Infofriend English June 2015 by Info Friend

01/JUNE/2015

Publisher & Managing Editor Betson Mathai Chief Editor Shajan Ponnamattom Editor Anjana Rajendran Sub Editor Amritha S.M. Advertisement Shobana Ranjan: 9037077299, 9946662655, 0495-4040906, 2366575 infofriendadvt@gmail.com E-mail Editorial infofriendenglish@gmail.com Layout & Design Jeeja N.K., Infofriend Publications Printing Geethanjali Offset Prints, Calicut. Head Office Infofriend, 2nd Floor, Jose Building, Wayanad Road, East Nadakkavu, Nadakkavu. P.O., Kozhikode - 673 011. Kerala, S. India. Tel : 0495 -2366575, 4040906 www.infofriend.com Printed and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

TP-Link TL-WR841HP router

TP-LINK has announced their latest High Power 300Mbps router in India, the TL-WR841HP 300Mbps High PowerWireless N Router. The 300Mbps High Power Router delivers exceptional range and speed, which can fully meet the need of Small Office/Home Office (SOHO) networks and the users demanding higher networking performance. Its 300Mbps wireless speeds, TL-WR841HP is ideal for streaming HD video, making VoIP calls and online gaming. What's more, featured with high power amplifier, 2 * 5dBi antennas and high transmission power, the device greatly boosts Wi-Fi performance.

Supertron Annual Business meet at Dubai Supertron Electronics Pvt Ltd (SEPL) organized Annual Business Meet from 2nd May to 5th May at Dubai to celebrate the continuous growth in IT Industry and achieving 2000 cr milestone. Total 125 team members attended the meet from 34 branches to plan the future business strategy, target & action points. Mr. V. K. Bhandari, CMD of SEPL had given a unique speech for future challenge, road map emphasizing on belief systems, passion, attitude and inter personalized skills, motivation and leadership qualities, he had given few examples thro audio-

video clippings of common areas of SEPL business functions specially in product selling. He also highlighted the areas in optimization of resources such as product, fund, human resources and network. At this stage where IT industry growing 1012% Supertron’s phenomenal team spirit is eying for 25% growth and has set up a target of 2500 crore in IT vertical only for the FY 15-16 and entire team SEPL is confident to achieve this milestone. Mr. Vibhor Agarwal, Director Marketing discussed in details about the Industry and opportunities.

TP-LINK launches NC200 Cloud Camera with 300Mbps Wi-Fi

QHMPL forays into surveillance

TP-LINK has announced the release of their NC200 Cloud Camera, supporting speeds of up to 300Mbps Wi-Fi. Cloud based technology is fast creating a universal platform of sharing and control, with Cloud Cameras representing a very modern day method of bringing security and peace of mind to you and your loved ones. TP-LINK's NC200 looks to embrace these ideas by providing extremely user friendly experiences of home or office surveillance. The NC200 supports a wireless connection of up to 300Mbps.

QHMPL under the brand ‘Quantum Hi-Tech ’ with its unfailing commitment to highest standards of quality at most affordable prices, further expands its portfolio announcing its venture to Security and Surveillance Segment, with its latest HD Analog Dome Cameras designed for both Indoors & Outdoors. Both the QDIS1MD3331(Dome) & QDIS- 1MT3331 (Bullet) are priced affordably at Rs.3295/- & Rs. 3895/- respectively. It features prominent WDR technology with the wide dynamic range.

01/JUNE/2015

NATIONAL UPDATES

Acer appoints Chandrahas Panigrahi to Lead Its Consumer Business Group Genius appoints Supertron Electronics as its Indian Distributor

Genius has appointed Supertron Electronics Pvt Ltd, one of the largest players in IT products distribution ,as it’s Distributor for Indian Market. The move is aimed at multiplying the reach and availability of Genius brand across the country including smaller cities and towns. Supertron Electronics Pvt Ltd, with its presence in 29 states coupled with an enormous network of 9000+ channel partners, brings local expertise and extensive market reach to the table. With leading IT brands under its belt, an experienced staff and a turnover of Rs 2000 crores, Supertron Electronics is an ideal partner for Genius to expand its reach across the country and address the growing demand for laptop and smartphone accessories. Commenting on the development, Mr. Gaurav Mathur, Country Business Head (India), Genius, said ‘We at Genius have embarked on an aggressive expansion drive this year. The association with Supertron Electronics, one of the biggest players in the IT hardware and accessories distribution market in India, is a step in that direction. This offers us the opportunity to leverage their nationwide distribution network, market knowhow and logistical excellence, as we look at consolidating our position in existing markets and tap newer geographies including smaller cities and towns. We are confident that the association will yield significant results and take us a step closer towards our vision of being among the Top 3 players in the laptop and smartphone accessories and peripherals market.”

