InfluGlue - How Your Business Can Start Flourishing With Fashion Vloggers

HOW YOUR BUSINESS CAN START FLOURISHING WITH FASHION VLOGGERS

INTRODUCTION Working with fashion vloggers is a lot like working with any other type of influencer. You need to make sure the vlogger is a good fit for your niche and your target audience.

The following tips can help.

Fast Fashion Hauls or Runway Style?

If you’re a fast fashion brand, it’s a good idea to partner with a vlogger who posts fast fashion hauls, rather than a vlogger who primarily focuses on runway style or who vlogs about ethical fashion.

Get to An Influencer Marketing Platform Although you can make direct contact with vloggers over email or through their YouTube channels, you’ll get more details about them and are more likely to get a timely response if you use an influencer marketplace or platform like InfluGlue.

Have a Proper Campaign Goal Once you do find and connect with a vlogger, it’s a good idea to hash out a plan for a campaign.

What type of videos do you want the person to create and what are your overall goals for the project?

Disclosing The Partnership Isn't A Bad Thing Vloggers who make videos in partnership with your brand will need to disclose the partnership in some way.

One disclosure option is to have them say that it’s a paid partnership or ad at the start of the video.

Ideally, working with a fashion vlogger will give your brand a chance to connect with a new audience or to expand your overall reach. It might give you a chance to reinvent your company or an opportunity to highlight what’s new and notable about your brand.

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