Infofriend karnataka october 2014 by Info Friend

01/OCTOBER/2014

Publisher & Managing Editor Betson Mathai Chief Editor Shajan Ponnamattom Editor Anjana Rajendran Sub Editor Amritha S.M. Advertisement Shobana Ranjan: 9037077299, 9946662655, 0495-4040906, 2366575 infofriendadvt@gmail.com Nishanth Babu : 9946669687 mktg@abcr.in, nbabu079@gmail.com E-mail Editorial infofriendenglish@gmail.com Layout & Design Jeeja N.K., Infofriend Publications Printing Geethanjali Offset Prints, Calicut. Head Office Infofriend, 2nd Floor, Jose Building, Wayanad Road, East Nadakkavu, Nadakkavu. P.O., Kozhikode - 673 011. Kerala, S. India. Tel : 0495 -2366575, 4040906 www.infofriend.com Printed and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

Rashi’s SI 9 all set to regain its popularity among system integrators After the unprecedented success of the special SI scheme launched by Rashi Peripherals, it is all set to introduce another exciting deal for the system integrators across the country. This ninth installment of the SI scheme is created with the aim of proving the SIs with a full-fledged profitable deal on all the products necessary to build a PC. It has the major elements important for a PC like motherboard, HDD, CPU & RAM. All the system integrator has to do is to bundle up one of all the products and choose from all the brands available with Rashi Peripherals and get a ‘McAfee Antivirus free.’ This scheme is a win-win situation for the system integrators as they not only have the option for a great bundled deal but also have an additional option of choosing their preferred brands within the same deal.

The brands being a part of the options are otherboards-ECS & ASUS, CPU-Intel & AMD, HDD Intel & AMD, HDD-Toshiba and RAM-ADATA, who are the market leaders. Rashi Peripherals wishes to target in providing the best in the market with a free Anti-Virus by one of the most reputed brand ‘McAfee’. This deal serves a multifaceted purpose of integrating and keeping the PC safe from malicious virus. The scheme is valid on all billings through Rashi integrating and keeping the PC safe from malicious virus. The scheme is valid on all billings through Rashi Peripherals from 8 to 13 September 2014. Mr. Alok Choudhary, GBM, Rashi Peripherals Pvt. Ltd. adds “We thought of providing them the ‘complete package’ and give them a great deal with bundling of their choice in the SI-9 scheme."

CP PLUS launches IP Video Door Phones with Exciting Features CP PLUS TeknoLogix Labs has launched a range of IP based Video Door Phones with most advanced features. The features are based on application of IP in Home surveillance. One of the exciting features is diverting calls to the user’s smart phones when nobody is available inside the home to attend a call from the visitor waiting outside. The apps are available for Android and iPhones. With an app, a user can receive call notification with the video of the visitor. The user can choose to attend or reject the call as well. Further, the user can communicate with the visitor and unlock the door remotely from smartphone app! The users can select to save the audio/ video in the IP VDP units as it offers an internal memory up to 4 GB. The devices offer two saving modes- Auto and manual. The detailed feature list is as follows:

Smart Attend: When nobody is available at the home to attend call from the visitor waiting outside, diverts calls to the user’s smart phones. The apps are available for Android and iPhones. Home Interconnect: Combination of 8 Outdoor units and 6 indoor units. When the doorbell is pressed, all 5 monitors start ringing. Receive call from any of the monitor. All 5 monitors can start intercom

among each other. Real-time Surveillance: System supports monitoring of 32 IP cameras (Onvif) compliance. Now see who is standing outside without even talking to him. Intrusion Sensor: VDP indoor unit support the 8 Input zones. Connect PIR, Gas Leak detector, Smoke, Glass brake detector, etc. The alarm notifications can be conveyed on Indoor monitors. Sensor need to Provide separate power supply. Guest Profiling: VDP indoor unit comes with two options With Memory and without memory. With Memory device will store the images of the visitor. When Doorbell is pressed the outdoor unit captures image and stores it to Internal memory of the Indoor unit. Supports 4GB storage, and Auto capture and Manual Operation. When no one answers the call, system prompts an audio message.

01/OCTOBER/2014

NATIONAL UPDATES

01/OCTOBER/2014

F1 Bengaluru offers convenience to customers by relocating Service Centre Linksys joins hands with neoteric for National Distribution Linksys has appointed neoteric infomatique limited as its National ‘Connectivity Partner’ for Channel (Non-Large Format Retail) Business for its complete range of world-class data networking hardware products & solutions that include wired & wireless routers, Ethernet switches, VoIP equipment, wireless internet video cameras, power line network adapter, network media hub, audio visual products, network storage systems, network accessories and wireless USBs. Announcing the tie-up, Kerman Rana, Country Manager, Linksys said; “India is a very promising and fast growing networking market with educated users who understand quality of Linksys products, and we are very excited about this strategic partnership with neoteric. neoteric encompasses all the requirements needed for pitching in solutions thereby not only adding value to the partners, but to the end customers as well. With neoteric’s end-to-end valueadded support services, years of experience and robust distribution presence comprising a network of 10,000 partners spread across 500+ cities, we are looking forward to expanding our nationwide footprint. neoteric’s wide partner-connect, distribution expertise and enviable reach will help us penetrate deeper into the Indian networking market, boost our market share and thus expand our worldwide presence as a leader in the networking technology space. This tie-up between neoteric and Linksys will definitely open up a whole new horizon of opportunities for both!” As part of its value-added initiative towards building this relationship, neoteric is all set to shortly conduct a series of Xperience Live activities in appropriate select locations (high footfall customer locations) to help generate awareness for Linksys products amongst end-customers.

F1 Info Solutions and Services Private Limited- a national service provider for IT, Telecom, Security & Surveillance, Home Automation etc. has moved its Bengaluru Service Centre to a new state-of-the-art facility, effective 19th of August, 2014. The new facility is located on Cunningham Road - a renowned commercial hub, easily accessible to customers. The move will serve F1’s growing customer base in the region. The new address is F1 Info Solutions & Services Private Limited, Ground Floor, Saleh Center, Behind Executive Chambers, Before Sigma Mall (After Canara Bank) Cunningham Road, Bengaluru – 560052. The telephone numbers remain the same, which are 8041204829, 8040979030, 8040979070, 8040979033, 8040999759,

8040997092 and 8040997093. Announcing the move, Balraj Virdi, General Manager- Services, F1 Info Solutions & Services Pvt. Ltd. said, “After operating for almost two successful years from two different locations in Bengaluru, we are pleased to announce the move to a single, larger Office & Service Centre space."

Seagate ships 10 Millionth Solid State Hybrid Drive Seagate Technology has announced that it has shipped its 10 millionth solid-state hybrid hard drive (SSHD). Seagate pioneered the world’s first SSHD and has experienced rising demand over the last two years for these solutions that offer the speed of SSDs combined with the industry’s highest storage capacities. SSHD deliver typically three to four times the performance of traditional hard drives in typical PC workloads, which has been a key factor driving adoption with the leading PC vendors, worldwide.

ZyXEL announces No WPS Vulnerability In Its Retail Wireless Home Routers To respond to the WPS vulnerability issue currently being widely publicized by news reports all across globe, global IT conglomerate ZyXEL Communications has strongly assured its customers that the company’s latest retail wireless home products are not affected by the purported vulnerability problem. WPS vulnerability was first found and reported in 2011. “ZyXEL became aware of the security risk at that very moment. Hence, retail home router products introduced by the company after that period have the WPS PIN disabled by default to

protect wireless home routers from possible attacks,” says Manoj Kumar, Senior Manager, Technical Support, at New Delhi. To ensure security of home network, ZyXEL strongly recommends users of ZyXEL DSL CPE, LTE and SBG Series, in which WPS is required by some service providers, to follow the standard procedure to disable the WPS PIN function for better protection against such threats.