Acer has announced the appointment of a Business Head for its Consumer Business Group in India. Mr. Chandrahas Panigrahi has joined Acer as Senior Director – Consumer Business from 04 May, 2015. As part of his primary responsibilities, Mr. Panigrahi will be heading the Consumer Business Group which includes the consumer product management team, retail management team, e-Commerce, modern trade and distribution teams. Chandrahas would be reporting directly to Mr. Harish Kohli, Managing Director, Acer India. Acer has been at the forefront of major innovations when it comes to consumer technology. Towards consolidating its

leadership position in India, Acer is determined to strengthen its focus on regaining its market share in the consumer products segment.

BIOSTAR Offers support on New AMD FM2+ “Godavari” APU With AMD’s launch of the FM2+ “Godavari” class of APUs today, Biostar has been in preparation of a complete series of mainboards for the supporting chipsets such as the BIOSTAR Hi-Fi A88W 3D, Hi-Fi A70U3P and Hi-Fi A68U3P. To make upgrading even easier, these boards also have backwards support for previous generation FM2+ / FM2 APUs. These new Godavari AMD APUs are AMD socket FM2+ and will feature an upgraded CPU and GPU architecture. The new Godavari APU are part of the Kaveri-Refresh platform which is aimed to re-fresh the current Kaveri APUs with the new 8000 series branding utilizing the x86 Steamroller core and GCN graphics architecture.

CP PLUS launches TV campaign CP PLUS kicks off its latest TV campaign for its line of security and surveillance products. The communication has gone beyond the usual product narrative and captures a key cultural insight to drive home the brand’s message. The television campaign has been created by Dentsu Marcom and is on air across channels during IPL 2015 including news channels. The need for security and surveillance systems in India has moved from being a sporadic need to an urban necessity. The

campaign objective for CP PLUS as a category leader was to maximise the brand recall and create reassurance for the brand and its relevance, both to the consumers as well as key stake holders. CP PLUS by far has the maximum market share in the security and surveillance products in India. The time is apt to communicate the assertion of brand CP PLUS as a leader in the category, while building a strong recall that clearly distinguishes it from its competition.

01/JUNE/2015

COVERSTORY

The smart gadgets are set to increase the connectedness of people and things around. The development in recent times resembles a science fiction and the gadgets can help you in almost anything. The smart gadgets are evolving rapidly and we are living in a new age surrounded by smart gadgets which will help you lead everyday life. The IT market is all set to be transformed with the advent of the smart gadget era.

echnology is all around us and evolving with every passing moment. Today, the world of technology is moving with faster pace towards developing smart gadgets to make our lives smarter and complete. The smart gadgets are set to become a part of our daily environment with new inventions taking place daily in the smart gadgets arena. Today there are prototype autonomous vehicles, advanced robots, virtual personal assistants and smart advisors. The smart gadgets are set to increase the connectedness of people and things around. The development in

Evolving Era of Smart Gadgets

recent times resembles a science fiction and the gadgets can help you in almost anything. The smart gadgets are evolving rapidly and we are living in a new age surrounded by smart gadgets which will help you lead everyday life. The IT market is all set to be transformed with the advent of the smart gadget era. Smartphones have a key role to play in the smart gadget era as they have a major role in connecting and controlling the smart gadgets while on the move. The smart home or smart life is impossible without the central device – the smartphone. The smart watches, smart television, refrig-

erators, washing machines are the ones which have found major inroads into the smart home. Almost all the key IT vendors from Apple, LG, Samsung are supporting this new technology and working towards making the consumer’s lives easy, convenient and smarter. There is a flooding of smart gadgets in the market today looking for funding. The world’s first smart socks. The world’s first smart toothbrush. The world’s first smart plate, cup, fork, cutting board, stove knob, jump rope, shoes, shirt, aquarium, frying pan. Many of these gadgets do sound unlikely to fit into our personal life and there seems to be not much of a technological marvel in it except that it connects to the smartphone wirelessly but there are plenty of gadgets that are making an appearance and promise to make your home exciting and smarter. The smart home concept is increasingly becoming an aspiration for the Indian consumer. But the Indian consumer is also worried about the affordability of it. Contrary to belief, the smart gadgets are

01/JUNE/2015

COVERSTORY

not that expensive and can easily aid in providing greater security and comfort for the home. There are several smart gadgets that can smarten your home. The living rooms are getting increasingly smart with the smart TV. Smart TV can be synced with smartphone or tablet to stream content and can also be connected with a smart home hub. The smart home hub is a universal remote control that can be used to control all devices making life much simpler and easy. The smart speakers are becoming increasingly popular. The wirelss speakers can connect with the internet and play music. The occupancy sensor is becoming very popular as the device can turn lights on/off by detecting if someone is in a room. It helps save energy. The smart locks are the most popular smart gadget that allows you to enter the smart home without a key. The Smart locks use Bluetooth sensor or NFC Tags and some of them even allow you to unlock your home using the internet. Security of the house can also be ensured through smart gadgets. There are gadgets with motion sensors which notify when a specific door/window is opened or movement in your home. There are also smart cameras to keep track of the home. Smart bulbs are becoming common which can be connected to the home wifi network and the switching of it can be controlled by the smartphone while on the move. According to report from technology firm Xively, by 2020, around 40 billion smart devices will be in use. For every man there will be at least 10 connected objects by 2020. However, certain IOT projects, such as smart cities, are still a distant dream. Once, the objects around us adopt the technol-

