THE SECOND RESPONSIBLE MANAGEMENT EDUCATION RESEARCH CONFERENCE
I N C LU S I V E BUSINESSES
SEPTEMBER
7 - 8, 2015
In Cooperation with:
ABOUT THE CONFERENCE Building on the 1st Responsible Management Education Research Conference (RMER) held in Chur, Switzerland, October 2014, the aim of the 2nd RMER Conference is to foster knowledge exchange and networking opportunities by connecting emerging as well as established regional PRME Chapters, PRME Working Groups and other entities in the PRME community (both signatories and non-signatories), with key regional stakeholders and the wider audience of educators and representatives of universities, students, business, government, media, and civil society organizations; eager to advance their knowledge and skills integrating responsible management and sustainable development into their professional efforts. By focusing on the theme of Inclusive Businesses, this year’s Conference introduces global and local concepts, models, and research on inclusive businesses that adopt socially responsible and strategic interventions that serve as an effective and sustainable framework for socio-economic empowerment, inclusion and poverty alleviation.
CONFERENCE AGENDA
DAY ONE
MONDAY, 7 SEPTEMBER, 2015 8:30 - 9:00
Registration
9:00 - 10:30
PRME Working Streams Panel
Main Issues, Challenges and Perspectives on Inclusive Business & Sustainable Development Goals (SDGs) Room: Al Alfi Hall
Moderator: Milenko Gudić, Coordinator PRME Working Group on Poverty, a Challenge for Management Education, Serbia Panelists: Al Rosenbloom, Dominican Univesrity, USA Ambreen Waheed, PRME Anti-corruption Working Group, Pakistan Lutz E. Schlange, PRME Champions Group, Speaker PRME chapter DACH, Switzerland Odrigo Titon, Instituto Superior de Administração e Economia, Brasi
10:30 - 11:00
Coffee Break
11:00 - 12:30
Thematic Parallel Sessions
Session I
Room: P019
Where Are We Now: Gaps and Opportunities in Research and Teaching about Inclusive Business and Poverty Alleviation? Provocation and Inspiration. Chair: Al Rosenbloom, Dominican University, USA
- Socio-Economic Impact of Business on its Supply Chain and Communities: Research and Teaching Challenges and Opportunities Presenter: Ambreen Waheeed, PRME Anti-corruption Working Group, Pakistan
- Emerging Topics and Future of Education for Inclusive Growth Presenter: Heba Nassar, Cairo University, Egypt
- Taking Stock and Looking Ahead on Integration Poverty Issues into Management Education Presenter: Milenko Gudić, Reform Consulting and Coaching, Serbia
- Building Communities: Vallejo and You Forever Presenter: Rosa Luz Larrea Serquen, University Cezar Vallejo, Peru 4
Conference Agenda
Session II
Room: P022
Carbon Reduction and Offset as a Responsible Business Practice Chair: Mohamed Al Azraq, Gerhart Center for Philanthropy & Civic Engagement, American University in Cairo Presenters: Khaled Tarabeih, AUC, Egypt Mohamed Saleh, Ezz Steel, Egypt Salah Arafa, AUC Sanad Morad, Suez Sement, Egypt
12:30 - 14:00
Lunch Break
14:00 - 15:00
Plenary Session
National and International Perspectives on Inclusive Business Room: Al Alfi Hall
Moderator: Iris Boutros, International Development Research Center, Egypt
- UNDP Brazil National Report on Inclusive Businesses Presenter: Cláudio Boechat, Fundação Dom Cabral, Brazil
- UNDP Growth in Inclusive Markets Report Presenter: Nahla Zeitoun, United Nations Development Programme, Egypt
15:00 - 16:00
Opening Session and Keynote Addresses
Room: Al Alfi Hall Speakers: Karim Seghir, Dean, the School of Business, American University in Cairo Jonas Haertle, Head PRME Secretariat Milenko Gudic, Coordinator, PRME Working Group on Poverty, a Challenge for Management Education
- Keynote Presentation: “Creating Value through Businesses: The Education First initiative” Speaker: Ahmed El Bakry, Chairman and CEO, Electrolux, Egypt
16:00 - 17:00
Mind Sharing and Idea Cascading: Reporting Back on Parallel Workshops Room: Al Alfi Hall
Panelists: Milenko Gudić, Coordinator PRME Working Group on Poverty, a Challenge for Management Education, Serbia Al Rosenbloom, Dominican Univesrity, USA
17:00 - 18:00
Dinner (By Invitation Only)
Conference Agenda
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DAY TWO
TUESDAY, 8 SEPTEMBER, 2015 9:00 - 11:00
Interactive Panel on Partnerships in Inclusive Businesses: Bottom of the Pyramid Actors Room: Al Alfi Hall
Chair: Ali Awni, Gerhart Center for Philanthropy & Civic Engagement, AUC Panelists: Mona El Sayed, FairTrade, Egypt Samir Sedki Soliman, Care, Egypt
