VISIBILITY IN THE MEDIA

The project gained visibility during and after the implementation of the volunteering activities In fact, various initiatives have been taken to communicate “Greening the present, Saving the future” with the aim to reach a wide audience.

Firstly, a logo was created to give visual identity to the project and to be used in communications with stakeholders and when promoting the project

In addition, regional newspapers, “Giornale di Sicilia” and “La Sicilia”, dedicated an article to the project This was also mentioned in the section “Green and Blue” of the national online newspaper “La Repubblica” In total, around 30 online local and regional blogs and newspaper websites relaunched the news and promoted the project between July and August. (see Annex 2).

Then, before and during the activities, press releases were issued to local and regional media. As a result, the regional TV newscast “Tele Giornale di Sicilia”, the main private channel in Sicily, reported a news about the volunteering activities during the lunch time daily news

Finally, social media were used to give visibility to the overall project, to the campaigns created by the volunteers and, naturally, to the European Solidarity Corps programme and support received by the European Union. More precisely, the project photo album created on the association social media page had a coverage of around 3.600 viewers; the video campaign "Nature needs us” had around 1 500 views, and a video-interview done to promote the volunteering activity in Isola delle Femmine had almost 1 200 views (this last video was also uploaded by the website “Giornale di Sicilia” reaching further 700 viewers)