ogy, only then the city project can be worked upon. The smart gadgets are increasingly becoming a part of our daily life but it is too early to say how dependent we are going to get on these smart gadgets. The increasing use of smart gadgets can also mean the end of human touch and the human beings becoming totally dependent on smart gadgets. There is no doubt that the smart gadgets have the potential to transform peopleâ&#x20AC;&#x2122;s lives. But it also raises concerns on security and privacy. The drone technology has come in for rampant criticism on this regard. It is also easier to trace and track peopleâ&#x20AC;&#x2122;s online personal information and conversations.Another major factor is that the smart gadgets are vulnerable to internet attacks which in turn put the security of the smart home in jeopardy. The smart gadgets work with internet and so the smart gadgets are susceptible to hackers

and malware threats just like PCs and smartphones. Any smart gadget from toys, cars, home security locks etc. can pose a threat to security, as hackers can hack their operating system and control the device causing harm as well as loss to the owner. For example, if the home security locks get hacked then it would be easy for the thieves to break into the house or steal your connected car. The anti-virus softwares are not yet developed to protect these smart gadgets. It is expected that there will be ten connected objects for every person by 2020, that means 10 gadgets prone to hacking as well. Nevertheless, the possibility of the gadgets being hacked or being contaminated with malware would also increase. This vulnerability of smart gadgets is something that needs to be ensured and there has to be adequate laws and softwares to prevent such attacks. The smart gadgets are still new to the Indian consumer but today the Indian consumer is also intrigued by the new smart and wearable technology. The Smart Tvs have found their space in Indian homes. The Indian customers are value conscious buyers and make intensive comparisons. Many of the smart gadgets do come with clumsy designs, high prices and security issues. So, the smart gadgets will have a tough time trying to ensure the Indian consumer about its usefulness and the security factors. The smart gadgets are still a new phenomenon and it will take some time before the Indian consumer takes to smart gadgets.

01/JUNE/2015

PRODUCTS EXPLORER

Zebronics range of LED TV

Zebronics has announced its extension in the consumer electronics portfolio with a range of LED TV’s in the Indian Markets offering the picture-perfect ‘value for money’ to your viewing experience. Delivering a combination of great aesthetics and superior features, the LED TV’s comes with state-of-theart technology specially crafted for the Indian market. The Sound system of the LED TVs has given Sound Monster boost which enhances the clarity and loudness. The extensive range includes 40cms(16) to 102cms(40) price starting from Rs.6999/-. With the launch of LED TV’s Zebronics aims to capture prominent market share in the TV Market in the next 2 years. Commenting on the launch of the LED TV’s Mr. Pradeep Doshi, Director, Zebronics India Pvt Ltd says “ There has been a transition from the traditional CRTs or LCD TVs to LED TVs. The LED TV Market in India, is very promising and has been witnessing a steep growth but still at a very nascent stage. Zebronics wants to lead the growth of the Industry with its ‘value for money’ LED TVs. Our latest range shall enable the consumers to choose the best LED TV suiting their pocket” Adding further he says, “ Understanding the desires of the Tier 2 and 3 cities, we also plan to roll out Smart TVs in smaller sizes for these Cities which have come into reckoning as the growth drivers of the future” All these models are backed with 365 days of warranty.

Toreto Sound Around Bluetooth Speakers Toreto has introduced the master blaster Sound Around Bluetooth speaker. Sound Around is Compatible with all smart phones or tablets and comes in Red and white colour with LED display. With Sound Around you can play music 30

feet away from your smart phone, Bluetooth devices or with 3.5mm stereo cable to listen to devices that aren’t Bluetooth enabled. The Toreto Bluetooth speaker is available at Rs. 6499/- across Indian retail stores.

Essot 004 Android Mouse

Essot endorses its trailblazing Wireless Optical mouse- the Essot004 Android Mouse for laptops and tablets. Essot004 comes with a frequency of 2.4 Ghz and HD optical sensors with an operating distance of up to 10 meters. It has a USB interface that works on Android OS Tabs and Smartphones. An in built Plug and Play feature with Nano receiver in an Ergonomic design makes it compatible for multiple surface use with a resolution DPI of 1000. The product is available in white color at an MRP of Rs. 649/-

Asus USB 3.1 Boost Technology Asus has announced the world’s fastest and first complete line-up of SuperSpeed+ USB 3.1 solutions, including range-wide motherboards with built-in USB 3.1 and two ASUS USB 3.1 Cards. The latter are the new PCI Express (PCIe) expansion card with either dual Type-A sockets or reversible Type-C, that fits quickly and easily

to bring breakneck speeds to existing PCs. Asus motherboards with built-in USB 3.1 and ASUS USB 3.1 Card deliver nextgeneration 10Gbit/s data-transfer speeds that are up to twice (2X) as fast as USB 3.0. All USB 3.1 Type-A models are fully backwardly compatible with previous USB standards.

