2024 TO MENU 35 CELEBRATING anniversary 1989 2024 th
MEDIA PACK
*Click to navigate Media Pack 1: ABOUT INDUSTRY EUROPE 2: TRUSTED BRANDS 3: WHY CHOOSE US 4: SECTORS & INDUSTRY SECTOR STATS 5: EDITORIAL & EVENTS 6: PRINT REACH 7: PRINT ADVERTISING OPTIONS 8: PRINT MAGAZINE STATS 9: HOMEPAGE STATS 10: ONLINE MAGAZINE STATS 11: WEB ADVERTISING OPTIONS 12: WEBSITE TAKEOVER & POPUP 13: IN THE LIMELIGHT 14: CONTENT & PRESS RELEASE 15: NEWSLETTER 16: E-BLAST/MAILOUT 17: VIDEO CONTENT 18: CONTACTS CONTENTS 35 CELEBRATING anniversary 1989 2024 th
ABOUT US
1989 2024 th
vision is anchored in expanding our digital services and enhancing our data management capabilities. We've seen remarkable advancements in our data collection and distribution, empowering us to cater to specific individual executives or their respective businesses with tailored content and advertisements.
These efforts provide tangible ROI for our clients. The readership of our print magazine and web traffic has grown by a factor of 1.6. We now distribute 144,000 printed issues unique annual visitors to our main site and its affiliated microsites. This consistent growth has been observed month after month, especially after we bolstered our editorial team.
At Industry Europe, we prioritize a collaborative approach for all communication and marketing needs, placing your goals at the centre of every campaign. We are committed to working hand in hand with you to deliver optimal service and results.
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Industry Europe and its multi-market platform can help your company in a variety of ways, especially online. With our new and improved data capture and direct digital marketing methods we can direct website traffic with the user in mind. This will enable your company to be promoted on any and all key web pages on our platform that meet your multi-market demands. We’ve made navigation on our newly improved website easier with a major increase in user interaction across the site. Our S.E.O. results, allow us to appear in the top 5 search results through Google; this has dramatically improved traffic activity on our website. We ensure that traffic is then directed to the correct microsite to ensure the page is right for our users’ needs. This gives Industry Europe the opportunity to capture data for targeted marketing purposes and benefits our clients greatly.
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WHY CHOOSE A MULTIINDUSTRY MEDIA PARTNER
Our Multiple Industry Readership is a Loudspeaker for clients wanting to communicate their credentials to a wider industrial base.
We can focus your content within your Industry niche, or if you prefer, we can join it up with multiple sectors to increase your visibility within several industries.
Interesting content – we cover real news from various industries including the political backdrop which contextualises the stories written by professionals.
We have the highest SEO results to generate the most traffic and help optimise Impressions and click-through rates for your specific target market.
Easily navigable industry sector specific pages mean finding the stories that interest you is quick – your story won’t get lost inside a huge book.
Linked website and magazine with backlinked stories to your own sites channelling our traffic to you.
A bespoke service – while we offer packages to help clients with annual budgets, we also offer tailormade marketing packages based on your specific needs.
Variety of services – Both in print and online we offer a variety of tools to assist your communications strategies: Video content, Advertorials, Ads, Direct/Group Mail-outs, Profile Articles, Press Releases – we are a hypermarket for marketing solutions.
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SECTORS & PAGE STATS
Our SEO results and user navigation system ensure the user is directed onto the correct microsite, so the news and stories are relevant to them. This helps to lower the bounce rate and increase the relevance of any advertisement that is viewed. By using this process, we ensure that your digital advertisement placement is viewed by the target audience which helps to increase the click-through rate of relevant impressions. We use this digital traffic concept across our entire platform so you’re not just limited to one sector and you can target each of the market segments you’re interested in which you don’t get with other magazines.
CELEBRATING Aerospace & Defense Chemicals & Biochemicals • Monthly Impressions: 87,568 • Average User Session: 3 mins 59 sec. Construction & Engineering • Monthly Impressions: 79,060 • Average User Session: 3 mins 02 sec.
1989 2024 th Healthcare • Monthly Impressions: 79,773 • Average User Session: 3 mins 01 sec. Metals & Mining • Monthly Impressions: 95,585 • Average User Session: 4 mins 16 sec.