01/OCTOBER/2014

NATIONAL UPDATES

Emerson Network Power appoints Inflow Technologies as Distributor in India

Emerson Network Power has announced that it has appointed Inflow Technologies as the national India distributor for its range of data center infrastructure management (DCIM) products. With this partnership, the company plans to address the growing demand from enterprises for innovative and technologically superior data center management solutions including its Trellis platform devised for modern data center needs. Emerson Network Power’s DCIM solutions offer enterprises an unparalleled view of their data center needs whilst providing accurate and actionable information in real time. Under the partnership, Inflow Technologies will provide support on presales consultation, solution designing, post sales implementation support to customers and the commercial fulfillment of product requirements. Speaking on the occasion, Ankesh Kumar, director-product management (Channel, IT Solution) and marketing, Emerson Network Power in India said, “We are pleased to announce Inflow Technologies as our Distributor for India. Inflow Technologies has a successful history and robust distribution presence, and as a team they understand the Indian customer very well. Pre-sales technical support is one of the key value added services offered by Inflow with its team present at key locations across India. We are confident that Inflow will help us extend our nationwide footprint and support us in inducting more value partners. IT resellers in India will now have access to reliable and highly scalable data center infrastructure solutions, including power, cooling, racks and enclosures, monitoring and unmatched services through Inflow.”

01/OCTOBER/2014

Fortinet becomes No. 2 Network Security Appliances Vendor in Asia Pacific Fortinet has announced that it has surpassed Check Point to become the no. 2 network security appliances vendor by factory revenue market share in Asia Pacific, according to data from IDC’s quarterly network security appliances tracker. Fortinet first crossed Check Point in Q4 2013 with a market share of 6.27 percent. Check Point held 5.87 percent while Cisco had the largest market share with 14.68 percent of the USD 611.65 million Asia Pacific (including Japan) network secu-

rity appliances market that quarter. In the recently released IDC Q1 2014 tracker, Fortinet maintained the lead, controlling 7.33 percent of the market, over Check Point’s 6.91 percent. Fortinet’s market share gain comes in the wake of several key initiatives the vendor implemented in Asia Pacific recently. These include the establishment of direct touch teams for key accounts, aggressive expansion of its partner base to cover new technologies and geographies.

Vdopia announces Changes in Top Management

Vdopia has announced a realignment of its top management that positions the company to expand on and expedite its product offerings and enable the company to meet the distinct demands and challenges of the ad tech industry. Saurabh Bhatia, who co-founded Vdopia, Inc. in 2007 and has served since as its Chief Business Officer, is appointed Chief Executive Officer, succeeding Srikanth Kakani who becomes the company’s Chief Technology Officer, a new position. (Ms) Chhavi Upadhyay, another co-founder, who has served as Chief Operating Officer, becomes Vdopia’s President, also a new position.

Citrix appoints Parag Arora as Area Vice President for India Subcontinent Citrix has announced the appointment of Parag Arora as its Area Vice President for the India Subcontinent. Parag has been with Citrix for over two and a half years, where he was leading the company’s enterprise and public sector businesses. As part of his new role he will now be responsible for driving Citrix business with enterprise and field sales, consulting services, technical pre sales and the post sales functions across India, Sri Lanka and Bangladesh. Parag’s appointment reaffirms the commitment Citrix has to the India market where the company has been seeing an

increased adoption of Citrix virtualization, mobility management, networking and cloud services solutions over the last few years and market optimism continues to remain substantial.

01/OCTOBER/2014

NATIIONAL UPDATES

Vdopia bags top honors at the prestigious MMA Smarties APAC, 2014

Vdopia has won top accolades at the second annual MMA Smarties Awards, APAC along with Unilever (Indonesia) and Mindshare (Indonesia) for their Vaseline Men ‘Handsome to the Max’ Indonesia Mobile campaign. The campaign took home a Silver and Bronze in the two biggest categories of the night. The honors include: • Silver for the ‘Most Engaging Mobile Creative’ • Bronze for the ‘Best Brand Experience in Mobile Rich Media’. The MMA Smarties awards are the leading global awards program for the mobile marketing industry that honor the best-in-class Mobile Marketing strategies, agencies and mobile ad providers. Vdopia received a total of 3 shortlisted finalists at Smarties APAC’14 as it continued its winning streak from the year before. With an unprecedented 16 videos and 4 social engagement options, consumers could tap their phone to watch NOAH’s multiple product experience videos, behind-the-scene content, music videos and more. The result saw phenomenal ROI results in terms of Engagement, Shareabilty and Sales making it one of the most successful mobile campaigns out of Indonesia. Himanshu Shekhar, CEO, Mindshare Indonesia, adds “These wins are great achievement and a testament to our teams. We work closely together to conceptualize and deliver campaigns that unify innovative elements, technology and engage users with our brands. We look forward our continuing association with Vdopia.” Saurabh Bhatia, CEO, Vdopia Inc. sums it up, “Vdopia’s talented team and cutting edge video technology has given the digital discipline a strategy for performance that is garnering stunning results for us globally. "

PowerSafe by Kunhar Peripherals is accredited with ISO 9001:2008 PowerSafe, the well known power brand from Kunhar Peripherals recently bagged the ISO 9001:2008 certification for the quality of processes followed for sales & services of its products. The certificate is awarded for the policies and practices followed by PowerSafe for its customer’s interest. The team at PowerSafe assists the customer’s right from pre-sales stage while selecting the right product/solution, site prepa-

ration, timely quotation, timely installation and commissioning to after sales service like maintaining TAT etc. and is performed as per norms decided. Also at every stage feedback is taken, data recorded and corrections are made wherever needed. Mr. Bharat Mehta, Head PowerSafe Division said “This accreditation is very important especially while dealing with corporate and government clients where they expect quality assurance."

TP-LINK for Expansion in India

TP-LINK is on expansion spree as they open two new offices in two main cities of India, The opening of new office in Mumbai on 5th August 2014 was followed by opening of another new office in Delhi near Nehru place on 20th august 2014. The new offices will help more numbers of Distributors, Retailers and Customers to reach to TP-LINK India with ease and expand business activities . Mr Bill Ye, Director & Country Manager, TP-LINK India, said “TP-LINK India is looking forward to grow our Relation with partners and end users, and our new office opening is a step to the long journey TP-LINK has planned for.”

Saurabh Grover, Veteran from IT industry, joins RAPOO as Country Head- India, SAARC & MEA RAPOO has announced the appointment of Mr Saurabh Grover as Country Head - India, SAARC & MEA of RAPOO to strengthen, consolidate early gains and grow further in India & SAARC as well as Middle East and Africa. Mr Grover will be based out of Company’s India headquarter in Gurgaon. With this appointment, RAPOO, the top 3 player in China and Europe is looking forward to reach the top position in digital lifestyle consumer segment in India as well.

01/OCTOBER/2014

COVERSTORY

he mobile phone industry has witnessed a dramatic shift in the past three years in India, the market is shifting towards smartphones increasingly making the feature phones obsolete. With the arrival of Android and the prices of smartphones coming down, the global smartphone ownership reached 1.5 billion by the end of 2013. This ownership stake is going to just increase in the present year. Another factor contributing to this growth is the greater accessibility and increase in mobile network speeds making the smartphones an integral part of our daily lives. Today life without smartphones is difficult to fathom as an average user checks it up to 150 times in a day. The advancements in technology have made available a variety of features that were earlier accessible through personal computers to be easily accessed through mobile phones; for instance, web browsing, emailing, and others. Popularity of applications such as Facebook, Twitter, and others has increased the usage of mobile phones in order to update

01/OCTOBER/2014

The smartphone security market has been strong on updating the security measures bringing in a range of powerful new tools that compliment the security layers that help keep your smartphone and data safe from malware. The overall smartphone security market is segmented on the basis of mobile operating systems, ownership, and features.

the status messages instantly on the move. We are increasingly dependent on mobile computers to handle both our personal and professional lives. With tablets and phablets, becoming part of the mobile computing, the future of smartphones continues to be stronger. All these factors also contribute to the factor that the information stored in our smartphones are also vulnerable to threats. Infact with the smartphones getting smarter, the threat to the devices have also

magnified. As the usage of smartphone is increasing; their vulnerability to viruses, spams and malwares floating on the web is also on the rise. Smartphones are also required to be made safe and secure as we do for personal computers. This has necessitated and boosted the growth of smartphone security market. Though PC viruses have been in existence for over 25 years, mobile virusesâ&#x20AC;&#x2122; have very recently started to enter in the market from about 2004 onwards.The mobile malware has grown

