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Is Big Data delivering on its ‘big’ promise? hat is the true value of Big Data? Before we answer this question, let us look at some examples. Take a sector like healthcare where Big Data has already made an impact through its ability to spot unknown patterns. A case in point is a project by the University of California in San Francisco, which uses smartphones to study a base of close to 1 million people who use mobile health applications to transmit data related to their heart rate, pulse rate and blood pressure. The aim is to analyze the huge amount of data collected and develop accurate models to predict the occurrence of heart disease in people. Healthcare is not the only sector. Processor giant, Intel, for example, uses Big Data to develop chips faster and reduce manufacturing glitches. The Vancouver Police Department in Canada is using Big Data analytics for making its region safe by analyzing crime-related data and uses these insights to predict more accurately where crimes are likely to occur. Ford collects data from sensors installed in over 4 million cars, which is used by its engineers to understand how the car performs in different environment and road conditions. Retail giant, Walmart, uses Big Data analytics to track social media mentions on locations, people or products and uses this intelligence to better tailor its product offerings. Closer home, the UIDAI’s Aadhaar project is a great example of what can possibly be done using Big Data analytics. Once the system is fully developed, it can become the foundation for government functions to analyze transformational possibilities in services, such as free education, public distribution systems and pension schemes using what-if scenarios. The possibilities of using Big Data analytics to solve real-world problems are immense. For example, could the impact of the devastation caused by the floods in Uttarakhand have been marginally reduced using Big Data? A possible solution can be seen from an initiative called Digital Delta launched by IBM in the Netherlands. This project aggregates and analyzes information from diverse sources to provide authorities with insights to better manage situations. By modeling weather events, the government can determine the best course of action (such as diverting water from low lying areas) using a real-time intelligent dashboard. Having said that, not every problem can be solved using Big Data. If the business objectives are unclear, so will be the results. For example, a study by analytics firm, Infochimps, this year, revealed that 55 percent of Big Data projects are not completed. One of the primary reasons mentioned for failure was attributed to inaccurate scope and inability to connect the dots, which indicates a data analysis talent gap. Big Data hence needs to be looked at as a business decision and not as a technology that is implemented by the IT team. In summary, there are immense possibilities of using Big Data to transform the way we live, think and make decisions. India has the talent, the ecosystem of service providers and a rising base of technology-savvy users with mobile and social connections. As global examples have shown us, even smartphones can be used to collect data in Big Data analytics initiatives. All we require is the will and the commitment to use data for transforming governance.

W

The possibilities of using Big Data analytics to solve real-world problems are immense

u Srikanth RP is Executive Editor of InformationWeek India. srikanth.rp@ubm.com

august 2013 i n f o r m at i o n w e e k 3


contents Volume

2

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Issue

10

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August

2013

18 Cover Story The Big Data opportunity for Indian IT service providers NASSCOM says that India is rising fast to play an important role as a key outsourcing destination in the overall Big Data space for services. How are Indian IT service providers shaping up?

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11 Innovative Big Data startups founded by Indian entrepreneurs The Big Data technology and services market is on the verge of a rapid growth spurt; according to IDC the market is expected to reach USD16.9 billion in 2015. The boom in Big Data market is inspiring the establishment of a number of startups in the space who are vying to make their place and capitalize on the huge market opportunity. InformationWeek takes a detailed look at 11 promising Big Data startups founded by Indian entrepreneurs. We explore their specialized Big Data offerings and target customers

Latent demand for Big Data in India grows bigger Most vendors have meticulously crafted strategies to tap the Big Data opportunity and take it to the next level of maturity

Cover Design : Deepjyoti Bhowmik

53 54

Big Data in Industry

51 52 4

Big Data analysis drives revolution in travel Airlines, hotels and reservation sites are making the most of data to improve booking ratios, boost revenue yield and improve customer satisfaction

Cancer Researchers mine Big Data to individualize treatment CancerLinQ prototype from American Society of Clinical Oncology aggregates data from disparate EHRs to find the most effective therapy for a specific patient

informationweek august 2013

55 56

Big Data reveals weather-related shopping patterns Google BigQuery and Tableau Software’s visualization tools show how weather affects shoppers’ behavior, help retailers prepare for spikes in demand

Big Data: When cars can talk The roads would be safer if cars could exchange information about traffic conditions and bad drivers. But are we ready to sacrifice privacy to save lives?

