Premium windows for europe Vetrex

prEmium windows For EuropE

Vetrex is Poland’s leading producer of premium class windows, doors and façade systems. It is a part of the LIEBOT Windows and Façade Group and this year it celebrates its 20th anniversary. Dariusz Balcerzyk reports.

Vetrex, a company from Rokitki, near Gdansk, offers PVC and aluminium windows and doors, as well as façade systems. “We have been producing windows for 20 years. During this time, thousands of investors and clients have trusted us and we have not disappointed them,” points out Daniel Malinowski, Vetrex vice-president.

The company was founded in 1997 and was initially involved in the production of windows for the local market. However, its dynamic sales growth has resulted in the rapid development of the company. In 2002, it purchased 3.5 ha of ground in Rokitki, built a new production hall and offices, and finally moved there in 2004. Since that time, Vetrex has grown enough to offer its products all over Poland. It currently employs 350 people and its daily production capacity is estimated at more than 1000 window units. In 2016, its total annual sales exceeded PLN 100 million (approx. €24 million).

“The economic crisis that took place in Europe in 2008 has made us more aware of the need to strengthen our brand. After doing a lot of market research we decided to focus on the premium woodwork segment. This, in turn, resulted in the need to introduce a new quality

of product, as well as providing a higher level of support for our partners. Over the next few years we have built a strong network of authorised dealers, which currently counts 80 points throughout Poland,” explains Mr Malinowski.

Important part of the group

This development was noticed by the Liebot Group from France, Europe’s largest producer of windows, doors and façades, which was looking for partners to develop its foreign sales. The Liebot Group consists of manufacturers specialising in providing woodwork solutions of the highest quality. It achieves revenues of €510 million, and employs people in France, Poland, Spain and Italy.

“We have thoroughly explored the Polish market and have chosen Vetrex because of its well-established market position, the quality and technological sophistication of its products, and the client trust it has built up over the years. We are also impressed by its transparency and its consistency in achieving its goals, resulting in the creation of a true European premium brand,” said Bruno Leger, CEO of the Liebot Group, in 2014.

“We gained an investor and at the same time a strong partner with whom we can see greater opportunities to expand our offer and improve our products,” adds Mr Malinowski. “The long tradition and prestige of the group obliges us to continuously increase standards. At the same time, being a part of the consortium we can dynamically develop and access breakthrough technologies.”

The company’s exports account for about 30 per cent of total sales, and are growing steadily. In the coming years, they should reach 50 per cent. Germany and Italy are Vetrex’s main foreign markets, followed by the Scandinavian countries, Luxembourg, Belgium, Switzerland, France

Landsberg

landsberg cooperates with many joinery manufacturers from all over the country, but since 2000 we have enjoyed a particularly strong collaboration with Vetrex as a supplier of steel reinforcements. our strengths as a supplier include our excellent quality standards, wide assortment and the rapid delivery of our products. Working closely with Vetrex is part of our strategy to focus more on customer needs and improve our service level. We continuously increase our technical competences and thanks to our cooperation with companies like Vetrex we have implemented over 500 technologies for all window systems as well as for ventilation, construction and more besides. Furthermore, in response to customer demand we have established a large, modern warehouse which enables us to quickly deliver the necessary steel reinforcements to our customers.

P.P.U.H. PROFIL Jerzy Sowiński

P.P.u.H. PRoFIl Jerzy Sowiński is a company that specializes in a production of window and door joinery accessories. We own a molding workshop for the production of injection molds. We support the european manufacturers of window and window profiles, mainly in Germany, Slovakia, Spain, and Croatia. We are constantly expanding on new markets, recently trying to reach such eastern european markets as Romania. We are an official supplier of: RoTo-FRANK, SAlAmANDeR-WINDoW AND DooR.

our main products are: mechanical joint blocks (fixed/movable), glazing bridges and flat packers, door threshold switches, run-up blocks (clips) and sliders, weld corner inserts, drain hole covers.

our experienced and specialized employees along with high quality of our products and services are the qualities that distinguish us from the competitors. Since 1994, many customers from Poland and abroad have trusted us. Through all these years, the attention shown to the aesthetic aspects of our products and to the products’ quality, as well as to the customer’s satisfaction has been our highest priority. Given the continuous changes that occur on the domestic market and abroad, we have implemented the ISo 9001-2009 modern quality management system.

and the Netherlands. “We do our best to properly plan our presence on foreign markets. Recently, we have established two local companies in Germany and Italy, each with separate sales structures. We adjust our offer to customers’ expectations, which are specific for each country: e.g. in Poland and Germany energy-efficient products make up 80 per cent of our sales, while coloured doors and windows, as well as renovation windows, are popular in Italy, and windows with monoblock frames are particularly popular in France,” explains Mr Malinowski.

At the cutting edge

Vetrex windows and doors are at the leading edge of energy-efficient systems. Meeting the European standards, Vetrex’s offer has the most laboratory-tested constructions. All its windows and doors are subject to specialist tests in notable research units, such as the Window Research Institute IFT Rosenheim and the Construction Research Institute in Warsaw, supervised by the Minister of Infrastructure and Construction. The company owns a professional laboratory with a chamber to test extra-large woodwork constructions.

Vetrex products are made using the most advanced technology. The factory is equipped with fully automatic lines for the production of PVC woodwork, which includes cutting and machining centres for PVC profiles and 4-head welding machines cooperating with milling and cleaning centres; it has a modern line to produce aluminium woodwork with a numerically controlled machining centre for aluminium profiles.

“We do not compromise on quality: we collaborate only with the best suppliers and we are focused on long-term cooperation, in which a low price is not the main factor for us,” points out Mr Malinowski.

In its 20th year of business, Vetrex is optimistic about the future: its sales network is growing, new products are being introduced, and the construction of a new factory has been finished; starting the next year, very modern doors will be produced in that factory. This is a good starting point for another 20 successful years in business. n

www.vetrex.eu