COVERSTORY 22% in 2013 and is expected to grow in the future. India is the world's fastest rising smartphone market slated to have 185 million mobile internet users by June 2014 (IAMAI), and the second biggest user base for Android accounting for over 93% market share (IDC). Device proliferation and the resultant application explosion has increased potential vulnerabilities and made 'mobile' a significant threat vector. Even with the amount of sensitive data and threat to the data, the fact is that 90% of the smartphone users donâ&#x20AC;&#x2122;t have security for their devices. The end-consumers are bothered about the privacy measures but still do not feel the need for installing a security app for the smartphone. The smartphone security market has been strong on updating the security measures bringing in a range of powerful new tools that compliment the security layers that help keep your smartphone and data safe from malware. The overall smartphone security market is segmented on the basis of mobile operating systems, ownership, and features. Mobile operating systems consist of following operating systems: Symbian, Android, Windows Mobile, Blackberry, iOS, and Other OS. The market by ownership is segmented into individual and business segment. The market by features

01/OCTOBER/2014 The overall smartphone security market is expected to increase with a CAGR of 43.9%, major driving force being, high penetration of smartphones and rise in number of smartphone applications while lack of awareness among the masses remains the restraining factor. Key issue in the industry today is battery overdrain and mobile handset and security software incompatibility. is segmented into anti-virus, anti-theft, anti-phishing, encryption, anti-spam, and others. Others include anti-malware, privacy audit, and parental control. The global smartphone security market is segmented into four geographies: North America, Europe, Asia Pacific and Japan, and ROW (Rest of the world). Europe forms the largest segment with about 32% of the overall market, followed by North America whereas; APJ is the fastest grow-

ing region with a CAGR of 48.58%. The growth in the smartphone security market is largely fueled by the need of security on smartphones due to increase in constant connectivity and demand for high bandwidth applications. MarketsandMarkets expects the global smartphone security market to grow from $387.15 million in 2010 to $2964.89 million by 2016. Global smartphone security market for Android OS is the fastest growing one with a CAGR of 65.05% from 2011 to 2016 due to increasing number of applications. The global smartphones market is growing at a brisk pace, already accounting for 14% of the global mobile phone market. This high growth has been backed by rapid technology developments such as highspeed internet browsing, sophisticated personal and professional data management, and the evolution of 3G and 4G network technologies. While the economic recession adversely affected the global markets; the global smartphones market was one of the very few markets that did not have impact of the global meltdown. The global smartphones device market is segmented into the submarkets for business smartphones and consumer smartphones. The latter is the larger and faster-growing market, accounting for approximately 3/4th of the global smartphones revenues. However, the

01/OCTOBER/2014

COVERSTORY business smartphones segment is expected have a faster growth in the future owing to the continuing mobilization of enterprise. In both the segments, touchscreen has emerged as the preferred interface, representing 39.6% of global shipments, followed by the keypad input type with a 31.2% share. The overall smartphone security market is expected to increase with a CAGR of 43.9%, major driving force being, high penetration of smartphones and rise in number of smartphone applications while lack of awareness among the masses remains the restraining factor. Key issue in the industry today is battery overdrain and mobile handset and security software incompatibility. The overall smartphone security market is expected to increase with a CAGR of 43.9%, major driving force being, high penetration of smartphones and rise in number of smartphone applications while lack of awareness among the masses remains the restraining factor. Key issue in the industry today is battery overdrain and mobile handset and security software incompatibility. The Asian region, especially, India and China have emerged as smartphones hotspot with the continuous development of cellular markets and the increasing 3G penetrations and expenditure on consumer electronics across the region. With increasing use of mobile phones in India for instant connectivity and the surge in online shopping, the vulnerability of the Indian smartphone users is increasing. Along with the end-consumers, the companies are also becoming aware of the growing vulnerability due to smartphone usage. Companies are expected to spend in excess of $11 billion in 2014 on mobile security measures, as BYOD policies and the prevalence of mobile malware becomes more and more of an issue for enterprises looking to protect sensitive data. This year will be a banner one for mobile device and network security investments, as companies are expected to spend $11 billion to protect their smartphones and tablets from malware. That's according to

The consumers need to become aware of the need for mobile security solution. Infact, the mobile resellers should make smartphone security an integral part of the smartphone buying experience. The resellers need to offer an apt security solution for the end-consumer while the consumer is purchasing a smartphone, making the end-consumer aware of the potential threats their smartphone faces. a report from SNS Research, which found that as our dependence on mobile devices grows, so, too, does the need for anti-malware and antivirus client software on those devices. While this in itself is a bit of a no-brainer, it is interesting to see just how much it will collectively cost to protect our mobile data from prying eyes. As mobile devices continue to eat up more market share as the preferred devices for web surfing, it is inevitable that hackers and cybercriminals will turn their attention to these devices. With the risk of infection coming from all angles, enterprises are answering these threats by throwing more and more funding at security measures.

With more than half of all enterprises utilizing the power of BYOD on their networks, these companies are continually looking to adopt SSL VPNs in their mobile security strategies to ensure connection security in addition to activity monitoring and control, according to SNS. At the same time, mobile device management (MDM) services providers are looking to capitalize on opportunities for cloudbased mobile security services. With mobile device and network security investments estimated to grow at a compound annual growth rate of almost 20 percent over the next several years, mobile security will continue to be an increasingly hot topic for both enterprise users and the general consumers. While consumers are being encouraged to adopt stricter smartphone security measures to protect personal data, the issue of loss or theft is an even bigger concern for corporations whose workers may be dealing with sensitive information.Smartphone protection must be implemented at the enterprise level. Once enterprises force their employees to understand the importance of protecting mobile devices, there will be a trickle-down effect to the consumer market. The worldâ&#x20AC;&#x2122;s accelerating connectivity though smartphones, tablets poses one of the greatest security challenges ever faced by the global IT sector. With security firms predicting sharp increases in mobile attacks this year, it looks as though the need for mobile security is only going to get stronger. The consumers need to become aware of the need for mobile security solution. Infact, the mobile resellers should make smartphone security an integral part of the smartphone buying experience. The resellers need to offer an apt security solution for the end-consumer while the consumer is purchasing a smartphone, making the end-consumer aware of the potential threats their smartphone faces. This out of the box approach is a crucial need of the hour and this can also go a long way in boosting the service needs of the end-consumer and for the reseller to retain loyalty of the consumer.

01/OCTOBER/2014

PRODUCTS EXPLORER

Transcend’s new MP710 Digital Music Player

Zebronics introduces Portable Tower Speaker

Zebronics has expanded its line-up of tower speakers with the introduction of the Zebronics Bliss – marking a firsttime that a ‘portable’ tower speaker makes an appearance.The Zebronics Bliss delivers crisp, clear sound with booming base through dual 4-inch and 3-inch drivers, aided by its fully wooden enclosure – giving an output of 10W (RMS) with a signal-to-noise ratio ≥85. The speaker system can take audio input from the usual sound sources such as laptops, mobile phones or media players via a standard accessory cable connected into its 3.5mm aux jack. In addition, it can directly play mp3 or WMA audio files off SD/MMC cards or USB flash drives. Capability to tune and play FM radio has also been added. The powerful 2000mAH battery typically runs through a play-time of up to 4 hours before requiring to be recharged. Rainbow-coloured LED lights give character to the music as its plays, adding to the vibrant appeal and providing easy visual access to the controls – all housed in a trendy silver-grey fullwooden enclosure that follows a single box design. The dimensions of the unit are 172x138x362mm (WxDxH), making it easy to carry around to a picnic or a party, travel to the beach, or just to relax in different areas around the house. A remote controller and USB charging cable as well as 3.5mm AUX cable are included in the pack. The Company has attractively priced the Zebronis Bliss at just Rs. 1,549/-, continuing its track of quality products at value prices.

Transcend Information has introduced the new MP710 digital music player that encourages users to exercise while enjoying hi-quality music. MP710’s handy fitness mode and G-Sensor step counter can accurately count every step during workout sessions, allowing users to track their progress. To optimize the user experience, MP710 features a vivid 2-inch full color TFT screen, a set of high-quality removable earhook earphones, a long battery life, and smart recording.Depending on individual goals, the MP710’s practical fitness mode allows its users to preset the total exercise time, number of steps, distance to travel, and the amount of calories they

wish to burn in their workout session. The Transcend’s MP710 digital music player is currently available in 8GB (MSRP $64) and carries Transcend’s two-year warranty.

