SS 24 MEN'S TRENDS by MMGNET Group

SS 24

MEN’S TRENDS Preview Guide

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FASHION SNOOPS

INTRO ABOUT THIS GUIDE SS 24 is a season that attempts a much-needed course correction in a world full of imbalance and excess distractions. From finding solace through refocusing on time-honored craft and humble refinement, and embracing quirky flamboyance and playfulness, to working towards a grounded future where technology is human-centric, and seeking flexibility and freedom in our personal style, SS 24 is as much about innovation as it is time-honored tradition. MMGNET has partnered with creative futures agency FS (Fashion Snoops) to lead the way with an inspiring and informed look at what is happening for SS 24 in the menswear market. This guide is part of a larger program, including a digital session which will explore these concepts in more depth, as well as onsite presentations at MMGNET Group events. As a compliment to the upcoming trend events, this guide identifies the four overarching Design Aesthetics that will frame the season. Finding a way to align newness in design with consumer culture, these edited takeaways are meant to inspire and examine how each theme will influence color, silhouette, materials, print and pattern, and key items for the season ahead.

SS 24 DESIGN AESTHETICS

DIVINE

CURIOSITY

FLUID

EVOLVE

SS 24 DESIGN AESTHETICS

DIVINE

We find sacred solutions through modern monastic shapes, a focus on mastering a time-honored craft, and enjoying the indulgent abundance of what Mother Nature offers. There’s a heightened awareness of humble refinement, or things that are just naturally splendid without trying too hard. Here, we honor the traditions of not only our cultural and ancestral past, but also the sophisticated poise of the Earth, and lessons and lore of beauty.

DIVINE

SS 24 CULTURAL TAKEAWAYS

ENLIGHTENED BEING

CULTURAL SIGNALS

NEWFOUND HERITAGE

“REVENGE TRAVEL”

As people are increasingly seeking guidance

In search of a broader identity beyond their individual lives,

International tourism is expected to surpass pre-pandemic

from spiritual teachers and healers, the

people honor overlooked heritage and cultivate more authentic

numbers for the ﬁrst time by 2024 according to recent

destigmatizing of previously fringe wellness

cultural representation. Nostalgia for heritage proliferates as

projections. The Global South is capturing the travellers’

discourse is introducing these channels of

people look to be rooted in the constancy of the past amidst a

gaze, as recent travel data has shown that Latin American

healing to new generations.

combination of precarious economic and political conditions.

and Caribbean destinations have led the travel resurgence.

Tobi Schnorpfei

The Six Bells

Loewe

A search for greater meaning

Objects and spaces worn by time

Consumers crave a connection

facilitates a desire for spiritually

ground consumers in a sense of

with traditions that bind them

resonant experiences.

stability and continuity.

to a heritage.

CONSUMER NEEDS

DIVINE

SS 24 COLOR PALETTE

The colors in Divine are a heavenly expression of the sublime—a prismatic manifestation of “cloud nine.” Immaculate neutrals like Rose, Pearlite, Dough, Tea Leaf and Buﬀ provide quiet sanctuary in a chaotic world, while drenched shades of blue like Stillwater, Undercurrent, Indigo, and Mussel exhibit the importance of traditional processes handed down from

Mussel

Indigo

Undercurrent

Stillwater

Tea Leaf

Buﬀ

Rose

Pearlite

Dough

Grain

Pulp

Grape Vine

Toast

Tiger Eye

Maple Rock

Shiso

generation to generation. Sultry, earthen shades like Shiso, Maple Rock, Tiger Eye, Toast, Grape Vine, and Pulp inject a natural grounded warmth into a palette that’s otherwise ethereal.

SS 24 DESIGN PREVIEW

DIVINE Honoring time-honored craft while keeping a sharp view of what’s next, the silhouettes here are basic, easygoing, and even inﬂuenced by traditional workwear in many ways, but the details are sweetened with

DRESSED-UP VACATION

personality—markings of subtle charisma. The irregular character is evident through recrafted fabrics that have something new to say in a modern era, while adaptable ﬁts reﬂect our contemporary, chameleon lifestyles.

INDIGO BASICS

MIXED MOTIFS

Haversack CMMN SWDN

Black Horse Lane Insulaire

HOLIDAY SHORTS

Teddy Vonranson

Bode

Sega Diene

Insulaire

Dior Men

SUMMER UTILITY

CURIOSITY

SS 24 DESIGN AESTHETICS

There’s a remarkable new normal we’re learning to embrace: one in which the offbeat is present but refined; the everyday feels weird and wondrous; and hedonism comes out in humorous, playful ways. We strive to bring down the barriers of fantasy and whimsy, and create an off kilter reality for ourselves that puts the focus on things like textures that tickle our fancy and trompe l'oeil that tricks the mind. The result is a marvelous mix of natural surrealism, feminine flamboyance, and playhouse peculiarity.