Formula One racing learns from sensors Big data, meet fast data. Lotus Formula One team uses more than 200 sensors on the car to measure tires, brakes and more for real-time alarms and post-race analysis

Can Big Data trump doping in sports? Massive amounts of data, along with Hadoop and visualization tools, helped the U.S. women’s cycling team earn silver at the London 2012 Olympic Games

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THE BUSINESS VALUE OF TECHNOLOGY

interview 32

36 interview

‘Aadhaar system is a great example of using open source technologies and extensive data-driven analytics to achieve its scale and quality’

Can Big Data help in predicting results of elections in India? Karthik Shashidhar Freelance Management Consultant and Data Scientist

Dr Pramod Varma Technology Advisor, UIDAI

interview 34

61 case study

Big Data can identify patients with chronic conditions and health risks

GITAM strives to become digital university with single IP network

Pradeep Pasupuleti Head, Big Data Delivery, UnitedHealth Group

13 15

G V Ramana In-Charge Director CATS Department, GITAM University

news analysis

EDITORIAL ������������������������������������������������������������� 3

Can Narayana Murthy lend the Midas touch to Infosys?

INDEX ���������������������������������������������������������������������� 6

After his re-appointment as the company’s executive chairman, Murthy brings in hope to rebuild the golden era of Infosys and a good Q1 keeps spirits high

news ����������������������������������������������������������������� 8-12 opinion ������������������������������������������� 38-50, 62-63 event �������������������������������������������������������������������64 cio Life ����������������������������������������������������������������65

NanoBi Analytics: A startup building the first analytics app store in India This Bangalore-based startup is set to offer custom analytics apps for SMBs belonging to different industry verticals via its analytics app store for both on-premise and SaaS models on a subscription format, with the promise of getting it up and running within just a few hours

Analyst Angle ������������������������������������������������66 cio profile �������������������������������������������������������� 67 global cio ��������������������������������������������������������68 Down to business ������������������������������������������ 69

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august 2013 i n f o r m at i o n w e e k 5


Imprint

VOLUME 2 No. 10 n August 2013

Managing Director : Joji George Printer & Publisher : Kailash Pandurang Shirodkar Associate Publisher & Director : Anees Ahmed Editor-in-Chief : Brian Pereira Executive Editor : Srikanth RP Principal Correspondents : Ayushman Baruah (Bengaluru) Jasmine Kohli (Mumbai) Senior Correspondent : Amrita Premrajan (New Delhi) Correspondent : Varun Haran Copy Editor : Shweta Nanda Design Art Director Senior Visualiser Senior Graphic Designer Graphic Designer

: : : :

Marketing Marketing Head

: Samta Datta

online Manager—Product Dev. & Mktg. Deputy Manager—Online Web Designer Sr. User Interface Designer

: : : :

Deepjyoti Bhowmik Yogesh Naik Shailesh Vaidya Jinal Chheda, Sameer Surve

Viraj Mehta Nilesh Mungekar Nitin Lahare Aditi Kanade

Operations Head—Finance Director—Operations & Administration

: Yogesh Mudras : Satyendra Mehra

Management Service

: Jagruti Kudalkar

Sales Mumbai Manager- Sales : Ranabir Das ranabir.das@ubm.com (M) +91 9820097606 Marvin Dalmeida marvin.dalmeida@ubm.com (M) +91 8898022365 Bengaluru Manager—Sales : Kangkan Mahanta kangkan.mahanta@ubm.com (M) +91 89712 32344 Sudhir K sudhir.k@ubm.com (M) +91 9740776749 Delhi Manager—Sales : Rajeev Chauhan rajeev.chauhan@ubm.com (M) +91 98118 20301 Sanjay Khandelwal sanjay.khandelwal@ubm.com (M) +91 9811764515 Production Production Manager

: Prakash (Sanjay) Adsul

Circulation & Logistics Deputy Manager

: Bajrang Shinde

Subscriptions & Database Senior Manager Database : Manoj Ambardekar manoj.ambardekar@ubm.com Assistant Manager : Deepanjali Chaurasia deepanjali.chaurasia@ubm.com