RAPOO 3710P 5G Mouse

RAPOO has launched creative mice 3710P for youth and fashion admirers. This stylish mice works with 5GHz wireless transmission platform and the super antiinterference do not clog with Bluetooth, Wi-Fi and 2.4GHz bands. FEATURES: • 5G Super anti-interference wireless connection • 800/1600 DPI Adjustable high-definition laser engine • 9-month-long battery life • Ergonomic Design and extra comfortable surface RAPOO 3710P wireless mice come with the MRP of Rs 2129 and a limited hardware replacement warranty of 3 years. Product is available ex-stock across India.

Savera Marketing launches Edimax World’s Smallest N300 Wi-Fi Smart Range Extender Savera Marketing has announced the launch of Edimax latest World’s Smallest N300 EW7438PRn AIR Wi-Fi range extender, new solution to resolve wireless dead zones at home or office. N300 smart Wi-Fi extender with EdiRange App expands the Wi-Fi coverage of your existing network by up to 45 %. The device’s miniature size and AC plug wall-mounted design makes it easy to deploy around home or office. Placing the Universal Range Extender between main router and the area where additional Wi-Fi coverage is needed will

yield the best results. Edimax N300 EW-7438RPn AIR Universal Wi-Fi Extender comes with the MRP of Rs 3999/- and 3 year warranty.

01/OCTOBER/2014

PRODUCTS EXPLORER

Plextor launches its next generation M6 PRO SSD with PlexTurbo

Plextor has introduced its next generation of M6 PRO SSD with PlexTurbo, the newly developed intelligent SSD caching software that delivers speeds far beyond the limits of the SATA III interface. Meant for gamers, computer creatives and other demanding users, Plextor has developed an uncompromising professional SSD that sets the gold standard for storage performance, reliability and stability. Using a new generation of A19 nm Toshiba toggle NAND flash, a generous on-board cache, and the latest Marvell multi-core controller, the Plextor M6 PRO is able to take hardware performance up-to 10 times faster and provide ultra-stable performance at 6 Gb/s. The M6 PRO has the advantage of DEVSLP mode that offers ultra-low rapid-wake power feature adding hours of battery life for the laptops or ultra-books. The SSD also features Plextor’s long-term performance sustaining TrueSpeed Technology along with data security provided by 256 bit AES full drive encryption through the TrueProtect Technology. PlexTurbo uses the system RAM to accelerate the SSD’s storage performance beyond the limitations of SATA III interface. It uses an Intelligent Boost Engine (IBE) which helps detect frequently used data and occasionally accessed data to apply best caching patterns for faster performance. This combination of tough developmental and 100% individual unit testing gives the M6 PRO unbeatable reliability, which is matched by a full 5-year Plextor warranty and an MTBF calculated at 2.4 million hours.

PNY HP x720w and x750w USB PNY Technologies has officially released two new USB flash drives-x720w and x750w. Both drives have super-fast USB 3.0 transmission speed, which means you can transfer your files 10x times faster than traditional USB 2.0 flash drives. These stylish, durable and portable flash drives make the perfect accessories that compliment your personal taste. The HP x720w is the upgraded edition of

hugely popular v220w USB drives. Smooth and durable metallic casing makes it resilient to dust, scratches and is completely shock proof. Weighing at a mere 4.5 g, and with dimensions measuring at H 4.5mm x W 12.2mm x L 34.6mm, it can easily slip into your pocket or wallet. The new HP x720w does away with the added worries of misplacing a cap with its convenient capless design.

Asia Powercom launches its First 3G Data Card - PowerConnect 7200 Asia Powercom has announced addition of new product into wireless range with the launch of their first 3G Data card - PowerConnect 7200. Built in a sleek yet compact design, this data card weighs only 22grams and measures 90L x 27W x 12H mm. PowerConnect 7200 comes with the MRP of Rs. 1499/- and the product is available with Asia Powercom carrying a warranty of 1 year.

Fortinet unveils FortiGate – 300D and FortiGate 500D Fortinet has unveiled two new next-generation firewall platforms – the FortiGate300D and FortiGate-500D – that provide mid-enterprises with five times next- generation performance, enabling increased protection against today’s advanced threats. These new models are ideal for midsize enterprises, branch offices, as well as state and local government, education, health-

care and other market segments that need strong security and easy-to-manage functionality at affordable price points. These new FortiGate platforms, along with the FortiGate 200D-POE and 240D-POE, will be available from September.

INTERVIEW

01/OCTOBER/2014

Mcube growing strong Infofriend spoke with Sundeep Misra, Co-Founder & Technology Advisor, VMC Technologies on the growth of call management solutions market in India.

Technologies on the growth of call management solutions market in India. How is the growing call traffic data going to impact the big data market in India? As organizations collect voice call data to ‘analyze’ and ‘to act’ for lead, support management the impact on Big Data market is likely to be significant to say the least. How has the market response been to Mcube cloud based telephony solutions? It’s been fabulous, really. We have acquired close to 2000+ customers within 2 years of the launch of our solutions in select markets across India. Ours is an annual subscription business. We have tremendous opportu-

nities for upselling either more virtual numbers or our newest offerings to the same customer and improve ARPUs multifold within the same year. And we carry the same customer over to the next year provided, of course, we have kept high customer satisfaction levels throughout the service period. What makes MCube stand out among the other call management solutions? MCube is much more than just a telephony solution like what most of our competitors have. MCube is a robust telephony integrated applications platform that delivers affordable business automation solutions to SME/MSMEs and helps level the playing field for them

against much larger and technology enabled enterprises. Our customers buy MCube for its Intuitive Administration, Customizable Reporting, Robust Call Distribution and Telephony Integrated Applications. MCube, we believe, is doing for sales & marketing department what Tally did to accounting, decades ago. Please share with us the growth span of Mcube over the past year and the future prospect. We are growing and fast. Our growth is presently driven by new sales offices, upsell opportunities and referral business. We are at an inflection point expect to significantly expand our market coverage, multiplying our customer base and revenues as we go along. I must add that of all the major players in the market today we are the only one that is entirely self funded. Plus we are cash positive and profitable to boot. What is Mcube’s strategy to entrench into the B and C class cities in India? Tier 2 and Tier 3 class cities are where the action is. But we will use the partner network to cultivate these geographies. What are the key potential segments for Mcube solutions? For us every SME/MSME is a customer. Having said that Real Estate vertical is our main focus presently as they pay top dollar for

robust telephony and telephony integrated automation solutions that help manage their incoming calls, sales pipelines and support tickets in real time. In addition, we also target Auto, Education, Retail, Government, Social Service sectors Elaborate on the marketing strategy and VMC Technologies engagement with channel partners. In India, it is said that approx 10 million SME/MSMEs are technology ready. Yet, we believe, many have still not fully grasped the immense advantages of deploying cloud based telephony and telephony integrated automation solutions in their businesses. We intend to reach out and educate them and bring them into our fold either directly or through our partners. What is your message to the channel partners? This is a US$ 1 Billion market annually and how come they are not yet a part of it. Entirely cloud based, MCube solutions requires no onsite hardware or software deployment. All the partners have to do is to reach out to their base of active customers initially and rake in strong profits both in the short and long term. And they can use MCube to enter newer market segments and customer sites.

01/OCTOBER/2014

PRODUCT EXPLORER

HP Powers Meaningful Customer Interactions with New HP Exstream Release HP has announced two innovative additions to its multichannel customer communication management (CCM) portfolio designed to help organizations enhance the customer experience, engagement and profitability. Traditional, transactional CCM is evolving from paper and electronic communications to mobile and social channels, requiring consistent and optimized customer experiences both online and offline. Because of this shift, customers now expect companies to interact with in a more meaningful way. The new solutions deliver improved design and interaction capabilities, and enable organizations to shift control of customer communications to instrumental business and marketing users: • HP Exstream 9.0, featuring HP Exstream Design & Production, makes customer communications a key competitive differentiator, helping organi-

zations retain existing customers, attract new customers and facilitate profitable customer interactions. • HP Exstream Empower Editor is a new zero-footprint interface that allows HP Exstream users to facilitate interactions between consumers and remote and mobile front-office workers. “Today’s consumers demand relevant communications delivered where and when they wish to receive it,” said Richard Marr, Regional Director, Asia Pacific and Japan, Exstream, HP. “HP is providing businesses with the tools necessary to create a personalized customer experience, across multiple communications channels, to enhance relationships and deliver better business outcomes.” HP Exstream Design & Production 9.0 builds upon HP Exstream’s strength in delivering consistent control of communication content and messages across print and digital channels. Organizations will be

better positioned to address dynamic electronic communication requirements and deliver on their mobile device communication strategies. New features include: • Multichannel support and responsive design capabilities that enable companies to design and develop communications for mobile, tablet and desktop devices. • Updated user interface that provides a consistent style and appearance across core products like Designer, Design Manager and LiveEditor. • Enhanced document creation capabilities that enable the production of Web Content Accessibility Guidelines (WCAG) 2.0 level AA compliant PDFbased communications for consumers who are visually impaired. HP Exstream Design & Production 9.0 and HP Exstream Empower Editor are now available.