11:00 - 11:30
Coffee Break
11:30 - 13:00
Parallel Thematic Panels & Workshops
Research Session I
Room: P019
Entrepreneurship, Eco-systems and Supportive Services for Inclusive Businesses Chair: Rania Hammoud, Mansour Foundation, Egypt
- Access to Business Start-Up Finance For Inclusive Entrepreneurship: Policy Issues Presenter: Charilaos Mertzanis, American University in Cairo, Egypt
- Core Business Orientation In Sustainable Entrepreneurship Presenter: Luciano Castro, Instituto Superior de Administração Economia, Brazil
- Legal Forms For Inclusive Businesses Presenter: Nehal B. Abdelrahman, Cairo University, Egypt
- Microfinance and Inclusive Business Practices in Sudan. Presenter: Widad A A/Rahman, Ahfad University for Women, Sudan
Research Session II
Room: P022
Advancing the Discussion on Inclusive Business, Sustainable Development, Responsible Management and Poverty Alleviation Chair: Charbel Macdissi, USEK, Lebanon
- Inclusive Business – a Tool for Poverty Reduction and Social Inclusion Presenter: Anastasiya Marcheva, D. A. Tsenov Academy for Economics, Bulgaria
- Food Poverty and Food Waste Management: Governmental and Business Grass Roots Strategies in Food Waste Supply Chain Management Presenter: Guenola Nonet, Nova Southeastern University Huizenga College of Business and Entrepreneurship, USA
- Changing Paradigm in the Energy Industry by Developing a New Socially Responsible Business Model Presenter: Jevgenijs Kurovs, RISEBA University, Latvia
- The Role Of NGOs And Volunteerism In Societal Development ISACA Cairo Chapter Case Study Presenter: Waleed Hammad, Information Systems Audit and Control Association (ISACA), Egypt 6
Conference Agenda
13:00 - 14:30
Lunch Break
14:30 - 16:00
Parallel Thematic Panels & Workshops
Panel I
Room: P019
Sustainable Marketing Practices In Emerging Economies Chairs: Hamed Shamma, American University in Cairo, Egypt Noha El-Bassiouny, German University in Cairo (GUC), Egypt
- What Consumer Habits Shape Conspicuous Consumption?
Panel II
Room: Samara Lounge
Teaching Focused Session on Creating Student Experiences that Integrate Inclusive Business and Poverty Alleviation with Responsible Management Chairs: Ambreen Waheed, Pakistan Claudio Boechat, Brazil
Presenter: Hadeer Hammad, German University in Cairo, Egypt
- Developing Business Leaders with Interfaith Understandings: Implications for Management Education
- What Are Consumer Trends Related To Solar Energy Solutions?
Presenters: Al Rosenbloom, Dominican Univesrity, USA Nora Ramadan, Cairo University, Egypt
Presenter: Hagar Adib, German University in Cairo, Egypt
- Can We Save Our Children From Unhealthy Food Consumption? Presenter: Nesma Ammar, German University in Cairo, Egypt
- Is There Hope For Sustainable Consumption Behaviors In Egypt?
- The Multimedia Case: Connecting Millennial International Marketing Students with Consumers who Live in Poverty Presenter: Al Rosenbloom, Dominican University, USA
- University Consortium: An Educational Experience for All
Presenter: Yosra Shaban, German University in Cairo, Egypt
Presenter: Karina CĂĄrdenas Ruiz, General Director, University Cezar Vallejo, Peru
Panel III
Panel IV
Room: P020
Communities and Inclusive Businesses: Developing Cross Sectoral Models for Student, Entrepreneurial, and Bottom of the Pyramid Engagement Chair: Lutz E. Schlange, University of Applied Sciences HTW Chur, Switzerland
- Responsible Competitiveness: The Experience of Egypt’s National Competitiveness Council Presenter: Amina Ghanem, Egyptian National Competitiveness Council (ENCC)
- Community Hubs: A Model For Inclusive Business Engagement With Grassroots Initiatives
Room: P022
Development and Use of the Inclusive Business Cases in Responsible Management Education: El-Khazindar Business Research and Case Center (KCC) Experience and Lessons Learned Chair: Ahmed Tolba, American University in Cairo Presenters: Andrew Nazih, Ipsos, Egypt Arpi Sarkis Khatcherian, US Embassy, Egypt Basma Bishay, AUC, Egypt Deena Omar, AUC, Egypt Iman Seoudi, AUC, Egypt Pakinam Ossama El Semary, AUC, Egypt Sarah Mansour, AUC, Egypt Sonia Nabih, AUC, Egypt
Presenters: Ayman Shehata, Price Waterhouse Coopers Lobna El Gammal, Takatof Foundation, Egypt Conference Agenda
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16:00 - 16:30
Coffee Break
16:30 - 17:00
Conference Take Away and Commitments
Room: Al Alfi Hall Panelists: Ali Awni, Gerhart Center for Philanthropy and Civic Engagement, American University in Cairo Lutz E. Schlange, DACH, Switzerland
