13 minute read
FUN & GAMES
WHY IS IT SO?
Explaining design innovations from everyday life you may have missed.
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The pen lid
While you may have attempted to whistle through your pen lid either at school or in the office, this isn’t the function of the hole in the top or why it was introduced. It did, however, come about because of our tendency to put pen lids in our mouths, and was designed to stop children in particular from choking should they accidentally swallow it, with the hole preventing suffocation.
The can ring-pull
The primary function of the ring-pull on a can of fizzy drink is to open it, and that’s all right? Wrong. The reason there is a hole in the ring pull isn’t just to allow more purchase when opening it, it was actually designed and implemented to turn around and double up as a straw holder so you can enjoy your drink with greater ease.
That odd piece of fabric with an item of clothing
How often do you get a new shirt or blouse and it comes with a puzzling square of spare fabric? Many of us live our lives believing this is used to replace any holes, rips or tears in the clothing and this is its secondary use. However, you might not have realised it’s actually there so you can test washing the fabric with your chosen conditioner and temperature to ensure it isn’t damaged before you wash the item of clothing itself. Wooden clothing hangers
Another design innovation that may no longer be in wider use, but the original wooden clothing hanger was made using Cedarwood. Why? Cedarwood was a natural bug repellent and helped protect clothes from hungry moths.
The car fuel gauge
When we start out driving we may spend a lot of time looking at our car fuel gauge, usually due to it being illuminated a lot of the time. We also spend as much time when first driving a car pulling up to the pump and then realising the fuel cap is on the opposite side. What you might not have noticed is that the majority of cars have a little arrow pointing at the fuel pump icon to indicate which side it is situated.
Computer keyboards
You’re probably sat at a computer right now. Check out the F and J keys. See those two little ridged lines? They’re there so that touch typists can find their place on the keyboard without having to look.
The shirt
Even the simple shirt has seen innovative design developments over the years. Ever wondered about that random loop between the shoulder blades? If you don’t have your moth repellent cedarwood clothes hanger to hand, this loop allows you to hang the shirt by a peg without creasing it.
TEABREAK TRIVIA
1 Which is the most abundant element on earth?
2 What was the original name for the Australian dollar when plans were announced for it to replace the Australian pound in February 1966?
3 … and who was the federal treasurer who insisted on the name change to the Australian dollar?
4 Which rocking Nobel Prize winner was born Robert Allen Zimmerman on 24th May 1941 in Duluth, Minnesota, USA? 5 What is the world’s tallest building?
6 And which is Australia’s tallest?
7 Which swimmer holds the record for the most Olympic medals?
8 Which Australian state is home to the Big Bogan?
9 Which iconic movie set tool was invented in 1930 by Frank Thring Sr of Efftee Studios in Melbourne?
10 How many roads must a man walk down?
FORTHCOMING EVENTS
AMX ADVANCED MANUFACTURING EXPO
13-15 May 2020, Sydney Showground
www.advancedmanufacturingexpo.com.au
ARBS 2020
19-21 May 2020, Melbourne Convention & Exhibition Centre
www.arbs.com.au
WORKPLACE HEALTH & SAFETY SHOW
27-28 May 2020, Melbourne Convention & Exhibition Centre
www.whsshow.com.au FOODPRO
5-8 July 2020, Melbourne Convention & Exhibition Centre
Foodproexh.com
ENERGY NEXT
14-15 July 2020, Sydney International Convention Centre
www.energynext.com.au
CEMAT AUSTRALIA
14-16 July 2020, Melbourne Convention & Exhibition Centre
www.cemat.com.au
MAKE A BOLD STATEMENT FOR 2020
With Australian manufacturing sitting at the crossroads between growth and contraction, what better way to make a bold statement of intent than to join us in the April/May 2020 edition of Industry Update.
The issue is an important one, looking ahead to the biggest shows of the year with our previews for the all-new Advanced Manufacturing Expo in Sydney, as well as the Workplace Health & Safety Show in Melbourne.
We’ll also be taking our annual in-depth look at the latest Welding and Cutting Technologies, putting Pollution Control in the spotlight, and checking out the latest developments in Industrial Lighting.
There’s also our annual special feature devoted to Machine Building, bringing together all the latest developments in mechanical hardware and control and automation technologies.
And in the second of our regional features, we’ll be putting Queensland’s manufacturing industry under the spotlight.
Add in all our regular features on Business and Finance, Waste Management and Environmental Matters, Industry Politics, Security, and Workplace Safety, and you have a magazine that we’re confident everyone will want to read.