Network Video Recorder (NVR) Cadyce NVRs allows you to view, record and control IP Cameras connected in your network with the help of one centralized interface. These NVRs can also be accessed remotely over the Internet.

4 Channel NVR (CA-NVR4) FEATURESHigh VGA resolution 2048 x 1536 Supports up to 4 IP Cameras Google Earth like digital zoom Auto search for IP cameras Remote live preview and playback

Supports PTZ Cameras Supports SATA HDD up to 2TB

9 Channel NVR (CA-NVR9) Features• Supports up to 9 IP Cameras • Google Earth like digital zoom • Auto search for IP cameras • Remote live preview and playback • Supports PTZ Cameras • Supports SATA HDD up to 2 x 3TB

16 Channel NVR (CA-NVR16) Features• Supports up to 9 IP Cameras • Supports up to 16 IP Cameras • Google Earth like digital zoom • Auto search for IP cameras • Remote live preview and playback • Supports PTZ Cameras • Supports SATA HDD up to 2 x 3TB

01/OCTOBER/2014

PRODUCT EXPLORER

Transcend Rugged Hard Drives and USB Flash Drives

Netgear launches New AC Dual Band Gigabit WiFi Range Extender Netgear has announced the availability of new Netgear AC750 Wi-Fi Range Extender (EX6100) which supports older a/b/g/n Wi-Fi devices while providing additional performance to the latest 802.11ac Wi-Fi devices. The extender is entitled for delivering next-generation Wi-Fi performance for the new mobile devices demanding high Wi-Fi throughout. Netgear AC750 Wi-Fi Range Extender (EX6100) boosts your existing network range & speed, delivering AC dual band Wi-Fi up to 750 Mbps. It works with any standard Wi-Fi router and is ideal for HD video streaming and gaming. It also gets connected with iPads, smartphones, laptops & more. Like other dual band Netgear Wi-Fi range extenders, it support the Netgear FastLane technology that uses both Wi-Fi bands simultaneously to establish one super-fast wireless connection that is ideal for HD video streaming and gaming. Additionally, consumers can use the free Netgear Wi-Fi Analytics app for Android tablets and smartphones to optimize their home network with information.Netgear AC750 Wi-Fi Range Extender (EX6100) is available with the authorised distributors of Netgear in India at an MRP of INR 6999/- with a warranty of 2 years.

Transcend Information has introduced the rugged series: The StoreJet 25H3/StoreJet 25M3 portable hard drive and the JetFlash 810 (USB3.0)/ JetFlash V70 (USB 2.0) pendrive, which can provide the best protection for your important data. In our daily life, there are many potential risks that can harm our portable storage

device, and can result in our precious data loss. Transcend noticed the user’s needs and came up with the best solution. The special designed rubber enclosure can avoid the storage device slip; it’s also shockproof and could absorb the drop impact. Therefore Transcend rugged series can keep your data away from damage.

CP PLUS e-Surveillance Solution For Cash-in transit Vans CP-PLUS has successfully launched e-surveillance solution for Cash-in-transit vans. The solution is innovative and is based on out of the box ideas which ensures putting technology in use to secure cash-in-transit vans, which carry cash and bullions to deliver at ATM, branches, POS, etc. The solution uses a mix of access controlled entry, GPS, CCTV, MDVR and allows entry to only authorized and limited people. The system also tracks the vehicle movement and triggers alerts in case of any alarming activity.

CP PLUS solution in Abohar surveillance CP PLUS has a vast experience of delivering comprehensive and tailor made solutions for critical installations and value assets across domains. The challenge at Abohar City Surveillance was, however, bigger than surveillance of tangible assets. It was rather monitoring seemingly innocuous, but alarming activities that required proactive action.The team needed a constant surveillance, a clear day/night views and license plate recognition without ambiguity. CP PLUS’s video management

software vOptimus Pro has the capability to capture even a miniscule activity in the scene. A deployment of HD camera and VMS makes a perfect combination, which enables to view even the minor details vividly. CP PLUS team had a challenging task of connecting locations to be monitored wirelessly to a control room located at a distance from 4-6 km. CP PLUS IP Cameras have been catering to the electronic surveillance needs of a wide range of enterprise and institutions.

01/OCTOBER/2014

PRODUCT EXPLORER

Rapoo H3080 Portable USB Headset

Seagate ships world’s first 8 TB hard drives

Seagate Technology has announced it is shipping the world’s first 8TB hard disk drive. An important step forward in storage, the 8TB hard disk drive provides scale-out data infrastructures with supersized-capacity, energyefficiency and the lowest total cost of ownership (TCO) in the industry for cloud content, object storage and back-up disaster recovery storage. The 8TB hard drive delivers bulk data storage solutions for online content storage providing customers with the highest capacity density needed to address an ever increasing amount of unstructured data in an industrystandard 3.5-inch HDD. Providing up to 8TB in a single drive slot, the drive delivers maximum rack density, within an existing footprint, for the most efficient data center floor space usage possible. “Public and private data centers are grappling with efficiently storing massive amounts of unstructured digital content,” said John Rydning, IDC’s research vice president for hard disk drives. “Seagate’s new 8TB HDD provides IT managers with a new option for improving storage density in the data center, thus helping them to tackle one of the largest and fastest growing data categories within enterprise storage economically.” The 8TB hard disk drive increases system capacity using fewer components for increased system and staffing efficiencies while lowering power costs. With its low operating power consumption, the drive reliably conserves energy thereby reducing overall operating costs.

RAPOO has launched travel friendly foldable and fashionable USB headset - RAPOO H3080. It works on 2.4GHz wireless transmission. Users can enjoy high-quality, stereo audio up to 10 meters. It comes with 3.5mm to USB audio cable which enables it to be used as wired HEADPHOE and one can experience & enjoy flawless stereo music. It appears more fashionable & unique with its foldable design with ultra-nano USB receiver and a beautiful Carrycase which makes it

easy to carry. Features: • 2.4GHz quality wireless transmission • Wireless/Wired dual working mode • Foldable design, easy to carry with • Built-in Microphone • Plug-and-play Nano USB Transmitter RAPOO H3080 wireless headset comes with the MRP of Rs 6199.00 and a limited hardware replacement warranty of 2 years. Product is available ex-stock across India.

Special price offer on HIS R9 280x Gamers Choice Edition

Savera Marketing has announced special price offer on the HIS R9 280x GPU - a delight to the users especially the game lovers. It is equipped with turbo boost clock cooling GPU iPower IceQ X². The card is below 28dB when watching movies and surfing. The card remains quite yet performing powerfully during gaming, browsing, socializing, entertaining or working. It offers 4.5 times computer performance and 95% lower GPU Idle Power Consumption. HIS R9 280x Graphic Card is powered with AMD 2nd generation GCN technology, delivers optimized gaming performance automatically. Savera Marketing offers R9 280x graphic card on Rs 19,000 + Tax only instead of 26,950 with 3 years of warranty.