18:00 - 20:00 Room: Al Alfi Hall Panelists: Ali Awni, Gerhart Center for Philanthropy and Civic Engagement, American University in Cairo Lutz E. Schlange, DACH, Switzerland
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Conference Agenda
Conference Closing
SPEAKERS AND PRESENTERS
Keynote Speaker Ahmed El Bakry Eng. Ahmed El Bakry is the Chairman of Electrolux Egypt, a global leader in home appliances, since January 2015 and chairman & CEO of Olympic Group from 2006 to 2014. Prior to that, Eng. Bakry held the position of CEO and board member, when the Group underwent a significant leap locally and regionally. Eng. Bakry joined Olympic Group in 1998 as Vice President. He was responsible for the Group Business Development and International Business Relations where he actively contributed to the growth of Olympic Group in the region. Eng. Bakry was born in Cairo in 1966. He holds a Bachelor Degree of Science in Industrial Mechanical Engineering and a Master of Science in Business Administration. Before that, Eng. Bakry founded and chaired several companies working in different engineering industries such as; Contact Company, InsuTech and Delta Foam.
Plenary & Opening Session Speakers Al Rosenbloom Al Rosenbloom, Ph.D., is a Professor of Marketing and International Business at Dominican University, River Forest, Illinois. Al has 20 years of teaching experience in international marketing and international business. Al’s research interests include marketing in subsistence market environments, how business combine poverty alleviation efforts with sound corporate practice and the challenge of integrating poverty issues into the management curriculum. In his teaching, he draws on his experiences both as the owner of his own marketing consulting practice and as a Fulbright Scholar, who has taught in Nepal and Bulgaria. Al has his PhD from Loyola University, Chicago.
Ali Awni Ali Awni is the Director of the John D Gerhart Center for Philanthropy and Civic Engagement at the American University in Cairo (AUC). Prior to joining AUC, Awni was the Head of the Qualifying Industrial Zones (QIZ) Unit at Egypt’s Ministry of Trade and Industry. Awni also headed a focused unit to facilitate Turkish investments in Egypt. Professor Awni has worked with the Industry Modernization Center, an EU funded program for the upgrading of Egyptian industries. Awni has extensive management consulting, system development, and operations research experience in the USA. His work efforts have focused on supply chain management and business logistics improvements.
Ambreen Waheed Ambreen is globally recognized for pioneering work in Responsible Entrepreneurship and ICT. She represents on governance bodies of GRI-Global Reporting Initiative, APRSCP-Asia Pacific Roundtable for Sustainable Consumption & Production, UN Global Compact, CSR expert committees UNCTAD-ISAR and Accountability SES. She Co-founded Asia-Pacific CSR Center group, Cabinet Committee GSP+ SAFoRB-South Asia Forum on Responsible Business & GRLI-Globally Responsible Leaders Initiative.She has taught at ESSEC France, University of Michigan and the Wharton Business School USA, She has authored Pakistan’s first CSR status review (2005) and “Responsible Business Guide: a toolkit for winning companies (2010) ” and contributed to many international publications and textbooks on Anti Corruption, Peace, Ethics, fair trade, Risk Mitigation, eco-innovation, stakeholder involvement, Open Innovation.
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Presenters
Karim Seghir Karim Seghir is the Dean of the Business School at the AUC. He has an extensive and geographically diverse professional experience. Born in France and raised in Tunisia, Seghir earned a Bachelor of Science in Mathematics in 1997 from the Faculty of Sciences of Tunis. He earned a Master of Science in Mathematical Methods in Economics and Finance and a PhD in Mathematical Economics and Finance from University of Paris 1 Sorbonne in 1998 and 2002, respectively. Seghir was invited as a panelist in various regional and international events including AACSB, EFMD, PRME, Economic Research Forum and the World Bank. He has published in top tier journals in Economics such as Games and Economic Behavior, Economic Theory and Journal of Mathematical Economics. He also serves as referee for leading academic journals such as Economic Theory and Journal of Mathematical Economics. He is a member of The Econometric Society and The Society for the Advancement of Economic Theory.