So, make your statement and come and join us by calling Scott or Glyn about advertising on 02 9439 1288.
Or send your editorial to editor@industryupdate.com.au.
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Tim Webster Australia’s National Icon and News Presenter (Channel Ten, Foxtel, Sports Tonight, 2UE And 2CH) Tim Webster Australia’s National Icon and News Presenter (Channel Ten, Foxtel, Sports Tonight, 2UE And 2CH) Tim Webster Australia’s National Icon and News Presenter (Channel Ten, Foxtel, Sports Tonight, 2UE And 2CH) Tim Webster Australia’s National Icon and News Presenter (Channel Ten, Foxtel, Sports Tonight, 2UE And 2CH)
• Hosted by national TV icon and news journalist Tim Webster VIDEO PRODUCTION HIGHLIGHTS • Hosted by national TV icon and news journalist Tim Webster VIDEO PRODUCTION HIGHLIGHTS Tim Webster Australia’s National Icon and News Presenter (Channel Ten, Foxtel, Sports Tonight, 2UE And 2CH) • Hosted by national TV icon and news journalist Tim Webster VIDEO PRODUCTION HIGHLIGHTS • Hosted by national TV icon and news journalist Tim Webster VIDEO PRODUCTION HIGHLIGHTS
Industry Update Youtube Channel Statistics 1,250,000 impressions * 588,000 views * *Since service launch in 2017 Since its launch in 2017, Industry Update Video has been a phenomenal success, with content spanning the whole of manufacturing industry. • Filmed in a 6pm nightly news broadcast style • Creating a high level of integrity for clients’ products and services • Average video length of 1 to 2 minutes • Individual client playlists, have all your videos in one place • Embed these videos on your website or any social platform (Facebook, LinkedIn etc) • All magazine advertising includes a QR code that links back to your website Product Video Packs More facts: Industry Update Youtube Channel Statistics 1,250,000 impressions * 588,000 views * *Since service launch in 2017 Since its launch in 2017, Industry Update Video has been a phenomenal success, with content spanning the whole of manufacturing industry. • Filmed in a 6pm nightly news broadcast style • Creating a high level of integrity for clients’ products and services • Average video length of 1 to 2 minutes • Individual client playlists, have all your videos in one place • Embed these videos on your website or any social platform (Facebook, LinkedIn etc) • All magazine advertising includes a QR code that links back to your website Product Video Packs More facts: Industry Update Youtube Channel Statistics 1,250,000 impressions * 588,000 views * *Since service launch in 2017 Since its launch in 2017, Industry Update Video has been a phenomenal success, with content spanning the whole of manufacturing industry. • Hosted by national TV icon and news journalist Tim Webster • Filmed in a 6pm nightly news broadcast style • Creating a high level of integrity for clients’ products and services • Average video length of 1 to 2 minutes • Individual client playlists, have all your videos in one place • Embed these videos on your website or any social platform (Facebook, LinkedIn etc) • All magazine advertising includes a QR code that links back to your website VIDEO PRODUCTION HIGHLIGHTS Industry Update Youtube Channel Statistics 1,250,000 impressions * 588,000 views * *Since service launch in 2017 Since its launch in 2017, Industry Update Video has been a phenomenal success, with content spanning the whole of manufacturing industry. • Filmed in a 6pm nightly news broadcast style • Creating a high level of integrity for clients’ products and services • Average video length of 1 to 2 minutes • Individual client playlists, have all your videos in one place • Embed these videos on your website or any social platform (Facebook, LinkedIn etc) • All magazine advertising includes a QR code that links back to your website Product Video Packs More facts: Industry Update Youtube Channel Statistics 1,250,000 impressions * 588,000 views * *Since service launch in 2017 Since its launch in 2017, Industry Update Video has been a phenomenal success, with content spanning the whole of manufacturing industry. • Filmed in a 6pm nightly news broadcast style • Creating a high level of integrity for clients’ products and services • Average video length of 1 to 2 minutes • Individual client playlists, have all your videos in one place • Embed these videos on your website or any social platform (Facebook, LinkedIn etc) • All magazine advertising includes a QR code that links back to your website Product Video Packs More facts:
