Proven Gym Marketing Ideas From The Pros
Introduction Finding the time to market your gym can be hard, but it’s just as important as managing it. Here are a few pro gym marketing ideas to get more clients today.
Offer a 7-Day Gym Pass Providing newcomers with a 7-day gym pass is a marketing idea as old as time. Some people aren’t ready to make such a huge financial commitment to a new gym, especially when they’ve never used it before. During a 7-day trial, they can experience your gym’s culture, customer services, and equipment.
Run a 6-Week Challenge Since fitness is the aim of the game, why not host a six-week challenge? A sixweek challenge is a fitness program that helps people transform themselves and meet their fitness goals in six weeks or less. It attracts people who might have a fitness goal but are unsure how to get there or looking to commit to a gym.
Offer Free 1-On-1 Personal Training Sessions Nothing is more frustrating for a new gym-goer than trying to figure out what to do at the gym. Over 20% of people avoid gyms because they might feel out of place. They may fear being in a new environment, or may be worried about being judged for working out for the first time. Break the ice with a free 1-on-1 personal training session.
Host a Giveaway Everyone loves winning free things, and for brands, it helps to boost your online presence, followers and attract potential customers to your business.This type of marketing is useful for slow periods where sales are slumping,or you might want to do something special for the holiday season.
Run a Weight Loss Photo Contest Nothing is more frustrating for a new gym-goer than trying to figure out what to do at the gym. Over 20% of people avoid gyms because they might feel out of place. They may fear being in a new environment, or may be worried about being judged for working out for the first time. Break the ice with a free 1-on-1 personal training session.
Conclusion Running a business can be hectic, but a good marketing plan is worth the time and effort. We hope you found the tips handy for your purpose.
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