wonderfully fresh until the consumer wants to cook it. Here at Findus we are committed to sharing the benefits of frozen products as they are sometimes seen as ‘second to fresh’ whereas actually they can be tastier, healthier and often cheaper. Our corporate policy ‘Vision Zero’ also plays a part in this as it highlights our work towards delivering products without additives. Also, our frozen food is without preservatives since freezing is the natural way to preserve food. We’re
bringing this message to the consumer to make sure that frozen food products get the credit they deserve.” The cost-effective benefit of buying frozen food is also clearly evident when it comes to the reduced waste. With Sweden ahead of even the wasteful UK when it comes to throwing away food, the message from Findus is clear – frozen food is not only often cheaper to buy in the first place but it is also very effective in reducing food waste
as you only cook what you need and keep the rest frozen. “Frozen food represents great value – you can happily store food in your freezer for 12 months when you know it has been frozen as soon as it was caught or picked. We are also careful to manufacture our ready meals and ready-to-cook prepared frozen products just as you would at home – our mashed potato for example is just potatoes cooked in hot water with a little salt, then mashed with