Some of our Industry Update Video clients One billion hours of video are watched on YouTube every day, with a user’s average viewing session lasting 40 minutes 2 76% of businesses with product videos say their sales have increased, while the improved educational quality of the content reduced support enquiries by 47% 1 Source: 1) https://www.wyzowl.com/video-marketing-statistics-2018/ 2) https://www.youtube.com/yt/about/press/ Companies must have good video content now - buyers expect it and will just go elsewhere if they don’t have something interesting and informative to watch. More importantly it increases sales by 81% (see below). It is a no brainer. With over 1.5 million impressions and 600,000 views in less than 12 months, our videos are getting great rates of engagement. Plus, each video has an accompanying story published online, in e-news and in the magazine (with a QR code) to integrate all media options. Some of our Industry Update Video clients One billion hours of video are watched on YouTube every day, with a user’s average viewing session lasting 40 minutes 2 76% of businesses with product videos say their sales have increased, while the improved educational quality of the content reduced support enquiries by 47% 1 Source: 1) https://www.wyzowl.com/video-marketing-statistics-2018/ 2) https://www.youtube.com/yt/about/press/ Companies must have good video content now - buyers expect it and will just go elsewhere if they don’t have something interesting and informative to watch. More importantly it increases sales by 81% (see below). It is a no brainer. With over 1.5 million impressions and 600,000 views in less than 12 months, our videos are getting great rates of engagement. Plus, each video has an accompanying story published online, in e-news and in the magazine (with a QR code) to integrate all media options. Some of our Industry Update Video clients Product Video Packs
One billion hours of video are watched on YouTube every day, with a user’s average viewing session lasting 40 minutes 2 76% of businesses with product videos say their sales have increased, while the improved educational quality of the content reduced support enquiries by 47% 1 Source: 1) https://www.wyzowl.com/video-marketing-statistics-2018/ 2) https://www.youtube.com/yt/about/press/ More facts: Companies must have good video content now - buyers expect it and will just go elsewhere if they don’t have something interesting and informative to watch. More importantly it increases sales by 81% (see below). It is a no brainer. With over 1.5 million impressions and 600,000 views in less than 12 months, our videos are getting great rates of engagement. Plus, each video has an accompanying story published online, in e-news and in the magazine (with a QR code) to integrate all media options. Some of our Industry Update Video clients One billion hours of video are watched on YouTube every day, with a user’s average viewing session lasting 40 minutes 2 76% of businesses with product videos say their sales have increased, while the improved educational quality of the content reduced support enquiries by 47% 1 Source: 1) https://www.wyzowl.com/video-marketing-statistics-2018/ 2) https://www.youtube.com/yt/about/press/ Companies must have good video content now - buyers expect it and will just go elsewhere if they don’t have something interesting and informative to watch. More importantly it increases sales by 81% (see below). It is a no brainer. With over 1.5 million impressions and 600,000 views in less than 12 months, our videos are getting great rates of engagement. Plus, each video has an accompanying story published online, in e-news and in the magazine (with a QR code) to integrate all media options. Some of our Industry Update Video clients One billion hours of video are watched on YouTube every day, with a user’s average viewing session lasting 40 minutes 2 76% of businesses with product videos say their sales have increased, while the improved educational quality of the content reduced support enquiries by 47% 1 Source: 1) https://www.wyzowl.com/video-marketing-statistics-2018/ 2) https://www.youtube.com/yt/about/press/ Companies must have good video content now - buyers expect it and will just go elsewhere if they don’t have something interesting and informative to watch. More importantly it increases sales by 81% (see below). It is a no brainer. With over 1.5 million impressions and 600,000 views in less than 12 months, our videos are getting great rates of engagement. Plus, each video has an accompanying story published online, in e-news and in the magazine (with a QR code) to integrate all media options.
VERSION JOB # / NAME STG 2550 BusinessCommbanking_Manufacturing_PRESS_245x340MM_v10 OPERATOR Dan OUTPUT NOTES/COMMENTS PERSONNEL CREATIVE DIRECTOR PRODUCTION CLIENT CHANGE 10 SETUP BLEED N/A GUTTER N/A SCALE 100% PLEASE NOTE: Image is only positional low res for now will need to update with the final high res for approval. ART DIRECTOR ACCOUNT MGMT INTERNAL CHANGE TRIM 245x340mm SCALE 100% CURRENT DPI XXXDPI COPY WRITER CLIENT TYPE SAFE N/A COLOURS 4 Colour FINAL DPI XXXDPI DESIGN (Inc Spell Check) STUDIO (Inc Spell Check) TIME & DATE August 8, 2019 3:05 PM
Circulation of 19,233 and readership of 76,932 Number one manufacturing publication in Australia Circulation of 19,233 and readership of 76,932 Number one manufacturing publication in Australia Circulation of 19,233 and readership of 76,932 Audited by Number one manufacturing publication in Australia Circulation of 19,233 and readership of 76,932 Number one manufacturing publication in Australia
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