From strength to strength Laxcon Steels

FROM STRENGTH TO STRENGTH

LAXCON STEELS LIMITED is a major producer of precision stainless steel products and one of India’s best known success stories. Philip Yorke traces the remarkable growth of a company that sets the industry standards, and reports on its latest achievements as well as what the future holds in store.

Laxcon Steels Limited entered the steel-making industry in 1978 when the current chairman Surender Pal Gupta decided that the steel industry in India could match or exceed the standards achieved in Europe and the USA. He therefore set about establishing a steel making company that subscribed to the best technology available and supported it with professionals who were committed to meticulous quality controls, outstanding customer care, reliability and integrity. This dedication to unparalleled quality and service has resulted in Laxcon Steels Limited growing from one small steel plant in 1978 with a capacity of 2,400 tonnes per year, to an organisation with manufacturing facilities at multiple locations throughout India, and with a combined capacity of more than 120,000 tonnes per year. The group exports its products to more than 30 countries worldwide.

A programme of continuous investment has made Laxcon Steels Limited one of the most technically advanced stainless steel manufacturers in Asia. The company utilises a wide range of the most modern steel manufacturing techniques in association with advanced monitoring processes. Its state-of-the-art machinery offers a high level of flexibility in terms of both products and capacity. Cutting-edge equipment such as spectrometers, ultrasonic testers, hardness testers, wet labs for chemical testing and physical testing are all part of the facilities at the company’s disposal. This is in addition to further quality control options that include the use of the latest radioactivity testing equipment.

Optimal quality and service driving sales

The group’s commitment to a continuous programme of investment in new technology and innovation, as well as its ability to meet the highest specifications of its customers, has gained the company an enviable global reputation. This dynamic, family-owned enterprise is out-performing other major players through its clear strategy for growth, its ultra-modern facilities and the top-drawer professional talent that has steered the company to the success that it enjoys today. Chairman, SP Gupta said, “Our exceptional investment in the latest technology has enabled us to compete favourably alongside the most advanced European and American companies.”

Staying one step ahead of its competitors both in terms of technology and consistent quality is one of the main drivers for the company’s impressive growth record. Headquartered in New Delhi, Laxcon Steels Limited of industries operates five state-ofthe-art steel-making facilities, all of which are dedicated to producing optimal quality steel products. The company’s facility at

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Edwards

Edwards is a major producer of mechanical vacuum pumps and leads the way in vacuum for secondary metallurgy in production of high quality steel. This leading market position is built on an understanding of customers’ processes and expertise in providing vacuum solutions, which are easy to integrate into existing systems. Edwards has by far the largest installed base of dry pumps in the global steel industry with a global footprint of manufacturing, sales and service.

Ahmedabad, for example, produces alloy, stainless, special and carbon steels while the group’s sister unit in the same city is focused on the production of bright bars. Delhi is the location for the group’s advanced stainless steel melting plant as well as its alloy steel melting plant. An additional facility for steel melting is to be found in the southern Indian metropolis of Chenai.

All the group’s five manufacturing plants work in concert to offer an exceptionally flexible and diverse range of products and services, resulting in a unique customer package. The managing director said, “Laxcon Steels Limited produces a wide range of grades that cater for the needs of the entire spectrum of industrial and domestic markets. With the development of new technologies we strive to make the most of the versatility of steel for the benefit of our clients.”

The group’s commercial director, Vinod Gupta added, “We will continue to improve the technologies and quality of our products and services, and to look for ways to introduce a wider range of products to meet our customer’s growing needs. For us the greatest priority is customer satisfaction. We always ensure that we do everything in our power to improve our services and to guarantee the highest possible quality product. We are focused on establishing long-term relationships with our customers. We feel that we owe our success to this approach”.

Increasing global footprint

Laxcon Steels Limited continues to see strong growth across all its five modern manufacturing facilities. However, its flagship plant, located at Ahmedabad, which trades as Laxcon Steels Ltd. is the jewel in the company’s crown, demonstrating consistent annual growth of more than 30 per cent per year. This highly regarded company specialises in the production of stainless, alloy, carbon and special steel billets, as well as forging quality ingots, rolled and forged long products and flat-rolled products. Laxcon Steels is capable of producing high-quality forging ingots up to 14.5 tonnes and round billets in sizes 150mm and 250mm. In addition, bright bars are available in a variety of thicknesses to suit a variety of applications and the company is India’s largest producer of cold-finished steel bars.

Laxcon Steels, in association with its four affiliate plants, is capturing new markets across the globe from North America and Europe to the Middle East and Asia and all the way down to Australasia. With India leading the way in fast-track growth across all its market sectors, there is tremendous potential, particularly in stainless steel production. As a key player in the steel market, Laxcon Steels Limited will continue to play a significant role in the future growth of the industry. n

For further details of Laxcon Steels Limited high-quality steel products and services visit: www.gopalgroup.com