Lutz E. Schlange Lutz E. Schlange is a professor of entrepreneurial marketing at the University of Applied Sciences HTW Chur, Switzerland, where he is initiator and academic head of PRME. Serving as its speaker, he co-initiated the PRME regional chapter DACH, which hosted the 1st RME Research conference in Chur 2014. Lectures and publications about corporate responsibility, futures studies, marketing and entrepreneurship, ecological management and energy economics. Current research interests include student entrepreneurial behavior, sustainability entrepreneurship, CR and organizational learning, and energy transitions. Extensive consulting practice as member of the board of The Centre for Futures Research, St. Gallen. Graduated from University of Cologne, Germany, HEC Paris and ESADE Business School, he received his PhD in economics and business administration from the University of St. Gallen.
Milenko Gudic is the Founding Director, REFOMENT Consulting & Coaching, Belgrade, Serbia, and PRME Anti-poverty Working Group coordinator. Designed and managed IMTA - International Management Teachers Academy, which in 2000-2014 educated 510 professors from 152 institutions in 43 countries around the globe. Through the Economics Institute – Belgrade, and as a consultant to international organizations, including OECD, UNDP, UNIDO, ICPE, CEEMAN, he designed and led research, consulting and institution-building projects, including in management education. He was visiting lecturer at the Faculty of Economics, University of Montenegro, and frequent guest speaker at business schools and conferences worldwide. He was Program Chair of EURAM 2008 conference on Managing Diversity: European Destiny and Hope. Co-edited the book “Socially Responsive Organizations and the Challenge of Poverty” (Greenleaf Publishing, 2014). Member of the Society for Technology, Culture and Development. He has accomplished training at prominent multinational consulting firms and faculty development programs at IESE-Barcelona and Harvard Business School.
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Presenters Amina Ghanem Amina Ghanem is the Executive Director of the Egyptian National Competitiveness Council. She holds a BA and an MSc in Economics from the American University in Cairo and Cairo University. She has experience in economic policy, teaching and civil society service. Since 1990, Amina has been working in the government with wide experience in public finance, macroeconomics and the promotion of pro-poor growth. Since 2004, she has been a Member of the Egyptian National Competitiveness Council (ENCC). Amina has writings that advocate for inclusive competitiveness. She is also the Co-founder of an NGO that promotes awareness of the environment.
Andrew Nazih Andrew holds a B.Sc. degree in Computer Information Technology from Egypt Aviation Academy in Cairo, Egypt, in 2007, and an MBA in Strategic Management from the Maastricht School of Management, in 2015. In 2009, he started his Marketing Research career at Ipsos Egypt. Following that Andrew held few position as a responsible for business/ consumer research and data analysis in multinationals; Samsung LINKdotNET, AVON Cosmetics to name some. His current research interests include branding, consumer psychology, customer loyalty, new business development and building marketing research models.
Arpi Khatcherian Arpi Khatcherian is a Youssef Jameel Public Leadership Fellow at the School of Global Affairs and Public Policy (GAPP), AUC. She has completed her graduate studies in Journalism and Mass Communication and is working on her M.A. dissertation. She holds an M.B.A. from the Arab Academy’s Graduate School of Business and a Bachelor’s degree in Pharmacy from Cairo University. She has worked in the fields of pharmaceutical sales, education, radio production, outreach, and information sciences. Since 2004, she has contributed as a freelance writer for print and online Armenian and English language publications including: The AUC Business Review, Let’s Be Wild, Hashtagsmag, Deghegadou (Armenian Newsletter), and the AGBU Egypt Website. She has worked as Armenian Acquisitions Librarian at the Library of Congress, Cairo Office since December 2011. As of February 2015 she joined the U.S. Embassy’s Information Resource Center (IRC) as Outreach Assistant.
Ayman Shehata Ayman Shehata is the Corporate Responsibility Strategy Manager at PwC Egypt. He received his bachelor’s degree in Economics and did postgraduate studies in Feasibility Studies and Project Evaluation at the Faculty of Economics and Political Sciences at Cairo University. He continued in continued post-graduate studies and earned a master’s degree in Economics in International Development at the American University in Cairo. With a focus on socioeconomic development, citizenship education and youth empowerment, Mr. Shehata has worked as a practitioner, researcher, strategy and business development advisor for national and international development agencies and research and academic institutions. He has a long history of volunteer work, civic engagement and social entrepreneurship with initiatives such as the Namaa Initiative for Sustainable Development and the Afaq Education Initiative.
Basma Bishay Basma Bishay is an AUC graduate of the class of ’13, and is currently enrolled in the English Literature Graduate program, also at AUC. She believes in the power of the written word, and works as the Publications’ Associate at El Khazindar Business Research and Case Center (KCC), striving towards bridging the gap between theory and practice through creatively written case studies. 12
Presenters
Charilaos Mertzanis Charilaos Mertzanis is Associate Professor of Finance and holds the Abraaj Group Chair in Private Equity at the American University in Cairo. In the past he served as the Director of the Research, Capital Market Commission (Greece) for fifteen years. He was a member in the ESMA Financial Stability Working Group, he is a member of the OECD Corporate Governance Committee since 1999, has served as the coordinator of the Corporate Governance Committee in Greece and a member of the Corporate Governance Committee in Cyprus, of the Greek Pension Fund Management Committee, and as Chairman of the EU Council for the Transparency Directive, among others. He has provided professional advice on foreign governments on capital market and corporate governance policy.
