Power your future! Aksa Power Generation

POWER YOUR FUTURE!

Leading Turkish power generator manufacturer Aksa Power Generation is well known for creating high quality, environmentally-friendly generators with low noise levels and lower fuel consumption. Emma-Jane Batey spoke to marketing manager Ergun Yilmaz to find out more.

Founded in Turkey in 1968, Aksa Power Generation is today listed 175th on the Turkey Fortune 500. Initially manufacturing electric motors for the automotive industry, Aksa Power Generation produced its first generator in 1984 and, soon after, began specialising in machines for the supply of electrical power.

Incorporated in 1994 under the Kazanci Holding umbrella, Aksa has been the domestic market leader in power generation for nearly 20 years and is among Turkey’s largest industrial companies and exporters. Marketing manager Ergun Yilmaz spoke to Industry Europe to explain how the company has grown and developed. Mr Yilmaz said, “Aksa Power Generation is one of the leading brands in our field and our capacity for rapidly responding to the needs of our global customers, together with our extensive range of gasoline, diesel and natural-gas powered generators, is what has helped us gain this position over 20 years. We totally understand our customers’ priorities and, thanks to our huge global network of sales and support services, we can promise our customers that we’ll always be there for them.”

Technology leader

Aksa Power Generation’s state-of-the-art manufacturing facilities cover a 20,000m2 closed area in Istanbul, a 100,000m2 closed site in Changzhou, China and a further facility in Lousiana, USA. Furthermore, another facility in China is planned for the near future as Mr Yilmaz explained, “We have started on the construction of a new auxiliary manufacturing site in Changzhou which will add a further 40,000m2 to our capabilities there. This has been a major investment for us and we will certainly maintain this programme with further investments in our operations in the time to come. We are continually evaluating investment opportunities. At Aksa, we always aim to keep pace with change in the most rapid and extensive manner as this is what enables us to assert our difference and to help to take Turkey into a position of technology leadership in the generator industry.”

Investment, coupled with a respect for innovation and development, is certainly yielding results for Aksa Power Generation. In 2015 the company was awarded with Doosan Engine’s ‘best customer’ award,

Ergün Yılmaz Aksa Power Generation marketing manager

it received first prize in the New Market-Market Diversity ‘export stars’ and has also gained the ‘export stars’ award from the Istanbul Minerals and Metals Exporters Association. Mr Yilmaz continued, “We are very proud to have won these awards, especially as we take great care in the customer service we offer to all our global customers. Aksa Service provides our customers with the best after sales service thanks to our 85 service points across Turkey and our 300 dedicated technical service employees. We’ve also got an extensive spare parts stock and a 24/7 continuous after sales service. Furthermore, we offer our service in all of the countries to which we export our generators and we have regional directorates in all the continents of the world, as well as regional service points in all territories.”

Around the world

That’s pretty impressive given that Aksa Power Generation exports more than 50 per cent of its products to over 160 countries worldwide, supported by its 12 global offices and 75 sales points. Mr

Yilmaz added, “We have our own offices in the UAE, Algeria, China, the UK, Iraq, the US, Kazakhstan, Russia, Singapore, Ghana, South Africa and Vietnam, as well as maintaining our activities in more than 100 other countries with our network of distributors. Aksa Power Generation also provides rental activities, which is Turkey’s largest fleet of rental generators and rental mobile generators. There is also our AGRP (Aksa Global Rental Power) division, which offers an IPP concept in mobile power plant platform with capacities ranging from 1MW to 150MW. AGRP provides fast-track solutions to urgent needs for short- to medium-term power needs in any region of the world.”

Such a respected global power partner is bound to work with some of the world’s biggest names, with Aksa proudly partnering with John Deere, Mitsubishi, Volvo, Doosan, GM, Perkins, Mecc Alte and Stamford. Mr Yilmaz noted, “Many of our customers are among the leading manufacturers in their field. We are proud to work with such respected partners over more than 20 years.”

This positive attitude, coupled with an extensive high quality product portfolio of power generators, is what will ensure that Aksa’s success continues. Mr Yilmaz concluded, “Our target is to maintain the strikingly strong acceleration that the Aksa Power Generation brand has shown in recent years. We aim to increase our export figures to $1billion by 2023 and to become one of the top three manufacturers in our global market.” n