty is endemic. The brand’s Baobab Leaf Face Mask resembles a sheet mask, but uses organic baobab leaves handpicked and sun dried at the peak of their nutritional content. Just soak it in warm water or lotion for one minute and apply.
48
SKIN FORUM
Building on a trend we spotted at the 2018 edition of Dallas IBE, Public Displays Of Skincare Patches got even more bold in New York. Created by Voesh co-founders Vera Oh and Joseph Choi, SkinForum’s Glam In Paradise line of under eye, lip and full face sheet masks are covered in leopard print gold foil. Now users are not only inclined to snap a selfie once the masks have worked their magic, but also during the 10-15 minutes they’re on.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
t
Unlock the full report on
beautyindependent.com I have been an avid reader of Beauty Independent from the start. As a long time beauty entrepreneur I’ve had to scour internet to find any relevant information about what’s going on in the industry, especially within indie beauty. Staying connected to other founders as well as staying current on exciting changes and opportunities has helped me to grow my business more strategically and stay focused on bigger goals. — Stephanie King London Sugaring Company
SUBSCRIBE TODAY FOR A LIMITED TIME OFFER OF ONLY $8.25/MONTH
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
49
Registered
Retailers 100% Posh
5 Sense Healing & The Faerie Den
A.S. Watson Retail (HK) ABC Home
Advanced Rejuvenation Centers Aesthetically Yours Skin Care Salon
Bed, Bath & Beyond
CJ Olivenetworks
Eye Love Brow and Beauty Bar
Clean Slate Esthetics
Fairway Market
COCOTIQUE
feelunique
Complete Skin md
Flourish Beauty Lab
beehive designer collective being in LA Inc.
Beleza Organica Bella Luna Salon Bella Reina Spa
Afshan Beauty Aimee Wilder
Bio Signature Health Beautifying
Alibaba Group/ Tmall Global
Bergdorf Goodman
Birch Body Care
Alrossa
Birchbox
Amazon
Bless Box
Annie’s Blue Ribbon General Store
Bodicures
ALUMNI OF NY
Blaw Store
American Eagle
Bloom Beauty
Anthropologie
Aqua The Day Spa Art of Pure
Authentique
Avalon Medical Spa
Avenue Apothecary & Spa Bamboo Beauty
Bams Beauty Skin Care Studio & Boutique Banana Republic Bandier
Barneys New York Barrelli Barber
Be Pure Beauty beauteers
Beauty Brands
Beauty Republic beautybar
50
Apothecary
Beautyscapes
Belle & Bien
AILLEA
EVINE Live
BeautyRoute.com
Boerum Hill Chemist BOXYCHARM
Burlington Stores C.O. Bigelow
Cake Skincare
Calm Beauty Brooklyn Cambridge Club of Aberdeen cameo nouveau
Camomile Beauty Canyon Ranch CAP Beauty
Carbon Beauty
Cargo Systems, Inc. CASAYOGA
Cedra Pharmacy - New York Charming Charlie
Chateau Hairouna
City Chemist/White’s
City Spa
Clean Routine Beauty
FaceWest
Coco Loves Rome
Fashion Savvy Beauty Bar
COGIT corporation
Fellow Barber
Complexions Spa for Beauty & Wellness
Follain
Cosmetic World
Free People
CONTESSA FASHION Cosmodiz
Francesca’s Freckle
Freedom Apothecary
Healthy Thymes Market Heyday HipDot
Hortus Nailworks HSN
HUDSON BLVD. GROUP Hush, Inc
I. O. Beauty Market
ILOVEMAKEUP Russia InBeauty
Integrity Botanicals
Inwell International Limited ipsy
Ishboutique
Coveted Market
Fresh Thyme Farmers Market
Crystal Springs Resort
Fusion Apothecary
d’mai Urban Spa
Givalry
Dill Pickle Food Co-op
Goldenseal Skincare
Dolphin Blue
Good Vibes Beauty Space
Dr. Glat MD
Gotham Beauty Lounge
La La Land Hair & Beauty Room