Cláudio Bruzzi Boechat Dr. Claudio is a Professor at Fundação Dom Cabral. He holds PG. Cert. in Economic Engineering from Fundação Dom Cabral (FDC), Brazil, 1998. He obtained his bachelor degree in Electrical Engineering from Universidade Federal de Minas Gerais – Brazil. He is also a Professor and Researcher at the Center for Sustainability, FDC, Brazil. Dr. Boechat is the Director of the Reference Center for Integrated Social Governance at FDC and a representative to the Globally Responsible Leadership Initiative (GRLI) at the European Foundation for Management Development. He was a Brazilian Representative to “Principles for Responsible Business Education Taskforce” Global Compact/United Nations, 2010.
Deena Omar Ms. Deena Omar is proven leader and manager of scholarship programs in Egypt and the MENA region, with more than 15 years of experience in leading scholarship programs activities. Effective at promoting new scholarship programs with Egyptian public universities. She has a deep understanding of all aspects of scholarship management, and provides technical oversight and compliance management of outreach and recruitment, interview and selection, and academic program implementation to ensure programs involve high achieving participants from all governorates of Egypt. Ms. Omar also has an extensive experience working with international organizations such as United States Agency for International Development (USAID), the Institute of International Education and The Commission for Educational and Cultural Exchange between the United States and the Government of Egypt. She also has MENA region experience working as a Program Manager with the Higher Education Institute in Doha, Qatar.
Guénola Nonet Guénola Nonet (Ph.D) has a multicultural profile with experience in Private and Public Management, International Affairs, and trainings. She graduated in Business Society & Management at Rotterdam School of Management - Erasmus University at Singapore Management University. Her professional activity is mainly about responsible management and strategy, sustainable innovation, ethics in business, creativity in management, emotional competencies and leadership. In 2014 she received a thesis award from Aderse and Orse (France) for its contribution to research on Corporate Social Responsibility. Guénola is an active member of the United Nations PRME contributing to the working groups on Poverty, A challenge for management education and to Gender inequality. She is also a member of LEAP! into sustainability. Guenola currently works at Nova Southeastern University as a Scholar in Residence in Responsible & Sustainable strategy, education and research. She is helping embedding these topics in education, faculty work and the school/campus’ strategy.
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Hadeer Hammad Hadeer Hammad is an assistant lecturer in marketing at the German University in Cairo (GUC). She has majored in marketing and accounting. Her research on cause-related marketing in Egypt was published at the Journal of Islamic Marketing in 2014. She is specifically interested in highlighting the moral aspects of Marketing in general, and the merge between societal development and business goals in particular. She is currently researching the psychological implications of consumption.
Hagar Adib Hagar Adib graduated from the GUC in 2008 with double majors in marketing and management control and immediately joined the academic staff of the University. She earned her Master Degree in Marketing in 2010. She received Emerald highly commanded paper award in 2013 for her paper “Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt” published in Journal of Islamic Marketing. She believes that now we are living in a highly commercialized environment that is negatively affecting human well-being. Therefore, she is especially interested in conducting research on consumer socialization, materialism, young consumers, moral development, religiosity, food consumption and green energy.
Heba Nassar Heba Nassar is a professor of Economics in Cairo University and director of the scientific and former Vice President of Cairo University. She is member of the Higher Committee of Research, National Council for Women and the Committee for Economics of Drugs, Ministry of Health and member of the Advisory Board of the Migration Policy Center, Mediterranean Institute in Florence, and of the International Association of Institutions committed to strengthening the Civic Roles of Higher Education and the UN Working Group on Global Compact for Universities. She is also founding member of the MENA Health Policy Forum as well as the Research Alliance For Development, World Bank, and the OECD Task force for Women Entrepreneurship. Dr Nassar is a national and international adviser to several international organizations such as ILO, UNWOMEN, UNESCO, UNIDO, WHO, UNDP, UNICEF. She has several publications, reports in national and international conferences and journals on labor market, education, structural adjustment, small business, microfinance, Human Resource Development, Social Protection, Population and Migration and Women.
