Great cigar and tobacco brands

Scandinavian Tobacco Group is a global company dedicated to the manufacture and sale of quality cigars and smoking tobacco to smokers around the globe.

Scandinavian Tobacco Group (STG) was established as a new company in October 2010 as a result of a merger of the tobacco business of the former Scandinavian Tobacco Group A/S and the cigars and pipe tobacco business of Swedish Match AB (except its US mass-market cigar business). STG is the world’s largest player in the field of pipe tobacco, holds a shared no. 1 position within the world of cigars, and has a strong position within fine-cut/RYO tobacco in Scandinavia. STG is headquartered in Søborg, Denmark and has approximately 10,000 employees operating internationally. STG has manufacturing sites in 8 countries, sales companies in 13 countries, and sells its products in more than 120 countries worldwide.

STG’s leading cigar brands include Café Crème, La Paz, Henri Wintermans, Colts, Mercator, Macanudo, CAO, Partagas (US), and Cohiba (US). Leading pipe tobacco brands are Erinmore, Borkum Riff, Clan, Half&Half, and W.Ø. Larsen, and leading fine-cut/RYO brands are Tiedemanns and Escort.

Group companies

Scandinavian Tobacco Group consists of 33 companies within the manufacture, distribution and sales of tobacco products. These companies operate in 20 countries all over the globe.

The 13 manufacturing sites in Scandinavian Tobacco Group are all specialised in pipe tobacco, cigars, fine-cut tobacco, smokeless tobacco, or binders and wrappers for the manufacture of machine-made cigars. The manufacturing sites are located in Belgium, Denmark, The Netherlands, Indonesia, the Dominican Republic, Honduras, Nicaragua and USA.

The sales companies are located in Scandinavian Tobacco Group’s most important markets: Australia, Belgium, Canada, Croatia, Denmark, France, Germany, Italy, The Netherlands, New Zealand, Poland, Portugal, Slovenia, Spain, the United Kingdom and USA.

Product range

Scandinavian Tobacco Group offers a wide range of quality tobacco products within cigars, pipe tobacco, fine cut tobacco and smokeless tobacco as well as pipes.

Multi’s

Multi’s has developed and produced in store materials for STG for almost thirty years and will be proud to help STG maintain its brands’ visibility in the market in the years to come.

STG’s wide range of brands calls for both cardboard displays as well as displays made of a variety of plastics. All in various degrees of complexity and durability. Multi’s is fully equipped to supply all these variants.

Multi’s employs very short lead times as the cigar market’s dynamics demand that little time is lost between the first briefing and the actual delivery of the promotional materials.

The company’s approach to innovation and brand building rests on a strong understanding of consumers across markets and categories, and it is committed to developing its brands, concepts and products for markets all over the world. It strives to bring new designs, flavours and brands to the market every year.

Brands from Scandinavian Tobacco Group are found on all continents, on all major markets, and on several emerging markets. Some of its brands are highly internationalized, whereas others are developed to meet distinct consumer preferences in specific areas.

US acquisition

In 2011 Scandinavian Tobacco Group acquired Lane Limited, Inc. based in Georgia, USA, which has a leading position on the US market for pipe tobacco and fine-cut tobacco and also manufactures “little cigars”. Lane holds trademarks like Captain Black, Kite and Bugler.

The acquisition significantly strengthened STG’s position as world leader within pipe tobacco and gained it a leading position within fine-cut/RYO tobacco in the US. Altogether the group’s estimated annual turnover grew to approximately 800 MEUR, and sales volumes of more than 2.5 billion cigars, 2,175 tons of pipe tobacco, 3,170 tons of fine-cut/RYO tobacco, and 450 million little cigars. .

“We are very pleased to have completed the deal,” commented Anders Colding Friis, CEO, Scandinavian Tobacco Group. “With Lane we can establish a mass-market sales force in the US, which will enable us to not only expand the Lane business but also support other products within cigars, pipe tobacco, and fine-cut/RYO tobacco. Furthermore, we see great potential for the Captain Black little cigars and pipe tobacco in several markets outside the US.

Strengthened position

Scandinavian Tobacco Group had a strong first full financial year following the merger in 2010 with parts of Swedish Match. The Group realised net sales of DKK 5,472 million and strengthened its position as the world’s leading manufacturer of cigars and pipe tobacco. ”The first full financial year after the merger has been busy for STG,” said Anders Colding Friis in April 2012. ”The new and larger global organisation is up and running. Also, we have taken steps to strengthen the portfolio of strong brands, and we are streamlining our supply chain and also here realising the synergies from the merger. And, during the year, we also acquired the US company Lane, Limited. We came out of 2011 with a result that we are proud of and which confirms that the merger has succeeded in creating and strengthening a company that is world leading within both cigars and pipe tobacco.” n