CURIOSITY

SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

GENDERFUL EXPRESSION

SURREAL ESCAPE

UNFILTERED INDULGENCE

Rollbacks on LGBTQIA+ and women’s rights are

As unrest and uncertainty continue to mount around

A rebellion against the mounting pressures of social media

sparking discourse surrounding identity politics

the world, people are being drawn to surreal

manifests in exaggerated displays of disaﬀection and

prompting a reclamation of self-expression that

expressions that allow them to transcend far above the

detachment. A collective fatigue is being cited, as people

pushes back on repression by leaning into

burdens of reality over a century since the founding of

experience constant pressures to respond to competing

creative displays of gender and sexuality.

the Surrealist art movement.

social issues and maintain a well-polished digital identity.

Gabriel Moses

Atlanta

Ayromloo Design

Averse to antiquated

Consumers are going through great

Consumers will ﬁnd emotional

categorizations, people seek bold

lengths to ﬁnd escape from harsh

retreat through instances of

displays of individuality.

realities.

lighthearted detachment.

CONSUMER NEEDS

SS 24 COLOR PALETTE

CURIOSITY

The colors in Curiosity are a literal cabinet of oddities and quirks, with a full gamut of bizarre brights and pleasing pastels, and everything in between. Dimension-defying midtones like Pulp, Saﬀron, and Sumo Citrus look like something out of a surreal summer day, while Searing, Tart, and Pulse energize our everyday with childlike splendor. Java, Solemn, Pearlite, Breathless, Tile, Praline, Agril, and French Vanilla are balanced neutrals and pastels that make up most of the palette, but are also quieter in their inﬂuence than the extreme ends of

Sumo CItrus

Saﬀron

Pressure

Beetroot

Pulse

Tart

French Vanilla

Agril

Praline

Tile

New Dawn

Pearlite

Solemn

Java

Searing

Pulp

the spectrum, helping to ground us to a new world that’s equal parts remarkable and real.

SS 24 DESIGN PREVIEW

CURIOSITY The design in Curiosity is heavily inﬂuenced by surrealism, but with a much more sophisticated point of view —a skewed look at reality that is beautiful and bizarre. Tailored proportions and patterns are remixed and

PLAYFUL PUNCH

rethought in an eﬀort to add new life to traditional categories. Dreamy design details and embellishments are like toys for the senses, and even distressing and texture seem to be fanciful and ﬂirtatious

WARPED SHIRT

South Beach

COLLAGED CONSTRUCTIONS

Kidsuper

Thom Browne

Li Ning

Sacai

Anonymouth

MAXIMUM BLOCKING

Kenzo

Dries Van Noten Kolor Kolor

EXTREME STRIPES

SS 24 DESIGN AESTHETICS

FLUID

We seek ﬂexibility to change our personal narrative, prioritizing things like optimized movement, meditative surfaces, enhanced performance, and reframing what it means to be strong or easygoing. This freedom introduces us to a refreshing transformation in not only lightness and weightlessness, and shifting stylistic roles, but also being more intimately engaged with nature, which continues to heal us as we dive deeper into its vitality and nourishment.

FLUID

SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

SOFT LIVING

ADAPTIVE IDENTITY

EARTH ENLIVENED

The harsh, frantic pace of the outside world leads

The notion that identity must be deﬁned by binaries and

A deepening appreciation for nature inspires us to explore a

people to seek softness in their own lives, prioritizing

hierarchies has faded, as people increasingly reject

vibrant side of environmentalism, in which stewardship

emotional care and meaningful experiences.

standardization in favor of ﬂuidity. Tapping into the plethora

becomes a joyous act of mutual care. Through movement,

Intentional focus is placed on moments of joy and

of aesthetic trends available online serves as a form of

textiles, and activity, we seek to build a more playful

ease as opposed to glorifying hardship.

escapism and oﬀers endless new expressions.

relationship with nature based on reciprocity.

Benjamin Askinas

Stavros Kastrinakis

Marjan van Aubel

Consumers are turning inward

The post-pandemic need to reorient

Jaded by a world of pessimism,

and nurturing their emotional

and stretch beyond antiquated

consumers turn to nature to

and physical health.

boundaries continues.

restore a sense of wonder.

CONSUMER NEEDS

SS 24 COLOR PALETTE

FLUID

Fluid’s color palette is a lively, spirited expression of 21st century life—an experiment in surprising movement, high energy, and rule breaking. It’s full of sun-soaked, prism-inspired hues like Fresh, Solaria, Apricot, Sumo Citrus, and Saccharine that seem to sparkle in their softened intensity, and delicate tones like Celery, French Vanilla, Gossamer, and Sea Salt personify what sunlight and breezes would be as colors. There’s also a small, radiant grouping of aquatic brights like Pressure, Float, and Hyper Mint that amplify our daily dynamic,

Solemn

Mussel

Breathless

Saccharine

Sumo Citrus

Apricot

Solaria

Fresh

Sea Salt

Gossamer

French Vanilla

Celery

Tart

Hyper Mint

Float

Pressure

while neutrals like Breathless, Mussel, and Solemn are perfectly tweaked from their traditional form to acknowledge changing lifestyles.