01/JUNE/2015

PRODUCTS EXPLORER

ECS Mini PC – LIVA X

Elitegroup Computer System (ECS) has introduced the latest mini PC – LIVA X, a fan-less design, zero noise and power saving small-size computer. Adopting Intel Bay-Trail M SOC and 15W ultra-low power design; supporting Windows 8.1, Windows 7, Linux, and Ubuntu operating systems. Moreover, could upgrade to Windows 10 for free once available. Meanwhile, LIVA X supports USB 3.0 port, Wi-Fi & Bluetooth wireless connection technology, and can upgrade storage capacity via mSATASSD. The most importantly is the size of LIVA X ringing in at only half a liter!LIVA X Mini PC brings a whole new PC experience to the world.Nowas, LIVA X is available with sweet spot price as per Indian market expectations. Sunny Yang, ECSGeneral Manager, said,” We believe thatthe concept of mini PC is a fast growing trend within the Indian tech-savvy community. Users who are at home, even at office are looking for the most convenient wayto enjoy video, music, gaming of course and business PC usage.The end user need which should be designed to provide the best possible video and audio, ensure extremely efficient power consumption, offer sufficient cooling, and maintain low noise levels. People want the trulyentertainment and stylish look in small size without compromising on performance for home and office. "

D-Link DAP-2210 Wireless N In-Wall Access Point The D-Link DAP-2210 Wireless N In-Wall Access Point is an 802.11n high power business AP that uses a flush mounted design for adding fast wireless interface that won’t clash with the existing decor. The flush mounted design allows for the DAP2210 to be installed directly in the wall,

easily concealing the wireless network. Further DAP-2210 Wireless N Access point enhances Wi-Fi cuts through walls and obstacles. The D-Link DAP-2210 is priced at Rs. 6899/and comes with D-Link Lifetime Warranty.

TRENDnet launches WiFi AC750 Travel Router for the Road Warrior TRENDnet has announced the availability of the AC750 Wireless Travel Router, model TEW-817DTRbuilt for today’s connected road warrior. “More and more travelers need to connect mixed WiFi AC and WiFi N device to the internet,” stated Zak Wood, marketing director for TRENDnet. “Our TEW817DTR keeps all devices connected by broadcasting concurrent WiFi AC and WiFi N networks. As well, three interchangeable North American, UK, and Euro electrical plugs reduce the need for electrical power plug adapters when traveling abroad.”

GIGABYTE GA-B85M-D3H For home and office PC usage, you need not look further than the GIGABYTE GA-B85M-D3H motherboard. The GAB85M-D3H supports Intel Small Business Comparing it with other brands in the same category, the GA-B85M-D3H comes with more VRM heat sinks, power phases, fan headers and audio ports. It also offers

beneficial connectivity options including COM support, LPT (Line Print Terminal), SATA 6 Gb/s as well as USB 3.0 support.The GA-B85M-D3H is a part of the GIGABYTE 8 series motherboards, which support 4th generation Intel Core processors and Intel B85 chipsets. It comes with the HD4600 Intel processor graphics.

01/JUNE/2015

PRODUCTS EXPLORER

Fortinet FortiGate Internal Network Firewalls Cadyce CA-ULC1B and CA-ULM

Cadyce has expanded its Apple MFi Accessories portfolio with the launch of two new Apple Accessory models i.e. USB lightning Cable (Black) – CA-ULC1B and Lightning to Micro USB connector – CA-ULM. Cadyce’s CA-ULC1B is the newest USB Lightning Cable (Black), which allows to charge and transfer music or data to/from your iPod, iPhone, iPad and also supports Windows PC or Mac. The unique selling point of USB Lightning Cable CA-ULC1 is, it is Apple MFi certified cable with UL certification and 100% compatible with iPhone 5 / 5C / 5S / iOS 7 and latest models of Apple. The longer 1M length lets you easily reach a USB port on the front or back of most computers or wall adapters. Cadyce USB Lightning Cable (Black) CA-ULC1B is Apple MFi Certified. Cadyce is procuring genuine hardware connectors and components from Apple that are required to manufacture accessories “made for iPod, iPhone, iPad”. It is a Plug and Play cable and compatible with USB 3.0 as well as USB 2.0 Cadyce’s CA-ULM - Lightning to Micro USB Adapter lets you connect an iPhone, iPad or iPod with Lightning connector to micro USB cables and chargers to sync and charge your device. People can use this adapter for iPhone, iPad or iPod with a micro USB cable to sync and charge, or to a compatible micro USB charger device.

Fortinet has announced enhancements to its FortiClient solution, which enables every device - local or remote, stationary or mobile – to be protected anytime, anywhere. In addition, Fortinet’s two new FortiGate 3000 series high-performance firewalls, ideally suited for top-of-rack

applications, help protect internal traffic and prevent threats from moving laterally within an organizations’ network. This multi-layered security approach is critical for identifying and thwarting today’s highly-sophisticated attacks that find ways to circumvent perimeter defenses.