Dreem Weev
Green Life Market
Laquerus
Eden Skin Care and Makeup
Guido’s Fresh Marketplace
Elysium Aesthetics
Hanalei and Kula
Escape Skin Care Salon
HauteLook
eve salon
Health & Her
Costco Wholesale Credo
Friends NYC
CVS Health
Gabe+Angel
DA EVA BEAUTY PARLOUR
Glam Earth
Doft Plastic Surgery
Good Earth Beauty
Douglas
Goop
Dream Spa & Salon
Great Jones Spa
Eden Baths
Greenhouse Beauty
Elan Hair Studio/Blush
Gurneys Montauk
Equinox
Haus of Wax
Euphoria Studio
Haven Spa
Every Woman Wellness
Health + Beauty
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
J.Crew
Jade Holistic Spa Jet.com
JoiaBeauty
JOYCE BEAUTY HONG KONG kaight
Kanibal & Co
Knockout Beauty Kohls
Laboratoire Larima Le Brow Bar
Lena Rose Beauty Liberta Co Ltd
Little Brow Boutique Local Honey
Lodge At Woodloch Lord & Taylor
LuckyVitamin Luminous
IBE promised a bunch of buyers, press and consumers and it delivered. The buyers were legit and they came to actually BUY. So there’s a level of authenticity with IBE. It’s a real trade show with real buying power. I was so impressed by the other exhibitors. This show doesn’t just accept anyone. It was beautifully and carefully curated. This made me feel really great being a part of such an amazing line-up of brands. —Salvatore Barone, Founder, Beauty Steep
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
51
52
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Registered
Retailers
(continued)
Luvi Beauty
Northside Pharmacy
Santé Integrative Pharmacy
Stores Specialists Inc
Trellis Beauty
Lynn’s Apothecary
NYCO Chemist Corp.
Sayn Beauty
Summer Moon Spa
Tribe Beauty Box
Lux & Eco Macys
Madonna & Co
Maison D’Alexandre Make Up First Makeup Box
Makeup Direct Marc Harris
Mario Tricoci Hair Salons & Day Spas MedAltus
Merz Apothecary
Metamorphosis Day Spa Mila Artistry
mills pharmacy + apothecary Mint + Major
miss demeanor Mochi Beaute
Modern Urban Sensory Experiences
moko organic beauty studio Montgomery Aesthetics Natural Avenue Inc.
NaturalBeautyGroup.com Nature Sustained NAVAGO
Neiman Marcus net-a-porter
New London Pharmacy New York Ayurveda
New York Dermatology Group Nk wellness inc No.11 Spa
Nordstrom
Nu Natural Beauty Oasis Day Spa
OC Global Services Ocean Reef Club Olet Kaunis Oy Olivela
ONDA Beauty
optima beauty
ORGANACHS Farm to Skin Oroboros Store
OTG Management/Cibo Express
P.S. INTERNATIONAL Co. Parallel Skin spa Perfumania
Perfume Center
PHARMAPACKS
Pickwick’s Mercantile
Savvy Chic Trends Scentbird
Scentsational of Huntington Scott Miller
Seagulls of St Kilda Sephora
Serendipity Skincare Studio She She Beauty Lounge SHEN BEAUTY
Shoppers Drug Mart
Sierra Hot Springs and Retreat Center Skin Bar New York Skin By Brooks Skin Shape
Skin Studio skin&tonic
SKYN BOX
StyleKorean
Sweet Lily Natural Nail Spa Switch2Pure
Sylvester & Co.
Take Care Shop Target
Terrain
The 8th Drifter The Bath Well
The Beauty Apothecary
The Beauty Mark Boutique the Bloomi
The Brow House
The Detox Market
The Dominick Spa
The Green Beauty Collective The Hut Group The Lodge
Plaza Style
Smooth Synergy Cosmedical Spa
Privada Beauty
Solene
Queya Beauty
Source Organics
The Spa at Mohonk Mountain House
Red Door Spa
spa elysium ltd
The Wifey Box
Renaissance Beauty
Spa Virtue
Ricky’s NYC
Spark Salons
Sally Beauty Supply
StarShop
Salon Kindle
Stella Nova Inc
PIEL BY PAMELA
Poppy & Monroe
Smudge Beauty Bar
Proper Puss INC.