Iman Seoudi Iman Seoudi is Assistant Professor of Strategic Management and Entrepreneurship and Director of the Khazindar Business Research & Case Center at AUC’s School of Business. Her research interests include the epistemological underpinnings of current theoretical approaches in strategy. She also engages in research on entrepreneurship in developing countries as well as public policy for promoting entrepreneurship and venture capital. She has authored an award winning case in the 2013 EFMD Case Writing Competition as well as several other published case studies. She taught the strategic management module in the Goldman Sachs 10,000 Women Entrepreneurship and Leadership Program at AUC. She also trains and mentors young Egyptian entrepreneurs through the Center for Entrepreneurship at AUC. She is the faculty advisor of the Entrepreneurs’ Society, a student organization that promotes entrepreneurship among Egyptian youth.
Karina Cardenas Karina Cardenas is Post Doctor of Communication, Education and Culture by Santo Tomas University - Colombia; PhD in Education Management, Master of University Education, Family Psychologist and Therapist. Currently, Dr. Cardenas is the General Director of Cesar Vallejo University - Lima Peru.
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Presenters
Khaled Tarabieh Khaled Tarabieh is an Assistant Professor at the American University in Cairo (AUC). Khaled is a holder of a Bachelor of Science in Architectural Engineering from Alexandria University and both a Masters in City Planning (M.C.P) and a Ph.D. in City and Regional Planning from the University of Pennsylvania, Philadelphia, Pennsylvania with a specialization in the Planning of Energy Efficient Urban Environments, High performance building design and Energy Simulation. He served previously as the Director of Project Management for Real Estate as the University of Pennsylvania and an Adjunct Professor at Drexel University. He is a LEED Accredited Professional (EBOM) and Green Building certification expert and design adviser. He consults to several professional firms in Egypt, and the Gulf region and provides professional training and support in the areas of LEED, GSAS & BREEAM Certification.
Lobna El Gammal Lobna El Gammal currently serves as sustainability & entrepreneurship associate at PricewaterhouseCoopers’ (PwC) corporate responsibility department in Egypt. In this capacity, she assists in developing the department’s inclusive business initiatives. Lobna is an engineering graduate and works primarily in the development, research, and evaluation of social programming, specifically as related to entrepreneurship & education.
Luciano M Castro Luciano was graduated in Advertising, Integrated Schools in Brazil. He holds an MBA in Marketing Management at the ESIC Business Marketing School supported by Extensions Courses in Marketing Management area in the Business and Marketing School (ESIC) in Spain in the years 2011 and 2012, both focused and Corporate Management Strategy and Digital Marketing. Currently, he is studying Masters in Governance and Sustainability at the Higher Institute of Business and Economics (ISAE / FGV) Curitiba. He also acts as Professor of Sustainability.
Mohamed Mahmoud Saleh Mohamed is an Environmental engineer with extensive experience in Environment for El Ezz Dekheila steel company (EZDK). Mohamed received a B.S. in chemistry from faculty of science – Alexandria University with grade excellent with honor in 2011 and was ranked the 2nd among his pears. Mohamed awarded the first prize at the Egyptian University level for solid waste recycling and biofuel production project. Mohamed was also a process engineer at PEPSCO Egypt for one year. As an Environmental engineer he is responsible for managing GHG emissions and assessing the plants energy performance. Mohamed is a part of the team responsible for setting the principles of CDM “Clean Developing Mechanism.
Mona El Sayed Mona El Sayed is a Fair Trade expert with deep Marketing & Finance background. Her competence is mostly her combination of business skills and background from one hand and her social, Fair Trade and development orientation from the other hand. Mona is managing the first Fair Trade organization to be established in Egypt for more than 12 years. Egypt Crafts’ few existing resources were leveraged and transformed from a small crafts showroom to a well-established Fair Trade Organization. She has provided various trainings and on the job coaching and capacity building to artisans and their organizations in Egypt and many other countries. Mona was a board director for the World Fair Trade Organization, elected as the first North African and Arab to hold this position. She is among the most active African members and served as a financial advisor to the board of director for the cooperation of Fair Trade in Africa.
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Nahla Zeitoun Nahla Zeitoun, is an assistant resident representative and poverty team leader at United Nations Development Program (UNDP) Egypt. She has 17 years of experience working with UNDP Egypt on operationalizing universal sustainable human development concepts, designing and monitoring projects and providing policy advice. She is also supporting projects in the areas of poverty reduction, private sector development, youth engagement and gender empowerment. Zeitoun was awarded the Sasaskawa Fellow for Young Leaders in 2002 and has a Masters of Arts Degree in Sociology from the American University in Cairo.
Nehal B Abdelrahman Nehal was graduated from the Faculty of Law Cairo University English Section. She was nominated in the Public Finance and Economics Department. She obtained her master’s degree from the American University in Cairo in Comparative and International Law. After that, she acquired a diploma from Cairo University on Commercial and International Trade Law. She is now working on my PHD and its subject concerns the Informal Sector, A comparative study.
