InfluGlue - Factors To Consider When Developing The Ideal Influencer Profile

Factors To Consider When Developing The Ideal Influencer Profile

Introduction Just like you need to create a customer persona, you’ll need to create a profile of your ideal influencer too. You can develop this profile based on a number of factors.

Here are some factors to consider.

Personality Type Different influencers have different personality types. Based on the purpose of your campaign, you should decide if you require an informer, an activist, or an authority.

Influencer Niche The niche of your influencer matters a lot. You need to find niches which are similar to the niche in which you’re operating.

Type Of Reach Required You need to decide the purpose of the collaboration. Do you need to spread the word about your brand? Maybe get influencers to drive traffic to your website? Or even drive some sales from their posts?

Once you have decided on it, you can proceed with your campaign.

Choice Of Topics You should figure out a few topics that you want your influencers to discuss on their social media profiles or blog. Based on this topic, you can then start scouting and reaching out to the influencers.

Influencer Qualities There are loads of influencers out there. However, there are various parameters based on which you can define the right influencer for your brand:

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Reach

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Context Actionability

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