Politics & Economics • Monthly Impressions: 63,839 • Average User Session: 4 mins 23 sec. Technology & Innovation • Monthly Impressions: 82,053 • Average User Session: 3 mins 19 sec.
Transportation • Monthly Impressions: 77,756 • Ave. User Session: 2 mins 41 sec.
anniversary Consumer Goods • Monthly Impressions: 121,397 • Average User Session: 3 mins 52 sec. Energy & Utilities • Monthly Impressions: 57,936 • Average User Session: 1 mins 42 sec.
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35 4 • Monthly Impressions: 33,171 • Average User Session: 2 mins 02 sec.
MAGAZINE FOCUS:
EDITORIAL CALENDAR & EVENTS PAGE
ON:
E XHIBITION AND CONFERENCE FOCUS - 2024:
• 3D Print Exhibition
• Agritecnica
• Air Expo
• Airtec
• ALL4PACK
• Analytica
• Automechanika
• Automobile Manufacturing Expo
• Bauma
• Beijing International
• Big data + AI World
• Cloud Expo Europe
• Construtec
• Ecomondo
• EIMA International
• Euro Mine Expo
• E-World Energy & Water
• Expodronica Air Show
• Fachpack
• Food & Drink Expo
• Geneva Motorshow
• Hannover Messe
• Hillhead UK
• ILA Berlin
• InnoTrans
• Intermat
• Interpack
• Intersolar Europe
• Label Expo
• MACH Exhibition
• Mach Tech
• Medtel
• OMC Italy
• Packaging Industry Expo IN-PACK
• Packaging Innovations
• Samoter
• Sima France
• SPE Europe Energy Conference
• Sustainability Summit
• Vision
• Wind Europe
• Wire-Trade Fair
5
FOCUS
AUTOMOTIVE,
34-4 WINTER FOCUS
SMART
ENERGY
34-3 AUTUMN FOCUS
MANUFACTURING,
MATERIALS,
•
& ECONOMICS •
&
34-2 SUMMER FOCUS
PACKAGING,
• CONSUMER
34-1 SPRING BACK TO MENU
TRANSPORT FACILITIES, ROADS • TRANSPORTATION • TECHNOLOGY & INNOVATION
ON:
CITIES, INFRASTRUCTURE, BUILDINGS • CONSTRUCTION & ENGINEERING •
& UTILITIES
ON:
RAW
METALS
POLITICS
METALS
MINING
ON:
FOOD, MEDICAL
GOODS • HEALTHCARE
PRINT REACH
The readership of 144,000 per issue will be boosted by an additional 14,000 copies distributed at trade fairs and conferences throughout 2022 – this averages out at a print run of 86,000 printed copies of each edition.
Average readership per issue: 137,000
READERSHIP BY JOB
52 Average page count per issue: Average number of advertising pages per issue: 11
4 PRINT ISSUES PER YEAR
SPRING
SUMMER AUTUMN WINTER
34-1 34-2 34-3 34-4
CORPORATE MANAGEMENT SALES & BUSINESS DEVELOPMENT TECHNICAL MANAGEMENT PURCHASING MANUFACTURING ENGINEERING RESEARCH & DEVELOPMENT PRODUCT DESIGN & DEVELOPMENT QUALITY ASSURANCE SUSTAINABILITY CONSULTING 15.93% 15.32% 11.02% 14.87% 13.18% 6.72% 5.83% 4.26% 3.22% 3.82% 1.98%
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PRINT ADVERTISING OPTIONS
COVER POSITIONS
SPECIAL PACKAGES
Please send files at actual size or larger than you require us to use and ensure that all fonts and image files are included with your artwork
SPECIFICATION REQUIREMENTS
HALF A4 PAGE - 1/2 : LANDSCAPE/HORIZONTAL: 183mm (w) x 126mm (h) PORTRAIT/VERTICAL: 88.5mm (w) x 257mm (h) 1 issue 2-3 issues 4-5 issues €2985 €2537 €2388 EIGHTH PAGE - 1/8 : LANDSCAPE/HORIZONTAL: 88.5mm (w) x 60mm (h) 1 issue 2-3 issues 4-5 issues €1595 €1355 €1276
INSIDE FRONT COVER INSIDE BACK COVER OUTSIDE BACK COVER €5152 €5152 €5376 • Belly band per 1000 magazines Bespoke packages available on request