Nesma Ammar Nesma Ammar has been working at the GUC since her graduation in the year 2008. Her Majors were Marketing and International Business. In addition, she majored in Strategic Management during her masters. She completed her masters in the area of consumers complaining in 2011. She is currently working on her PhD in the field of food consumption and health education. She is interested in consumer research, sustainable consumption, young consumers, consumerism, ethics and education.
Nora Ramadan Nora is a lecturer of management and international business at the Faculty of Commerce, Cairo University. She obtained her M.Sc. (international business) and PhD from the University of Birmingham, UK. Nora is interested in studying the organizational socio-political dynamics and the dynamics of change. Her research focus includes vertical relationship, headquarterssubsidiary relations, organizational power relationships, cross-border learning and knowledge transfer, and culture. She also focuses on the development of business schools, their present, future and added value. Nora has taught in Cairo University, the American University in Cairo, and the University of Birmingham and has presented her work in a number of international conferences.
Rosa Larrea Serquén Rosa Larrea Serquén is Post Doctor of Communication, Education and Culture by Santo Tomas University - Colombia; Doctor of Education Science and Master of University Education’s Teaching & Researching. Currently, Dr. Larrea is a CONEAU’s national evaluator of Peruvian Universities and the Academic Director of Cesar Vallejo University - Lima Peru. Dr Larrea is an Integrant of PRME Working Group on Poverty, a Challenge for Management Education.
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Presenters
Salah Arafa Professor Salah Arafa is a tenured faculty member at the Physics Department, School of Sciences and Engineering of the AUC. He joined AUC in 1968. Before joining the University, he worked as a physics researcher at the Egyptian Atomic Energy Authority from 1962 till 1968. Professor Arafa is well known as one of the leading Social Entrepreneurs in Egypt and the Arab World. He was selected a Senior Ashoka Fellow in 2004 and was awarded as the Man of the Year for Environment and Development in 2009. He is now a member of the Steering Committee of the African Renewable Energy Alliance (AREA). Since 1974, Arafa is involved in many Civil Society activities and is today the chairman and founder for few of the leading NGOs in Egypt. He has also served as consultant to many international organizations: US-AID, UNICEF, GTZ, EU, and UNDP. He is a member of the National Committee on Climate Change and also a member of the Research Council on Environment and Development at the Egyptian Academy for Scientific Research and Technology.
Samir Sedki Soliman Samir Sedky is CARE Egypt’s Agriculture and Natural Resources Program Director with 30 years of experience leading the design, implementation, and evaluation of a number of USAID and EU funded projects. Samir has experience in the field as a field officer and through several promotions over the years reached the position of Agriculture and Natural Resources Program Director. Samir has managed dozens of budgets ranging in amount from half a million to 12 million USD. Currently Samir has succeeded in building many strategic partnerships with the private sector, including partnerships with DANONE, Cargill, Kraft, Coca-Cola, and Etislat. Using the value chain approach has proved to be quite appropriate with the private sector. Samir has succeeded in transforming CARE’s relationship with the private sector from one of contradiction to a more complementary one. Now we started our work with SDC to establish social enterprise foundation to serve poor marginalized farmers.
Sara Hamed Sara Hamed is Assistant Lecturer in Marketing at the Faculty of Management Technology at the German University in Cairo (GUC). Her research interest is in the integration between the fields of marketing, sustainability, and design. Sara Hamed has published a joint paper with Prof. Noha El-Bassiouny about the Egyptian Revolution of January 25th, 2011 in the Journal of Islamic Marketing titled “Communicating Social and Religious Values through Visual Arts in the Aftermath of a Revolution: Historical and Contemporary Analogies”. This paper has received the Highly Commended Paper award by the Editorial Team of the journal. Sara Hamed and Prof. Noha El-Bassiouny are also the authors of the published book “Mirrors of Reality: Visual Communication of the Egyptian Revolution”. The book was published in January 2015 and tells the story of the Egyptian revolution using street drawings and visuals that appeared on the streets and walls of Egypt.
Sarah Mansour Sarah Mansour is student at the American University (AUC), majoring in General Business and minoring Economics. Before joining AUC, Sarah graduated the Modern English School (MES) in 2012 as the valedictorian for the British Section. Sarah always knew that she wanted to study business yet she was also interested in education and teaching. After her high school education Sarah took a semester off to teach English to students in year 4, at MES. She found it to be a very rewarding experience, so much so that she continued working in MES alongside her studies at AUC. Even though she enjoyed teaching, her passion towards business grew as she attained more knowledge of the field.
