Destination Tourism

Kerala, the lush green state situated on the tropical Malabar Coast of South Western India, is one of the most popular tourist destinations in the country. Globally referred as God’s own country, it is named as one of the ten paradises of the world by the National Geographic Traveler. Its unique culture and traditions, coupled with its varied demography, has

made Kerala one of the most popular tourist destinations in the world. Immensely blessed by Mother Nature, the state has everything that a tourist looks forward to. The captivating greenery, long stretches of palm fringed shores, serpentine back waters, crystal clear rivers, lakes and jungle streams and picturesque forest ranges and valleys are some of the

state’s coveted assets in respect of tourism. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala- God’s Own Country was adopted in its tourism promotions and became a global super brand. Kerala is regarded as one of the destinations with the highest brand recall. The

state’s tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimise the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people.