MAGIC New York Issue 02.22 by MMGNET Group

NEW YORK ISSUE 02.22

IN THIS ISSUE: A FRESH TAKE: NEW & EMERGING WOMEN’S COLLECTIONS

GROWING CATEGORY: STANDOUT FOOTWEAR BRANDS THE LOOKBOOK: KEY TRENDS IN YOUNG CONTEMPORARY AND MODERN SPORTSWEAR STREET STYLE AT MAGIC NEW YORK BRAND CREDIT: BAILEY ROSE

MAGIC NEW YORK ISSUE 02.22

Traveling from Las Vegas to New York, we kept the vibes high in the fashion capital. From the incredible roster of brands to on-site experiences and street style, the February 2022 edition of MAGIC New York was the show to see and be seen. And if it’s happening in New York, it’s happening in fashion. This season featured new and noteworthy collections in trend and young contemporary apparel, footwear, and accessories, as well as a special curated selection of modern sportswear. Both brands and buyers showed up in fashionforward looks to welcome the transition from winter to spring, featuring dramatic silhouettes, oversized tailoring, and new ways to wear denim. Inspiration is the foundation of MAGIC New York, and while the well-heeled attendees provided lots of styling inspo, there was so much more creativity and excitement all around. Explore our MAGIC New York Issue to get inspired and informed on all there is to shop & experience. Discover emerging collections and rising categories in the In Focus features, top trends in our lookbook editorial, and more event highlights.

Next stop is MAGIC Nashville, May 16-17, 2022.

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IN FOCUS:

EMERGING BRANDS HIGHLIGHTING NEW BRANDS TO SHOP AT MAGIC NEW YORK.

Our emerging brands this season offered both unique and diverse products to provide retailers with the newness they are after. While they covered a variety of categories, these designers represented singularity in their approach to growing their businesses, yet they share the same wisdom, virtues, and tenacity. We sat down with our brands to learn more about their stories.

LAURA RODRIGUEZ ZABARIAN EXECUTIVE DIRECTOR + OWNER MOVU SPORTSWEAR

MOVU SPORTSWEAR

“

We have had moments of difficulties but in the end, everything is an opportunity for growth. Nothing is impossible… Insist and never give up. Work for each dream and each of your goals as hard as if it were the only opportunity you have.” —Laura Rodriguez Zabarian, Executive Director + Owner, Movu Sportswear

POP UNDERWEAR

“

Follow your instinct and surround yourself with amazing employees. Pop is like a family, we created an amazing space for our staff to evolve and bring to the table their best assets. Since our official launch, almost 3 years ago, we followed our instinct and it brought us where we wanted to be and keeps on bringing us higher! In other words, just gotta do what feels right!” —Alxander Ferland, U.S. Executive, Pop Underwear

IN FOCUS: EMERGING BRANDS

CARI CAPRI

“

Sustainability is a priority for us; we are always learning about new technology, recycled and natural fabrics that are sustainable for generations to come. All our supply lines — from design through manufacturing to your door — are ecofriendly, sustainable and ethical. I think if more businesses commit to helping the planet, we can gradually make a difference.” —Romona Norton, Founder + Owner, Cari Capri

MCLC

ELLANY

IN FOCUS:

FOOTWEAR HERE WE SPOTLIGHT TRENDS, BRANDS, AND BIG IDEAS IN THE FOOTWEAR MARKET.

Footwear collections that stood out this season presented the latest trends perfect for buyers shopping for a head-to-toe look or for the next “it” shoe. From brands that focus on sustainable and ethical practices to collections that are made for the customer who is always on trend, read on to learn more about the collections that put their best foot forward.

STATEMENT SHOES BY CARRANO

SUNIES

“

Trade shows gives us a chance to tell our story, which is based on sustainability. There’s not as much saturation in the market with that type of sustainable material, so to be fashionable and also unique in the background of sustainability helps us to stand out.” —Alessandra Wieser, CEO, Sunies

CARRANO

“

One of the best lessons we’ve learned as a brand is to take what you do best, and do it! Some have criticized us as we are not what is normally in the American market - we are a little dressier, fancier, more colorful - but that is what works for us, and for our customers. Being feminine, bright, and bold is what we are loved for.” —Nilsara Piereck, President, PGF Miami

IN FOCUS: FOOTWEAR

GOLA CLASSICS

VICTORIA

ESPIRITU

DRESS THE PART THE LOOKBOOK

FRNCH (LEFT + RIGHT) PHOTOGRAPHY: JOSE “TUTES” TUTIVAN MARKET EDITOR: JESSICA RICHARDS PRODUCTION: HAILLEY HOWARD DIRECTOR: ELLISSA STARR ASSISTANT DIRECTOR: JAMES RIDLEY

This season, she’s all about dressing for herself and who she wants to be. Trends seen on the show floor featured bold colors and patterns, silhouettes that play with exaggerated dimensions, and tailored sophistication.

