REVIEW
The Hill Street Beverage company is already well known for their award winning lineup of Beer and Wine. Products like Vin(Zero) wines that offer alcohol free, low calorie solutions to consumers. Recently Hill Street entered an agreement with Molecule Holdings Inc, to create a line of cannabis infused beverages. The agreement is for a three-year term to manufacture beverages using proprietary infusion technologies from Molecule, as well as Hill Street’s patented platform licensed from Lexaria Bioscience. Molecule operates a 15,000 square foot facility in Lansdowne ON, which is fully licensed to prepare cannabis 2.0 products including edibles and beverages. Hill Street will be offering Hill Avenue Cannabis beverages during the holiday season in select provinces and are expected to expand across Canada in 2021.
Hill Street Beverage Co. products form the basis of their advocacy for healthier lifestyles. Their products offer a truly sophisticated and delicious alternative to alcohol. Formed in 2008 as MADD Virgin Drinks, they rebranded in 2018 to enter the market for infused beverages, while leveraging their alcohol free products to build brand awareness with consumers through major retail stores. In two short years, they have established a presence in stores that represent over two thirds of all grocery sales in Canada. They also sell their products online in both Canada and the United States. Their products have won a multitude of awards, both locally and internationally, including the prestigious US Beer Open Championships (3 Golds, 2 Silvers, and 2 Bronze). The company is the cofounder of the Cannabis Beverage Producers Alliance organization, which seeks to advocate for fair legislation for beverages that include cannabis and hemp extracts.
Hill Street has been preparing for this launch for nearly four years, during which time it has gone public on the TSX Venture and raised nearly $10MM. Their Vin(Zero) wine was launched in 2018 to test consumers’ tastes for this type of product, and it is now the bestselling alcohol free wine in Canada.
Hill Street is also the owner of a joint manufacturing partnership with Lexaria Bioscience to produce fast-acting, water-soluble and shelf stable ingredients from cannabis extracts. Their joint venture is building a licensed facility to produce ingredients using Lexaria’s technology. These ingredients can be used to create edibles and topical products including beverages, drink The collaboration between the two companies is seen as a mixes, tablets, capsules, creams, lotions, baked goods, as well winning relationship with both companies bringing much as THC and CBD powder which will be sold as ingredients to needed expertise together to bring products to fruition. Hill other cannabis and hemp product manufacturers. Street brings proven brands and superior marketing expertise, and Molecule provides the manufacturing capabilities for To learn more about Hill Street Beverage and their upcoming world class cannabis beverages. products, visit them on the web at: hillstreetbeverages.com
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