print online newsletters events research Head Office UBM India Pvt Ltd, 1st floor, 119, Sagar Tech Plaza A, Andheri-Kurla Road, Saki Naka Junction, Andheri (E), Mumbai 400072, India. Tel: 022 6769 2400; Fax: 022 6769 2426 International Associate Offices USA Huson International Media (West) Tiffany DeBie, Tiffany.debie@husonmedia.com Tel: +1 408 879 6666, Fax: +1 408 879 6669 (East) Dan Manioci, dan.manioci@husonmedia.com Tel: +1 212 268 3344, Fax: +1 212 268 3355 EMEA Huson International Media Gerry Rhoades Brown, gerry.rhoadesbrown@husonmedia.com Tel: +44 19325 64999, Fax: + 44 19325 64998 Japan Pacific Business (PBI) Shigenori Nagatomo, nagatomo-pbi@gol.com Tel: +81 3366 16138, Fax: +81 3366 16139 South Korea Young Media Young Baek, ymedia@chol.com Tel: +82 2227 34819; Fax : +82 2227 34866 Printed and Published by Kailash Pandurang Shirodkar on behalf of UBM India Pvt Ltd, 6th floor, 615-617, Sagar Tech Plaza A, Andheri-Kurla Road, Saki Naka Junction, Andheri (E), Mumbai 400072, India. Executive Editor: Srikanth RP Printed at Indigo Press (India) Pvt Ltd, Plot No 1c/716, Off Dadaji Konddeo Cross Road, Byculla (E), Mumbai 400027. RNI NO. MAH ENG/2011/39874

Editorial index Person & Organization Anand Sri Ganesh, Manthan Systems...................30 Anukool Lakhina, Guavus..........................................25 Ashutosh Agarwal, VcubeC Data Analytics.........28 Atul Batra, Manthan Systems....................................30 BS Nagarajan, VMware India & SAARC..................30 Dipen Shah, Kotak Securities....................................14 Dr Pramod Varma, UIDAI............................................32 Dr Werner Vogels, Amazon........................................37 G V Ramana, GITAM University................................61 Hubert Yoshida, Hitachi Data Systems..................37 J Ramachandran, Gramener.....................................24 Jayantha Prabhu, Essar Group..................................37 Joydeep Sen Sarma, Qubole ������������������������������������ 27 Kalpana Krishnaswami, Metaome..........................26 Kamal Sharma, Mindlance.........................................65 Karthik Shashidhar, Takshashila’s Graduate Certificate in Public Policy .........................................36 KP Sunny, Federal Bank...............................................67 KR Sanjiv, Wipro Technologies..................................19 Mahesh Ramakrishnan, NanoBi Analytics...........15 Naresh Nagarajan, HCL Technologies...................20 Naz Haji, Quintiles.........................................................31 Neeraj Athalye, SAP......................................................31 NR Narayana Murthy, Infosys....................................13 Pradeep Pasupuleti, United Health Group..........34 Prashant Kumar, PromptCloud................................27 Prithvijit Roy, Bridgei2i................................................23 Rajeev Nayar, Infosys....................................................19 SD Shibulal, Infosys.......................................................14 Sheshagiri Anegondi, Oracle India.........................29 Sumant Sarkar, NanoBi Analytics............................16 Sumit Sood, Virtusa......................................................30

ADVERTISERS’ INDEX Company name Page No.

Website Sales Contact

Sundararaman Viswanathan, Zinnov ...................14 Sunil Guttula, Bizosys...................................................22

Emerson

2 emersonnetworkpower.com marketing.india@emerson.com

Checkpoint

7 www.checkpoint.com

indiasales@checkpoint.com

Suresh V. Shankar, Crayon Data ������������������������������ 23

eScan

11 www.escanav.com

enterprise@escanav.com

Tony Young, Informatica.............................................37

Interop

21 www.interop.in

salil.warior@ubm.com

Quick Heal

71

info@quickheal.co.in

Schneider

72 www.schneider-electric.com in-care@schneider-electric.com

www.quickheal.com

Suresh Srinivasan, Formcept....................................24

Venkat Viswanathan, LatentView............................26 Venkatesh Subramanya, Happiest Minds............20 Vinay Kumar P, NetApp India...................................31 Vinod C V, NanoBi Analytics......................................16

Important Every effort has been taken to avoid errors or omissions in this magazine. In spite of this, errors may creep in. Any mistake, error or discrepancy noted may be brought to our notice immediately. It is notified that neither the publisher, the editor or the seller will be responsible in respect of anything and the consequence of anything done or omitted to be done by any person in reliance upon the content herein. This disclaimer applies to all, whether subscriber to the magazine or not. For binding mistakes, misprints, missing pages, etc., the publisher’s liability is limited to replacement within one month of purchase. © All rights are reserved. No part of this magazine may be reproduced or copied in any form or by any means without the prior written permission of the publisher. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Mumbai only. Whilst care is taken prior to acceptance of advertising copy, it is not possible to verify its contents. UBM India Pvt Ltd. cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations or individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever.

6

informationweek August 2013

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