DIPLOMA PROJECT PROPOSAL Fashion Portal for men’s clothing wear by - Indrajeet Deshmukh
Design Brief Product Brief for New Clothes Portal Background
In the recent past, there have been a host of websites launched that specialize in clothing and apparel. Generally speaking, these portals are all-encompassing and carry every brand and every manufacturer’s products. The contract with the manufacturer is that the website is connected to their distributors all over the country and the latter undertake to make sure the product is delivered on time. All the websites offer cash-on-delivery and credit card payment.
The competition
Flipkart, Jabong, Yepme and recently, Amazon.
The New Clothes Portal
Keeping in mind the generalist approach of most portals we have decided to make only a very specific range of apparel available in ours. This new portal will only stock and sell men’s clothing and apparel . We will then launch portal for only women’s clothing, followed by a portal for children’s clothing. Each portal will have a different name and will be branded and advertised totally differently.
Questions to the agency 1. 2. 3. 4.
What should we call the portal? Who should we be targeting? What should be our price-range? We are positioned for exclusivity, but how exclusive should we be?