The engine for success MAN Truck & Bus

wonderfully fresh until the consumer wants to cook it. Here at Findus we are committed to sharing the benefits of frozen products as they are sometimes seen as ‘second to fresh’ whereas actually they can be tastier, healthier and often cheaper. Our corporate policy ‘Vision Zero’ also plays a part in this as it highlights our work towards delivering products without additives. Also, our frozen food is without preservatives since freezing is the natural way to preserve food. We’re bringing this message to the consumer to make sure that frozen food products get the credit they deserve.”

The cost-effective benefit of buying frozen food is also clearly evident when it comes to the reduced waste. With Sweden ahead of even the wasteful UK when it comes to throwing away food, the message from Findus is clear – frozen food is not only often cheaper to buy in the first place but it is also very effective in reducing food waste as you only cook what you need and keep the rest frozen. “Frozen food represents great value – you can happily store food in your freezer for 12 months when you know it has been frozen as soon as it was caught or picked. We are also careful to manufacture our ready meals and ready-to-cook prepared frozen products just as you would at home – our mashed potato for example is just potatoes cooked in hot water with a little salt, then mashed with

butter and milk. So we help our consumers save time while giving them complete peace of mind that we’re giving them food that’s just as nutritious and carefully prepared as if they’d made it themselves.”

Positive outlook

With Findus Sverige experiencing a challenging market during the global economic downturn, it is confident that the steady increase is set to continue, particularly as the company has a concerted effort in its marketing to highlight the cost and nutrition benefits of frozen products. While the FMCG sector in general has seen issues, the company’s more recent introductions to its portfolio address the current demands of its customers, such as more oneportion meals and additional lighter choices. n

THE ENGINE FOR SUCCESS

MAN Truck & Bus AG is the largest company in the MAN Engineering Group, and a leading global provider of commercial vehicles and advanced transport solutions. Philip Yorke reports on a company that continues to excel in all aspects of its commercial operations, as well as in the recognition given to its global suppliers and partners for outstanding performance and service.

Founded over 250 years ago, MAN remains a potent global force in the development and manufacture of commercial vehicles, engines and automotive engineering solutions. The multinational group has a workforce of more than 53,000 people worldwide, and in 2013 recorded sales of over €15.7 billion. MAN is a leading global supplier of trucks, buses, diesel engines, turbo-machinery, special gear and power-train units. Today the company’s diverse corporate divisions hold leading global market positions throughout the world. The strategy pursued by the MAN Group aims to create sustainable enhanced value in its fastgrowing business areas of commercial vehicles and power engineering products.

MAN Truck & Bus AG is the largest company in the MAN Group and is based in Munich, Germany. It is also one of the world’s foremost companies in the supply of commercial vehicles and transport solutions. MAN produces trucks with gross weights ranging from 7.5 to 44 tons, as well as heavy-duty special-purpose vehicles with gross weights of up to 250 tons. In addition, it manufactures city and inter-city buses and coaches, as well as diesel and natural gas engines. MAN Truck & Bus AG has four state-of-the-art production facilities in Germany, as well as other extensive modern plants in Austria, Poland, Turkey, Russia, South Africa and India.

In recognition of excellence

In order to maintain its pole position in the commercial vehicle industry, the company relies upon its extensive network of efficient, innovative and reliable suppliers and partners. A company spokesman told Industry Europe, “Together with our suppliers and partners, we

are constantly seeking to improve our hightech products and services. By implementing new technologies and cost-effective management systems, we are laying the foundation for our future joint success with our suppliers and partners. In close cooperation with our suppliers we develop strategies for optimising compliance with environmental requirements and energy efficiency, as well as embarking upon joint-innovation projects and the production of future ‘technology road-maps’.

“Our ongoing success is based upon the collaborative efforts of our selected suppliers and partners. As a company operating on a global scale, we exploit the opportunities available on the global procurement markets and we assume global social responsibility on a local level. This means that we comply with the applicable local laws, respect fundamental ethical principles and carry out our business operations sustainably at all times. In line with this strategy, we expect our suppliers and partners to behave responsibly at all times also, and adhere to the ‘MAN Code