General Advice & Personal Assistance

Across our 5 divisions, there are a wide variety of solutions and products our Partners offer. There are numerous factors that determine how to best market our offerings. Even within a division, our Partners have varying opinions toward what and how to best message and market to their customers and prospects. While we don’t pretend to be experts in all things marketing, we have a good understanding of many of the tools and strategies currently available. Ultimately, we are here to support your sales efforts.

Additionally, we are always available to discuss ideas regarding the Indoff marketing program, new sales materials and content for the Partners, as well as general advice and tips as to how you can help promote yourself and engage with your customers. Marketing yourself requires money, time, and effort which is why we strive to build a brand that benefits all Partners in addition to your personal sales efforts. There is no easy button. Most digital marketing efforts require consistent and on-going work to maintain an impact. This effort would be required by the Partner. For example, if you want to have your own website, or want to post weekly blogs, etc. you must first determine if you will dedicate the time required.

We understand that there are times when Partners may need more one-on-one assistance. Some examples of where we have assisted Partners on their individual efforts include:

• promoting an award or recently featured news article.

• creating a specific marketing piece for a solution the Partner focuses on.

• assistance for a local trade show (e.g. fliers specific to that event/audience.

• assistance with PowerPoint.

These are projects that we can take on between our normal activities while also providing a fair opportunity for other Partners to utilize us as well. If you provide us with the content, we’ll help with the work. While we wish we could help everyone build and maintain their websites, provide individual email blasts each week for each Partner, create custom catalogs for every Partner based on their preferences, etc., that is not feasible. If you have specific, personal marketing needs, please reach out to us to discuss, and we will let you know of our ability to assist.