Cadyce CA-PS541 and CA-PS800

Cadyce had introduced the CA-PS541 5 Port 10/100Mbps Switch with 4 PoE Ports . FEATURES • Total power up to 65Watt • Ports PSE/ PoE function, compliant with IEEE-802.3af • Supports the power up to 15.4Watt per port • Provides 5 ports of 10/100Mbps Cadyce has introduced the CA-PS800 8 Port 10/100Mbps PoE Switch. FEATURES • 8 x 10/100Mbps Auto-negotiation Fast Ethernet RJ-45 ports • Supports PoE power up to 120W (8-port PoE) for all PoE ports

D-Link DSL-2600U, Wireless 11N ADSL2+ Router The D-Link DSL-2600U ADSL2+ modem router is an affordable high-performance ADSL device for home and small office. It incorporates the integrated ADSL2/2+ with 24Mbps download speed for smooth multimedia streaming. This smart Wi-Fi in DSL-2600U provides QoS and firewall protection to ensure highest level wireless

security. The high-performance DSL2600U is well compatible with the major internet service providers and can be easily installed and managed. The DSL2600U ADSL2+ modem router is priced at Rs. 1599/- and comes with a warranty of 3 Years.

01/JUNE/2015

NATIONAL UPDATES

Rashi set to distribute Asus’s commercial Line

Asus’s mammoth commercial line is all set to be distributed by the “True Value Distributor" itself, Rashi Peripherals. The commercial line would now be available across all lengths and breadths of the nation through Rashi’s impeccable and vast reach throughout the nation. Mr. Peter Chang, Regional Head - South Asia & Country Manager – System Business Group - ASUS India said, “The ASUSPRO Business Series of devices are built to fulfill the needs of a growing enterprise. These professionally adept Note- book and desktops assure users of smart performance, seamless connectivity, enhanced security and optimum storage capacity. We take delight in presenting these next generation devices to cater to the advanced IT needs have today and are confident of a positive response from users who are looking for a compact but high performing gadget for their daily computing needs.” The commercial series would be made available across class A, B, C & D cities of India. This monumental task has been assigned to Rashi Peripheral’s owing to its stable statistics of fifty three Branch offices and Fifty Eight service centers catering over nine thousand partners. “Rashi is excited to work with Asus on commercial SKU. We have been distributing Asus Notebooks & Desktop to consumer but with the commercial series it is an icing on the cake. Added Mr. Rajesh Goenka, Vice President Sales and Marketing; Rashi Peripherals.

D-Link enters into strategic business alliance with GajShield D-Link has entered into exclusive business alliance with GajShield, a Network Security Solution provider for Corporate. D-Link will now offer high-end network security solution to meet the protection requirements of modern enterprise’s critical infrastructure, and strengthens its Security product portfolio.In this rapidly evolving technology arena internet security remains a major concern for most Corporates &

Enterprise, as IT network determines the operational efficiency & wellbeing of any business set-up. With GajShield on board D-Link will now be offering end-to-end network security solution ranging from 25 User UTM to 10000 User UTM, and will cater to SOHO, SMB, SME and Enterprise segment. D-Link with its vast distribution network will now offer GajShield Firewall/ UTM’s.

Trend Micro continues to dominate Global SMB Segment

Trend Micro has retained its leading position in the worldwide content security small business market 2014. It maintained its lead with continued strength in its Worry-Free product range. It also encouraged uptake of its hosted services offering which focus on easy implementation and simple licensing model, proving particularly attractive to SMB customers. The observation was made by Canalys, as part of a review of the worldwide content security small business market 2014. Canalys, an independent analyst firm delivers smart market insights on the future of technology to IT, channel and service provider professionals around the world.

Epson wins Prestigious TIPA Awards Editors and journalists from photography magazines around the world have recognized three Epson products in the prestigious TIPA Awards 2015. The winning Epson products this year were the Epson SureColor P600, which was named “Best Photo Printer,” the Epson EH-LS10000, which was named “Best Photo Projector,” and the Epson Perfection V850 Pro, which won the award for “Best Photo Scanner.”

TIPA - the Technical Image Press Association - judges the innovation, technology, design, ease-of-use and price-to-performance ratio of products launched in a 12-month period to develop a shortlist and winner for each award category. Winning the three 2015 awards means that Epson has now received a total of 37 awards from TIPA for technologies and imaging products.

01/JUNE/2015

PRODUCTS EXPLORER

HP x715w USB 3.0 Flash drive Asus announces All X99 and Z97 Motherboards Support NVM Express Devices

Asus has announced that it is the world’s first motherboard brand to support all NVM Express™ (NVMe) storage devices via a simple UEFI BIOS update and optional ASUS Hyper Kit expansion card. The free UEFI BIOS update enable all ASUS X99 and Z97 motherboards to be compatible with the latest NVMe storage devices, including those with PCI Express® (PCIe®) and M.2 (PCIe) interfaces. All ASUS X99 motherboards are also compatible with the latest 2.5-inch NVMe SFF8639 solid-state drives (SSDs), via the exclusive ASUS Hyper Kit expansion card — for ultimate data-transfer bandwidth up to 32Gbit/s. NVM Express is a new storage architecture that upgrades the popular Advanced Host Controller Interface (ACHI) standard. All Asus X99 and Z97 motherboards offer support for the latest-generation NVMe devices via a fast and simple UEFI BIOS update, applied using the ASUS-exclusive USB BIOS Flashback. This innovative utility downloads the latest UEFI BIOS to a USB flash drive, enabling users to update the Asus UEFI BIOS quickly and easily. Once upgraded, all ASUS X99 and Z97 motherboards offer full support for both PCIe and M.2 NVMe storage devices.

