A taste of traditon Szubryt

a tastE oF tradition

Szubryt Meat Processing Plant, a company from Chełmiec, Poland, Szubryt Meat Processing Plant, a company from Chełmiec, Poland, produces a range of cold meats which are well-known for their produces a range of cold meats which are well-known for their unique highlander’s taste and the highest European quality standards. unique highlander’s taste and the highest European quality standards.

Szubryt is located among the green hills of Beskid Sadecki (a mountain range in the Western Carpathians, south-eastern Poland), close to the place where the Poprad and Dunajec rivers merge together.

“We have made cold meats in this region for more than 20 years. Since the very beginning we have been listening to the opinions and suggestions of local customers, and at the same time cherishing the best traditions of meat production in our region,” says Mr Zbigniew Szubryt, the company’s founder and president. “Using the unique technological process based on real smoke chambers and excellent drying of wood, as well as on machine-free curing and meat manual cutting, we can proudly say: ‘yes, this is a taste of the highlander’s tradition’.”

experts in traditional products

Like many other companies, Szubryt started as a small concern. After some time it managed to purchase a plant in a nearby village and this was thoroughly modernised. However, the company’s rapid development and its success made it necessary to build a new plant in accordance with the European standards. Now, this plant is also undergoing considerable expansion and modernisation with new warehouses, new machines, and a new packaging department.

The company employs more than 900 people. It makes more than 200 types of cold meats, 20 kinds of ready meals and more than 20 tinned meats, both in glass packaging and cans. Daily production is estimated at 60 tonnes of cold meats, which puts it at the forefront of domestic meat producers.

It is worth noting that Szubryt is a local leader in the ‘traditional’ products market, which means meat must be produced in a very particular way. “This is not easy, when it comes to industrial scale production. Many processes, such as cutting, smoking in traditional chambers with beech smoke from whole wood or final immersion meat curing, require time and the manual work of many hands. We are constantly looking for qualified employees and we will need more in the future because quality is our priority; manual production gives us a competitive advantage and helps our products stand out,” explains Mr Szubryt.

The health factor

Thanks to its extensive knowledge and many years of experience, Szubryt adds natural spices in perfectly balanced proportions as this is the main factor affecting the final taste of the product. Furthermore, because spices are natural products this ensures that no harmful substances are produced during smoking.

Traditional smoking is a process that is compatible with the craftsmanship and knowledge of local producers. It includes drying, natural smoking, and roasting with baking. “We are uncompromising in our dedication to using no chemical substitutes. We smoke on live fire, with hardwood; wood is seasoned and subjected to a stringent humidity measurement; the smoke resulting from the burning then gives the meat a perfect aroma, protects it from bacteria and preserves it. It may look like we make the same as the competition but, in fact, we make it much tastier, better and basically by hand. Is this a faster way? Certainly not,

but faster means that you use chemicals, which we have limited to the necessary minimum,” says Mr Szubryt.

Traditional products are the company’s flagship. On the other hand, modern society’s increasing concern with health issues means that cold meat with no preservatives is an increasingly popular choice. Healthy products are sought after and appreciated – and Szubryt has a lot to offer. The entire series of Naturali products, for example, is clear proof that ‘popular’ does not necessarily mean ‘cheap’.

The company also cares about the careful selection of suppliers and business partners. “We work particularly well with domestic, local suppliers of spices and production materials. Companies such as Supravis Group or MAS-POL Kielce, or Nomax or Promar are our important partners that we strongly recommend. Polish companies are already at a world-class level in terms of service and collaboration, and this can be felt at every stage of the business,” confirms Mr Szubryt.

mr Zbigniew Szybrut – Founder and mr Zbigniew Szybrut – Founder and president of the Board of Zm SZuBRYTpresident of the Board of Zm SZuBRYT

Ready for the european markets

So far exports do not represent a large share of the company’s sales as the domestic market is very demanding. However, Szubryt is looking forward to developing exports, since the plant extension is already in a very advanced stage.

“By the end of the year, we would like to launch a new department for confectionery and one of the most modern meat slicing departments in Poland. As for new product launches, I cannot reveal more information because it should be a surprise for our consumers. I can only promise that our future products will be as usual exquisite, natural and devoid of unnecessary chemicals. Healthy and tasty food is our mission now and in the future,” concludes Mr Szubryt. n

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