Success cubed Haga Metallbau

Atlas cranes and excavators was founded in 1919 by Henrich Wyhausen, who began by selling construction and agricultural machinery from his local village near Bremen, Germany. He soon discovered that the machines that his customers needed were not available, so after listening to their requirements he set about building the machines himself to the precise specifications that they required. In this respect the culture at Atlas has never changed and today the company continues to produce tailor-made, robust equipment, which is designed to optimise efficiency and to meet today’s modern market needs.

Following its initial success and as the company’s reputation grew, so did its dealer and service network. Today Atlas Cranes can be found at work not only throughout Europe but also in the growth markets of the Middle East and North America. The company has also established an important subsidiary: Atlas East to cater for the eastern European market and in particular Russia.

Growing market share

Being strategically located only a short distance from Bremen Airport and with excellent road and rail connections, the company is able to offer express delivery services to Europe and beyond. In addition, its three state-of-the-art manufacturing plants are all situated within a 50km radius of each other and within a short distance of the airport and the main container terminal at Bremehaven. This is a big advantage when it comes to achieving short delivery times and competitive pricing structures.

Atlas has three modern production plants, two of which are located in Delmenhorst and Vechta. Recently the upgraded Vechta plant took over the production of the company’s “V-boom” cranes in order to relieve the production demands on the Delmenhorst plant and to provide more room for the manufacture of its individual cranes. The increasing global demand for its brick and block cranes also played a part in influencing this strategic decision.

Today the Atlas portfolio of cranes and excavators covers a diverse variety of products which range from its small, 1.2 m/t boom

crane, up to its massive 62m/t folding crane. Furthermore, thanks to a special arrangement with a leading Italian crane manufacturer, Atlas is now able to deliver even larger cranes and excavators, as a company spokesman explained, “An example of the flexibility created by the recent strategic alliance with our Italian partners is that we have just installed a very large 96m/t folding crane in the UK, which is a truly impressive truck/crane combination, and this unique product has already captured the imagination of many other European operators. We therefore see a lot of new business opportunities coming from this unique truck/ crane Atlas combination product.

“Currently our biggest sellers are our E-Crane series cranes, which come with radio remote control as standard and offer a very attractive cost/performance ratio package. Our special V-boom cranes for brick and block handling are designed for operations mainly in the Middle East where the environmental conditions can be quite challenging. We are proud to say that in this region we are the market leaders with our 250V and 300V crane models.”

The Atlas V-Crane series cranes offer long reach and fast working cycles and are equipped with a unique brick and block clamp, making them particularly efficient and effective special purpose machines. Atlas is also seeing a big increase in demand for its V-boom cranes in the Canadian market where they are mainly used for foundation work and the handling of large dry-wall sections. One of its latest models is its 440 VCS, which has been designed for the North American market. It offers an unparalleled outreach of up to 22 metres, at which point the crane is still capable of lifting 1000kg. This model is the most powerful and effective long-reach V-boom crane ever produced by Atlas, and stability is guaranteed via its 7.4m-wide stabiliser beam configuration.

Innovation and reliability driving sales

In keeping with its reputation for innovation and reliability, Atlas has recently launched its latest 186.3V model crane to the German market. This is available in a variety of boom lengths and it has a wide variety of equipment designed to enable the operator to obtain the optimal combination for any specific task.

The company’s innovative solutions are not confined to its top-selling cranes but also to its truck-mounted and stationary-mounted products. These are mostly used in industrial plant applications. For example, they are used to feed conveyer belts or to pick up obstacles from crushers. However, the greatest growth opportunities according to Atlas are to be found in its products designed for recycling and waste handling, as recycling becomes a more important feature of everyday life.

At the IAA Commercial Truck Show, taking place in Hanover, Germany, later this year, Atlas will be showcasing many of its latest innovative products. The IAA show is the most important trade fair for material handling, transportation and logistics, and Atlas are preparing to launch a new addition to one of its ‘3 crane series’ with some ground-breaking technical improvements in terms of safety and stability monitoring. On its extensive stand at Hanover, Atlas will also be showing its latest trucks and a minimum of six cranes, in addition to some stand-alone cranes and a range of new, hightech accessories. n

For further details of Atlas Cranes’ innovative products and services visit: www.atlasgmbh.com

Hörmann Automotive Eislingen (HAE) GmbH focuses on the design and manufacturing of reservoir and flap systems for the automotive industry.

At our 8,000 square meter factory, a skilled and specialized workforce of approximately 60 people performs highly precise work manufacturing fuel tanks and hydraulic reservoirs, body parts for buses, construction machinery, agricultural machinery, and flap systems for touring coaches.

Using cutting-edge technology such as punching/nibbling, laser cutting, bending, pressing, robot welding, and our in-house powder coating system enables us to produce high-quality products in small to medium batch sizes and according to specific customer requirements. Delivery is made just-in-time or just-in-sequence into the customer’s production line.

HAE also provides comprehensive design and development consultancy. Products are designed either in co-operation or in consultation with our customers, or HAE manages the entire process; our customers benefit from design and cost optimization. HAE’s high-performance culture has made us one of the leading system suppliers for many renowned utility vehicle manufacturers.

HAE. We manufacture the components you need.

Hörmann Automotive Eislingen GmbH Industriestr. 5, 73054 Eislingen / Fils, Germany T: +49 (0) 7161 98448-0 | F: +49 (0) 7161 98448-76 | E: info@ha-eislingen.de www.eislingen.hoermann-automotive.com