FRNCH (LEFT + RIGHT)

LUSH CLOTHING (LEFT + RIGHT)

BAILEY ROSE

CARRANO

FORE COLLECTION (LEFT + RIGHT)

DANCE & MARVEL (LEFT + RIGHT)

BACON LETTUCE TOMATO (LEFT + RIGHT)

ARTICLES OF SOCIETY

MOD REF

TCEC

SAGE THE LABEL

LUCY PARIS (LEFT + RIGHT)

Q2 (LEFT + RIGHT)

JOVANI

LUCY PARIS

MODERN SPORTSWEAR THE EDIT:

Attention to details and beautiful design make these must-shop modern sportswear brands shine.

SHOP NOW

TOP, SKIRT: APPARALEL; JEWELRY: SAHIRA (LEFT + RIGHT)

TOP, BOTTOM: NANCY YANG; BAG: CARRANO

PATRIZIA LUCA MILANO (LEFT + RIGHT)

PATRIZIA LUCO MILANO (LEFT + RIGHT)

MC OASIS (LEFT + RIGHT)

DRESS: NANCY YANG; JEWELRY: SAHIRA

SPECIAL EVENTS COMMUNITY HIGHLIGHTS MAGIC NEW YORK FEBRUARY 2022

This amazing community definitely brought the spirit of MAGIC to New York this season. We are feeling motivated and inspired from the three days we spent in the Big Apple. Check out some of our favorite moments from the show floor highlighting Instagram worthy on-site activations, booth awards, DIY phone charms, and more.

MAGIC NEW YORK TREND DISPLAY Always on Trend: we highlighted exhibiting brands who fit the trends from MAGIC Las Vegas’s “MAGIC trend science report.”

02 MAGIC NEW YORK BOOTH AWARDS It’s always fun to see how MAGIC New York brands tell their stories through booth design and merchandising. Here are some of the award-winning brands that brough their A-games to this season’s event.

BEST IN FOOTWEAR: ESPIRITU

BEST NEW TO SHOW: POP UNDERWEAR

BEST IN ACCESSORIES: LE POM POM

BEST WOMANOWNED: PETIT POIS

BEST IN APPAREL: LENA

3. MAGIC NEW YORK PHONE CHARM DIY The perfect phone accessory—DIY charms.

4. SHOW BAGS SPONSORED BY EMORY PARK We collaborated with Emory Park on this season’s musthave item: the MAGIC New York Show Bag.

5. BABE, YOU LOOK SO GOOD INSTAGRAMMABLE MOMENT Snapped for The Gram.

6. HAPPY HOUR FEATURING THE JORDY What goes with this season’s must-have items? This season’s must-have drink— The Jordy—named after the Vice President of MAGIC, Jordan Rudow.

7. HOT CHOCOLATE HAPPY HOUR What’s better than spiked hot chocolate on a wintry, cold New York day?

Best Fit Forward STREET STYLE SNAPS FROM MAGIC NEW YORK.

From monochromatic looks to bright hues, dressing for spring was top of mind at MAGIC New York. Here are some of our favorite street style looks and the inspiration behind them.

“I was going for a more classic look. Thinking about the shoes and what we were going to do but still trying to pull it together with neutrals and trying to be a bit more spring with the weather.” — McKenzie, Bobbles and Lace Pictured: Second from right

“I like my cowboy boots because we need to be comfy because we’re at the show all day and I just feel like they’re fun.” —Sophia, Queenie & Pearl Pictured: Center

“I wanted to be very retro, bohemian, kinda hippie vibes. And I also wanted to be warm. So I love these pants, they’re my favorite just because they’re a really big statement piece and the flare is just unbelievable. And I thought the only thing you could really pair with it is a cream color to make the pants stand out and it’s a fuzzy sweater so it’s just so nice and comfortable.” —Alyssa, Jagged Edge Boutique

“I knew I was coming to a place where there was fashion and I just wanted to be me. And so this is my casual me. I like anything that stands out—the wow factor —even if it’s a simple jacket.” —Debra, D. Toure

MAGIC 2022 EVENT CALENDAR BE A PART OF THE MAGIC. JOIN US AT AN UPCOMING EVENT.

FRNCH

MAY 16-17, 2022

AUGUST 8-10, 2022

SEPTEMBER 18-20, 2022

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