On-the-button Farmtrac Tractors

Farmtrac Tractors of Poland has launched a unique service for customers worldwide. Philip Yorke reports on a company that now leads the field in tractor design and customer service.

ON-THE-BUTTON

Farmtrac Tractors Europe is one of the leading producers of agricultural tractors in Europe and Asia. Founded in 2000 in Mragowo, Poland, Farmtrac today is among the world’s leading manufacturers of agricultural tractors. Over 20 types of tractors are currently manufactured in Poland as well as in India. The European customers for these tractors are well-known brands that include ZF, Bosch, Perkins, Carraro and MITA and many others. All the machines have European certifications that meet the highest European standards. Today the ‘Escorts Group’ of India owns 100 per cent of Farmtrac Tractors Europe and is a leading engineering conglomerate operating in the high-growth sectors of Agri Machinery, Material Handling & Construction Equipment and Railway Equipment. The Group has earned the trust of over five million customers by way of product and process innovations over the seven decades of its existence. ‘Escorts’ endeavors to transform lives in rural and urban areas by leading the revolution in agriculture mechanisation.

Care around the clock

Farmtrac tractors recently announced that the company has launched a new feature called the ‘24X7 Care Button’ for customer service on its entire range of Powertrac and Farmtrac tractors.

Now, all customers can simply press a special button on their tractor any time of the day or night for technical help and receive a call back from a trained Company Engineer within 2 minutes. The company claims that this way they can always remain in direct touch with their customers and provide immediate assistance if and when the need arises.

Speaking on the launch, CEO of Escorts Agri Machinery, Shenu Agarwal, said, “Escorts intends to create new benchmarks in Customer Service with launch of the 24X7 Care Button. Our tractors operate in far flung areas of this vast country. The livelihood of our customers depends on their tractors. In peak season, they cannot afford to lose even a single day of a tractor’s work. If anything goes wrong, it is our duty to provide immediate assistance. We are investing in a large fleet of Mobile Service Vans and Bikes at our dealerships so quick doorstep service is provided to the customer in case of any need.”

Factory-fitted now on all Powertrac and Farmtrac tractors, the device contains a speaker phone, a microphone and a specially designed SIM card, which helps Escorts maintain a direct, two-way contact with the tractor and the customer. This unique feature is supported in the back-end by a multi-lingual, round-the-clock call centre. Once the button is pressed, the customer receives a call back in a matter of a few seconds, and company’s trained engineers provide instant online assistance.

If for some reason the customer is not contactable on his mobile phone, a call can be made directly to the tractor through the device’s own SIM, speaker and microphone. If needed, the company’s engineer can dispatch trained staff from a nearby company dealership to a customer’s doorstep at the appointed time. The loop is closed once customers confirm that their problem is resolved to their complete satisfaction.

Hi-tech showcased at EIMA

Farmtrac recently announced the launch of a new range of FT 6080 Pro and FT 6090 Pro Farmtrac tractors in 80 & 90 HP category. This was done simultaneously in Italy and Mexico at EIMA, the International Exposition of Machinery for Agriculture and Gardening, Bologna, and also at Expo Agroalimentaria Guanajuato, Irapuato, respectively. Aligned to Farmtrac’s pedigree of classic, simple and efficient farm machines, these new FT 6080 Pro and FT 6090 Pro

tractors are technologically superior and offer unrivalled value for money for farmers worldwide.

Custom manufactured, Farmtrac FT 6080 Pro & FT 6090 Pro tractors are cost-efficient, high-end machines with on-board stateof-the-art technology. These tractors offer the competitive edge of unchallenged fuel economy backed by zero RPM drop in engine, lifting capacity up to 3,000 kg, cold start ability at -15˚ C and special features for paddy cultivation.

Speaking on the occasion, Ravi Menon, Chief Executive Officer, Escorts Agri Machinery, said, “Our brand Farmtrac has always aimed at providing farmers with advanced agricultural equipment, which have the best value for money. With our new Global Transformation Vision 2020, we wish to change the way farmers globally perceive farming, by producing tractors with value proposition of fuel efficiency and cost-effectiveness.”

Rajiv Wahi, Head – International Business, Escorts Agri Machinery, elaborated further saying, “The new range of Farmtrac tractors is positioned to fill the often-perceived market gap in the category. We have strengthened our global networks to effectively cater to farmer demands in newer geographies. With the Farmtrac product range, we aim to provide a Simple, Classic and Efficient range of Tractors to farmers in Europe and America.”

The company also showcased ‘FarmPower’, its new venture in the farm implements market. FarmPower implements will serve as a solutions provider as they will assist farmers in achieving better farm practices. FarmPower includes products that help farmers at all levels of farming from land preparation to post-harvest activities. These implements are designed to increase productivity levels at every stage of farming activity. For further information about Farmtrac tractors and their latest innovative products and services visit: www.farmtrac.com n