• Front cover sponsorship package €500 €7,995 } } LANDSCAPE/HORIZONTAL: 426mm (w) x 303mm (h) This includes a 3mm bleed with a 30mm centre page gutter width DOUBLE A4 PAGE: €6985 €5937 €5588 1 issue 2-3 issues 4-5 issues QUARTER PAGE - 1/4 : PORTRAIT/VERTICAL: 183mm (w) x 60mm (h) LANDSCAPE/HORIZONTAL: 88.5mm (w) x 126mm (h) 1 issue 2-3 issues 4-5 issues €2097 €1782 €1677 FULL A4 PAGE: PORTRAIT/VERTICAL: 216mm (w) x 303mm (h) This includes a 3mm bleed 1 issue 2-3 issues 4-5 issues €4480 €3808 €3584
accept the following file types: • Photoshop files (saved at 300dpi) • Illustrator files (saved as .eps)
High resolution pdf files
accept the following image formats: / psd / eps / tiff / jpeg / jpg / png /| (saved at 300dpi)
We
•
We
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7 DOUBLE PAGE FULL PAGE 1/2 1/2 Landscape 1/4 1/8 1/4
7237 4824 1267 23059 4031 4581 2963 4221 15570 9828 1644 8461 11254 5963 Materials Handling Marine & Offshore Mining Metalworking Measuring, Test & Control Paper, Packaging & Printing Pharmaceuticals Plastics & Rubber Power Rail Recycling & Environmental Telecoms Textiles Transport & Logistics PRINT MAGAZINE STATS PRINT MAGAZINE READERSHIP SECTORS PRINT MAGAZINE READERSHIP SECTORS BACK TO MENU 2420 4413 17524 18607 11147 14269 3169 8281 3852 8993 1528 22397 37415 8920 Aerospace & Defence Agriculture Automation, Tooling & Machinery Automotive Chemicals & Petrochemicals Construction Domestic Appliances & Home Electronics Electronics Energy & Utilities Food Production/Products Forest Products Heavy Vehicles Home & Personal Care HVAC 8
HOMEPAGE STATS OF 2023
TRAFFIC PROFILE VISITOR STATS
REFERRAL AND TRAFFIC
unique visitors: 402 873
Page views per year: 3,465,48
MONTHLY VISITORS RETURNING VISITORS NEW MONTHLY VISITORS 53283 22967 / 39.5% 30316 / 60.5%
ORGANIC SEARCHES SOCIAL MEDIA DIRECT REFERRAL 51% 17% 24% 8% • User Returning: New: Tablet: Mobile: Desktop: • User Hardware 3% 4% 3% 3% 4% 6% 16% 6% 1% 8% 5% 5% 7% 1% 5% 5% 2% 5% 11% AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY HUNGARY IRELAND ITALY NETHERLANDS NORWAY POLAND SLOVAKIA SPAIN SWEDEN SWITZERLAND UNITED KINGDOM UNITED STATES (& REST OF WORLD) 5% 4% 5% 5% 4% 6% 7% 16%
26% 72% 42% 58%
United States (& rest of world) 11% 9 BACK TO MENU
Total
Thanks to ad-management and ad-serving technology, We can tell advertisers exactly how many readers clicked on ad links. Advertisers are also not limited to plain text links but can now use and get reporting back from interactive links. Our Digital magazines offer an enhanced brand advertising experience because they place the reader in a highly designed editorial context which drives reader engagement and purchase intent. We can then use special tracking software that uncovers actionable insights into how audiences engage with editorial and advertising content, which allows advertisers to tailor future campaigns for maximum results.
MAGAZINE STATS
AVERAGE NUMBER OF PAGES VIEWED AVERAGE ADVERTISEMENT IMPRESSIONS PER ISSUE
OFFERS TREMENDOUS BENEFITS UNMATCHED BY OTHER MEDIA CHANNELS.