Adcom A440 plus(+) smartphone Adcom has announced the launch of its first Android Kit Kat Smartphone with A440plus(+)priced at Rs. 3499/- making it one of the strongest contender under the 5K Android 4.4 Kitkat Segment. Notably the Budget Wonder is Adcom’s first Android Kit Kat 4.4 powered smartphone in India, likely the most affordable Kitkat Smartphone boasting multitude of features paralleled with affordable technology. At a glance A440+ is an ultra SLIM device with 8.8mm thickness and weighs just 135 gms enhancing style, oomph and sturdiness. It sports a 4’’ WVGA display with

resolution of 480x800 pixels of resolution. Furthermore it is fuelled with Li-lon 1350 MAH Battery thus ensuring uninterrupted hours of music, gaming, chatting, and movies minus the battery fright. With a strong start in the showbiz is its powerful 1.2 GHZ dual core processor backed by 512 Ram allowing smoother transition and switching between apps swiftly.

PRODUCT EXPLORER

WD introduces My Passport Wireless drive

WD has unveiled My Passport Wireless, an easy to use Wi-Fi enabled storage drive that allows consumers to save, access and share stored content wirelessly with any smartphone, tablet, computer or other device. The My Passport Wireless drive broadcasts its own wireless network that allows up to eight devices to connect at the same time and access any content stored on the drive. Available in 500GB, 1TB or 2TB models, users now have the ability to store and access up to hundreds of hours of movies and music, as well photos and other digital files, from their smartphones and tablets that are typically limited by minimal storage capacity. The portable wireless drive features Wireless N with MIMO technology for enhanced wireless performance so that users can access and transfer files quickly, as well as stream up to four HD videos simultaneously. The built-in rechargeable battery provides up to six hours of continuous streaming and up to 20 hours of standby power making the drive a perfect travel companion. With the My Passport Wireless drive users have anywhere, anytime access to their favorite digital content by using WD’s award winning WD My Cloud mobile app for iOS or Android mobile devices. The WD My Cloud mobile app easily connects to a My Passport Wireless drive for simple product setup, and once setup the mobile app provides intuitive navigation, sharing and playback of the drive’s content.My Passport Wireless is priced at approximately INR 11,000 for 500 GB and approximately INR 13,000 for 1 TB and is available in India.

01/OCTOBER/2014

HyperX Savage Memory available in India HyperX has announced that the HyperX Savage, which is the new high-performance memory module, will be available in India by next week. HyperX Savage replaces HyperX Genesis and offers experienced enthusiasts, gamers and content creators a cutting edge look. It features a black PCB encompassed by an eye-catching Savage red, asymmetrical heatspreader made of

aluminum with a diamond-cut finish. HyperX Savage will be available in highspeed frequencies from 1600MHz to 2400MHz, and in capacities of 4GB and 8GB single modules and 8GB to 32GB dual-channel or quad-channel kits. The 4GB variant will be available for an MRP of Rs. 4,800 whereas the 8GB variant will be available for an MRP of Rs. 9,000.

iBall Slide IPS20 tablet

iBall has introduced its latest iBall Slide 3G Q7271-IPS20. After building the successful series of performance Tablets, iBall brings in IPS 20, which aptitudes an experience never seen before. The new IPS 20 boasts a narrow case paired with Metallic back cover in Golden color, exemplifying great style with a range of loaded features. The IPS 20 comes with a powerful 1.3GHz Quad core processor, empowering non-stop working, non-stop entertainment. To make it an effortless performer and entertainer at the same time, it is backed by 1GB RAM and comes with 8GB inbuilt memory that offers adequate space for favorite apps, music, videos and lots more. iBall Slide IPS 20 is priced at Rs 9699/-.

Astrum launches PB-25M1A Powerbank Astrum Holdings has announced the brand new addition to its peripheral range - PB-25M1A powerbank. This powerbank is ideal and reliable on-the-go power house for all the smart devices. PB-25M1A is designed to give the freedom to the users who are always travelling and about more power to talk, play and browse. The slim, sleek and portable features fit into the palm, pocket and purse. With its 2500mAh power capacity, intelligent auto shut down design, polymer Agrade cell and acts as an ultra slim external power source available for any mobile and smart device. Mr Puneet Dhandaria, Country Manager - India Operations at Astrum, said “Most of the time we come across the situations

when our phones drain out of battery and there is no any external source to charge. To address this, we have launched Astrum PB-25M1A portable powerbank - lifesaver at anytime and anywhere to our smart devices. Astrum PB25M1A comes with the MRP of Rs 900/and the product is available ex-stock with 1 year carry - in warranty.

PRODUCT EXPLORER

Asus launches RTAC87U AC2400 DualBand Gigabit Wireless Router in India

Asus has launched the RT-AC87U, the world’s first AC2400-class dual-band 802.11ac wireless router with a fourtransmit, four-receive (4x4) antenna configuration. Offering 5GHz speeds that are faster than wired Gigabit Ethernet, along with class-leading 2.4GHz speeds and reliable multi-floor coverage, RT-AC87U is the perfect choice for discerning users with busy multi-device home networks who need extreme coverage, lightning-fast performance, rock-solid stability and total peace of mind. The AC2400-class RT-AC87U has blistering 1734Mbit/s 802.11ac speeds on the 5GHz frequency band — faster than wired Gigabit Ethernet — and uses Broadcom TurboQAM to boost 802.11n 2.4GHz performance from 450Mbit/s to 600Mbit/s with compatible devices such as ASUS PCE-AC68. This gives RT-AC87U an amazing combined maximum concurrent data rate of up to 2334Mbit/s. At the heart of RT-AC87U is the latest Quantenna system-on-a-chip (SoC), featuring its own powerful dedicated dual-core processor that handles all 802.11ac Wi-Fi-related computations. This frees up RT-AC87U’s 1GHz dualcore CPU to perform other processorintensive system tasks — such as media streaming — much more efficiently. The result is a superb multitasking capability that can easily handle the simultaneous demands of all connected devices, giving an outstandinglyresponsive network and also improving USB storage performance. The Asus RT-AC87U is now available across India for an end-user price (MOP) of Rs 24,400. The router will also come with a 3-year warranty.

01/OCTOBER/2014

LiteOn eBAU108 is the World’s Lightest Portable Optical Drive Taiwan based global leader in Optical Storage Solutions, LITEON introduces the World’s Lightest Portable Optical Drive, eBAU108 a perfect companion for your ultra-books that breaks all the previous industry records for the ultra light portable optical drives. Weighing only 220 grams, with a thickness of 13.5 mm, the eBAU108 apart from

being compact and portable has been provided an aesthetically pleasing fingerprint-resistant brushed texture and beveled edges. The LiteOn eBAU108 will be distributed across India by neoteric infomatique ltd and compuage infocom ltd and will be available at leading LFR’s at an MRP of Rs. 2700/- .

Lenovo S5000 Tablet

Lenovo has launched the Lenovo S5000 Tablet. Weighing a mere 246 grams, the S5000 is one of the world’s lightest 7 inch tablet that is perfect to showoff while on the move or slip into your handbag when not in use. Its five-finger multi-touch technology helps control apps, browse the web and play games in an effortless manner. The S5000 will change your gaming and viewing experience with its powerful Quad Core Processing/Wifi+3G (data) connectivity/Android 4, ramping up the overall system speed and applications. This premium tablet in a cool Silver Grey option can be yours at just INR 10,999/-.

E-vision launches EV SDIR View Dome IR Camera E-vision has announced the launch of EV SDIR 370 high speed dome camera - fit, a range of security or surveillance applications. The EV SDIR 370 makes it possible for users to have 37 megapixels (MP), high-resolution video and a 360-degree view of an area with just one camera. It offers the highest video resolution, enabling exceptional detail in wide and zoomed-in views. EV SDIR 370 covers 150 M IR distance with IP66 rated waterproof technology. E-vision EV SDIR 370 comes with the MRP of Rs 50,000/-.

01/OCTOBER/2014

PRODUCT EXPLORER

AOC launches stylish e2060Vwt Touch Monitor iBall launches Enigma

iBall has introduced Enigma – The perfect Selfie phone. To explain very briefly – the user needed a phone which is easy to hold and take selfie, does not fall while trying to take selfie, there are no blur images and gives great pictures in terms of sharpness as well as allows group selfie too. iBall Enigma lives to all these needs and more! Priced at just Rs. 7,999 only, iBall Enigma with 11.43cm (4.5”) qHD IPS stunning and bright display, 1GB RAM, Big 8GB internal storage (further expandable up to 32 GB), latest Android 4.4 Kitkat OS, and powerful 1.3GHz Quad Core processor further strengthens its Andi Series, with whole lot of enigmatic features and features never seen before at this segment phones. Building brand new user knowhow is the Back Touch Panel. The Panel makes one – handed usage of the phone a lot more comfortable. The back sensor allows more usage for scrolling the screen and sliding through gallery pictures by just sliding action on the smart sensor.Its 8MP enhanced front camera allows ‘Wide Selfies’ which enables users to The other features include smart dial, smart answer, flip to mute, GPS/ AGPS, Wifi and Bluetooth, etc etc. iBall Enigma shall be available in Mumbai initially from 2nd week of September and will be available across the country by middle of the month and at just Rs 7,999/-.