Soon Beauty Lab
QVC
South Moon Under
Regular Visitors
Spa of the Rockies
Renzoe Box
spaDAY
Sacred Skincare
Special Effects Salon & Spa
Salon Hue
Stella & Shay Beauty Bar
SaltyGirl Boutique
Steps New York
The New Stand
The Spa at Belmond Charleston Place
The Spa At Litchfield Hills
The Vitamin Shoppe Thread
Thrive Market TJX Canada
TJX Companies To And From
TOMORROWLAND
Tribe
True Beauty Collective Tryst
TYRRELL LIMITED Ulta Beauty
Uncommon Goods
Underground fashion Urban Outfitters
Urban Pearl Collective
Vein and Laser Med-Spa Velvet Waxing Studio Verucastyle
Vidrā Clean Beauty VIGNETTE
VILLA SALON & SPA W3LL PEOPLE Walmart
Wash + Willow Well.ca
WELLSPACE
Whiteroom Salon & Apothecary
Whole Foods Market Wild Lavender Wildcraft
Wolf & Badger
WTS International YHUE Beauty
Zanya Spa Salon Zen&Zip
Zoe’s Beauty Products
Town & Country Apothecary & Fine Cosmetics Treatwell
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
53
Registered
Press 1010 WINS
54
Best of NJ
AfroGirl Shenanigans
Besthealthmag.ca (Reader’s Digest Canada)
Ageist Beauty
Blush Magazine
All Things Hair
BravoTV.com
allthingsada.com
Bronze Magazine Online
AmberNightingale.com
Buinsess of Fashion, US Development
AMNY.com
Business of Fashion
Architectural Digest Freelance
Bustle
Arthurious
Byrdie
askandtellbeauty.com
CaFleureBon.com
Athleisure Magazine
CB Insights
Beauty and Well Being
Chicly Stylish
Beauty Fashion Fragrance
Closer Weekly
Beauty News NYC
Conde Nast
Beauty Streams
Cosmetics Design
BeautyStat.com
Creative Age Publications
Bella Magazine
Discover Life / Energy Times
A Beauty Blob Afroista
Bibi Magazine
All Things Beauty
Bon Appetit
AlleyWatch
Bridal Guide Magazine
Allure
brown girl magazine
American Spa
Business Insider
AOL.com
BUST Magazine
aroundtheworldbeauty
BuzzFeed
Ashley Stewart TV
C&G Media Group
AskMen
Carrie’s Chronicles
Beautiful Stranger.tv
CelebSecrets.com
Beauty by Julia
classandthecitygirl.com
Beauty Independent Freelancer
CNN
Beauty Packaging Magazine
Consumer Reports
Beauty-Goodies
CountryLiving.com
BelisaPerez.com
Danizig.nyc
Ben Lane
DivaGalsDaily
Doctoroz.com
Goop
Downtown Magazine
Greatist.com
domino.com
DuJour Magazine
EastHampton.com Ebony
El Diario
Elysian Magazine Equinox Media
Eric T Michelson Photography Essence
eTN Publishing
EvCurlGurl.com Family Circle
Fashion Channel Fashion Snoops
Fashion’s Digest
fashionablypetite.com Fashionweek.com First For Women Forbes
Fuzion Magazine
Galore Magazine
Genetics Isn’t Everything Giving Ideas Life Glamour
GlamourimBlog
Global Cosmetic Industry Global Glam Magazine Glossier Glossy
Gone Bazaar
Good Housekeeping Institute Good Morning America
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Gossame
Green Park Content Hair.com HAPPI
Harpers Bazaar HealthyWay
Hearst Digital Media
Hearst Lifestyle Beauty Group HelloGiggles Heroine
Heydoyou.com
Hombre Magazine
HoneySuckle Magazine HuffPost
HufMagazine.com
Hype Hair & Beauty Magazine I am Trill Yoga
In The Air Magazine Industry High Influenster
INLOVE Magazine Inside Beauty Insider
Insider’s Guide to Spas InStyle
IZONMagazine J-14 magazine
japaneedsny.com Jumprope
justabxmom.com KIWI Magazine
LabelingMen.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
55
56
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Registered
Press
(continued)
Lan Vu and Laura Liv a
Newshound Media
Shape
TheNuWa.com
Life & Style Weekly
newyorkvintage.com
SHEfinds
Thrive Global
LeatherLovelyph7.com Lifestyle411
Lipgloss + Afterhsave LipstickAmmo Living Local
Long Island Press / Millennium Magazine LorealParisUSA.com LuxeLifeNYC.com Luxxeliving
Marie Claire
Martha Stewart Online
Martha Stewart Weddings Men’s Journal
mickeywilliamsbeauty Mimp Magazine
MindBodyGreen Mirror Mirror
Modern Salon
MonaSalama.com Mood of Living
Multicultural Travel News Muscle & Fitness MyDomaine