• Reach Readers beyond Regional Boundaries
CLICK THROUGH ADVERTISEMENTS: 068% 0.72 % 0.52 % 0.38 % 0.34 % 1.67 % 1.45 %
AVERAGE
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MONTHLY AVERAGE IMPRESSIONS / CTRS
PRICES:
LEADERBOARD SIZES:
SPECIFICATION REQUIREMENTS
We accept the following file types for website content:
MPU SIZES:
4-6 months 7-12 months 1-3 months
LEADERBOARD ABOVE MASTHEAD: LEADERBOARD TOP: LEADERBOARD MID: LEADERBOARD LOW: MPU LARGE: MPU SMALL: LEADERBOARD PRESS RELEASE: €1795 €1445 €1194 €954 €1074 €954 €1445 €1495 €1295 €1074 €858 €966 €858 €1295 €1290 €1154 €955 €763 €859 €859 €1154 11
LEADERBOARD ABOVE MASTHEAD LEADERBOARD TOP LEADERBOARD MID #1 LEADERBOARD LOW LEADERBOARD MID #2 MPU LARGE MPU SMALL
WEB ADVERTISING OPTIONS
/ jpg / jpeg / png / gif / html
Rich Media PRESS RELEASE AD Average CTR: Impressions: LEADERBOARD ABOVE MASTHEAD: LEADERBOARD TOP: LEADERBOARD MID: LEADERBOARD LOW: MPU LARGE: MPU SMALL: LEADERBOARD PRESS RELEASE: 94 849 99 302 83 669 83 669 65 180 81 824 39 465 1.9% 1.7% 2.1% 2.1% 1.4% 1.8% 2.6%
/
RELEASE LEADERBOARD SIZES: Desktop: 600px (w) x 90px (h) Mobile: 300px (w) x 50px (h)
PRESS
MPU Large: 300px (w) x 450px (h) MPU Small: 300px (w) x 250px (h)
Desktop: 970px (w) x 90px (h) Tablet: 728px (w) x 90px (h) Mobile: 300px (w) x 50px (h) BACK TO MENU
WEBSITE TAKEOVER & POP UPS
TAKEOVERS
The website takeover is the most efficient way to optimise our website and reach your target market. The margins around the side and top of the website can be utilised to form a giant advertisement that’s across the entire site. With this huge space also being clickable it yields the highest click through rate resulting in the best ROI.
PRICES:
WEEKLY PRICES:
€1995 €3391 €4788 €5586
WEBSITE TAKEOVER SIZE
Desktop: 1050px (w) x 1680px (h)
POPUPS
Part of the website takeover includes a pop up form that appears on all landing pages across the website. The pop up form is a great way to help you connect with the people who visit our website. Whether you’re hosting a webinar, want to attract visitors to your exhibition or want to generate leads for you sales team we can assure you this is the way to go about it.
PRICE:
€2985 PRICE PER WEEK:
Limited to 4 weeks per year per client
POP UP SIZE
Desktop: 428px (w) x 566px (h)
Weekly Impressions: 24 166
Click Through Rates
3.8%
SPECIFICATION REQUIREMENTS
We accept the following file types for website content: / jpg / jpeg / png / gif
html / Rich Media
SITE TAKE OVER
SITE TAKE OVER POP UP ADVERT
SITE TAKEOVER
2 WEEKS: 3 WEEKS: 4 WEEKS: 1 WEEK:
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The ‘In The Limelight package’ is designed specifically to help you to promote your product launches, exhibition attendance or any major news you want to promote and encompasses our three key digital channels - our Website, Newsletter and core Social Media pages.
Maximise impressions and guarantee substantial audience participation for your announcement.
IN THE LIMELIGHT
Share of voice across industryeurope.com homepage for one month 25% - Includes placement in Industry Europes “Featured News” section on our homepage.
Share of voice across all industryeurope.com web pages for one month.
Your announcement placed as the headline in our weekly newsletter which is sent to our 48000+ subscribers.
coverage.
Price € 1995
PLEASE PROVIDE:
We accept the following file types:
• Approximately 400 - 600 words
• 1 - 4 high resolution images
We accept the following formats:
/ eps / tiff / jpeg / jpg / png (saved at 300dpi)
All materials provided will be passed to our content team for approval prior to publication.