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Sonia Nabih Sonia Nabih is a business major student at AUC. Her great interest and passion in the business field made her find her way through the difficulties she encountered when she first joined university. What helped her the most is that she started her practical life early enough to maximize her experiences. She worked as a coordinator and an organizer member in the CSR department at Pricewaterhouse Coopers in summer 2013, which was an eye-opening experience on businesses and corporate works. The following year she had an opportunity to work at Piraeus bank. What benefited her most was her experience at Tayarah online media Production Company in summer 2015 where she had the opportunity to work as an account manager.
Tamer A. Marzouk A management consultant, with 18 years of experience in diverse capacities, Tamer Marzouk began his career as an IT professional then developed into business process improvement and operation excellency. Marzouk is an author, speaker, and lecturer. Marzouk holds MBA and M.COMP degrees with research focused on change management and human behavior during organization development.
Waleed Hammad Waleed Hammad is the Managing Director of PROXC Consulting (DRI UK), leading projects across Europe, Middle East and Africa in different business sectors with over 16 years of experience. He is the President of Information Systems Audit and Control Association (ISACA) Cairo Chapter and the Chairman of the “Pillars of IS Governance� Egyptian Association. Waleed holds a B.Sc. of Engineering, CISA & CISM among many other professional credentials.
Widad Ali A/Rahman Dr. Widad is an associate professor at Ahfad University for Women, Sudan, in the field of Entrepreneurship and Small Business Management and is a gender specialist. She also contributes to teaching as a visiting scholar in other national and international universities. Dr. Widad is immensely engaged in training and research in a portfolio of issues related to the enhancement of knowledge and practice in the fields of entrepreneurship, microfinance, migration and gender. She strongly advocates for and committed to building more just and equitable societies for the betterment of people’s lives.
Yosra Shaban Yosra Shaban is a Marketing Assistant Lecturer at the German University in Cairo (GUC). She graduated from the GUC in 2012 with Marketing major. Her research on sustainable consumption in Egypt was published at the International Centre for Anti-Consumption (ICAR) symposium 2014 in Kiel, Germany as well as the 21st AUC Annual Research Conference. She is interested in studying consumer behaviors and the relationship between psychology and marketing. She is currently researching in the area of consumer purchasing patterns in the subsistence marketplaces.
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Presenters
CONFERENCE ORGANISERS PRME: Principles in Responsible Management Education (PRME) Chapters are regional platforms that advance the Six Principles of PRME within a particular geographic context, performing an important role in rooting PRME within different national, regional, cultural and linguistic contexts, and facilitating the growth and engagement of PRME with respect to implementing the Six Principles. PRME Chapters were officially endorsed as an outcome of the 3rd Global Forum in Rio de Janeiro, Brazil in 2012, and often maintain close connections with PRME Regional Meetings and Forums.
THE GERHART CENTER:
THE BUSINESS SCHOOL OF THE AUC:
The John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business promotes social change in the Arab region through building a culture of effective giving, corporate social responsibility and civic responsibility. In addition to disseminating research and policy papers, the center strives to build leadership capacity among Arab youth and to enhance their ability to become more civically engaged. It also aims to positively impact society through social entrepreneurship, mentorship and creativity. These goals are pursued with an array of national, regional and international partners in the academic, civil society and corporate sectors. Through fellowships, seminars, conferences, publications and digital platforms, the center works to fill important information gaps and provide analyses of trends and critical issues in the field. The center also seeks to develop the pool of nextgeneration scholars and link them with social activists, donors and philanthropy professionals.
AUC School of Business was founded in 2009 with the mission to create an environment that fosters the development of principled and innovative business leaders and entrepreneurs. This was further developed in 2015, as the school’s mission became to provide a stimulating learning environment that develops entrepreneurial and responsible global leaders and professionals. AUC School of Business is recognized as the top private business school in Egypt, as well as being the first in the Arab region and third in Africa to receive triple-crown accreditation from the European Quality Improvement System (EQUIS), the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB). The school is among less than 1 percent of the 14,000 business schools worldwide to achieve triple-crown accreditation.
VALUES:
We will incorporate into our academic activities and curriculathe values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.
METHOD:
We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.
PRINCIPLE 4
We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.
PRINCIPLE 5
PURPOSE:
PRINCIPLE 6
PRINCIPLE 3
PRINCIPLE 2
PRINCIPLE 1
SIX PRINCIPLES RESEARCH:
We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.
PARTNERSHIP:
We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.
DIALOGUE:
We will facilitate and support dialog and debate among educators, students, business, government, consumers, media, civil society organisations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.
FOLLOW US www.aucegypt.edu/research/gerhart www.facebook.com/gerhartcenter twitter.com/gerhartcntr eg.linkedin.com/in/gerhartcenter
The American University in Cairo AUC Avenue, P.O. Box 74 New Cairo 11835, Egypt Research Center, Floor 1, Room 1035 Office Phone: +202 2615 1341