PNY Technologies has officially released the durable and stylish HP x715w USB 3.0 flash drive for storing and sharing your digital files. The x715w comes encased in a shockresistant and dustproof durable metallic casing. Its high-quality mirror finishing

with electronic plating after printing technic features the HP logo engraved on the drive. Its petite size weighs in at 5.3g and its dimensions measure at H 4.5 mm x W 12mm x L 30.1mm. It comes in a handy cap-less design for convenient use.

Edimax 5-in-1 N150 Router

Savera Marketing has announced the launch of 5-in-1 N150 Router - BR6228nS V3 from Edimax. BR-6228nS V3 is a 150Mbps 5-in-1 multi-function Wi-Fi solution which performs as Wi-Fi Router, Access Point, Range Extender, Wi-Fi Bridge & WISP and supports IEEE 802.11b/g/n wireless standards and provides significantly improved coverage with the High-gain antenna. FEATURES: • 5-in-1 Router, Access Point, Range Extender, Wi-Fi Bridge & WISP • Smart iQ Setup for smart, automatic and quick installation

NETGEAR WNDR3400 N600 Dual-Band Wi-Fi Router The NETGEAR N600 Dual-Band Wi-Fi Router offers you a simultaneous dualband Wireless-N connection, giving you faster speeds, a better connection, and less interference than other routers. The NETGEAR N600 Dual-Band Wi-Fi Router’s Broadband Usage Meter keeps accurate track of all data transferred across your network. Setting up your NETGEAR WNDR3400 N600 Dual-Band Wi-Fi Router is simple, thanks to its Push ‘N’ Connect feature. The NETGEAR WDNR3400 is priced at Rs. 4300 only.

01/JUNE/2015

PRODUCTS EXPLORER

ASRock Fatal1ty X99X Killer/3.1 KTC launches L81F TV Series

KTC has introduced L81F TV series as an ideal choice for consumers with a limited budget. L81F series provides three sizes to meet the needs of different users, including 40”, 32” and 24”. TVs of this series all use top-grade LCD panels branded LG, INNOLUX, etc., achieving fine picture quality and true colors. The design of ultra-narrow bezel, together with special treatment for a mat-polished surface, delivers a strong sense of art, making this series quite attractive to consumers, especially the young. When powered off, the entire device appears as an integral whole which is quite visually stunning. When you are watching a program, the screen will present richer pictures, bringing you enjoyment that you can only experience in a theatre. Although economyoriented, TVs of L81F series are never jerry-built; the back panels adopt high-cost hardware structures, enhancing the product durability while ensuring good appearance. L81F series innovatively applies the four-in-one PCB design which highly integrates the motherboard, power board, LED backlight driver board and key board on one PCB. This significantly narrows the space occupied by electrical components so that the whole machine becomes lighter and thinner, and also cost-saving, truly benefiting consumers.

ASRock has won a COMPUTEX d&I award 2015 in the gaming hardware category with Fatal1ty X99X Killer/3.1 motherboard. ASRock Fatal1ty X99X Killer/3.1 is an upgraded model of ASRock’s former most recommended gaming board. As its name suggests, it adopts a Killer LAN chip which automatically detects and accelerates game traffic ahead of other network traffic. But the real difference is that

X99X Killer/3.1 is powered by a new X Series OC Socket that unlocks the hidden performance of LGA 2011-3 CPUs. And it also comes with both Type-A and Type-C USB 3.1 ports that not only grants 10Gb/s data rates, but the Type-C port also boasts 3.0 ampere fast charging, the capability of withstanding over 10000 plug and removals, and a reversible design so that connectors may fit either way.

ADATA launches PV120 Power Bank ADATA Technology has launched its PV120 Power Bank. Featuring a leather-textured exterior with smooth metallic sidestriping, a bright LED power level indicator shows how much power remains for more charging. The ultra-slim PV120 Power Bank comes with metallic-trimmed siding in black, white, or blue and packs a sizable 5100mAh capacity for discerning users who need to charge up to two mobile devices at once. The PV120 comes with a whopping 5100mAh charge capacity - enough for nearly 2 charges on an iPhone 6 and more than 1 charge on an iPhone 6 Plus. The PV120 provides higher conversion efficiency, thus delivering a fuller battery capacity.

