MADE IN GERMANY The name FELLA has been a byword for innovative agricultural machinery for over 90 years. Fresh investment from the parent company and plans for market extension spell an energetic future for the company, as Julia Snow reports.
F
ELLA-Werke GmbH is based in Feucht, near Nuremberg in the Franconia region of Germany. The company currently holds a top position in the specialist green forage harvesting machinery sector. With a comprehensive range of drum and disc mower units, tedders and rakes, FELLA has been enjoying solid growth on the world market. The company’s single location in Feucht employs 170 staff, with teams responsible for sales and
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administration, research and development as well as the assembly of all machinery. “We are very proud of the fact that our machines continue to be truly ‘made in Germany’, with all assembly and quality control taking place here in Feucht,” explains Mr Reinhard Brunner, the general manager for FELLA. In March 2011, FELLA was fully incorporated into the AGCO Corporation and as such will continue to drive forward the
specialisation of harvest technology for them. The Feucht site, near Nuremberg, was declared AGCO’s centre of excellence for green forage harvesting in Europe.
Stronger with AGCO FELLA’s strong market position has attracted the interest of the international AGCO Corporation, which is one of the world’s largest manufacturers and providers of tractors and