FLUID

SS 24 DESIGN PREVIEW

We continue to explore beyond the gender and category constructs that have dictated our style troupes for far too long. With lightweight ribs and a delicate approach at utility, second skin-inspired loungewear and underpinnings look both basic and luxurious at once. Tailoring has a place here, but the pieces mimic a long-worn, favorite knit versus a

GENDERFUL

nine-to-five suit. In short, it’s a softer, more fluid way of living, reflecting the vulnerability of today’s consumer.

Tanner Fletcher BASIC UNDERPINNINGS

LUXE LOUNGE

Hermes

Sand to Sand LGN Elys Berroteran

SOFT + TAILORED

Emporio Armani

Zegna One DNA

Kaiki

BREEZY UTILITY

Apotts

SS 24 DESIGN AESTHETICS

EVOLVE

We work to integrate technology and goodness–to bridge our most valuable lessons with prototypes of progress. We strive for a “betterverse” where the impact of innovation is somehow softened, in keeping with our wish to be rooted to our heritage. We also attempt to reinterpret tradition in a way that feels comfortable, soulful, and infused with necessary novelty. When it comes to design, new uses will emerge, smarter ways to do things unfold, and more meaningful ways to relate to our surroundings surface. It all manifests in a dreamy expression of the future that’s closer to the present than we realize.

EVOLVE

SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

INFORMATION CLEANSE

FAMILIAR FUTURE

ANCIENT MODALITIES

Awareness around fake news and greenwashing is

In this time of accelerated change on all fronts, consumers are

We ﬁlter ancient wisdom through new tools to create

sparking an information revolution that demands higher

seeking a stabilizing force and for progress to be tempered

healing rituals unique to contemporary needs and lifestyles.

accuracy and clarity in language. Critical thinking skills

with a human touch. Consumers are experiencing “future

Traditional practices, such as aromatherapy, sound healing,

are being emphasized in a growing number of

shock,” a term coined to describe the feeling of disorientation

and breathwork, are reconsidered in a scientiﬁc lens and

curriculums that tackle disinformation in the digital age.

that comes with rapid change in a short period.

are augmented through sensory technology.

Off White

Zhang Ahuei

Dreamachine

Lacking trust in institutions,

As the role of tech grows, conversely

We turn towards ancient

consumers expect claims to be

to trust, consumers will need a more

technologies that can deepen our

backed by real evidence.

human-centered approach.

awareness of body and soul.

CONSUMER NEEDS

SS 24 COLOR PALETTE

EVOLVE

The colors in Evolve could be viewed through both a futuristic or a nostalgic lens—all with a common connection to the best parts of being human. These soulful hues are equal parts engaging and innovative, a mix of nature-inspired, everyday hues and optimistic brights. While shades like Java, Undercurrent, Praline, Tea Leaf, and Croissant expand upon traditional

Black

Pewter

Heat

French Vanilla

Croissant

Toast

Golden

Dough

Tea Leaf

Basil

Praline

Maple Rock

Grain

Apricot

Undercurrent

Java

neutrals, there are also energetic colors like Apricot, Basil and Heat that help us reconsider the impact of seasonal accents.

SS 24 DESIGN PREVIEW

EVOLVE In Evolve, the principles for both design and living are equally technically advanced, yet still rooted in our profound appreciation for heritage practices and craftsmanship. The aesthetic is all about multi-use “shapeshifting” design—a

KIMONO STYLE

smartly tailored approach to technical, performance-inﬂuenced clothing that can be layered upon each other to create a sense of depth and all-around wrapped comfort within a garment that responds to the wearer’s movement.

OVERSIZED CLASSICS

MODERN BASICS

Oqliq

Kaptain Sunshine

Lemaire Second Street

Zegna

Hed Mayner

STREAMLINED STANDARDS

Sacai

Jil Sander

Peter Do Jan Jan van Essche

Paul Smith

EASYGOING ELEGANCE

SHOP THE TRENDS Shop SS 24 trends at upcoming MMGNET Group live events

SOURCING at MAGIC Las Vegas

PROJECT New York

MAGIC Las Vegas

PROJECT Las Vegas

Men’s + Gender Fluid Contemporary

Men’s + Women’s Trend & Young Contemporary

Men’s + Women’s Contemporary

July 17-19, 2023

August 7-9, 2023

PROJECT Tokyo

SOURCING at MAGIC New York

COTERIE New York

MAGIC New York

Sourcing

Women’s Elevated Contemporary

Women’s Trend & Young Contemporary

September 19-21, 2023

Men’s + Women’s Contemporary September 13-14, 2023

Sourcing