Russian evolution

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The Lawyer | 23 April 2012

21

The Lawyer | 23 April 2012

Feature

Russian

evolution

It took a brave firm to have a crack at Russia during the downturn. And as our exclusive poll of Russian in-house lawyers shows, BLP’s gamble is starting to pay off

(l-r) Goltsblat and Eisenberg

Ruth Green It all started with a chance discussion during a client meeting in London. Berwin Leighton Paisner (BLP) wanted to undertake more work in Russia. Russian lawyer Andrey Goltsblat wanted his firm, Pepeliaev Goltsblat & Partners, to become more international. Moving into the Russian legal market via a merger with a local firm would have been an unprecedented move by any law firm, let alone for a relatively cautious silver circle outfit such as BLP. “We’d worked with Andrey and his team before and this was very reassuring; but of course, you always worry about the unknown,” says BLP managing partner Neville Eisenberg. One step beyond It really was one giant leap into the dark. In 2009 BLP was a firmly UK-focused practice. Also, a recession was looming. And yet BLP rode its luck. Three years on and Goltsblat BLP

(GBLP) is a key name in the Russian legal market and is testament to the fact that, when opportunity knocks abroad, it can sometimes be worth taking the plunge – even when most of your business is domestic. GBLP, which dubs itself a ‘Russian international firm’, was one of the 10 law firms most mentioned by inhouse lawyers who took part in a survey run jointly by The Lawyer and Russian legal magazine Legal Insight. Not bad going for an outfit that only began life in 2009. The firm’s popularity in our survey is indicative of how far it has come since it entered the Moscow legal scene three years ago. This was the first time that a Russian and an international firm had launched a tie-up quite like it. Unlike Duvernoix Legal, which has been linked with SNR Denton since 2008, GBLP is not just an associate office – it is BLP’s fully fledged Moscow outpost. Although the jury may still be out as to how effective a Russo-UK tie-up will fare in the increasingly competitive Russian market, it is already gaining traction, with the Moscow office posting $24m (£15m) in revenue for the 2010-11 financial year. This

figure includes outbound referrals to other BLP offices and is 25 per cent up on the previous year’s figure. Bearing up The Moscow launch also marked a huge turning point in BLP’s international strategy. Six months earlier the firm’s international offering comprised offices in Paris and Brussels, with the launch of an office in Singapore in 2007 the only suggestion of more adventurous aspirations. Then, in September 2008, it embarked on a wholly different strategy of tapping emerging markets. This, according to Eisenberg, is what kickstarted the idea of gaining a presence on the ground in Moscow. When BLP launched its Abu Dhabi outpost in January 2009, it shocked the legal world by simultaneously announcing its intention to merge with part of what was then a largely unknown firm outside of Russia. This was international expansion on a different scale. According to Eisenberg, merging with the Goltsblat part of Pepeliaev Goltsblat was a no-brainer. “We looked at what other international firms had done and considered

Goltsblat BLP January 2009: 74 lawyers April 2012: 100 lawyers (including 15 partners) Key hires in 2011: G Projects partner Andrei Baev from Allen & Overy G Tax partner Evgeny Tumofev from Salans G Oleg Khokhlov, a senior associate from Linklaters, brought in as a partner G Oleg Arkhipov, counsel from Hannes Snellman, brought in as a partner Key losses in 2011: G Employment head Anna-Stefaniya Chepik joined PwC Russia G Head of dispute resolution Maxim Kulkov joined Freshfields Bruckhaus Deringer as counsel to lead the Russian arbitration and litigation practice


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