Sparkling results S.Pellegrino

SPARKLING RESULTS

S.Pellegrino is part of the Nestlé Group and is the leading Italian producer of mineral water. The company is also a major player in almost every other area of the soft drinks market. Philip Yorke looks at a company that continues to enhance its brand image and the strategy behind the launch of its limited edition products.

S.Pellegrino was founded in Italy in 1899, bottling water from the bottom of the Alps in northern Italy. The business was expanded and diversified over the years and today is comprised of seven mineral water brands. This is in addition to many other beverage products such as fruit drinks and iced tea. In 1998 S.Pellegrino merged with Nestlé, a move that has allowed it to build upon its success and become a truly international iconic brand.

Its current product portfolio includes: Sanpellegrino, Aqua Panna, Levissima, Nestlé Vera, San Bernado, Recoaro and Pejo, all of which are mineral water brands. In addition, the company has the Aranciata Sanpellegrino orange drink, and sparkling drinks such as Chino Sanpellegrino, Vera and Limonata, as well as numerous other soft drink varieties. The extensive Sanpellegrino product range is designed to suit every consumer’s taste and lifestyle. All Pellegrino’s products undergo stringent tests as stipulated by EU regulations and the company commits significant resources to research, which is focused on innovation and the continuous improvement of its products.

For many years the group has also been actively pursuing a process of socially responsible principles in terms of employing environmentally responsible logistics, energy saving, water conservation and attention to consumer needs as well as to its own staff.

Focus on fine dining

Served on the best tables around the world, S.Pellegrino sparkling natural mineral water is acknowledged as the perfect beverage for lovers of fine dining worldwide. Its distinct style and taste have

made it an icon of fine living and the mountain springs that are the source of its products have been visited since the 13th century. In fact in 1509 Italy’s most famous artist and inventor, Leonardo Da Vinci, took a trip to see the springs.

In recognition of its important place in international dining circles, the annual fine dining event in Switzerland for gourmets is back. Eight top chefs will participate in the 2015 grand event including Massimo Bottura from Osteria Francescana, David Scabin from Combal Zero, Diego Munoz from Astrid Gaston Casa Moreyra, Andreas Caminada from Schauenstein, Mauro Colagreco from Mirazur, Sven Elverfeld from Restaurant Aqua and Rasmus Kofoed from Geranium.

With a total of 25 Michelin Stars between them, all of these chefs have been featured in ‘The world’s 50 best restaurants’, a list sponsored by S.Pellegrino and Acqua Panna.

Grand debut

S.Pellegrino recently launched its new magnum bottle, which is due to make its grand debut on the tables of some of the world’s finest restaurants. Its champagne-like shaped bottom captures the sparkling essence of S.Pellegrino in an exclusive 150cl bottle. Opening the new magnum bottle unleashes a unique blend of minerals with the ability to complement the finest foods and the greatest wines.

In another marketing ‘first’, the company has also unveiled its new special edition bottle, which is dedicated to Vogue Italia. The bottle has been created to celebrate the worldwide partnership of these two proud ambassadors of the Italian style and art of living. This partnership will also herald the occasion for Vogue Italia to play a vital role in the upcoming S.Pellegrino Young Chef 2015 competition. The young chefs will be judged by an international panel of food connoisseurs, whilst the editorial staff of Vogue Italia will choose the most talented designer.

Expo 2015

S.Pellegrino has also announced that it is going to become the official ‘Water Partner’ of Italy’s 2015 Expo, establishing yet another milestone in its long and proud history. For this occasion, a special edition bottle of S.Pellegrino will be distributed in over 80 countries worldwide.

In a separate event, S.Pellegrino celebrated the 68th Cannes Film Festival and welcomed leading film directors and Michelin star chefs to its exclusive dining table. As official partners of the Cannes Film Festival since 2010, the red star bottle was redesigned as a special festival edition to add sparkle to official lunches and celebrations at the festival.

Zest for life

The unique recipes created by S.Pellegrino have a quality and freshness that surpasses all others. With the unique combination of zesty lemons and aromatic mint, the company’s ‘Limone e Menta’ has two flavours that capture the relaxing atmosphere of the Mediterranean. Another unmistakeable taste can be found in the company’s ‘Chinotto’ made from oranges grown around the foot of Mount Etna Volcano. It has a unique flavour and is amber in colour with an unmistakable taste that is soft, full and round with a delicate finish of bitter and fruity notes.

In another unique recipe, the sweetness of orange marries with the delicious flavour of prickly pear in a sparkling beverage made with cactus fruit and orange juices. Limonata is also zesty and lemony on the palate and rich in the real juices of ripe lemons from southern Italy. n

For further details of S. Pellegrino’s unique sparkling beverages visit: www.sanpelegrino.com