Fly launches the cheapest smartphone Fly Mobiles has launched the cheapest smartphone in India priced at just Rs. 2,999. Fly Snap is best fitted for first time smartphone users who want to shift from feature phones to smartphones. The Fly Snap is powered with 1.3GHz Quad Core processor which helps multitask faster and enables the Android OS

to run smoother and deliver a more fluid gaming & video experience. It has a 5MP built in camera at the back and 2MP front camera, best fit for selfie lovers. It comes with an IPS LCD display ensuring clear & crisp picture from any angle. It also offers 3G connectivity, GPS and Bluetooth. The integrated Google Drive lets you carry your documents wherever you go.

01/JUNE/2015

PRODUCTS EXPLORER

Transcend Industrial-GradeWide Temperature SDHC/ microSDHC Memory Cards with Optimum Protection Transcend Information has announced the launch of wide temperature SDHC and microSDHC memory cards to its industrial memory card product line. The cards can operate effectively between -40°C to 85°C and are ideal for use in small form factor devices with demanding performance and capacity requirements. Compliant with SD Specification Version 3.01, Transcend’s MLC-based SDHC memory cards boast high-speed transfer rates of up to 20MB/s and an extra-large 32GB capacity. The SDHC cards can operate between -40°C to 85°C.

Panasonic HDVC solutions Panasonic has introduced its third generation dynamic HDVC solutions- KXVC1600 and KX-VC1300 along with various software based VC solutions. The HD Visual communications systems are a clear departure from previous videoconference systems which make it possible to instantaneously communicate and collaborate

with colleagues and industry experts across meetings in remote locations. Specially designed for the SME segment, the new product range is targeted towards providing cost effective and high quality products for SME customers. The newly launched models from Panasonic offer great enetrtainment experience.

HyperX Releases High-Performance PCIe SSD HyperX has announced the HyperX Predator PCIe SSD. HyperX Predator PCIe SSD is the highest-end SSD with the fastest speeds in the HyperX lineup. HyperX Predator PCIe SSD offers large capacities (240GB, 480GB) and incredible speeds to take systems to the edge. Faster than SATA-based SSDs, the PCIe generation 2.0 x4 interface delivers speeds up to 1400MB/s read and 1000MB/s write for ultraresponsive multitasking and an overall faster system. It is powered by the Marvell 88SS9293 controller.

01/JUNE/2015

SCHEMES & PROMOTIONS

Asus ‘Back to School’ Initiative

Rashi launches one of a kind end consumer scheme

Rashi Peripherals recently announced the commencement of a new “End consumer Scheme” with the objective to reward the consumer for choosing an ASUS notebook distributed by Rashi Peripherals. With assured gifts in the fray like watches, bike, silver coins. And one lucky winner would drive home a Hyundai Eon. The twomonth long scheme, which began on 27th of April, is valid up to the 26th day of June. However the consumer can claim his gift till 27th July, giving the partners an additional one month to clear out their stock. The notebooks would have a sticker peeled onto its box casing. The unique secret code would be concealed on the top left corner of the sticker, which upon scratching would have to be updated on the micro site mentioned below, along with identity proof, the copy of the invoice and the serial number of the notebook. “I am thrilled to see such a scheme launched by the distributor himself and not the vendor, this just goes on to prove that Rashi Peripherals truly shares the best interests of their partners, and a scheme such as this, is something that can be pulled off only by them; Kudos to them.” Added much Mr. Vijay Dharmi of Real computers, Pune with much glee. “As a partner I am glad when a distributor has made an end consumer scheme, it gives me more air support to increase my sales, for which I am optimistic about.” Added Mr. Manoj Gupta from Lapcom Peripherals Pvt Ltd. A

Asus has announced Asus ‘Back to School’ Offer for its Notebooks, Ultrabooks & AIO PCs range. This rewarding offer encompasses two special bargains. Firstly, with purchase of Asus products with Intel Core i3 Processors and above, users will get a kit worth Rs. 8500. The kit includes a Batman Wireless Mouse & Batman Headphone Mic, eScan Antivirus 1 PC 1 Year and an additional 2 Years Warranty Extension Pack. Furthermore, on making purchase of ASUS Products with Intel Celeron/ Pentium Processor, users will get 2 years Warranty Extension Pack worth Rs. 4,599. The offer is valid from 01st May 2015 to

30th June 2015. Customers who complete offer registration within 7 days from the date of purchase will be eligible for the offer. The customers will have to make a registration fee of Rs. 890 to avail any one of the offer.

Emerson Network Power introduces the ‘Avocent Avengers’ Program

Emerson Network Power has launched the Avocent Avengers program to incentivize partners. This program is valid for sales of Emerson’s Avocent range of products for its Value Added Resellers and Network Solution Partners in India. The program will be valid for a period of three months from April 1, 2015 to June 31, 2015. The partners have the unique opportunity to boost their earnings and redeem rewards.