AOC has announced the launch of e2060Vwt, 19.5” wide touch monitor especially targeted for the B2B, SOHO and home entertainment segment. The monitor has a one point touch function with optical solution for user-friendly computing experience. Priced at Rs. 10,490/-, this monitor strives to be a monitor of choice in this segment with its elegant features at a very attractive price. The e2060Vwt comes in a very stylish

photo-frame design and the polished cabinet adds to its elegance. It comprises an innovative TN panel with a brightness of 250 cd/m², a typical contrast of 1000:1 and a fast response time of only 5 milliseconds. The LED backlight panel requires 50% less energy than typical CCFL monitors along with these smart features such as Eco Mode and e-Saver reduce energy consumption, making the monitor easy on the environment.

ASRock H91M-PLUS Motherboard

ASRock has a new entry level mATX sized board named H91M-PLUS on shelves, and what makes this deal even sweeter is the free bundle of a year’s subscription of ASRock Cloud – Orbweb ME Professional, which is worth $49.99 US dollars! Edit files, browse photos or do whatever you normally do on your personal computer with a tablet, smart phone or other devices. ASRock H91M-PLUS is an all solid capacitor motherboard built around Intel’s H81 chipset and supports 4th generation LGA 1150 CPUs. Besides the basic PCIe x16 and x1 slots, there are also two SATA3 ports and two SATA2 ports, plus eight USB 2.0 and another two USB 3.0 ports for probably more than reasonable expandability.

Corsair and Asus create DDR4 Memory Kit for Intel Core i7 Extreme Edition Processors Corsair and Asus has announced the availability of the Corsair Dominator Platinum DDR4 memory kits in 3300MHz, 3200MHz and 3000MHz speeds - the world’s fastest production memory kits. Corsair developed the new high-speed DDR4 memory in close collaboration with Asus, tuning and validating the memory timings to take advantage of the optimized

DRAM layout and UEFI firmware of Asus’s new X99 motherboards. The DDR4 memory kits are available in Corsair’s Vengeance LPX and Dominator Platinum lines.

01/OCTOBER/2014

PRODUCT EXPLORER

01/OCTOBER/2014

Gigabyte Z97X-UD7 TH: Raising the DIY PC User’s Aspirations Cadyce CA-ULC1B and CA-ULM

Cadyce a global brand and an Apple MFi licensed Accessories manufacturer has expanded its Apple MFi Accessories portfolio with the launch of two new Apple Accessory models i.e. USB lightning Cable (Black) – CA-ULC1B and Lightning to Micro USB connector – CA-ULM. Cadyce’s CA-ULC1B is the newest USB Lightning Cable (Black), which allows to charge and transfer music or data to/ from your iPod, iPhone, iPad and also supports Windows PC or Mac. The unique selling point of USB Lightning Cable CA-ULC1 is, it is Apple MFi certified cable with UL certification and 100% compatible with iPhone 5 / 5C / 5S / iOS 7 and latest models of Apple. The longer 1M length lets you easily reach a USB port on the front or back of most computers or wall adapters. Cadyce USB Lightning Cable (Black) CA-ULC1B is Apple MFi Certified. Cadyce is procuring genuine hardware connectors and components from Apple that are required to manufacture accessories “made for iPod, iPhone, iPad”. It is a Plug and Play cable and compatible with USB 3.0 as well as USB 2.0 Cadyce’s CA-ULM - Lightning to Micro USB Adapter lets you connect an iPhone, iPad or iPod with Lightning connector to micro USB cables and chargers to sync and charge your device. People can use this adapter for iPhone, iPad or iPod with a micro USB cable to sync and charge, or to a compatible micro USB charger device. This could be the best and flexible option for people who carry or upgrade their existing micro USB smart phones with Apple iPhone or Apple devices.

GA-Z97X-UD7 TH is a part of the Gigabyte’s new 9 series motherboards, which are based on the Intel Z97/H97 chipsets. It comes with the next generation Intel 97 Express chipset and Intel socket 1150, supporting 4th Generation Haswell, Haswell Refresh, Devil’s Canyon processors and also, the 5th Generation Broadwell processor. The most attractive features are the Dual ThunderboltTM 2 ports that allow

you to simultaneously connect as many as 12 devices, in addition to three digital displays. Each of these ports supports utmost data transfer speeds, with simultaneous bi-directional data transfer potential of up to 20 Gbps. GA-Z97X-UD7 TH also features a special PCIe expansion card, ensuring amazingly fast connectivity.The GA-Z97X-UD7 TH is priced at Rs. 23,000 (approximately).

COUGAR launches 700K Gaming Keyboard

COUGAR has launched a cutting-edge aluminum keyboard which has already managed to win the 2014 iF International Design Award. The Cougar 700K Gaming Keyboard is a premium mechanical gaming keyboard aimed at professional level PC gamers, especially those who engage in Massive Multiplayer Online Games (MMOs). It comes with COUGAR’s UIX™ System, a powerful software with a simple interface that combines your COUGAR peripherals into a single application interface and allows you to conveniently configure all their functions.

PNY HP microSD C10 cards PNY has officially announced the release of the new package of HP microSDXC C10 (64G) cards for unlimited storage space for your mobile devices. Now increase the storage capacity of your digital camera, smartphones and tablet PCs.Available in 8-64 GB capacity, HP microSD C10 maximizes your mobile entertainment so that you can download and store a huge number of media files without running out of memory space. The HP microSDXC C10 cards give you the ability to store up to 5 and14 hours of full HD and HD videos, 11, 837 songs and 28,445 images. High speed flash memory ensures you cap-

ture, record and store digital content with up to 10MB/sec transfer speed.

PRODUCT EXPLORER

01/OCTOBER/2014

MaStar launches USB 2.0 OTG Flash Drive Mobile M02

D-Link DIR-850L

Delivering Wi-Fi AC1200 dual band speeds to home network, the D-Link DIR-850L is the perfect solution for those looking to enjoy multiple HD video streams, fast file transfers, and lag-free video chatting - all with less wireless interference for maximum throughput. At D-Link it is our endeavor to bring innovative products/ solutions that meet modern day requirement efficiently. As a result, D-Link DIR-850L is mydlink enabled, and supports the Shareport Mobile app to stream/share media files. With mydlink functionality, users can effortlessly access and view their network no matter where they are. Through mydlink app one can remotely monitor the router & see who is connected to it, change settings, or block someone from using their network connection (all from any Internet-connected PC, or any iOS or Android mobile device). Parents can monitor what sites their children are visiting, and can stay informed and in control on the go. Further the SharePort Mobile app allows you to connect a USB storage device to the DIR-850L and instantly share documents, movies, pictures, and music with mobile devices. â&#x20AC;˘ Gigabit LAN, WAN with USB 2.0 port connections â&#x20AC;˘ 2x2(2.4GHz)+2x2(5GHz) reach 1200Mbps(900Mbps+300Mbps) connection capability D-Link DIR-850L is priced at Rs. 4599/- and comes with a warranty of three years.

MaStar has launched the latest USB 2.0 OTG flash drive, Mobile M02. Formed into both a Micro USB and a USB 2.0 connector, Mobile M02 can transfer pictures and videos between PCs and mobile devices that support USB OTG. With its arc form, it provides a sport-like choice that can fit your style. The light Mobile M02, with its key loop, allows you to carry files with you by simply attaching it to your bag. With the Mobile M02, transferring files between devices is no longer limited by some slow internet connections. You can freely transfer your files between laptops, computers, smartphones and tablets. It also offers plug and play capabilities for mobile devices supporting USB OTG, to

access your files immediately. It is an ideal choice as a cross-platform media center. The Mobile M02 enables you to manage your files at will.

