Focus on Germany Allan Hall reports from Berlin

A NEW LOOK FOR BRAUBEVIALE

BrauBeviale is the world’s most important capital goods exhibition for the beverage industry in 2014. The exhibition takes place in Nürnberg from 11–13 November and is presented in a new outfit: The some 1300 exhibitors and approx. 33,000 trade visitors can look forward to a completely revised exhibition concept and supporting programme. Small and medium enterprises and global players profit from the extensive spectrum of raw materials, technologies, logistics and marketing ideas, but the event also focuses on international beverage trends. The exhibition is convincing with its popular mix of professional presentation and personal contact in a friendly atmosphere.

Trend topic at this year’s BrauBeviale: ‘Culture of Craft Brewing’, being pushed by the honorary sponsor of the exhibition, the Private Brauereien Bayern (Bavarian Association of Private Breweries), and the European Beer Star Award, which has had its exhibition home at BrauBeviale since 2004. The highlights include the presentation of the awards for 2014, free tastings accompanied by sommeliers in the Craft Beer Corner, the Tour of Exhibitors with solutions specifically for craft brewers or the European MicroBrew Symposium the day before the exhibition. Jim Koch, founder and managing director of the Boston Beer Company, will open the exhibition in BrauBeviale’s stylish new forum.

At the BrauBeviale Forum top names and top themes in enthralling presentations and discussions connected to beverage manufacture and marketing invite visitors to stay, listen or join in the discussions.

PET@BrauBeviale makes clear that PET also offers attractive solutions for small and medium enterprises. The market-orientated PETnology concept ‘connecting comPETence’ with PETarena and Packaging Wall of Excellence takes place for the first time in 2014. The event starts with the two-day international PETnology Congress, which takes place immediately before the exhibition.

For more information please visit www.brau-beviale.de/en