Trend Micro four-city Partner Day event series Trend Micro Incorporated has hosted a four-city partner meet from 5 – 8 May 2015 in Bangalore, Chennai, Mumbai and Delhi respectively. The event series titled ‘Play 2 Win’ endeavours to provide channel partners an opportunity to capitalize on the rapidly growing business opportunity for Trend Micro’s market-leading solutions in order to take their business to the next level. The Trend Micro four-city Partner Day event was open to channel partners those are focused on mid-sized to enterprise customers, including resellers, systems integrators, service providers and cloud

service providers. Each event consists of updates on Trend Micro’s vision and strategy, as well as the threat landscape, from local Trend Micro leaders. Attendees will also benefit from the Global Partners Program along with separate technical and sales tracks that focus on Trend Micro solutions including 3C solutions comprising Complete User Protection, Cloud and Data Center Security and Custom Defense.

01/JUNE/2015

TOPNOTCH BULLETIN

Portable Multimedia Tower Speaker

• • • • • • •

LED Display Built-in Battery USB SD/MMC AUX function FM Remote Control

Multimedia Headphone with Mic

Deep bass • Mobile/Tablet compatible •Padded ear cups • 30mm Driver • Volume Control • 3.5mm Adjustable Mic •2 meter cable Expo- Mr. & Mrs. The Family Expo, Chennai

Bluetooth Audio Receiver

3.5mm • USB • A2DP •Built-in Battery • Use with speaker or headphone •Use car stereo

Zeb Connect – Serco, Gurgaon College Fest

M S Ramiah Institute of Technology – Bangalore

01/JUNE/2015

SCHEMES & PROMOTIONS

Emerson Network Power Announces the ‘Score To Win’ Program WD myWD Channel Partner Program

WD has revealed its enhanced myWD Partner Program, an awardwinning loyalty channel program for managed service providers (MSPs), value-added resellers (VARs), and system integrators with new features such as product solution centers, industry-focused marketing assets and on-demand product training. As a result of more than a year of survey and ongoing feedback from WD’s valued myWD partners, the new and improved site offers new features that lead to a smooth user experience for myWD partners providing relevant and easy-to-access information at their fingertips. The new features include: • Industry focused marketing assets; • On-demand online product training through WD University, and • A points system, where members earn rewards based on purchases of WD products from authorized distributors. “Since the launch of myWD in 2012, the program has grown to over 25,000 partners worldwide spanning across 190 countries and 17 languages,” said Jamie Vo, vice president of WD’s worldwide marketing. “With the re-launch of myWD, WD is proving its commitment to invest in the channel by presenting our valued partners opportunities to build their business in the growing storage applications of NAS, surveillance and datacenters.” “In India, we currently have more than 4300 myWD partners. We value our relationship with them and take consistent steps to further strengthen that relationship,” added Khwaja Saifuddin, Senior Director - South Asia, Middle East and Africa for WD.

Emerson Network Power has announced the ‘Score To Win’ program for the AprilJune 2015 quarter. This channel incentive program is designed to offer Indian Network Solution Partners (NSP) and Value Added Reseller (VAR) channel partners higher PAYBACK points for sales of Emerson’s small and micro uninterruptible power supply (UPS) products (up to 20 kVA) during the cricket focused Indian Premier League (IPL) season between April 1 through June 30, 2015. The incentive program has been designed to incorporate a wide range of partners with slabs ranging between 2,080 to 2,08,000 PAYBACK points. Emerson

Network Power’s industry leading association with PAYBACK rewards represents a unique opportunity for NSPs and VARs to enhance their earnings driven by a surge

Trend Micro announces partner program to foster sales

Trend Micro Incorporated has announced a lucrative program for its channel partners to enhance sales of its Worry Free security solution. It is called the Summer Chiller scheme that started from May 11and will go on till June27,2015. The winners of the scheme have a chance to win gifts like Apple iPad mini with WIFI 16GB or Samsung LED TV Full HD 40 inches or Apple iPhone 6 – 16 GB. AnandShringi, National Sales Manager – SMB & Consumer Products, India & SAARC,Trend Micro, commented, “Our partners are people behind the thriving reach of our optimum security range. We believe that this scheme is a perfect way to

Asus Build Your Gaming PC Summer Program Asus has announced an exciting Build You Gaming PC program for this summer. With Grand Theft Auto V having just launched on the PC and other hotly anticipated titles like The Witcher 3: Wild Hunt and Batman: Arkham Knight on the horizon, it’s important to have only the best components in your rig. To sweeten the deal, ASUS will be offering the ROG Gladius Optical Gaming Mouse, worth Rs 4,500, absolutely free. Customers will also receive a limited edition ROG T-shirt and a copy of McAfee Antivirus. ASUS has partnered with Intel and Kingston to get this exciting program off the ground.

To get started, simply head to this link - http://asuspartner.in/emailercomponent/2015/BuildATuff PC/new/ and browse through the eligible components. Browse from an assortment of 4th Generation Intel CPUs, Kingston’s Hyper X series SSDs and ASUS’s ROG and Strix series motherboards and GPUs. Once you’ve built your rig, head down to the ‘Where to Buy’ link to find an ASUS sales person closest to you who’ll help you executing your purchase. Once done, simply send us

01/JUNE/2015

RNI No.2003\14367 Registered No: KL/CT/155/2014-16

Publication Date: 01/06/2015 Postal Date: 1st and 2nd of every month.

01/JUNE/2015