Pure: Streetwear collection ss15

PURE

STREETWEAR SPRING/SUMMER 2015

In茅s L贸pez-Balcells

CLOTHING ACCESSORIES

TABLE OF CONTENTS

WRITTEN CONCEPT EXPLANATION TRENDS INSPIRATION MOODBOARD COLOR CHART FABRIC CHART FINISHING CHART PRINT BOARD COLLECTION PLAN ILLUSTRATIONS FASHION SHOW OVERVIEW

WRITTEN CONCEPT EXPLANATION

PURE

Spring/Summer 2015 The mirror of minimalism True sense of the essential Less is more Details make the difference

CONCEPT

STYLE The 2015 look is a merge between the structured proportions of the classic business city style (tailored pieces), and a relaxed sporty feel.

A mix of the cleanest masculine shapes of Blazers, suit pants,long coats and shirt dresses, combined with t-shirts, cardigans, sweatshirts and jersey tops to give the casual appeal.

SHAPES Soft and relaxed utility shapes and cuts dominate the collection together with A-line and voluminous shapes.

COLORS A desert inspired palette; neutral sandy tones and powdery suedes with a shade of cosmetic tones such as blush pink.

PRINTS Monochrome/Bicolor Feminist touch Matching separates FABRICS Texture is the main key word for this 2015 collection. Stiff linen and textured cottons are combined with silk and viscose to add lightness. Suedes and summer knits also play an important role.

WRITTEN CONCEPT EXPLANATION

ET RG TA 18-25 YO that combines studies & work Medium-high budget ( parents & own ) The 2015 consumer is a working

lity and comfort.

Stylish brands with minimal designs characterized by its details. Fabrics and quality, which make long lasting garments are a valuable asset in their trendy customer.

S

giving importance to qua-

OR

llower keeping a sober look and

IT

sporty one, always a trend fo-

ET

cated lifestyle with a natural

MP

Who combines its more sophisti-

CO

student.

TRENDS MONOCHROME PRINTS

DESERT: SANDY TONES

PURE WHITE

RELAXED BLAZERS

TRENDS SHEER DETAILS MATCHING SEPARATES

STRIPES

NATURE ELEMENTS

INSPIRATION

The most pure state of nature, where the human city life has no influence.

INSPIRATION

INSPIRATION

Khaki

Linen

Layers

MOODBOARD

COLOR CHART

FABRIC CHART

Jersey

Synthetic

Crepe

100% Cotton

100% Polyester

100% Polyester

Suede

Linen

Ripped Denim

50% Suede

50% Linen

100% Cotton

50% Polyester

50% Polyester

Linen

Jersey

Linen

100% Cotton

50% Linen

100% Linen

50% Viscose

Viscose

Texture

Synthetic

100% Viscose

90% Cotton

100% Polyester

10% Polyester

FABRIC CHART ACCESSORIES

Leather

leather

leather

100% leather

100% leather

100% leather

Linen

Linen

Raffia

100% linen

60% Linen

100% Raffia

40% Polyester

FINISHING CHART COLLECTION + ACCESSORIES

Spike Ribbon (R1)

Wood Button (B1)

Wood Button (B2)

Thiner Ribbon (R2)

Wood Button (B3)

Embroidery thread (TH)

PRINT BOARD

All over 1

Placed 1

All over 2

Placed 2

COLLECTION PLAN MEN

Jackets

Tops

Shorts

Pants

COLLECTION PLAN WOMEN

Jackets

Tops

Dresses

Shorts

Pants

COLLECTION PLAN ACCESSORIES

Men

Women

Unisex

ILLUSTRATIONS ACCESSORIES

ILLUSTRATIONS MEN

ILLUSTRATIONS WOMEN

THE END