ABC ABC
INVESTOR PRESENTATION
ABC TABLE OF CONTENTS The Idea Challenges and Solutions Market Perspective How It Works? Business/ Revenue Model Key Features Of App The Team Marketing Strategies The Competition Financial Projections The Ask Exit Strategy
THE IDEA Are you an after work drink lover and finding it exasperating every day to explore the right bar? Are you also finding it fairly exorbitant to spend money every day in the bar? Are you as a restaurant/ bar burning cash on marketing without any customer guarantees? THEN STOP WORRYING NOW! As we have come up with a unique concept “ABC�; An app based platform which will not only assist you as a night lover by providing hundreds of options listed on our application to choose from, but will also have 1 drink on us each day. At the same time will provide an excellent
CHALLENGES & SOLUTIONS
Problem - In a country like Switzerland going out and exploring new bars and restaurants can turn out to be very expensive and confusing. Solution - Our app helps streamline the process of exploring the nightlife in the country and even have a free drink on us. This way it is comparatively cheap for the subscribers, and they can be adventurous enough to try new places with out hesitation. The subscribers can have a free drink any time any where without having to worry about the happy hours. Problem - Often bars and restaurants face the problem of customer traffic on week days as compared to weekends. Solution - With our app, the tables are definitely going to be turned. Since, we are offering 1 free drink per day along with an option to explore new venues every day; this will increase the interest of locals to night out even for weekdays, which will ultimately serve as a sales tool for our bars and restaurants. Problem - Bars, and restaurants spend a hefty amount on advertisement and marketing but still cannot reach a broader demographic. Solution - The app works as a promotional tool for bars and restaurants. The app helps restaurants save on promotional expenses by offering one free drink (which they end up giving away anyways) with the hope that the customer will like it and stay for more. The app helps scale it in a way so that potentially thousands of people can have the special experience daily. With the support of the app, bars can reach a broader demographic for no or little fee.
ABC
MARKET PERSPECTIVE
TARGET AUDIENCE
AFTER WORK DRINK LOVERS
BARS , RESTAURANTS AND NIGHTCLUBS
TARGET MARKET Zurich (Year - 2) Market Size - 391,400
Lausanne & Geneva (Year-1) Market Size – 336,789
App User; 42.42%
App User; 42.42%
Drinking Population; 57.58%
UK, Germany & France (Year - 5) Market Size - 30,402,000
988427 9
13634 618
App Users
Switzerland (Year-3) Market Size – 7,790,136
13314 46
Drinking Population; 57.58%
180731 2
Spain (Year - 4) Market Size – 6,100,000
92879 6
Drinking Population
1415 200
TARGET MARKET
1684
2194
26703
22500
61859
No. of Bars and Restaurants (Market Size)
HOW IT WORKS? For Drink Lovers ABC
ABC
ABC
Select The Bar
Select Your Drink
Claim Your Drink
ABC
Get the Drink
HOW IT WORKS? For Partner Cafes and Restaurants
BUSINESS MODEL
Key Activities
Customer Relationship
Key FEATURES OF APP Menu:
App users can order the menu directly from the phone. Depending on the organization of the restaurant /bars and the choice of the user, can either pick it up at the bar or to have it delivered directly to their table (using table numbers).
Community:
Restaurants/Bars will have the opportunity to participate in our events or to even advertise their own events to our community through push notifications. In addition, members can notify that they are going to a particular bar, which will attract even more customers to the place. Thus, they can see exactly how many ABC users are at different places.
THE TEAM
XYZ Co-Founder XYZ holds a dual bachelor’s degree in Business Finance and Business administration. Furthermore, after completing a Certificate of Business Excellence from Columbia Business School and his master degree in Real Estate Economics and Finance at the prestigious London School of Economics & Political Science he moved to Venture Capital, where, after only a few months, he already closed three start-up investment deals for his company.
ASD Co-Founder & CEO ASD has an innate ability to improve the status quo in addition to delivering enhanced profitability and is able influence at board level, she has more recently delivered on these achievements: Completion of Master’s degree in Political Economics at LSE with Merit Lead influential branding and marketing projects at Mulberry Streamlined process of Investis Property Department Shaped set up and rapid growth of Girard-Sudron’s UK subsidiary that were a crucial profit driver during
XCV Business Development XCV has 15+ years of experience in hospitality. He held multiple managing positions in restaurants, bars and night club before co-founding The Green Van Company which he continues to develop and manage. XCV has an extensive network in the hospitality & F&B business all over Switzerland and across Europe.
MARKETING STRATEGIES Before entering the market, it is quintessential to keep in mind that wine and other alcohol is first of all a social product than a business. Indeed, gathering around a drink with friends, family and colleagues is the most widespread form of social event.
GO TO MARKET STRATEGY
PROMOTION Today's youth is tech savvy and spend most of the time on the mobile. Thus, we will promote our app within students community and social associations, as it will help to spread the word faster
PARTNERSHIPS We will partner with well known hard and soft drink brands to provide best selection options within our menu list for our customers
OPEN HOUSE HOURLY EVENTS We will organize "open for all" hourly social gatherings within our partnered bars and restaurants; distributing freebies against download of our application
ONGOING STRATEGY
PAID SOCIAL MEDIA CAMPAIGNS
CONTENT MARKETING VIA BLOGS AND
GIFT A MEMBERSHIP
COMPETITION No Competition in Switzerland Name
Operational Country
Subscription per Month
Link
UK
5 € per 3 Months
https://play.googl e.com/store/apps/ details? id=com.highshota pp.frontendapp& hl=en
Spain
9.99$ per month
https://pr http://www.boozie .net/ estomtl.com/en/
Spain
9.99 € Per Month
https://tomabida. com/
France
No Subscription
https://play.googl e.com/store/apps/ details? id=co.getfirsty&hl
Highshot
Firsty
FINANCIALS Projected Profit & Loss
R E V E N U E
120,000,000.00
100,000,000.00
Amount (CHF)
80,000,000.00
60,000,000.00
40,000,000.00
20,000,000.00
-
2018-19
2019-20
2020-21
2021-22
2022-23
24.06% 18.59%
65.34% 50.87%
81.68% 63.70%
72.04% 56.19%
-20,000,000.00
EBIDTA (%) NPAT (%)
0.00% 0.00%
S O U R C E S
THE ASK Minimum Investment Required CHF 400,000
Business Value CHF 9.093 Million
We are seeking a minimum investment of CHF 400,000 as an initial funds. The founder contribution would be CHF 100,000
Business Valuation at the end of 5th year is CHF 9,093,631
Equity Dilution @ 10%
EXIT STRATEGY Although using ultra-conservative approach for preparing Financial Model we are able to estimate that company will generate excessive cash flow, through which company will able to pay the investors at the time of exit. Recapitalization can be an option. This will allow us to pay off to the existing set of investors, thus allowing the company to get out from their investment. Merging with a similar company, or being bought by a larger company is always a better option to exit. This is a win-win situation when bordering companies have complementary skills, and can save resources by combining. In the near future, the managers/staff who wish to stay in the business may take over the investors with replacement capital from other sources of investment or business profits
Thank You ABC Founder Name Visit : www.infocrest.in