Indoff

Marketing Program Overview

What Does Indoff Marketing Do?

The Marketing department exists to help support Indoff Partners in their sales efforts. We do this by creating materials for our Partners to use while managing our online presence and assisting where possible. We offer a wide range of services which we will cover in this book. That said, the Marketing department does come with its limitations as well.

While we are willing to help Partners with nearly anything marketing related, we also need to make sure that the projects we take on have the most impact on the company at large instead of on individual efforts. This means that we tend to look for projects that ALL Partners, a whole division, or all Partners selling to a certain industry can take advantage of. As such, we are willing to assist Partners personally with their critical projects and presentations but need to prioritize our efforts.

One of the top perks of being an Indoff Partner is the freedom you have. The freedom to sell what you want, to whom you want, the way you want, at the price you want. As such, many of the marketing collateral pieces we create need to be generic, without promoting specific brands and without referencing prices as these choices vary from Partner to Partner. The main objective of the materials we create are to help facilitate the introduction of solutions we offer and keeping you top of mind with your customers.

That being said, our marketing department is focused on the Company or division as a whole while always supporting the Partners.