mylifeonandofftheguestlist.com NameFace.com NBC News
New York for Beginners
New York Lifestyles Magazine New York Times NewBeauty
news.com.au, News Australia
Newsweek
Nothingbutpixies NY Post
NY Yoga + Life NYCPlugged
NYSFE magazine
O, The Oprah Magazine Oak Love Beauty Octoly
ODM/ODC
On-the-10.com
Order Company Organic Insider Organic Spa
Ouch Magazine Parade.com Patch.com
People En Espanol
Pinstripe Magazine Poised n Polished POPSUGAR
Premier Management Group PureWow
Quiet lunch Magazine Racked.com Real Simple
Redux Pictures Refinery29
Resident Magazine
Retail Experts Magazine Scarlett Halo Creative SELF Magazine
Share The Glam SheKnows
shortandsweetnyc.com
SHUKAN NY SEIKATSU PRESS Skincare.com
Spa Week Media Group
Spanish Broadcasting system Style Music TV Style Sprinter StyleMTV
styleverify.com
Stylus Media Group Sustaining Life SWAAY Talent Talent
Teen Vogue
That Girl At The Party The Atlantic
The Chilll Times
The Dean Blechman Show The Doneger Group
The Fabulous Report The Glossarie The Knot
THE LA FASHION
The New York Times
The Parents Network
Thrillist
Tidal New York TODAY! Style
TodaysNew.com Town & Country UBM Fashion Urban Milan
VelvetMag.com
Very Good Light Vogue.com
VRM Media
Wall Street Journal Webedia
WELL Insiders Well+Good
Weston Magazine Group WGSN
WhattheDoost
Whole Foods Magazine Woman’s World
Working Mother Magazine worldlibertytv.org WWD
Yahoo!
YolisGreenLiving.com YouFortified
YRB Magazine
The Product Agent The Travel Prose The Zoe Report
thebeautygroupe
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
57
Thank you! The Indie Beauty Media Group thanks the tireless entrepreneurs whose passion, creativity and vision are fueling the independent beauty movement. #WEAREINDIEBEAUTY | #IBENY2018
58
T H E I N D I E B E A U T Y E X P O A N T H O L O G Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
Europe, get ready. INDIE BEAUTY IS ON THE WAY! LONDON, INDIE BEAUTY IS COMING. In less than a month, IBE will kick off its first show abroad, with IBE London. A gateway to the European beauty market and showcase for emerging U.K. brands and retailers, London taps the international power of independent brands. Then, in 2019, IBE Berlin expands awareness among German-speaking consumers, the European Union’s strongest economic demographic. Together with IBE’s retail partner Feelunique, the largest
digital beauty platform in Europe, the shows unite brands from around the globe. They represent a two-pronged approach to expanding the European market and supporting the independent entrepreneur. As in the U.S., European retailers are intent about finding emerging brands as a way to differentiate their offerings from competitors, and to quickly react to growing consumer demand for indie beauty brands. As always, IBE is ready to help.
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018
IBE LONDON 2018 October 24-25, 2018
The Old Truman Brewery 91 Brick Lane London, E1 6QL
IBE BERLIN 2019 March 22-23, 2018
Station Berlin Luckenwalder Str. 4-6 10963 Berlin, Germany
59
60
If you have an interesting brand story, email editor@beautyindependent.com
To learn more about BeautyX Summit, please visit beautyxsummit.com
To exhibit at IBE, please email apply@indiebeautyexpo.com
Sign up for daily eblast to receive new content delivered straight to your inbox at beautyindependent.com
To exhibit at or learn about sponsorship opportunities at BeautyX, email info@beautyxsummit.com
To sponsor Anthology or to secure a visual listing for your brand, email apply@indiebeautyexpo.com
@beautyindependent #HereForTheFierce beautyindependent.com
@beautyxsummit #BeautyXSummit beautyxsummit.com
@indiebeautyexpo #weareindiebeauty indiebeautyexpo.com
T H E A N T H O L O G Y O F I N D E P E N D E N T B E A U T Y | V O L U M E I V, I S S U E 3 | N E W YO R K 2 018