LinkedIn
• • • •
psd
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CONTENT
CONTENT & PRESS RELEASE PACKAGES
u u
• 2-3 page article (includes interviews and as much editorial assistance a s you need) in any issue
• High priority placement of up to 5 press releases or white papers on homepage and relevant industry sector pages
• Placement of the article inside spotlight/featured news on homepage and 2 particular microsites
• Social media support of article or press releases
Price € 2495
• Multiple 2-3 page article (includes interviews and as much editorial assistance a s you need) in any issue
• High priority placement of up to 5 press releases or white papers on homepage and relevant industry sector pages
Price € 2095 per article
• Guaranteed high priority placement of a single press release online and printed magazine
Price € 445
• Guaranteed high priority placement of up to 10 press release online and printed magazine
Price € 295 per release
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PRESS RELEASE PACKAGES 14
NEWSLETTER ADVERTISING OPTIONS
•
• Silver Sponsorship - Leaderboard banner in between news stories
Price €495 per newsletter
Price €695 per newsletter
• Gold Sponsorship - Leaderboard banner above or below Masthead
Price €995 per newsletter
• Platinum Sponsorship - Bigger Logo or Leaderboard on Newsletter and "In association with Grundfos" at the top of the Newsletter and in the subject
• Video
WEEKLY NEWSLETTER STATISTICS 2023
Price €1395 per newsletter
NEWSLETTER COPY GUIDELINES:
• 1200 pixels x 235 pixels
Advertising copy to be sent in:
jpg / png / gif
OPEN RATES AVERAGE CLICK THROUGH RATE 22.7% 2.6% 15% 10% 4% 22%
LOW CTOR
MID CTOR LEADERBOARD TOP CTOR MAIN STORY CTOR
4% 4% 3% 4% 4% 7% 12% 6% 1% 8% 5% 4% 6% 1% 3% 6% 5% 8% 9% AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY HUNGARY IRELAND ITALY NETHERLANDS NORWAY POLAND SLOVAKIA SPAIN SWEDEN SWITZERLAND UNITED KINGDOM UNITED STATES (& REST OF WORLD) 8% 4% 3% 6% 4% 7% 6% 12% 8% 3% 1% NEWSLETTER REACH BY LOCATION United States (& rest of world) 9%
AVERAGE
LEADERBOARD
LEADERBOARD
NEWSLETTER
the Newsletter
Standard Sponsorship - Logo on
of
line and text
the email
Price €2485 per newsletter
Subscribers:
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Total
53628
E-BLASTS / MAILOUTS
We have a powerful market intelligence service that gives us the ability to send an HTML email describing your company’s products, services, latest news etc. to highly targeted decision-making individuals, using our comprehensive European Buyer and Supplier database of over 40,000 companies. All mailouts include a detailed report of total opens, unique opens, clicks, click maps and when the email was last opened.
SENT TO 1 - 5000 CONTACTS
SENT TO 5001 - 10,000 CONTACTS
SENT TO 10,001 - 20,000 CONTACTS
SENT TO 20,001 - 30,000 CONTACTS
SENT TO 30,001 - 40,000 CONTACTS
EMAIL COSTS
€1995 €2995 €3995 €4995 €5995
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CONTENT
VIDEO STATS
Impressions:
11827
In 2019 Industry Europe started hosting video on our home page for some of our key clients. After seeing the positive results , we decided to roll it out as a full service for everyone. This allows you to talk to our most-watched video footage includes video interviews held at exhibition stands, which enabled companies to promote their exhibition highlights. This feature, in practice, prolongs a company’s exhibition attendance and keeps it working long after the exhibition doors have closed.
2.5% CTR:
30 Seconds Views:
371
3 Second Views:
2488
Price per Week € 495
The price for one week includes the video to be hosted in a prime position on the homepage and to be posted across our social media. Your video will also be promoted within our new multimedia section where it will remain indefinitely, you have the option to also link the video to your press release or website.
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Email: kp@industryeurope.net
Web: www.industryeurope.com
LinkedIn: www.linkedin.com/company/industry-europe
CONTACTS
DIRECTOR OF SALES & BUSINESS DEVELOPMENT
Katarzyna Pozoga
Email: kp@industryeurope.net
BUSINESS PARTNER, POLAND
Magdalena Grzempczyńska
Email: mg@industryeurope.net
ACCOUNTS
Email: accounts@industryeurope.net
EDITORIAL OFFICE
Email: editor@industryeurope.net
ART & DESIGN
Email: studio@industryeurope.net
All rights reserved by Max Media Global Ltd
Industry Europe
110 Boundary Rd, Norwich NR6 5JE, United Kingdom
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