D-Link DXS-3600 Series

D--3600 Series Layer 3 Stackable 10GbE Managed Switch consists of new compact, routing, and very low latency. The DXS-3600 Series switches provide the network with high-performance 10-Gigabit Ethernet switching capacities of up to 960 Gbps and forwarding rates up to 714 Mpps. Further the DXS-3600 Series switches support several core components of Data Center Bridging (DCB) such as IEEE 802.1Qbb (Priority-based Flow Control), IEEE 802.1Qaz (Enhanced Transmission Selection), and IEEE 802.1Qau (Congestion Notification). D-Link DXS-3600 Series comes with Lifetime warranty.

NetRack showcases latest Data Center Racks NetRack, a leading solutions provider for data centers and end-to-end IT server racks, was prominently present at the BICSI India 2014 event held in Bangalore, and showcased its latest UL certified NRS-e Series Rack, KVM console drawer and technology products for the attendees. BICSI India 2014 was a conference and trade show on various topics, and it allowed attendees to participate in networking, data center sessions and network with others in the field, directly from their own computers. NetRack, one of the sponsors, had their booth abuzz with industry ac-

tivities and attracted potential customers. The products displayed at the event were capable of handling a high volume of cable which met the challenges posed to DC managers and simplified the IT tasks.

TOPNOTCH BULLETIN

01/OCTOBER/2014

Portable Bluetooth Speaker Zebstation Bullet

• ZEB-BT20 • Call function • Media control buttons

• Built-in battery • Micro SD • Mp3 WMA

Bean

Power Grip

Portable media player • • • • •

Bluetooth mini keyboard

• • • • •

Power Extension Socket with USB ports

Supports MP3 files Can be used as a card reader No built-in memory Micro SD card slot (32GB max) Built-in battery

Tabmate

Compatible with PC/Mac Tablet Smartphone Portable console / media player

• FM • Stylish design

• • • • • •

Blue Air

2 USB ports High quality sockets 100% copper cable 2/3 meter cable Overload protection Individual switches

Bluetooth Headphone With Mic

ZEB-BH498 Bluetooth Headset

01/OCTOBER/2014

RASHI NEWSWIRE

GT720-SL-2GD3-BRK • Asus GT720 silent for HTPC • • • • • •

Build and HD Entertainment Engine Clock – 797MHz Memory Clock – 1.8GHz Bus Standard – PCI-E 2.0 CUDA Core – 192 Memory Interface – 64bit DVI/HDMI

Mobotix S15 IP Camera • Day/Night/Thermal sensor modules. • Two 5MP sensors integrated with

• IP65-rated outdoor housing protects

• Compact, discreet size for covert

• Comes with MxActivity sensor for

microphone.

video surveillance.

toring large areas. the camera.

reduced storage.

• 180 degree panoramic view for moni-

HP EliteBook 820 G1 Laptop Asus RT-AC87U AC2400 Dual-Band Gigabit Wireless Router • Advanced wireless technology for faster-than wired speeds.

• Maximum coverage, with no dead spots.

• Supercharged performance with

• • • • • • • • • • •

Intel Core i5 4200 4th Generation processor 4GB RAM 32GB SSD & 500 GB 7200rpm SATA HDD Win 8.1 Professional Thin & Light at <1.4kgs 21mm Thickness Single Spindle Design HD Cam 3 year onsite warranty including the Battery Finger Print Reader 12.5” LED HD Display

two dual-core processors.

• The best-ever internet experience, for all devices.

Rampage V Extreme • Intel Core i7 processors on LGA

2011-v3 socket. • Intel X99 Express chipset. • OC Socket, OC panel, Safe Boot and ReTry buttons – Powerful tuning kit for breaking records. • Extreme Engine igi+ IV – Primo components for rock-steady power.

Netgear ProSafe Premium Wireless Controller – WC7600 • Offers enterprise grade functionality

and capability for small to midsized organizations. • Load balancing and rate limiting features which provide fair bandwidth allocation among all clients for robust wireless connectivity. Toll Free No. 1800-419-4543

Toshiba Desktop 3.5” HDD SATA3 4TB / 5TB • Model MD04ACA400 / MD04ACA500 Capacity 4.0 TB / 5.0TB 7200 RPM performance 2 year warranty For use in consumer and commercial computers • 6.0Gb/s SATA interface • Platform Internal • Classification Consumer

• • • •

For more information contact: Rashi Branch • Bangalore :42480202, • Mangalore : 2225208, • Hubli: 2213777

SCHEMES AND PROMOTIONS

01/OCTOBER/2014

BlackBerry announces winners of its incentive program Plantronics Festive Scheme for retailers

Plantronics has become the alternative name for Bluetooth devices in India with a wide range of products suitable for every type of consumer. Plantronics brings technology and innovation together without burning a hole in your pocket. Retailers have always been excited about the various schemes going throughout the year to benefit them in many ways. This year is no different. Plantronics introduces the Festive Scheme where the retailer is assigned a target and will be rewarded for the same. This scheme is designed to maximize benefits for the retailers by creating slabs to help them set the target and achieve more. The prizes include a prepaid debit card of various denominations on achieving various comfortable slabs. The debit card can be used for shopping during the festive season. The aim of this scheme is simple to complete the target in the span of nearly 4 months i.e. from 1 August 2014 to 20 November 2014. The scheme will be valid on billing only from City Distributors. To make the business linear retailers needs to achieve linearity of 30% in August, 30% in September and 40% in October & November as a part of the scheme. Mr. Ravi Matta, Trisha CorporationCity Distributor, Mumbai comments, “Rashi & Plantronics have introduced this great scheme and we are trying our best to take in large number of retailers under the scheme. We have planned our course of action for the coming months and are geared up to benefit retailers. Plantronics is a well-known brand and this festive scheme ahs created a buzz of excitement in the retailers market.”

BlackBerry Limited has announced the winners of its recently concluded VAR incentive program. BlackBerry, in conjunction with Ingram Micro India Pvt Ltd, launched an exclusive by invitation only VAR Incentive program for VARs and SIs to promote BlackBerry enterprise solutions. The program, which saw participation from over 30 VARs across the country, ran from June 20- August 20, 2014, with ultimately 2 winners walking away with cash

prizes over a lac. Announcing the winners of the program, Mr. Manoj Khilnani, Country Marketing Head - Enterprise, BlackBerry India, said, “BlackBerry has been a clear frontrunner in the Enterprise mobility space for over a decade now. It continues to remain the dominant MDM leader with more customers than the top competitors combined." The 3 pronged incentive program required the VARs to sign up on the program website Partner Portal.

LAPCARE special Buy Back offer LAPCARE has announced a special buyback offer for all India dealers on old laptop batteries of any make or any model, original or compatible. This season all lapcare dealers will get a chance to gain more benefits from this customer friendly brand. This offer is for all India dealers and comprises of getting a buyback of Rs 100 each on old batteries irrespective of make or model but except physically damaged ones, the offer will start from 1st August till 30 September. Lapcare believes in smooth and flawless operations hence have appointed dedicated people in each region for flawless execution of this special offer. The dealers will be given a cheque of buy back amount within 15 days from the receiving of old batteries in lapcare head office.

neoteric enhances partner-connect in Orissa with Xplore & Evolve neoteric infomatique limited, one of the leading value-added National Distributors successfully conducted Xplore & Evolve Channel Meet in Berhampur and Bhubaneshwar (Orissa) on the 12th and 13th of August, respectively. neoteric’s brand property- Xplore & Evolve generates awareness for various products and solutions amongst the partner community and enables them to work towards better business understanding and growth. There were live demonstrations on both days which emphasized how businesses can prosper with the latest Intel Core processor platform available through a multitude of devices including UltrabookTM

devices and all-in-one PCs. The partners got a live-experience of the look-and- feel of the demo products on display, viz., the 2nd Gen Intel CoreTM processor and the 3rd Gen Intel CoreTM processor families. The event included a focused presentation on how Intel’s comprehensive computing solutions offer greater efficiency which will help partners in gaining a competitive edge in business.

01/OCTOBER/2014

RNI No.2003\14367 Registered No: KL/CT/155/2014-16

Publication Date: 01/10/2014 Postal Date: 1st and 2nd of every month.

01/OCTOBER/2014